Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 8240 dokumen yang sesuai dengan query
cover
Simorangkir, F.P. Budi
"Marsh Inc. is the world's leading risk and insurance firm. Its mission is "To create and deliver risk solutions and services that make our clients more successful." Since its formation in 1871, It has grown into an enterprise with 35,000 colleagues serving clients in more than 100 countries from more than 400 owned-and-operated offices -- the most in its industry.
Following are Marsh Inc.'s principal areas of client service:
Risk-management, insurance-broking and program-management services are provided for businesses, public entities, professional-services organizations and private clients under the Marsh name.
Reinsurance-braking, financial-modeling services and related advisory functions are conducted for insurance and reinsurance companies, principally under the Guy Carpenter name.
Program-management services are delivered for associations under the Seabury & Smith name.
Wholesale underwriting-management services, primarily in the area of professionalliability insurance, are performed for a wide range of clients.
In performing the above functions, Marsh and its affiliated compames may have agreements with insurers providing coverage to Marsh clients through which Marsh may derive compensation contingent upon such factors as the size, growth and/or overall profitability of an entire book of business placed by Marsh with the insurers. This contingent compensation would be in addition to any other compensation Marsh May recetve such as retail, excess and surplus lines and wholesale brokerage fees or commissions, administrative fees, etc. Marsh will provide additional information upon the request of a client.
Marsh Inc. is an operating unit of Marsh & McLennan Companies, Inc. (MMC). MMC is a global professional-services firm with annual revenues exceeding $10 billion and 57,000 employees. In addition to Marsh, MMC is the parent company of Putnam Investments, one of the largest investment-management companies in the United States; Mercer Consulting Group, a major global provider of consulting services; MMC Capital, a global privateequity firm; and MMC Enterprise Risk, which implements value-based enterprise rial solutions that reduce the volatility in operating performance and the cost of equity to client companies by resolving strategic, financial, operating and hazard risks. Marsh SA is the French subsidiary company of Marsh Inc, world leader of the broking of the insurance and the management consultant of the risks, which employs 33000 collaborators divided in 110 countries throughout the world. In France, Marsh employs 1300 collaborators.
Marsh is member of Group MMC (Marsh & McLennan Companies) whose two other operational poles are Mercer, world leader of the consulting in human resources and major actor of the consulting in strategy, and Putnam is one of the main managers of the credits in the world. On the whole Group MMC carried out a turnover of US$ 9157 millions in 1999 and employs 53000 collaborators.
On this internship which has taken from 20 July 2001 until 31 October 2001 (3.5 months only), I have taken the topic of The Case Study of the Strategy Marketing in each segment of the FINPRO DEPARTEMENT (MARSH SA) in Paris, France."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
T8022
UI - Tesis Membership  Universitas Indonesia Library
cover
Manulang, Merry Kristiani
"PT. Prima Value Indonesia is a management-consulting company which built by passion to give the clients the best services and solutions and also add value to their businesses. Its main dimensions of specialization are management consultancy, research and survey, also knowledge development. New product or service development can be fail to be introduced or sell by many small business such as PT, Prima Value Indonesia as the consulting management companies because of its low profile characteristic. This final report is using some tools such as marketing mix and the SWOT analysis to analyze the internal and external factors of the company, and also to analyze their marketing strategy. Regarding to the TOWS Matrix of PT. Prima Value Indonesia, the company for this time could reach new potential clients and also could increase and maintain their promotion, by implementing SO Strategies, using company's internal strengths to take advantage of external opportunities. Furthermore, the company at this time could focus on the subject of property and pharmacy in doing workshops services as application of managing "focus strategy" in order to get to know their segments intimately and pursues either cost leadership or differentiation within their target segment. Those suggestions are expected could be use by the company to pursue its marketing objectives in the target market and also to position themselves strongly in the chosen target markets."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
T18587
UI - Tesis Membership  Universitas Indonesia Library
cover
Nababan, Gistang Richard
"Group L'OREAL, la compagnie cosmetique du numero l rnodial, avez une mission a internationaliser clans le monde entier par son innovatrice et diverse portefeuille de marque clans 4 divisions diffdrentes. En Indonesie, sous PT L'Oreal Indonesie, elle a deja lancee 11 marques dans le marche indonesien divise en 3 divisions: Consumer Product Division, Professional Product Division and Luxury Product Division.
PT L'Oreal Indonesia under Professional Product Division a s'etabli comme le joueur principale sur le marche professionnel de salon en Indonesie. Tout le marche de salon en Indonesie pout etre segmente dans 3 classe : A, B, C, se differentier par leur prix des services de coloration. Par ses deux marques bien connu L'Oreal ProfessionnelleTM (LP) et Kerastase1M, la compagnie s'est developpee rapidement, soutenu par les innovations revolutionnaires sur le marche de produits professionnel visant le salon de classe A en tant que leur marche-cible, Les 2 marques se sont placees comme une marque internationals de la meilleure qualite, employee par Ies grands coiffeurs mondiale.
