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Hasil Pencarian

Ditemukan 19713 dokumen yang sesuai dengan query
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Imbriano, Lou
New York: Mc-Graw-Hill, 2012
658.802 IMB w
Buku Teks  Universitas Indonesia Library
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Pradithasari Dewi Saumi
"Indonesia merupakan negara dengan penduduk muslim terbanyak. Hal tersebut membuat Indonesia sebagai negara dengan jumlah penyumbang jemaah umrah terbesar. Berdasarkan data yang ditunjukkan Kementrian Agama dan Umrah Arab Saudi, jumlah jemaah umrah Indonesia terus meningkat dari tahun ketahun. Animo yang besar pada masyarakat Indonesia untuk melaksanakan ibadah umrah mendorong pertumbuhan penyedia jasa perjalanan umrah dalam menawarkan paket-paket umrah. Namun, masih sedikit penelitian yang membahas mengenai agen perjalanan dan perilaku konsumen terhadap wisata religius, terutama dalam konteks ibadah umrah.
Penelitian ini bertujuan untuk menganalisi hubungan antara customer perceived value, satisfaction, company reputation, dan loyalty terhadap customer retention pada agen perjalanan umrah. Data yang terkumpul diperoleh dari penyebaran kuesioner kepada 247 responden masyarakat Indonesia yang melaksanakan umrah dalam 2 tahun terakhir dan menggunakan agen perjalanan umrah dalam perjalananya. Analisis data yang dilakukan melalui analisis deskriptif dan Structural Equation Modeling SEM menggunakan partial least square dengan Smart PLS 2.0.
Hasil dalam penelitian ini menunjukkan bahwa customer perceived value memiliki pengaruh yang signifikan terhadap satisfaction, loyalty, dan company reputation. Selain itu, company reputation juga memiliki pengaruh yang signifikan terhadap satisfaction dan loyalty. Hasil lainnya menunjukkan bahwa antara loyalty dan satisfaction, hanya loyalty yang memiliki pengaruh terhadap retention, sedangkan antara satisfaction dan retention tidak memiliki pengaruh yang signifikan.

Indonesia is the country with the largest Moslem population. It makes Indonesia as one of the most countries with the largest number of umrah pilgrimage. Based on the data by Ministry of Religious Affairs and Umrah of Saudi Arabia, the number of Indonesian umrah pilgrimage have been increasing from year to year. The huge interest of Indonesian people to perform umrah encouraging the growth of umrah travel agencies for offering their umrah packages.
Nevertheless, there is still lack of research about travel agencies and consumer behavior towards religious tourism, especially on umrah pilgrimage. Data was obtained based on questionnaire of 247 Indonesian people whom had umrah pilgrimage in the last two years and used umrah travel agencies on their journey. Data was performed by descriptive analysis and Structural Equation Modeling SEM used partial least square with Smart PLS 2.0.
The results showed that there is a significant relationship between customer perceived value, satisfaction, company reputation, and loyalty. In addition, company reputation also has a significant relationship to loyalty and satisfaction. Other results showed that between loyalty and satisfaction, only loyalty that has a significant relationship to retention, meanwhile between satisfaction and retention have not significant relationship.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Fitria Apriliani
"Skripsi ini membahas tentang atribut-atribut yang berpengaruh terhadap kepuasan pelanggan serta post dining behavioral intentions pelanggan restoran etnis Sunda di wilayah Jakarta, serta melihat apakah kepuasan pelanggan juga berpengaruh terhadap post dining behavioral intentions pelanggan. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif. Hasil penelitian ini menyarankan untuk manajemen restoran etnis Sunda yang ada di wilayah Jakarta, apabila mereka ingin meningkatkan kepuasan pelanggan dan juga post dining behavioral intentions pelanggan, maka atribut terkait masakan dan atmosfer perlu ditingkatkan (food related attributes dan atmospheric related attributes). Dalam penelitian ini juga membuktikan bahwa kepuasan pelanggan memiliki pengaruh terhadap post dining behavioral intentions pelanggan.

The focus of this study is to examine about the attributes that influencing customer satisfactions and post dining behavioral intentions of Sundanesse ethnic restaurants customers in Jakarta, also to find the relationship between customer satisfaction towards post dining behavioral intention. This research is quantitative descriptive interpretive. The researcher suggests that if Sundanesse ethnic restaurants wants to increasing customers satisfaction and customers post dining behavioral intention, they have to increasing those attributes related to food anf atmospheric. This study also find that customer satisfaction influencing post dining behavioral intention of customers."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S46139
UI - Skripsi Membership  Universitas Indonesia Library
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Tam, Marilyn
Jakarta: Gramedia Pustaka Utama, 2007
650.1 TAM ht
Buku Teks SO  Universitas Indonesia Library
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Scott, Gini Graham
"This book provides easy-to-learn techniques, along with the latest research on how the brain works, that will enable you to get rid of the kind of thinking that holds you back and achieve what you want more quickly and effectively."
New York: American Management Association, 2009
e20448004
eBooks  Universitas Indonesia Library
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Trias de Bes, Fernando, 1967-
"Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented."
Basingstoke: Palgrave Macmillan, 2011
658.514 TRI w
Buku Teks SO  Universitas Indonesia Library
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Christensen, Clayton M.
New York: Harper Business, 2016
658.4 CHR c
Buku Teks  Universitas Indonesia Library
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Inghilleri, Leonardo
"In a tight market, your most powerful growth engine?and your best protection from competitive inroads?is this: put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become ?walking billboards? who will happily promote your brand."
New York: [American Management Association, ], 2010
e20440390
eBooks  Universitas Indonesia Library
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Salmon, Michael
"Setting objectives and preparing your strategy -- Building your network of essential partners -- Ask for introductions and getting what you want -- Doing the proper due diligence to make a great impression on referrals -- Speaking with referrals in a way that tilts the scale in your favor -- Making centers of influence become better referral sources -- Thriving in changing times -- Improving your efficiency and effectiveness -- Dealing with the what if?s? -- Creating a referral network for life."
New York: McGraw-Hill, 2012
332.1 SAL w
Buku Teks SO  Universitas Indonesia Library
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