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Hasil Pencarian

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Muhammad Firdaus
"Kemajuan teknologi mengubah cara-cara tradisional manusia untuk melakukan segala hal. Tak terkecuali dengan perdagangan. E-commerce XYZ sebagai salah satu pemain e-commerce yang beroperasi di Indonesia ikut mengubah cara bertransaksi secara tradisional. Dari yang harus bertatap muka dengan pedagang, mereka ubah hingga cukup berdiam diri di rumah sambil membuka website e-commerce yang mereka kelola untuk memesan barang.
Hingga saat ini, e-commerce XYZ memiliki banyak layanan dalam platform e-commerce-nya, seperti jual-beli, pembelian pulsa, pembelian tiket kereta api, pembayaran asuransi, pembayaran internet, dan masih banyak lagi. Sehingga orang-orang tidak kesulitan untuk melakukan transaksi. Namun, berdasarkan dari pengakuan orang-orang di berbagai forum dalam jaringan internet, e-commerce XYZ ini masih memiliki masalah yang cukup pelik, seperti penipuan karena barang yang dibeli tidak sesuai dengan penjelasan yang diberikan oleh penjual, pembajakan akun, phising, dan penipuan yang menggunakan dalih sebagai pegawai customer service e-commerce XYZ.
Oleh karena itu, salah satu upaya yang dilakukan saat ini oleh e-commerce XYZ adalah membuat suatu divisi pengawasan yang bernama Fraud Prevention Specialis. Namun, kinerja dari divisi ini masih belum efektif dimana tindak kejahatan yang berada dalam e-commerce XYZ masih ada. Dengan menggunakan pendekatan kualitatif, penulis mencoba melihat berbagai permasalahan tersebut dengan menggunakan prinsip Situational Crime Prevention dari Clarke dan dibantu dengan Teori Pilihan Rasional dari Gary Becker dan Teori Aktivitas Rutin dari Cohen dan Felson.
Hasil penelitian ini adalah terdapat celah dimana kode kupon potongan harga dapat digunakan secara terus-menerus sehingga menjadi tidak efektif penggunaannya, sumber daya yang kurang cakap dalam menangani permasalahan yang diadukan oleh anggota e-commerce XYZ dan kurangnya edukasi yang diakukan oleh e-commerce XYZ untuk melakukan penanganan permasalahan yang diadukan oleh anggota e-commerce XYZ.

Technological advances are changing the traditional ways people do things. No exception with commerce. E commerce XYZ as one of the e commerce players operating in Indonesia also changed the way of traditional transactions. From face to face with merchants, they change enough to stay at home while open their e commerce website that they manage to order goods.
Up to this date, e commerce XYZ has many services in its e commerce platform, such as buying and selling, purchasing credit, purchasing train tickets, insurance payments, internet payments, and much more. So, people do not have to go out of home again for making transactions. However, based on the recognition of people in various online forums, this e commerce XYZ still has quite a complicated problem, such as fraud because purchased goods do not fit the description from the seller, account hijacking, phishing, and fraud that uses the pretext of being a customer service employee e commerce XYZ.
Therefore, one of the current efforts by XYZ e commerce is to create a division called Fraud Prevention Specialist. However, the performance of this division is still not seen and the crime within the XYZ e commerce platform still exists. Using a qualitative approach, the author tries to look at these problems using the Crime Prevention Principle by Clarke and assisted by Rational Choice Theory by Gary Becker and the Theory of Routine Activities from Cohen and Felson.
The result of this study is that there is a bug where the discounted coupon code can be used continuously so it becomes ineffective, resource incompetent in handling e commerce XYZ member complaints and lack of education provided by XYZ e commerce to complain."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
T49768
UI - Tesis Membership  Universitas Indonesia Library
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Ibrahim Naufal Antar
"Penulisan ini dibuat untuk menjabarkan serta mengetahui apa saja yang menyebabkan terjadinya penipuan transaksi online pada situs Forum Jual Beli Kaskus. Anonimitas yang masih dijunjung tinggi oleh situs Kaskus sejak pertama kali dibentuk hingga saat ini menimbulkan Kaskus menjadi situs e-commerce yang sangat rentan menjadi ladang para pelaku penipuan online mencari korbannya. Lemahnya pengawasan serta penjagaan oleh place manager dalam situs Kaskus juga menjadi salah satu faktor pemicu utama munculnya kejahatan ini. Kemudian penulisan ini juga akan memberikan rekomendasi keamanan bagi situs Kaskus dengan menerapkan situational crime prevention ke ranah cyber untuk mengintervensi anonimitas , khususnya anonimitas e-commerce pada Forum Jual Beli Kaskus.

