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"ABSTRAKPenelitian deskriptif-kuantitatif ini bertujuan untuk melihat pengaruh experience self congruity, perceived social value, experience satisfaction, terhadap intensity of using digital social network yang dilakukan wisatawan untuk memperkuat identitas dirinya. Penelitian ini melibatkan 214 orang responden yang sebelumnya telah mengunjungi destinasi wisata di Lombok dan menggunakan digital social network untuk menyebarkan informasi mengenai perjalanan wisata mereka. Data diolah menggunakan metode Structural Equation Modeling SEM. Hasil penelitian ini menunjukkan adanya pengaruh langsung dan positif antara perceived social value terhadap intensity of using digital social network, namun tidak menunjukkan pengaruh antara self congruity dan experience satisfaction terhadap intensity of using digital social network.

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ABSTRACTThis descriptive quantitative research aims to see the effect of experience self congruity, perceived social value, experience satisfaction, toward the intensity of using digital social network to reinforce their identity. This research involved 214 respondents who is previously have visited Lombok for leisure and thus used digital social network to inform others about their tourism experience. This study used Structural Equation Modeling SEM as data processor and the result shows that there is a direct and positive effect between perceived social value and the intensity of using digital social network, but no direct and positive effect between experience self congruity and experience satisfaction toward the intensity of using digital social network."

"Dalam beberapa tahun terakhir, industri teknologi finansial telah mengalami pertumbuhan yang terlihat dari jumlah perusahaan yang bermunculan sehingga mengakibatkan persaingan pasar. Persaingan pasar membuat perusahaan dompet digital untuk memanfaatkan media sosial sebagai aktivitas pemasaran untuk membangun pengalaman yang positif serta membangun perilaku kreasi bersama dengan konsumen sehingga menghasilkan ekuitas merek yang positif. Tujuan penelitian adalah untuk menganalisis pengaruh perceived social media marketing activities terhadap brand equity melalui brand experience dengan co creation behavior pada pengguna dompet digital OVO. Penelitian menggunakan pendekatan kuantitatif melalui metode survei berdasarkan purposive sampling terhadap populasi. Penelitian memiliki responden sebanyak 166 orang yang didapatkan melalui online questionnaire. Data didapatkan & diolah melalui bantuan software SPSS 25.0.0 dan SmartPLS 3.3.2 untuk analisis statistik deskriptif dan SEM-PLS. Hasil penelitian menunjukkan hubungan antara perceived social media marketing activities terhadap brand equity melalui brand experience adalah positif signifikan, sedangkan co creation behavior tidak memiliki pengaruh moderasi.

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In the last few years, the financial technology industry has experienced a growth that is seen from the number of companies that have sprung up resulting in market competition. Market competition have make the digital wallet company to utilize social media as marketing activities, to build a positive experience, and to build a co creation behavior with customers thus resulting in positive brand equity. The purpose of this study is to analyze the effect of perceived social media marketing activites on brand equity through brand experience and co creation behavior on the customers of OVO digital wallet. The study uses a quantitative approach through survey methods based on purposive sampling of the population. The number of respondents in this study were 166 people obtained through an online questionnaire. The data obtained were processed using SPSS 25.0.0 and SmartPLS 3.3.2 software through descriptive statistical analysis and SEM-PLS. The results indicate that the relationships between perceived social media marketing activities on brand equity through brand experience are significant and mutually influential, however co creation behavior has no moderation effect."

