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"The title of this research is The Strategy Marketing Communication of Department of Culture and Tourism Medan City In Market Medan City as a Tourism City. The purpose of this study is to see the strategy marketing communication and the obstacles that is faced by the Department and Tourism Medan City in market Medan city as a tourism city. This research is a qualitative research with a constructivism approach. Research subject is determined through the purposive method and obtain ton (10) informants that is consist of Head Marketing of Department of Culture and Tourism Medan City, the secretary of PHRI North Sumatera, The Head of ASITA North Sumatera,the member of Medan city parlement, the representation from the Highways Department, the representation from travel agency, two public figures and two tourists who came visiting Medan city.Data collection methods were done by observation, depth interview, anddocumentation study. Data analysis was done through data reduction, displaydata, and taking conclusion. The results showed that the strategy marketingcommunication that is done by the Department of Culture and Tourism MedanCity in market Medan city as a tourism city was done by segmentation,targeting, and positioning. These three strategies was supported with variousforms of promotion mix, such as advertising, personal selling directmarketing, word of mouth marketing, and marketing via social media. Theobstacles that is faced are inadequate infrastucture, unproffesionalof tourismhuman resources, attraction tourism management which is not maximized, thepeople who are not travel aware, the communication and coordination whichis not maximized done among the Department of Culture and Tourism MedanCity and some of the stakeholders, limited budget, and join promotion thathaven't implemented yet by the Department of Culture and Tourism Medan City with the other region."

"The objective research and analysis influence controlling and empowering to employees behavior in service permit in board of industry and trade to Board of industry and Trade Medan City. The grand theory controlling testing writer by Robbins and Coulter (2005), empowering testing writer by clutterbuck and kernaghan (2003) and theory employees behavior testing writer by Mar'at (1981)."

"ABSTRAKKota Medan adalah kota multietnik dengan keragaman yang unik, sehingga memungkinkan terjadinya interaksi antar etnik dalam kehidupan bermasyarakat. Perbedaan budaya memiliki potensi akan terjadinya konflik. Konflik antar etnik, berangkat dari konflik antar pribadi yang kemudian memunculkan latar belakang budaya individu yang berkonflik. Persoalan pemaknaan dan koordinasi makna dalam interaksi antara dua individu dijelaskan oleh teori Coordinated Management of Meaning yang dirumuskan oleh Barnett Pearce dan Vernon Cronen.Penelitian ini bertujuan untuk menjelaskan manajemen makna dan koordinasi yang berlangsung secara hirarki dalam interaksi antar etnik dan menjelaskan bagaimana aturan mempengaruhi proses koordinasi dan manajemen makna dalam interaksi antar etnik di Kota Medan. Hasil penelitian ini menjelaskan bahwa hirarki makna dapat menjelaskan pemaknaan dan koordinasi prilaku individu dalam setiap interaksi. Level hirarki makna dalam setiap bentuk tutur kata dalam interaksi antar etnik dengan pembahasan yang sensitif, dapat berbeda-beda. Dalam berinteraksi antar etnik diketahui bahwa aturan dapat menjadi berbeda dalam percakapan antara individu. Artinya terdapat penyesuaian aturan saat terjadi interaksi antar etnik.

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ABSTRACTMedan City is a multiethnic city with unique diversity. Cultural differences have the potential for conflictThat is, to solve interethnic problems, it is also necessary to look at the process of interpersonal communication from individuals of different ethnicities. The issue of meaning and coordination of meaning in the interaction between two individuals is explained by the Coordinated Management of Meaning theory formulated by Barnett Pearce and Vernon Cronen. This study aims to explain the management of meaning and coordination that takes place in a hierarchical between ethnic interactions and explain how rules influence the process of coordination and management of meaning in inter-ethnic interactions in Medan City. The results of this study explain that the hierarchy of meanings can explain the meaning and coordination of individual behavior in each interaction. The level of meaning hierarchy in each form of speech in ethnic interactions with sensitive discussion can vary. In interacting between ethnicities it is known that rules can be different in conversations between individuals. This means that there are adjustments to the rules when ethnic interactions occur."