This thesis aims to describe and identify factors that causes deceptive online transaction in Kaskus 39 Forum Jual Beli FJB . Anonymity has always been its main emphasis by Kaskus ever since its inception, which makes Kaskus a really vulnerable e commerce website for potential online deception offenders in search of victims. Weak surveillance and guardianship, provided by place managers in Kaskus website also acts as the main precipitator of this kind of crime. Eventually, this thesis will also formulate a security recommendation for Kaskus with the application of Situational Crime Prevention for cyber realm to intervene anonymity, specifically on the anonymity of e commerce in Kaskus 39 Forum Jual Beli.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Rr Deby Tridata Pratni
"Skripsi ini berisi tentang Tindak Pidana Penipuan Terhadap Konsumen Dalam Transaksi Jual Beli Elektronik (E-Commerce). Pokok Permasalahan terdapat pada bagaimana pengaturan serta penerapan aspek hukum pidana pada tindak pidana penipuan terhadap konsumen dalam transaksi jual beli secara elektronik (e-commerce) di Indonesia. Selain itu dilihat pula bagaimana potensi terjadinya tindak pidana penipuan serta batasan tindak pidana penipuan terhadap konsumen dalam transaksi jual beli secara elektronik (ecommerce) di Indonesia. Penelitian ini adalah penelitian yuridis-normatif dimana sumber data diperoleh dari data sekunder dan dianalisis secara kualitatif. Hasil penelitian menunjukkan bahwa potensi terjadinya tindak pidana penipuan dalam e-commerce sangat besar di Indonesia. Selain itu pengaturan tindak pidana dalam informasi dan transaksi elektronik diatur dalam Undang-Undang Informasi dan Transaksi Elektronik termasuk tindak pidana penipuan.

This focus of this study is about Crime of Fraud Against Consumers in Electronic Commerce. This subject matter is contain regulation as well as the application of criminal law on the crime of fraud against consumers in transactions electronically (e-commerce) in Indonesia. In addition seen also how the potential occurrence of the crime of fraud as well as limitations on the crime of fraud against consumers in transactions electronically (e-commerce) in Indonesia. This research is the study of juridical-normative where source data obtained from secondary data and analyzed qualitatively. The results showed that the potential occurrence of the crime of fraud in e-commerce is very big in Indonesia. In addition to setting the criminal acts in the electronic information and transactions provided for in the legislation of electronic information and Transactions including the criminal offence of fraud."
Depok: Fakultas Hukum Universitas Indonesia, 2013
S46142
UI - Skripsi Membership  Universitas Indonesia Library
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Gaby Reveria Hellianto
"Perkembangan teknologi dan komunikasi yang pesat saat ini telah membawa kita pada era digital, di mana media teknologi dan komunikasi, seperti internet menjadi salah satu media yang dikenal semua orang dan digunakan untuk berbagai keperluan. Hal ini tidak hanya disadari oleh kaum awam, namun juga seluruh perusahaan dan organisasi, baik sosial maupun komersial.
Banyak perusahaan melihat situasi ini sebagai ruang atau media baru untuk melakukan ekspansi bisnis sebagai cara yang inovatif dalam melakukan kegiatan perekonomian yang memenuhi ekspektasi masyarakat terkait aspek kemudahan, dikenal dengan istilah e-commerce. E-commerce menjadi salah satu alternatif pilihan bagi perusahaan sebagai media informasi yang memudahkan adanya interaksi antara penjual dan pembeli tanpa dibatasi ruang dan waktu, yang mana kemajuannya didukung oleh penggunaan website. Bagaimana pengalaman pengguna selama berinteraksi dengan website menjadi kunci penting dalam kemajuan e-commerce.