"Berbagai penelitian menunjukkan bahwa transprejudice memiliki dampak negatif terhadap kesejahteraan transgender. Namun, belum banyak studi yang mempelajari faktor-faktor yang melatarbelakangi transprejudice di Indonesia. Penelitian ini bertujuan untuk melihat hubungan antara openness to experience, social dominance orientation, dan transprejudice di Indonesia. Dimensi transprejudice yang dianalisis meliputi gender essentialism dan discomfort. Penelitian ini merupakan penelitian korelasional pada WNI berusia 18-35 tahun (M = 86,89, SD = 37,02, N = 202). Mayoritas partisipan dalam penelitian ini adalah perempuan yaitu sebanyak 71,28%. Hasil analisis multiple regression menunjukkan bahwa model dapat memprediksi transprejudice individu secara signifikan, (F(2,199) = 4,658, p = 0,011). Selain itu, hasil analisis juga menunjukkan bahwa openness to experience tidak memprediksi transprejudice secara signifikan (β = -0,32, p > 0,05) sementara social dominance orientation memprediksi transprejudice (β = 0.57, p < 0,01) secara positif dan signifikan. Untuk penelitian lanjutan disarankan mengeksplorasi aspek-aspek lain seperti gender role belief dan stereotip lain tentang gender/minoritas seksual yang mungkin digunakan orang untuk merasionalisasi diskriminasi dan sikap-sikap merugikan terhadap transgender.

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A number of studies have shown that transprejudice has negative effects on transgender’s well-being. However, there are limited studies that explore possible factors which might be contributing to the level of one’s transprejudice. This research was aimed to study the correlation between openness to experience, social dominance orientation, and transprejudice in Indonesia. The dimensions of transprejudice that were analyzed in this research were gender essentialism dan discomfort. The subjects of this research were Indonesian citizens with the age of 18-35 years old (M = 86,89, SD = 37,02, N = 202). The majority of the participants are female (71,28%). The results of multiple regression analysis found that the model could predict one’s transprejudice significantly (F(2,199) = 4,658, p = 0,011). Other than that, the result also showed that openness to experience did not predict transprejudice significantly (β = -0,32, p > 0,05), meanwhile social dominance orientation predicted transprejudice significantly in positive way (β = 0,57, p < 0,01). Future research will benefit from exploring other dimensions of transprejudice that people use to justify discrimination and prejudice against transgender."

"Many business industries are experiencing a downfall due to COVID-19 pandemic that has hit the whole world since early 2020. Destination and travel industries that rely on offline interaction not able to do their daily businesses. The development of social media to execute marketing activities, one of which using TikTok as one of the rising social media, The Ministry of Tourism and Creative Economy of Indonesia make @Indonesia.Travel’s account on TikTok as a promotion channel in digital platform. This research is aimed to analyze the mediation effect of social identification, perceived value, and satisfaction towards @indonesia.travel’s social media marketing activities, which further influenced continuance intention, participation intention, and purchase intention of the audience. Online questionnaires were spread and collected 231 respondent data which analyzed using PLS-SEM. The results of this research supported the positive and direct influence between @indonesia.travel’s social media marketing activities towards social identification, perceived value, and satisfactions. Lastly, social media marketing activities of @indonesia.travel generate positive influence to three types of audiences intention including continuance intention, participation intention, and purchase intention.

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Many business industries are experiencing a downfall due to COVID-19 pandemic that has hit the whole world since early 2020. Destination and travel industries that rely on offline interaction not able to do their daily businesses. The development of social media to execute marketing activities, one of which using TikTok as one of the rising social media, The Ministry of Tourism and Creative Economy of Indonesia make @Indonesia.Travel’s account on TikTok as a promotion channel in digital platform. This research is aimed to analyze the mediation effect of social identification, perceived value, and satisfaction towards @indonesia.travel’s social media marketing activities, which further influenced continuance intention, participation intention, and purchase intention of the audience. Online questionnaires were spread and collected 231 respondent data which analyzed using PLS-SEM. The results of this research supported the positive and direct influence between @indonesia.travel’s social media marketing activities towards social identification, perceived value, and satisfactions. Lastly, social media marketing activities of @indonesia.travel generate positive influence to three types of audiences intention including continuance intention, participation intention, and purchase intention. "

