Hasil Pencarian  ::  Simpan CSV :: Kembali

"[ABSTRAKPenelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhirABSTRACTThis research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]"

"ABSTRACTMalasari village is a village located Within the Halimun Salak Mountain National Park. For years, people have been using the National Park area for the sake of livelihood, especially With regard to forest products. However in later development, tourism becomes an alternative solution for the people of Malasari Village. The purpose of this study was to determine the extent of tourism potential and the direction of tourism devebopment at Malesart Village. This study used qualitative approach with descriptive anatytical method. collecting data using interviews and observations in the field. The collected data were analyzed qualitatively. The results showed that the tourism potential that can be developed in Malasari Village is not Only the nature-based tourism related to its existence inside Mount Hatimun Salak National Park but atso cultural tourism, rural tourism, educational and special interests tourism. Based on the results, hencer further research is needed to develop tourism development strategy for Malasari which includes the promotion strategy and partnership of government, private and public. "

"ABSTRAKTujuan dari penelitian ini adalah menganalisa pengaruh Electronic Word of Mouth pada Intention To Visit wisatawan ke Raja Ampat melalui Theory Of Planned Behaviour. Penelitian dilakukan pada beberapa wisatawan yang pernah membaca informasi mengenai Raja Ampat di media sosial dan belum pernah mengunjungi Raja Ampat sebelumnya Hasil penelitian menunjukkan tidak adanya pengaruh yang signifikan antara Electronic Word of Mouth terhadap Intention To Visit secara langsung, adanya pengaruh yang signifikan antara Electronic Word of Mouth terhadap Attitude Toward Visiting, Subjective Norms, dan Perceived Behavioral Control.. Hasil penelitian ini memiliki perbedaan dengan hasil penelitian sebelumnya dikarenakan profil responden yang kurang mewakili penelitian dari sisi demografis.

---

ABSTRACT

The purpose of this study is to analyze the influence of Electronic Word Of Mouth to

Intention To Visit Raja Ampat through Theory Of Planned Behaviour. This study was

conducted to tourists who have read information related to Raja Ampat and have not visit

Raja Ampat previously. The research show that Intention To Visit is not significantly

influenced directly by the Electronic Word Of Mouth, however Electronic Word Of Mouth is

significantly influence Attitude Toward Visiting, Subjective Norms, and Perceived

Behavioral Control... To be able to influenced significantly the Job Performance. Result of

this study have differences with the result of previous studies because of the nature of

respondent which doesn?t representing this study from the demographic side."