Penelitian ini memberikan bentuk model pengalaman pengguna website e-commerce agar mampu meningkatkan keberhasilan performa bisnis e-commerce melalui penggunaan website. Penelitian ini berfokus pada e-commerce jenis C2C di Indonesia dengan tujuan untuk memodelkan hubungan antar faktor dalam UX.

The rapid technology and communication developments today have brought us to the digital age, where its media, such as the internet become one famous media that is widely used for various purposes around the world. The advantages of this era are not only realized by the laity, but also all companies and organizations, both social and commercial.
Many organizations view this situation as a space or new media to do business expansion as an innovative way of doing activities that meet the communities expectations of economy related aspects of convenience, known by the term of e commerce, which became one of the alternative options for the organizations as a medium of information which facilitates the presence of interaction between sellers and buyers without limited time and space, where their progress was supported by the use of the website. How the user experience in interacting with the website become an important key in the advancement of e commerce.
This research provides user experience modeling on e commerce website in order to be able to increase the success of e commerce business performance through the use of the website. This research focuses on e commerce type of C2C in Indonesia with the aim to model of relationships factor in term of user experience using structural equation modeling.
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Depok: Fakultas Teknik Universitas Indonesia, 2018
T50748
UI - Tesis Membership  Universitas Indonesia Library
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Syahrul Alam Suriazdin
"E-payment merupakan metode pembayaran yang saat ini populer digunakan untuk berbagai transaksi. Hal ini tidak terlepas dari cashless society akibat adanya pandemi COVID-19. Akan tetapi, e-payment belum mampu mencapai tingkat kepercayaan yang baik dari masyarakat pada transaksi e-commerce. Hal ini menjadikan metode pembayaran tunai dengan layanan Cash On Delivery (COD) masih mendominasi transaksi pembayaran C2C e-commerce di Indonesia. Demi mendukung visi misi Blueprint Sistem Pembayaran Indonesia (SPI) oleh Bank Indonesia, penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi niat pengguna beralih dari pembayaran tunai melalui layanan COD ke e-payment. Penelitian ini menggunakan kerangka Push-Pull-Mooring (PPM) dengan meninjau perspektif risiko COVID-19, penerimaan teknologi, dan teori upaya transaksi. Selanjutnya, penelitian dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner ke 546 responden pengguna layanan COD dan e-payment. Hasil analisis data dengan metode CB-SEM, menunjukkan pada aspek push, semua faktor yang ada tidak memiliki pengaruh yang signifikan. Selanjutnya pada aspek pull, semua faktor memiliki pengaruh signifikan. Terakhir pada aspek mooring, hampir semua faktor menunjukkan pengaruh yang signifikan, kecuali switching cost tidak memiliki pengaruh yang signifikan. Penelitian ini dapat menjadi acuan bagi pemegang regulasi sistem pembayaran Indonesia dan penyedia layanan e-payment dalam menyusun regulasi dan strategi untuk mempercepat persebaran transaksi digital di Indonesia.