"Media sosial menjadi salah satu bagian terpenting dalam kehiduan konsumen sehari-hari. Perusahaan pada saat ini mulai melakukan transisi terhadap strategi pemasarannya dengan menggunakan media sosial. Dengan perkembangan teknologi informasi, konsumen menggunakan berbagai cara untuk berinteraksi dengan perusahaan sehingga konsumen menjadi semakin ldquo;omnichannel rdquo;. Omnichannel adalah keadaan dimana semua saluran komunikasi untuk berinteraksi dengan konsumen dikelola dalam satu kesatuan. Hubungan dekat yang dimiliki konsumen secara langsung ataupun tidak langsung dapat mempengaruhi persepsi, tindakan, sikap dan motivasi dari konsumen. Hubungan dekat yang dimiliki oleh konsumen dalam istilah pemasaran kebanyakan digunakan untuk menjelaskan hubungan antara konsumen dan perusahaan, hanya sedikity penelitian yang meneliti pengaruh dari hubungan dekat yang dimiliki oleh konsumen khususnya teman dekat dari konsumen. Dengan mengetahui pengaruh dari teman dekat terhadap sikap konsumen pada media sosial sebagai omnichannel customer experience dapat memberikan keuntungan terhadap perusahaan yang menggunakan media sosial sebagai salah satu media untuk berinteraksi dengan konsumen. Metode penelitian yang digunakan dalam penelitian ini adalah metode survey dan korelasi dengan pendekatan kuantitatif. Hasil dari penelitian ini adalah teman dekat mempengaruhi sikap dari konsumen terhadap sosial media sebagai omnichannel customer experience secara tidak langsung melalui norma subjektif dan motivasi dari konsumen.

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The internet escpecially social media become an important part in customer daily life. Brands started to have fully transition their marketing efforts to social media channels. With the development of technology customers are become more omnichannel by use multiple channels to have experience with brand. Omnichannel is where all channels are managed together in unity. Close relationship directly and indirectly influence consumer in their perception, decision, attitude and motive but close relationship in marketing mostly been used for explain term between brand and customers, only few of study looked for the influence of close relationship especially close friends in consumer behavior. To find out the close friends influence on customers rsquo attitude toward social media as omnichannel customer experience could become a competitive advantage to brand or company which trying to use social media as one of their customer experience channel. The research methods that been used is survey and correlation research by use quantitative approach. The result is close friends have indirect effect toward customers rsquo attitude through customers rsquo subjective norm and motives. Close friends can rsquo t influence customer directly to use social media as omnichannel customer experience, but close friends can influence customers rsquo attitude through customers rsquo subjective norm and motives."

"ABSTRAKNarkoba masih menjadi permasalahan bagi dunia dan Indonesia hingga saat ini, yaitu tahun 2016 tercatat 275 juta orang menggunakan narkoba sedangkan di Indonesia sendiri mencapai 3 juta atau sekitar 1,7%. Adverse Childhood Experience (ACE) merupakan salah satu faktor seseorang untuk mengalami adiksi narkoba. Perceived social support juga ditemukan memiliki pengaruh terhadap penggunaan narkoba. Penelitian ini bertujuan untuk melihat hubungan antara Adverse Childhood Experience dan perceived social support dengan adiksi narkoba. Sebanyak 74 orang di atas 18 tahun yang berada di pusat rehabilitas narkoba diminta untuk mengisi kuesioner berisi ACE-10, DAST-20, MSPSS, dan data kontrol lainnya. Hasil korelasi menunjukkan bahwa ACE memiliki hubungan yang positif dengan adiksi narkoba sedangkan perceived social support memiliki hubungan yang negatif dengan adiksi narkoba.

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ABSTRACT

Drugs are still a problem for the world and Indonesia until now, namely in 2016 there were 275 million people using drugs while in Indonesia alone reached 3 million or around 1.7%. Adverse Childhood Experience (ACE) is one factor for a person to experience drug addiction. Perceived social support was also found to have an influence on drug use. This study aims to look at the relationship between Adverse Childhood Experience and perceived social support with drug addiction. As many as 74 people over 18 years who were at the drug rehabilitation center were asked to fill out questionnaires containing ACE-10, DAST-20, MSPSS, and other control data. The correlation results show that ACE has a positive relationship with drug addiction while perceived social support has a negative relationship with drug addiction.

