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"Summary: A novel about the apocalyptic marketing possibilities of female pleasure. Sisters will be doing it for themselves. And doing it. And doing it. And doing it some more ... Penny Harrigan is a low-level associate in a big Manhattan law firm with an apartment in Queens and no love life at all. So it comes as a great shock when she finds herself invited to dinner by one C. Linus Maxwell, aka "Climax-Well," a software mega-billionaire and lover of the most gorgeous and accomplished women on earth. After dining at Manhattan's most exclusive restaurant, he whisks Penny off to a hotel suite in Paris, where he proceeds, notebook in hand, to bring her to previously undreamed-of heights of orgasmic pleasure for days on end. What's not to like? This: Penny discovers that she is a test subject for the final development of a line of sex toys to be marketed in a nationwide chain of boutiques called Beautiful You. So potent and effective are these devices that women by the millions line up outside the stores on opening day and then lock themselves in their room with them and stop coming out. Except for batteries. Maxwell's plan for erotically enabled world domination must be stopped. But how?""

"Tesis ini membahas hasrat seksual perempuan yang dikomodifikasi melalui perspektif konsumerisme dalam novel Beautiful You (2014) karya Chuck Palahniuk. Teks dianalisis dengan pendekatan struktural Roland Barthes, teori feminisme eksistensialis Simone de Beauvoir dan konsep konsumerisme Jean Baudrillard. Hasil penelitian menunjukkan bahwa wacana konsumerisme berpengaruh terhadap dominasi gender yang dihasilkan komodifikasi hasrat seksual perempuan. Analisis struktur dan strategi naratif teks membuktikan kehadiran seksualitas perempuan yang terkungkung dan dikomodifikasi tokoh laki-laki. Selanjutnya, posisi tokoh perempuan dikaji lebih lanjut menggunakan analisis semiotik mainan seks dan penafsiran kutipan teks terkait tubuh serta hasrat seksual yang diobjektifikasi. Walaupun terdapat resistensi yang dilakukan tokoh utama, gagasan dominasi laki-laki tetap bertahan untuk menguasai perempuan. Namun, kesuksesan tersebut tidak semata-mata terjadi akibat tokoh laki-laki. Wacana konsumerisme terbukti bekerja dan mengukuhkan kehadiran dominasi gender terhadap perempuan. Tesis ini diharapkan menjadi sebuah refleksi masyarakat dalam menghadapi permasalahan sosial. Hasil penelitian dapat digunakan untuk mempelajari korelasi antara fenomena komodifikasi hasrat seksual perempuan dengan wacana konsumerisme yang muncul di peradaban modern.This thesis discusses the sexual desires of women which are commodified through the perspective of consumerism in the novel Beautiful You (2014) by Chuck Palahniuk. Text is analyzed through Roland Barthess structural approach, Simone de Beauvoirs theory on existentialist feminism, and Jean Baudrillards concept on consumerism. The result of the study shows that consumerism has an influence on gender domination which is caused through the commodification of womens sexual desires. Analysis on the structure and narrative text is carried out to prove the presence of female sexuality that is confined and commodified by male character. Furthermore, the position of female characters are further examined through semiotic analysis on sex toys and interpretation of texts quotations on objectified body and sexual desires. Despite the resistance of the main character, the idea of male domination persisted in dominating women. However, the success was not solely caused by male character. The discourse of consumerism is proven to work in the text to confirm the presence of gender dominance over women. This thesis is expected to be a reflection to the community in dealing with social problems. The results of the study can be used to learn the correlation of commodified womens sexual desire phenomenon with consumerism which is appeared in modern civilization"

"Tesis ini membahas hasrat seksual perempuan yang dikomodifikasi melalui perspektif konsumerisme dalam novel Beautiful You (2014) karya Chuck Palahniuk. Teks dianalisis dengan pendekatan struktural Roland Barthes, teori feminisme eksistensialis Simone de Beauvoir dan konsep konsumerisme Jean Baudrillard. Hasil penelitian menunjukkan bahwa wacana konsumerisme berpengaruh terhadap dominasi gender yang dihasilkan komodifikasi hasrat seksual perempuan. Analisis struktur dan strategi naratif teks membuktikan kehadiran seksualitas perempuan yang terkungkung dan dikomodifikasi tokoh laki-laki. Selanjutnya, posisi tokoh perempuan dikaji lebih lanjut menggunakan analisis semiotik mainan seks dan penafsiran kutipan teks terkait tubuh serta hasrat seksual yang diobjektifikasi. Walaupun terdapat resistensi yang dilakukan tokoh utama, gagasan dominasi laki-laki tetap bertahan untuk menguasai perempuan. Namun, kesuksesan tersebut tidak semata-mata terjadi akibat tokoh laki-laki. Wacana konsumerisme terbukti bekerja dan mengukuhkan kehadiran dominasi gender terhadap perempuan. Tesis ini diharapkan menjadi sebuah refleksi masyarakat dalam menghadapi permasalahan sosial. Hasil penelitian dapat digunakan untuk mempelajari korelasi antara fenomena komodifikasi hasrat seksual perempuan dengan wacana konsumerisme yang muncul di peradaban modern

