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"ABSTRAKPenilitian ini dilakukan untuk melihat hubungan antara consumer innovativeness dan Intensi Pembelian kembali dalam perilaku belanja online pada mahasiswa. Consumer Innovativeness didefinisikan oleh Goldsmith dan Hofacker (1991 dalam Binge-Alcaniz dkkk, 2008) sebagai kecenderungan untuk menyambut dan mengadopsi produk-produk baru. Sedangkan intensi repurchase dijelaskan sebagai kemungkinan subjektif bahwa individu akan terus membeli suatu produk dari penjual atau toko online dikemudian hari (Chiu dkk, 2008). Alat ukur Consumer Innovativeness adalah Domain spesific innovativeness (Goldsmith & Hofacker dalam Binge-Alcaniz dkk, 2008), sedangkan Intensi Repurchase adalah Repurchase Intention dari Parasuraman dkk (dalam chiu dkk, 2008). Pengukuran consumer innovativeness menggunakan alat ukur Domain spesific. Responden 453 mahasiswa di daerah Jabodetabek. Metode pengambilan sampel diperoleh dengan teknik accidental sampling. Hasil menunjukkan hubungan positif yang signifikan antara consumer innovativeness dan intensi repurchase pada perilaku belanja online (r = 0.326; p = 0.000). Artinya, semakin tinggi consumer innovativeness, maka semakin tinggi intensi untuk melakukan repurchase. Implikasinya toko online perlu melakukan identifikasi pada konsumen yang memiliki karakteristik inovatif agar dapat meningkatkan intensi repurchase.

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ABSTRACT

This research was conducted to find the correlation between consumer innovativeness and repurchase intention toward online shopping behavior on college students. Consumer innovativeness defined by Goldsmith and Hofacker (In, Binge-Alcaniz et. al, 2008) as a tendency to welcome and to adopt new products, while repurchase intention refers to the subjective probability that an individual will continue to purchase products from the online vendor or store in the future (Chiu et.al, 2008). Consumer innovativeness was measured using an instrument named Domain Spesific Innovativeness (Goldsmith & Hofacker ,in Binge-Alcaniz, 2008) and Repurchase Intention was measured using an instrument by Parasuraman et. al., (2008). This research involved 453 undergraduate students around Jabodetabek. Sampling method using accidental sampling in which questionnaire was seperated through social media. The result of this research show that consumer innovativeness positively correlated with repurchase intention( r = 0.326; p = 0.000). Which means, the highest consumer innovativeness someone?s own, showing the higher repurchase interion. The implication of this research for online shop is to identify consumer with innovativeness characteristic, in order to increase their intention to repurchase."

"Skripsi ini membahas mengenai pengaruh rekomendasi vlogger terhadap variabel repurchase intention . Pengaruh rekomendasi ini kemudian dibagi menjadi beberapa variabel indikator yaitu perceived usefulness, trust, dan attitude. Penelitian ini merupakan penelitian deskriptif yang menerapkan model dari penelitian sebelumnya Hsu et al.,2013 yang kemudian disesuaikan dengan kondisi objek penelitian. Data penelitian ini diolah dengan software SPSS 20, menggunakan analisa reliabilitas, validitas dan regresi berganda dan sederhana . Hasil pengolahan data menunjukkan bahwa variabel reputation memoderasi secara signifikan pengaruh dari perceived usefulness, trust, dan attitude terhadap repurchase intention.

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This research discusses the effect of vlogger recommendation towards repurchase intention. The effect is then observed from several variables such as perceived usefulness, trust, and attitude. This descriptive research applied model from previous research Hsu et al.,2013 that is modified to accomodate the research object. Data from this research is proccessed through SPSS 20, using realibility test, validity test, and regression tests. The result of the tests show that reputation as moderating variabel significantly influence perceived usefulness, trust, and attitude towards repurchase intention."