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"Sebagai negara dengan penduduk muslim terbesar di dunia, perbankan syariah di Indonesia juga memberikan kontribusi dalam industri perbankan secara umum, walaupun dalam market share yang masih terbatas. Hal ini mengharuskan perbankan syariah untuk lebih dalam memahami kebutuhan nasabahnya. Salah satu transformasi proses bisnis yang harus dilakukan perbankan saat ini adalah mengubah layanan operasional secara tradisional menjadi layanan operasional berbasis digital. Mandiri Syariah hadir sebagai bank syariah yang pertama yang mengusung konsep Digital Branch. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer experience dengan sikap terhadap perbankan syariah dan konsep pemasaran kontemporer seperti kepuasan pelanggan dan loyalitas. Penelitian ini menggunakan metode mall intercept pada nasabah yang melakukan bertransaksi pada Digital Branch. Dengan 25 itempertanyaan penelitian ini berhasil mengumpulkan 252 responden pengguna layanan pada 3 outlet Digital Branch. Data dianalisis menggunakan metode PLS-SEM, hasilnya adalah customer experience berpengaruh positif dan signifikan pada sikap terhadap perbankan syariah dan kepuasan serta loyalitas pelanggan. Penelitian ini mengimplikasikan bagaimana faktor frontline personel paling mempengaruhi customer experience dan customer experience memiliki pengaruh dominan terhadap sikap terhadap perbankan syariah dibandingkan dengan kepuasan dan loyalitas kepada Digital Branch Bank Syariah di Indonesia. Sebagian besar dari mereka memiliki harapan memiliki customer experience yang sesuai dengan nilai syariah yang diharapkan lebih baik dari perbankan konvensional.

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As a country with the largest Muslim population in the world, Islamic banking in Indonesia also contributes to the national banking industry, although its market share is still limited. This requires Islamic banking to better understand the needs of its customers. One of the business process transformations carried out by banking today is changing traditional operational services to digital-based operational services. The first Islamic bank that carries the concept of Digital Branch is Mandiri Syariah. The purpose of this study was to determine the effect of customer experience on attitudes towards Islamic banking and contemporary marketing concepts such as customer satisfaction and loyalty. This study uses the online questionnaire for customers who make transactions at the Digital Branch. With 25 research question items, this study managed to collect 252 service user respondents at three Digital Branch outlets. Data analysis using the PLS-SEM method, and the result is customer experience has a positive and significant effect on attitudes towards Islamic banking as well as customer satisfaction and loyalty. The study implies how frontline personnel factors most influence customer experience and customer experience has the greatest influence on attitude toward Islamic banking compared to satisfaction and loyalty to Islamic Bank Digital Branch in Indonesia. Most of them have the expectation of having a customer experience in accordance with sharia values which is expected to be better than conventional banking"

"Meskipun mahasiswa telah mempersepsikan dukungan sosial yang berasal dari berbagai sumber, distres psikologis pada mahasiswa masih sering terjadi dan memiliki urgensi tinggi untuk diperhatikan dan diatasi. Perceived social support sebagai faktor sosial memengaruhi distres psikologis pada individu melalui persepsi bahwa dirinya dicintai, dipedulikan dan dihargai oleh orang lain sehingga individu merasa lebih percaya diri dalam mengatasi stresor. Self-compassion sebagai proses kognitif yang berperan dalam penilaian positif terhadap stresor melalui pemberian belas kasih dan kepedulian pada diri sendiri. Partisipan dalam penelitian ini berjumlah 416 mahasiswa berstatus aktif dalam rentang usia antara 18 hingga 25 tahun. Variabel distres diukur menggunakan Hopkins Symptom Checklist (HSCL), perceived social support diukur menggunakan Multidimensional Scale of Perceived Social Support (MSPSS) dan self-compassion menggunakan Self-Compassion Scale (SCS). Analisis utama regresi linear berganda untuk mengetahui pengaruh perceived social support dan self-compassion terhadap distres psikologis. Hasil penelitian menemukan bahwa terdapat pengaruh positif yang signifikan dari perceived social support terhadap distres psikologis dan terdapat pengaruh negatif yang signifikan dari self-compassion terhadap distres psikologis