E-payment is currently popularly used for various transactions. This is inseparable from the cashless society due to the COVID-19 pandemic. However, e-payment has not been able to achieve a trustworthy level from the public in e-commerce transactions. Thus, cash payment methods with Cash On Delivery (COD) services still dominate C2C e-commerce payment transactions in Indonesia. To support the vision and mission of Bank Indonesia’s Payment System Blueprint, this study aims to identify the factors that affect users' intention to switch from cash payments through COD services to e-payments. This study uses the Push-Pull-Mooring (PPM) framework integrated with COVID-19 risk, technology acceptance, and transaction effort theory perspectives. This study was carried out by distributing questionnaires to 546 respondents, COD and e-payment services’ users. The results using the CB-SEM method, show that in the push aspect, all factors do not have significant effects. On the pull aspect, all factors have significant effects. On the mooring aspect, almost all factors show significant effects, except that switching costs do not have a significant effect. This research can be a reference for Indonesian payment system regulators and e-payment service providers in formulating regulations and strategies to accelerate the spread of digital transactions in Indonesia."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2022
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Muhammad Faishal
"Penelitian ini dilakukan untuk menjawab dua pertanyaan yaitu, untuk melihat determinan yang memengaruhi Willingness to Pay WTP suatu produk saat berbelanja online dan melihat Premium dari WTP ketika dibandingkan dengan kedua model bisnis yaitu Business to Consumer B2C dan Consumer to Consumer C2C. Dalam penelitian ini WTP yang digunakan sebagai variabel independen meliputi empat produk yaitu Kaos, Jaket, Sepatu, dan Jam Tangan sehingga terdapat empat model regresi. Variabel independen yang digunakan adalah Trust, Risk Preference, Bad Experience, Business Model, dan Website Quality bersama variabel kontrol antara lain yaitu asal fakultas, umur, expenditure, gender dan dummy yang menunjukkan apakah responden pernah berbelanja di situs yang digunakan di dalam kuesioner. Penelitian ini dilakukan di Universitas Indonesia dengan responden sebesar 330 mahasiswa/i dengan menggunakan kuesioner sebagai instrumen survei.Hasil penelitian menunjukkan variabel yang memengaruhi WTP kaos secara signifikan hanya Risk Preference, Business Model. Variabel yang memengaruhi WTP Jaket secara signifikan adalah Trust, Risk Preference, Bad Experience, Website Quality dan Business Model. Variabel yang memengaruhi WTP Sepatu sama secara signifikan adalah Trust, Risk Preference dan Business Model. Variabel yang memengaruhi WTP Jam Tangan secara signifikan adalah Risk Preference dan Business Model. Hasil penelitian ini juga mencerminkan bahwa memang benar adanya peningkatan premium WTP antara kedua model bisnis dari WTP Jaket hingga WTP Jam Tangan, namun Premium WTP kaos lebih tinggi dari Premium WTP Jaket diantara kedua model bisnis.

This thesis is conducted to answer 2 questions, which are finding the determinants that influence the Willingness to Pay WTP for a product when shopping online and finding the premium from WTP when being compared with both business models, which are Business to Consumer B2C and Consumer to Consumer C2C. In this study, the WTP is used as dependent variable that includes 4 products which are T shirts, Jackets, Shoes, and Watches therefore, there are four regression models. Independent variables include Trust, Risk Preference, Bad Experience, Business Model, and Website Quality along with other control variables, which are faculty of origin, expenditures, age, and gender. This research was conducted at Universitas Indonesia with 330 respondents by using a questionnaire as the survey instrument. The results show that the only variable that significantly affects the WTP for Shirts is Risk Preference and the Business Model. The variables that significantly affect the WTP for Jackets are Trust, Risk Prefernce, Bad Experience, Website Quality and Business Model. Variables that significantly affect WTP for Shoes are Trust, Risk Preference and Business Models. Variables that significantly affect WTP of Watches are Risk Preference and Business Model. The results of this study also reflect that it is true that there is an increase in premium WTP between the two business models from WTP Jackets to WTP Watches, but the Premium WTP for Shirts is higher than Premium WTP for Jackets between the two business models.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Gamma Maulana Akbar
"Penelitian ini bertujuan untuk menganalisis penggunaan bahasa dalam iklan E-commerce XYZ di media sosial. Ragam bahasa menjadi menarik dibahas karena penggunannya selaras dengan implementasi dari strategi pemasaran. Ragam bahasa pada iklan E-commerce XYZ dipilih sebagai sumber utama data karena ditemukan beberapa keunikan penggunaan ragam bahasa yang biasanya digunakan pada iklan aplikasi e-commerce. Metode analisis yang digunakan adalah metode kualitatif. Hasil penelitian ini menunjukkaan adanya kecenderungan yang biasa ditemukan dalam iklan-iklan e-commerce  yang berbasis tulisan, seperti penggunaan bahasa baku dan tidak baku, penggunaan ragam bahasa persuasif, dan penggunaan ragam bahasa deskriptif. Selain itu, ditemukan pula kecenderungan pengguaan ragam bahasa deskriptif dan bahasa tidak baku pada iklan-iklan E-commerce XYZ di media sosial.