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This thesis discusses the sexual desires of women which are commodified through the perspective of consumerism in the novel Beautiful You (2014) by Chuck Palahniuk. Text is analyzed through Roland Barthess structural approach, Simone de Beauvoirs theory on existentialist feminism, and Jean Baudrillards concept on consumerism. The result of the study shows that consumerism has an influence on gender domination which is caused through the commodification of womens sexual desires. Analysis on the structure and narrative text is carried out to prove the presence of female sexuality that is confined and commodified by male character. Furthermore, the position of female characters are further examined through semiotic analysis on sex toys and interpretation of text‟s quotations on objectified body and sexual desires. Despite the resistance of the main character, the idea of male domination persisted in dominating women. However, the success was not solely caused by male character. The discourse of consumerism is proven to work in the text to confirm the presence of gender dominance over women. This thesis is expected to be a reflection to the community in dealing with social problems. The results of the study can be used to learn the correlation of commodified womens sexual desire phenomenon with consumerism which is appeared in modern civilization."

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ABSTRACTSeventeen years ago, Sepha Stephanos fled the Ethiopian revolution after witnessing soldiers beat his father to the point of certain death, selling off his parents' jewelry to pay for passage out of the country. Now he finds himself running a grocery store In a poor African-American neighborhood in Washington, D.C., where his daytime customers are schoolchildren and his nighttime customers are prostitutes and alcoholics. His only companions are two fellow African immigrants, a Congolese waiter and a Kenyan engineer, who share his feelings of frustration with and bitter nostalgia for their home continent. Years ago, half a world away and still In the embrace of family, he never would have imagined himself living a life of such isolation."."But after a long period of blight, Sepha's neighborhood begins to change. Hope comes In the form of new neighbors - Judith and Naomi, a white woman and her biracial daughter - who restore the grand, dilapidated house next door. They become his friends and remind him for the first time In years of what having a family Is like. But their arrival signals something more profound for the neighborhood's long time residents, and when its newfound calm is disturbed by a series of racial Incidents, Sepha may lose everything all over again."

"This is an innovative book that addresses the question of how consumers make decisions about what is good and what is bad in popular culture. An entertaining and informative guide to the range of aesthetic criteria that goes into judging mass culture's most celebrated texts and objects, from Batman to motor bikes, and pop stars to internet pornography. Brings together a series of accessible and engaging essays written by connoisseurs of various areas of popular culture. Tackles the core question of how consumers make decisions about what is good popular culture and what is bad popular culture. "

"ABSTRAKTesis ini membahas bagaimana pengaruh product placement smartphoneSamsung Galaxy SIII, pada serial drama Korea yang berjudul “To The BeautifulYou”. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Hasilpenelitian ini menunjukkan bahwa brand awareness dan attitude toward dramatidak berpengaruh signifikan terhadap attitude toward brand/product, sedangkanattitude toward actor dan attitude toward product placement berpengaruhsignifikan terhadap attitude toward brand/product. attitude toward actor danattitude toward brand/product berpengaruh terhadap purchase intention. Hasilpenelitian ini menyarankan marketer agar mampu memilih endorser yang tepatuntuk menggunakan produknya dalam product placement yang ditampilkan dalamsebuah serial drama, karena aktor memiliki pengaruh yang cukup tinggi baikterhadap attitude toward brand/product, maupun purchase intention.

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ABSTRACTThis study focused on the effect of Samsung Galaxy SIII smartphone productplacement, in Korean drama series entitled "To The Beautiful You". This researchis descriptive quantitative research design. The results of this study showed thatbrand awareness and attitude toward drama have insignificant effect on attitudetoward the brand / product, while the attitude toward the actor and attitude towardproduct placement significantly influence the attitude toward the brand / product.Attitude toward actors and attitude toward brand/product significantly influencepurchase intention. The results of this study suggest that marketers have to choosethe right endorser to use the product in product placement featured in a dramaseries, because the actor has a high enough influence both on attitude toward thebrand / product, and purchase intention."