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Although students have received social support from various sources, psychological distress on students is still common and has a high urgency to be noticed and overcome. Social support as a social factor influences psychological distress in individuals through the belief that they are loved, cared for and valued by others so that individuals feel more confident in dealing with stressors. Self-compassion as a cognitive process plays a role in positive appraisal of stressors through giving compassion and self-care. Participants in this study were 416 active status students in the age range between 18 to 25 years. Distress variables are measured using the Hopkins Symptom Checklist (HSCL), social support is measured using the Multidimensional Scale of Perceived Social Support (MSPSS) and self-compassion using the Self-Compassion Scale (SCS). The main analysis of multiple linear regression is to determine the influence of social support and self-compassion on psychological distress. The results found that there was a significant positive effect of social support on psychological distress and there was a significant negative effect of self-compassion on psychological distress."

"Bank Neo Commerce, sebagai salah satu bank digital di Indonesia, bertujuan untuk memberikan inovasi dan solusi layanan keuangan untuk menjaga loyalitas nasabah. Penelitian ini bertujuan untuk menganalisis pengaruh perceived value dimensions yaitu perceived empathy, perceived reliability, perceived price, perceived benevolence, dan perceived competence terhadap customer satisfaction dan customer loyalty pada pengguna bank digital Neo Commerce. Penelitian ini menggunakan pendekatan kuantitatif dan teknik purposive sampling dengan menyebarkan kuesioner melalui Google Form kepada 100 responden yang merupakan pengguna bank digital Neo Commerce, berusia minimal 17 tahun/sudah memiliki KTP, dan telah melakukan transaksi pada aplikasi Neobank minimal dua kali dalam enam bulan terakhir. Analisis deskriptif dan uji regresi menggunakan SPSS digunakan dalam menganalisis data. Temuan penelitian menunjukkan bahwa perceived value dimensions berpengaruh secara signifikan terhadap customer satisfaction dan customer loyalty serta customer satisfaction berpengaruh secara signifikan terhadap customer loyalty pada pengguna bank digital Neo Commerce di Jabodetabek. Lebih lanjut, dimensi dari perceived value dimensions yaitu perceived reliability, perceived price, dan perceived benevolence ditemukan memiliki pengaruh terhadap customer satisfaction, sedangkan customer loyalty dipengaruhi oleh dimensi perceived price, perceived benevolence, dan perceived competence.

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Bank Neo Commerce, as one of the digital banks in Indonesia, aims to provide innovation and financial service solutions to maintain customer loyalty. This research aims to analyze the influence of perceived value dimensions, namely perceived empathy, perceived reliability, perceived price, perceived benevolence, and perceived competence, on customer satisfaction and customer loyalty among users of Neo Commerce Digital Bank. The study uses a quantitative approach and purposive sampling technique by distributing questionnaires via Google Form to 100 respondents who are Neo Commerce Digital Bank users, aged at least 17 years/possess an ID card, and have conducted at least two transactions on the Neobank application in the past six months. Descriptive analysis and regression tests using SPSS were employed in data analysis. The findings indicate that perceived value dimensions significantly influence customer satisfaction and customer loyalty, and customer satisfaction significantly influences customer loyalty among users of Neo Commerce digital bank in Jabodetabek. Furthermore, the dimensions of perceived value, namely perceived reliability, perceived price, and perceived benevolence, were found to influence customer satisfaction, whereas customer loyalty was influenced by perceived price, perceived benevolence, and perceived competence."