Cependant, avec la penetration agressive dans tout le segment du salon classe A, presque 74% de totale salon, la compagnie a fait face a une peu d'espace d'augmenter. I_e segment du marche a presque sature. LP et Kerastase ne peuvent pas augmenter plus loin au segment inferieur car it se sont deja ctablis comme marque de la meilleure qualite et prix elevec.
Pour augmenter dans le segment inferieur it doit lancer une marque differente appropriee a Ia cible, qui est MATRIX. Avec peu de connaissance du segment, une analyse complete du marche dolt etre executee afro de lancer avec succes la marque: Analyse interne et externe (Consumer, Industry, and Macro Environment).
En analysant la strategic marketing et plus la comparer a la situation externe et interne, la compagnie peut prevoir le niveau de ('acceptation de la cible et de is reaction des concurrents en point de lancement.
Le projet d'etude est fait pour observer et analyser la strategie marketing developpee par la compagnie en lancant une nouvelle marque. Les resultats prouvent que MATRIX offre des possibilites interessantes de reussir en adaptant sa strategic aux besoins du consommateur: Salon et Consommateur finale. Elie lancera ses produits clans les 3 generateurs principaux de revenus au salon: SoColor and HiTones clans la coloration de cheveux, OPTISMOOTH dans la redressage - lissage et BIOLAGE Bans is traitement de cheveux. Le concept de ces 3 gammes, soulignee Opti-Smooth, adaptera la strategie concurrentielle de challengeur du marche, en attaquant les concurrents potentiels MAKARIZO dans sa force des: REBONDING system. Cependant, en focalisant le produit considerablement dans cette categoric, presents un plus gros risque d'echec si la marque est blessee par des reactions fortes de concurrents.
L'analyse montre que, les instruments de la strategic marketing daft titre focalisee par ailleur pour se differencier avec d'autres marques de L'Oreal, afin d'eviter Ic cannibalization, et dolt en meme temps bien-soutiennent Pin-rage de haute qualite en taut qu'une de la marque de L'Oreal.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
T18595
UI - Tesis Membership  Universitas Indonesia Library
cover
Basriana
"En Indonésie, le business de TV câble est encore nouveau avec deux joueurs ceux qui sont Kabelvisiob (la marque de service de 1V câble de PT. Broadband Multimedia) comme le leader du marché avec plus de 51.000 clients et Telkomvision (la marque de service de TV câble de PT. Indonusa, une filiale de Telkom) avec environ 30.000 clients, fly a aussi Indovision qui offre le service de TV de paie en digitale (TV satellite). Ce business donnerait une bonne opportunité en regardant le nombre large de population qui est plus de 200 millions habitants et l?attitude d'indonésiens qui aime beaucoup de divertissements. Mais, l'entreprise doit choisir la région où les clients sont la classe sociale A et B, ceux qui sont clients potentiels en vue d'installer les TV câble.
Pour profiter de ces opportunités, Kabelvision s'installe le grand d'investissement dans ¡'établissement d'infrastructure et fait la stratégie de marketing pour augmenter la vente et agrandir à part de marche.
Kabelvision fait le programme promotionnel chaque mois régulièrement avec des thèmes divers mis au service de stratégie d'acquisition de nouveau clients.
Ce rapport va ana-lyser la stratégie de marketing de Kabelvision avec le marketing mix Sur les promotionnels "Merdeka Promo" poux obtenir la vente de mois août et septembre et "Kids 'R' Special" polir obtenir la vente de mois octobre et en vue de renforcer sa position comme le leader du marché.

In Indonesia, the business of TV cable is still new with only two players which are Kabelvision (the PT. Broadband Multimedia's trademark for TV cable) as the market leader with more than 51,000 subscribers, and Telkomvìsion (the PT. Indonusa's trademark for TV cable, a subsidiary of Telkom) with about 30,000 subscnbers. Besides those two companies, there is also Indovision who runs the business in the pay TV but he offers it by satelite or digitaly. This business would give a good opportunity regarding the large number of indonesian population that is more than 200 millions people and the attitude of Indonesian which likes so much entertainments. But, the company who runs in this business should choose the region with customers of the middle and upper class which those are the potential customer to install the TV cable.
In order to take advantage of these opportunities, Kabelvision has implanted a huge investment for infrastructure and embarked on aggressive marketing campaign not only to increase the sales but also to develop its market share.
Kabelvision makes promotion programs as part of its marketing strategy which are conducted regularly different themes.
This report will analyze the markefflig strategy of Kabelvision utilizing the marketing mix through the promotion programs "Merdeka Promo" for getting sales in August and September and "Kids 'R' Special" for reaching saies in October and also for strengthening its position as a market leader.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
T1041
UI - Tesis Membership  Universitas Indonesia Library
cover
Irman D. Rumadja
"ABSTRAK
SUBJECT:
Improving The Billing System of Eau Et Force, Ondeo Services, Paris ? Ile de
France.