"Tesis ini membahas pengaruh country of origin, product quality, dan self-congruity terhadap repurchase intention konsumen kendaraan LCGC Indonesia. Peneliti juga meneliti apakah terdapat moderasi dari self-congruity terhadap pengaruh country of origin dan product quality terhadap repurchase intention konsumen kendaraan LCGC Indonesia. Dari hasil penelitian, peneliti menyarankan kepada produsen kendaraan LCGC untuk mengubah strategi pemasaran mereka, dan mengubah image pengguna LCGC untuk dapat meningkatkan penjualan kendaraan LCGC. Peneliti juga telah memberikan saran untuk penelitian berikutnya untuk mengingkatkan kualitas dari penelitian terhadap repurchase intention konsumen kendaraan LCGC Indonesia.

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This thesis discusses the influence of country of origin, product quality, and self-congruity consumer intention to repurchase the vehicle LCGC Indonesia. Researcher wants to know which factors that most affecting the consumer intention to repurchase the LCGC vehicle Indonesia. From the results of the study, the researcher suggests the LCGC vehicle manufacturers to change their marketing strategies, and change the image of LCGC users to be able to increase vehicle sales LCGC. Researchers have also provided suggestions for subsequent research to remind the quality of research on repurchase intention vehicle LCGC Indonesian consumers."

"ABSTRAKPada kehidupan masyarakat modern, penggunaan internet dan online shopping adalahhal yang tidak asing lagi. Di Indonesia, khususnya di kota besar seperti Jakarta dansekitarnya, melakukan kegiatan belanja secara online adalah hal yang lumrah. Dalammemenuhi kebutuhannya dan waktu luang yang sempit, seringkali masyarakatmenggunakan fasilitas online shopping ini. Salah satu situs yang menjadi tujuanmasyarakat untuk memenuhi kebutuhan sandangnya adalah Zalora Indonesia(zalora.co.id). Penelitian ini ingin membuktikan faktor-faktor apa saja yangmempengaruhi konsumen untuk berbelanja lagi di situs online shopping yang sama.Faktor-faktor yang diuji adalah perceived ease-of-use, perceived usefulness dan trust.Ketiga faktor ini diuji terhadap faktor enjoyment dan repurchase intention. Penelitianini juga ingin melihat apakah faktor enjoyment dapat berperan sebagai mediasi.Dalam penelitian ini, yang menjadi sampel adalah mereka yang pernah berbelanja dizalora.co.id selama 6 bulan terakhir, berusia diatas 17 tahun dan tinggal di wilayahJabodetabek. Data yang terkumpul kemudian diolah menggunakan teknik multipleregression pada software SPSS. Hasil pengolahan data menunjukkan bahwaperceived ease-of-use, perceived usefulness dan trust memiliki pengaruh positifterhadap enjoyment dan repurchase intention konsumen serta enjoyment dapatmenjadi faktor mediasi antara hubungan perceived ease-of-use, perceived usefulness,trust dengan repurchase intention dalam konteks berbelanja di situs Zalora Indonesia.

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ABSTRACTIn modern society, the usage of internet and online shopping are very common. InIndonesia, especially the big cities such as Jakarta and the surrounding areas, thepractice of online shopping is usual. To fulfill their needs and the lack of spare time,people tend to use online shopping. One of the sites most people visit to fulfill theirfashion and apparel needs is Zalora Indonesia (zalora.co.id). This research wants toprove what are the factors affecting consumers to shop at the same online shoppingsite. Factors being tested in this research are perceived ease-of-use, perceivedusefulness and trust. All three factors were tested to factor enjoyment and factorrepurchase intention. This research also tested if enjoyment could be a mediatingfactor. In this research, the samples are those who had shopped at zalora.co.id forthe last 6 months, 17 years old and older and live around Jabodetabek. Datacollected then analyzed with multiple regression technique using SPSS software. Theresult showed that perceived ease-of-use, perceived usefulness and trust have positiveaffect to consumers? enjoyment and repurchase intention and also enjoyment hasproven to have mediating effect between the relationship of perceived ease-of-use,perceived usefulness, trust and repurchase intention in the context of shopping atZalora Indonesia."