This research aims to analyze the language usage in E-commerce XYZ advertisements on social media. The variety of language is intriguing to discuss because its use aligns with the implementation of marketing strategies. The language used in E-commerce XYZ ads was chosen as the primary data source due to the unique language usage identified, which typically occurs in e-commerce application advertisements. The qualitative analysis method was employed in this research. The results indicate common trends found in text-based e-commerce ads, such as the use of formal and informal language, persuasive language variations, and descriptive language variations. Additionally, a tendency was found towards the use of descriptive language and informal language in E-commerce XYZ ads on social media."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2024
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Banjarnahor, Liska Kristin
"Perdagangan online atau e-commerce menjadi semakin penting dalam bisnis, tetapi masih ada keraguan konsumen untuk membeli menjadi penghalang dalam berkembangnya e-commerce. Penelitian ini membahas faktor-faktor yang mempengaruhi minat beli pelanggan pada tiga perusahaan e-commerce berjenis consumer-to-consumer di Indonesia. Pendapat 5 ahli digunakan untuk menentukan indikator setiap variabel dan metode SEM Structural Equation Modelling digunakan untuk menganalisis data empiris dari 400 responden untuk masing-masing perusahaan. Kepercayaan dan risiko ditemukan sebagai faktor yang berpengaruh signifikan pada minat beli pelanggan di perusahaan TK. Sedangkan, pada dua perusahaan lain, kegunaan yang dirasakan merupakan faktor yang signifikan di perusahaan BL dan faktor manfaat secara signifikan berpengaruh terhadap minat beli pelanggan di perusahaan EV.Kata Kunci:E-commerce, Consumer-to-Consumer, Minat Beli, Structural Equation Modelling SEM.

Electronic commerce is becoming increasingly important for business, but consumer rsquo s hesistation to purchase has become a main barrier to the development of e commerce. This study explores factors that influence consumer rsquo s purchase intention at three consumer to consumer C2C e commerce in Indonesia. 5 Expert opinions are used to determine the indicators of each variable and the Structural Equation Modelling SEM method is used to analyze the empirical data of 400 respondents from each company. Trust and risk are found to be significantly effect purchase intention in TK. Meanwhile, the other two companies, perceived usefulness proved to be significant in BL and benefit is significantly effect consumer purchase intention in EV."
Depok: Fakultas Teknik Universitas Indonesia, 2017
S66951
UI - Skripsi Membership  Universitas Indonesia Library
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Nita Mustika
"Invention Internet represent big revolution in the world of computer and communications. By finding of telephone, radio, television and computer have been happened by the new step in the world of integrated communications. Internet is a appliance of information spreading globally, a mechanism of information spreading and a media for colaboration and have interaction usher individual by using computer without blocked by a geographical boundary. Internet is a successful example from a invesment, dedication and komitmen to a researching into and the infrastructure development of information.
Influence from internet do not only hit those who reside in area of information technology and just computer, but all walks of life which have exploited this internet as a means of online to finish assorted of their duty such as e-commerce and information acquirement.
E-commerce is defined as the buying of goods and services in physical or electronic form, using an electronic communication device such as telephone, personal computer, online kiosk, automatic teller machine, smart card or smart phone through a telecommunications channel such as the traditional public telephone network, computer network, mobile communications network and the like A way of transaction business which can be conducted from long distance and without recognizing existence of state boundary of through later internet recognized by the name of e-commerce, generating existence of question of how the tax administration impose tax for income from transaction e-commerce, whether existing taxation rule now have adequate in imposing tax for income from transaction e-commerce and any kind of income got from transaction e-commerce.
Method research is conducted by bibliography study to learn and analyze literatures of related to problems fundamental and interview with all expert.
From research result known that after tax administration know characteristic from determinable transaction e-commerce hence the economic essence from each existing transaction as long as there is additional of economic ability of arising out of effect the transaction hence there is tax object which can be collected by tax, escaped what name weared by taxpayer but side administration of difficulty tax still trace transaction e-commerce without available of data or information that is needed, especially if the transaction conducted through server or taxpayer which beyond country. Taxation rule for income not yet adequate enough in tax imposition for income from transaction e-commerce.