OBJECTIVE:
- To understand what is Eau Et Force, the enterprise of water distribution, the filial
of Ondeo Services (Lyonnaise Des Eaux), Paris ? 11e de France. The aim is to
explain: their major activities, how they do the service to their clients.
- To understand the financial project through one case study of: Prestation de
Service. How do we treat problems and some feasible solution to resolve the
financial problems.
TOOLS:
- Analysis of the existing organizational structure system.
- Interviews with the principal actors of the project.
- Application on the project.
Contents/In Brief:
Eau Et force (built 1928) is the major tor of water distribution in Ile de France.
Their competence and service to the client are as follows:
. Potable water, Production and Distribution from the source up to the water tap of
the clients.
. Collection and treatment of the Used Water.
. Surveillance of the quality of water distribution, through their Water Station and
Treatment Plant Observation of Water Quality).
PROBLEMS
Water Sales and distribution is decreasing from time to time. This is due to the
people now ? not only in France - is wiser and wiser in using water. Not only
because the price of water now expensive, some people realize the importance to
save the nature.
For example: We could see the utilization of the flushing system in everywhere of
the toilette. 2 (two) flushing buttons for different kinds of Utilization, and this
become commonly use in France.
Therefore, Eau Et Force try to anticipate this problem (decreasing sales) by
providing another service to the clients called: Prestation de Service.
Prestation the Service is the service that provided to the client to help them with
their internal installations. This work is not for free, the client will have to pay for
the work.
The process, in fact, is not so easy to implement. Financial problems appeared
because different department in charge of each Prestation de Service, with different
kind of reporting, responsibilities and using different sub-contractors.
SOLUTIONS:
After having interviews with the Major Actors of the Prestation de Service and doing
some analysis of the problem, THE WRITER realize that the problem that Eau et
Force facing could be resolved with a very simple excel table that could monitor all
the activities of Prestation de Service, financially. See Annexe 14-15.
THE WRiTER then creates the excel table, together with financial staff at Eau et
Force. The excel table that has been created can fulfilled with all information that
needed by Finance and Accounting Department of Eau et Force, so that they can bill
the customer just in time.
In fact, this simple excel table is adopted from the same kind of table that has been
used by PT. PAM LYONNAISE JAYA, Jakarta - the company where THE
WRITER work for ? the same filial of ONDEO Services like Eau et Force.
When this simple excel table -called work order- works, Eau et Force definitely has
save a lot of times of monitoring financial process of billing, and also could gather
as much as possible the data of the cash flows of each departments concerned.
With this table, Eau et Force could monitor easily the Prestation de Service activities
and bill the customer without creating any delays.
This table was implemented at Eau et Force on mid of July 2001, as soon as the
Finance Director of Eau et Force got the explanations from THE WRITER."
2001
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
cover
cover
Bedner, J
Groningen JB Wolters 1965
843.8 H 427 rz
Buku Teks  Universitas Indonesia Library
cover
Guyard, M. Stanislas
Paris Librairie Maisonneuve 1883
492.19 G 425
Buku Teks  Universitas Indonesia Library
cover
Andi Nur`aida Angriyani
"The economies of many countries depend on oil, either as producers or consumers. Oil is anticipated to be the dominant source of commercial energy for at least the next fifty years. The advantages of oil, when compared to other forms of energy, are its availability in many geographical regions and its relative ease of extraction, transportation and handling. Yet the fluid that emerges from the oil wells has very little value until they are treated correctly; using the right chemicals and technical expertise for example.
ABC Inc. is the largest privately owned oilfield chemicals company. It is a global supplier of a complete line of proprietary specialty chemicals offering total solutions to problems in the oil and gas industry. ABC Inc. operates under named of PT. XYZ. It is a market leader in Indonesia with total market share of 45% and total revenue per year amounting to US$ 15 million in year 2004, with total employees of 150 personnel.
At the moment, ABC Inc. implements two customer relationship management (CRM) models, such as: strategic alliances with customers and local agents, and also customer's education or ABC's school. As the business situation changed everyday due to customers' behavior changed, hence ABC would like to redefine its current CRM models by developing a new model in order to have a better relationship with its clients.
There are two CRM models proposed, Electronic Supply Chain Management System (ESCMS) and Electronic Technical Management System (ETMS). This study will show the analysis on how to choose the most favorable CRM models proposed by ABC for customers in Indonesia by using the analytical hierarchy process, and to have customers' feedback concerning their satisfaction during their engagements with ABC Inc. by using the questionnaires."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
T18331
UI - Tesis Membership  Universitas Indonesia Library
<<   1 2 3 4 5 6 7 8 9 10   >>