"ABSTRAKPeningkatan pengguna internet di Indonesia memicu perubahan gaya hidup masyarakat, tidak terkecuali dalam berbelanja. Dengan eksistensi e commerce, masyarakat di Indonesia telah mengenal metode belanja baik secara tradisional maupun online. Pertumbuhan e commerce yang semakin pesat akan menyediakan berbagai alternatif dalam berbelanja bagi masyarakat, baik sebagai penjual maupun pembeli. Hal ini menjadikan pembeli dapat memilih platform mana yang sesuai ketika mencari barang pilihan mereka, baik dalam kondisi baru maupun bekas. Pembeli tentunya memiliki berbagai latar belakang dan preferensi tersendiri dalam memilih barang, termasuk ketika membeli barang bekas secara online. Platform e-commerce khususnya C2C perlu mengetahui motivasi dari perspektif pembeli, seperti price orientation, bargaining power, critical orientation, usefulness, ease of use, need to be unique, nostalgia, trust, dan assurances dalam melakukan pembelian. Oleh karena itu, penelitian ini akan berfokus pada pengaruh motivasi berbelanja barang bekas secara online di perspektif pembeli, sikap mereka terhadap berbelanja barang bekas, serta niat pembelian kembali. Penelitian ini menggunakan purposive sampling dengan meneliti motivasi dari 502 pembeli barang bekas secara online di Indonesia yang kemudian dianalisis dengan menggunakan Partial Least Squares - Structural Equation Modelling (PLS-SEM). Peneliti menemukan bahwa motivasi dalam berbelanja barang bekas secara online berpengaruh secara signifikan baik terhadap sikap pembeli dalam berbelanja barang bekas maupun niat pembelian kembali dari pembeli di Indonesia.

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ABSTRACT

The increasing level of internet users in Indonesia has triggered changes in people's lifestyles, including in their way of shopping. The e-commerce existence in Indonesia causes people to be more familiar with shopping methods, both traditional and online. The rapid growth of e-commerce provides various alternatives for users, both as sellers and buyers. Buyers nowadays can choose their suitable platform based on goods, both in new and used conditions. Their backgrounds and preferences in selecting goods will affect the way of buying second-hand goods. E-commerce platforms, especially C2C, need to know various motivations from the buyer's perspective, such as price orientation, bargaining power, critical orientation, usefulness, ease of use, need to be unique, nostalgia, trust, and assurance in buying second-hand goods. Therefore, this research will focus on the influence of online second hand shopping motivation from a buyer's perspective, their attitude towards second-hand shopping, and repurchase intentions. This study uses purposive sampling by examining motivations of 502 second-hand online buyers in Indonesia, which is then analyzed by using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Researcher finds that motivation in shopping for second-hand goods online has a significant effect both on the attitudes of buyers in shopping for second-hand goods and repurchase intention from Indonesian buyers."

"Experiential marketing merupakan strategi pemasaran yang melibatkan panca indra manusia. Dampak dari strategi experiential marketing dapat berupa kepuasan pelanggan. Pelanggan yang merasa puas memiliki minat beli kembali di waktu mendatang. Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing yang diterapkan Nusa Gastronomy terhadap repurchase intention pelanggan Nusa Gastronomy melalui customer satisfaction.

Penelitian ini menggunakan pendekatan kuantitatif dan analisis multivariat dengan analisis jalur untuk menguji hubungan tidak langsung antara variabel experiential marketing terhadap repurchase intention melalui customer satisfaction sebagai mediator. Hasil penelitian ini menunjukkan implementasi experiential marketing memiliki pengaruh yang signifikan terhadap repurchase intention melalui customer satisfaction.

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Experiential marketing is a marketing strategy that involves all five human senses. The impact of experiential marketing strategy can be customer satisfaction. Satisfied customers tend to plan future repurchase intention. The aim of this research was to analyze the impact of experiential marketing which has been implemented by Nusa Gastronomy towards customer's repurchase intention through customer satisfaction.