The regulation not yet arranged completely and totally hit taxation treatment for transaction e-commerce and tax treaty even also not yet arranged completely hit transaction e-commerce. About determination of transaction e-commerce earn assumed to own a permanent establishment even also at tax law number 17 in the year 2000 about taxation income not yet been arranged completely and totally although at article 5 (1) point P at Newest tax law Number 36 in the year 2008 about taxation income have been entered that computer, electronic agent, or the automatic equipments owned, rent, or used by organizer of electronic transaction to run business activity of through internet pertained into permanent establishment but the mentioned still less be specific because of this transaction e-commerce need a taxation rule which changing rules and need ability to adopt unique from this transaction e-commerce. Income got from transaction e-commerce. OECD TAG divide 28 type of transaction e-commerce and most of the the transaction generate production of effort and royalty."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
T25653
UI - Tesis Open  Universitas Indonesia Library
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Indra Herdian
"Penelitian ini bertujuan untuk menentukan Indikator Kinerja Utama pada perusahaan E-Commerce di Indonesia dengan menggunakan pendekatan ke empat perspektif Balanced Scorecard, Metode DELPHI, dan Decision Making-Trial Evaluation Laboratory (DEMATEL). Perspektif balanced scorecard digunakan untuk memastikan bahwa indikator kinerja yang akan diteliti meliputi seluruh aspek. DELPHI digunakan untuk menyeleksi indikator kinerja utama bagi perusahaan E-Commerce di Indonesia, dengan melibatkan sekelompok ahli di bidang e-commerce. DEMATEL dipergunakan untuk mendapatkan gambaran hubungan antar perspektif dan indikator perspektif, sehingga diketahui tingkat pengaruh sebab akibat antar perspektif tersebut. Pengambilan keputusan menggunakan metode DELPHI dan DEMATEL dilakukan oleh responden ahli yang berpengalaman dalam e-commerce. Pengolahan data hasil kuesioner tahap 1 dan tahap 2 dilakukan dengan menggunakan Microsoft Excel.
Hasil penelitian menyatakan, DELPHI menghasilkan 23 indikator kinerja utama bagi perusahaan e-commerce. Sementara itu hasil DEMATEL menggambarkan perspektif Pelatihan dan Pengembangan menjadi perspektif yang paling berpengaruh dibandingkan dengan perspektif lainnya. Indikator kinerja dalam kriteria perspektif pelatihan dan pengembangan yaitu Efisiensi Kerja Tim, Citra Perusahaan, Kepuasan Karyawan, Kolaborasi Dengan Mitra, dan Budaya Berbagi Pengetahuan secara berurutan harus menjadi perhatian utama didalam penentuan strategi perusahaan yang akan datang.

This research aim to determine a Key Performance Indicators for E-Commerce company in Indonesia with an approach to the four perspectives of the Balanced Scorecard, DELPHI Method, and Decision-Making Trial Evaluation Laboratory (DEMATEL). Perspective of the balanced scorecard is used to make sure that the performance indicators that will be studied include all aspects. DELPHI used to select a key performance indicators for E-Commerce companies in Indonesia, with the involvement of a group of experts in e-commerce. DEMATEL is used to get an overview of the relationship between perspective and the indicators of perspective, so that the known level causal effect between these perspectives. Decision making using DELPHI and DEMATEL method performed by the experts in e-commerce. Data processing results of the questionnaire phase 1 and phase 2 is done by using Microsoft Excel.
The results stated, DELPHI produced 23 key performance indicators for e-commerce companies. Mean while DEMATEL results illustrate the perspective of Training and Development became the most influential perspective in comparison to other perspectives. Key Performance indicators in the perspective of training and development is Work Efficiency Team, Corporate Image, Employee Satisfaction, Collaborating With Partners, and Cultural Knowledge Sharing in a sequence should be the primary concern in determining the company's future strategy."
Depok: Universitas Indonesia, 2013
T35529
UI - Tesis Membership  Universitas Indonesia Library
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