"Penelitian ini membahas tentang "Komunikasi Antarbudaya Pustakawan dan Pengguna" di Perpustakaan Umum Kota Medan, tujuannya adalah untuk memahami komunikasi antarbudaya terjadi antara pustakawan dan pengguna dan juga mengetahui faktor yang menghambat jalannya komunikasi antarbudaya antara pustakawan dan pengguna di perpustakaan tersebut agar komunikasi dapat terjalin dengan baik tanpa adanya kesalahpahaman yang disebabkan oleh perbedaan budaya, sehingga kebutuhan informasi pengguna tercukupi.Penelitian ini merupakan penelitian kualitatif dengan pendekatan fenomenologi, yaitu menggambarkan fenomena pustakawan dalam melayani pengguna yang memiliki latar belakang budaya yang berbeda sebagai pengalaman hidupnya, selain itu fenomena tersebut memiliki keunikan dan perbedaan dari setiap individu sehingga melalui pendekatan fenomenologi ini diharapkan memperoleh pemahaman yang mendalam tentang pengalaman pustakawan dalam berkomunikasi dan melayani pengguna yang berbeda latar belakang budaya.Hasil yang dicapai adalah ditemukannya faktor penghambat seperti penafsiran gaya berbicara (logat) yang dinilai keras oleh sebagian pengguna kepada pustakawan begitu juga sebaliknya, dan adanya unsur diskriminatif terhadap salah satu marga atau etnis tertentu.

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This research discusses about "Intercultural Communication Librarians and Users" in Public Library Medan. The goal is to understand intercultural communication that happen between librarians and users and also determine the factors that obstruct intercultural communication between librarians and users in the library so that communication can be established without misunderstanding caused by cultural differences so that the users's information needs met.

This study is qualitative research with phenomenological approach, which describes the phenomenon of librarians in serving users who have different cultural backgrounds as the experience of his life, other than that the phenomenon has a uniqueness and diversity of each individual so through a phenomenological approach is expected to a gain a deep understanding of the experience of librarians in communicating and serving users with different background culture.

The result is the discovery of inhibitng factors such as the interpretation of the style of speech (accent) were rated harsh for some users to the librarian and vice versa, and the discriminatory element to one clan or ethnic origin."

"Penelitian ini membahas tentang “Komunikasi Antarbudaya Pustakawan dan Pengguna” di Perpustakaan Umum Kota Medan, tujuannya adalah untuk memahami komunikasi antarbudaya terjadi antara pustakawan dan pengguna dan juga mengetahuifaktor yang menghambat jalannya komunikasi antarbudaya antara pustakawan dan pengguna di perpustakaan tersebut agar komunikasi dapat terjalin dengan baik tanpa adanya kesalahpahaman yang disebabkan oleh perbedaan budaya, sehingga kebutuhan informasi pengguna tercukupi.Penelitian ini merupakan penelitian kualitatif dengan pendekatan fenomenologi, yaitu menggambarkan fenomena pustakawan dalam melayani pengguna yang memiliki latar belakang budaya yang berbeda sebagai pengalaman hidupnya, selain itu fenomena tersebut memiliki keunikan dan perbedaan dari setiap individu sehingga melalui pendekatan fenomenologi ini diharapkan memperoleh pemahaman yang mendalam tentang pengalaman pustakawan dalam berkomunikasi dan melayani pengguna yang berbeda latar belakang budayaHasil yang dicapai adalah ditemukannya faktor penghambat seperti penafsiran gaya berbicara (logat) yang dinilai keras oleh sebagian pengguna kepada pustakawan begitu juga sebaliknya, dan adanya unsur diskriminatif terhadap salah satu marga atau etnis tertentu.

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This research discusses about “Intercultural Communication Librarians and Users” in Public Library Medan. The goal is to understand intercultural communication that happen between librarians and users and also determine the factors that obstruct intercultural communication between librarians and users in the library so that communication can be established without misunderstanding caused by cultural differences so that the users’s information needs met. This study is qualitative research with phenomenological approach, which describes the phenomenon of librarians in serving users who have different cultural

backgrounds as the experience of his life, other than that the phenomenon has a uniqueness and diversity of each individual so through a phenomenological approach is expected to a gain a deep understanding of the experience of librarians in communicating and serving users with different background culture.

The result is the discovery of inhibitng factors such as the interpretation of the style of speech (accent) were rated harsh for some users to the librarian and vice versa, and the discriminatory element to one clan or ethnic origin."

"ABSTRAKKabupaten Tapanuli Utara adalah daerah yang memiliki potensi untuk dikembangkan sebagai kota wisata melalui pemanfaatan berbagai potensi keindahan alam dan kearifan lokal, sehingga dapat meningkatkan pendapatan daerah, meningkatkan perekonomian masyarakat, menumbuhkan sektor usaha, serta memperkenalkan nilai budaya lokal."