This research used quantitative research and multivariate analysis with path analysis to determine the indirect effect of experiential marketing towards repurchase intention through customer satisfaction. The results showed that experiential marketing had significant effect towards repurchase intention through customer satisfaction."

"SMS location-based advertising LBA atau iklan berbentuk promosi melalui SMS yang memanfaatkan informasi lokasi telefon seluler diketahui dapat meningkatkan penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh extrinsic dan intrinsic motivation terhadap pembentukan attitude toward SMS LBA yang selanjutnya melihat pengaruhnya terhadap purchase intention dalam konteks foodservice. Pada penelitian ini terdapat uji variabel moderasi yaitu brand familiarity untuk mengetahui apakah tingkat familiaritas terhadap merek mempengaruhi sikap konsumen terhadap niat pembelian produk yang diiklankan melalui SMS LBA. Penelitian ini melibatkan 229 responden dari seluruh Indonesia yang pernah mendapatkan SMS LBA dari Krispy Kreme. Data diolah menggunakan metode Structural Equation Modelling SEM. Hasil penelitian ini menunjukkan bahwa extrinsic dan intrinsic motivation dapat meningkatkan attitude toward SMS LBA yang selanjutnya dapat mendorong purchase intention. Selain itu ditemukan pula bahwa pengaruh ini di moderasi oleh brand familiarity.

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SMS LBA is a promotion advertising through SMS that uses information of mobile phone rsquo s location in order to increase sales. This study aims to analyze the effect of extrinsic and intrinsic motivation on the establishment of attitude toward SMS location based advertising and its impacts on purchase intention in foodservice area. There is a test of brand familiarity as a moderating variable to find out whether the level of consumer rsquo s brand familiarity affect attitude toward SMS LBA on intention to purchase a product that advertised through SMS LBA.

The data for this research were collected from 229 respondents from all over Indonesia who had received SMS LBA from Krispy Kreme. They were then analyzed using Structural Equation Modelling SEM. The result of this research shows that extrinsic and intrinsic motivation increases attitude toward SMS LBA that further leads to increase in purchase intention. Furthermore, the result shows that brand familiarity does moderate attitude toward SMS LBA on purchase intention."

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Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keinginan konsumen Indonesia untuk menggunakan layanan kesehatan mental secara daring. Ada enam faktor yang diteliti dalam penelitian ini: literasi e-Health (e-Health literacy), persepsi kompetensi (perceived competence), persepsi kredibilitas e-WOM (perceived e-WOM credibility), persepsi harga (perceived price), dan keinginan untuk membeli (willingness to purchase). Model konseptual direplikasi dari penelitian yang telah dilakukan sebelumnya untuk melakukan analisis hubungan antar variabel dan partial least square structural equation modelling (PLS-SEM) digunakan untuk menguji model konseptual. Sebanyak 295 tanggapan dari responden digunakan dalam analisis data. Penelitian kualitatif berupa wawancara dengan beberapa responden survei juga dilakukan untuk mempertajam analisis. Hasil penelitian menunjukkan bahwa persepsi kompetensi, persepsi kredibilitas e-WOM dan persepsi harga memiliki pengaruh positif terhadap kesediaan konsumen Indonesia untuk membeli layanan kesehatan mental daring.

 

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The study aims to analyse the factors that influence the Indonesian consumers’ willingness to purchase towards online mental health services. There are six factors examined in this research: e-Health literacy, perceived competence, perceived e-WOM credibility, price perception, and willingness to purchase. A conceptual model is replicated from previous research to find the correlation between each variable and partial least square structural equation modeling (PLS-SEM) was used to test the conceptual model. A total of 295 responses were used in the data analysis. Some interviews with some survey respondents were also conducted to deepen the analysis.  The result of the research shows that perceived competence, perceived e-WOM credibility and price perception have a positive influence on Indonesian consumers’ willingness to purchase online mental health services.

 

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