"
ABSTRAK Film adalah salah satu dari banyak sarana komunikasi masyarakat yang digunakan untuk
menyampaikan pesan melalui simbol-simbol yang ada di dalam film. Film juga sering
dijadikan sebagai sarana untuk melestarikan budaya, legenda, dan mitologi yang dimiliki dan
dipercayai oleh masyarakat tertentu. Film The Sorcerer and The White Snake adalah salah
satu film yang menjadi visualisasi dari legenda ular putih yang ceritanya telah begitu terkenal,
baik di kalangan orang Cina hingga orang luar Cina. Melalui pendekatan semiotik, penulisan
jurnal ini bermaksud untuk menjelaskan dan menganalisis simbol tokoh ular putih yang
merupakan tokoh utama dalam film ini dan kaitannya dengan mitologi dan kepercayaan Cina.
ABSTRACT Film is one of the mediums of society communication to deliver messages through symbols
that be present in a movie scene. Film is also often made as a medium to preserve and
conserve culture, legend, and mythology that certain society believed. The Sorcerer and The
White Snake film is one of films that being a visualization from white snake legend which
story is so famous, both in Chinese or non Chinese. Through a semiotic approach, this journal
aims to explain and analyze the symbol of white snake character who being a main character
of this film and its relevancy to Chinese?s mythology and belief. ;Film is one of the mediums of society communication to deliver messages through symbols
that be present in a movie scene. Film is also often made as a medium to preserve and
conserve culture, legend, and mythology that certain society believed. The Sorcerer and The
White Snake film is one of films that being a visualization from white snake legend which
story is so famous, both in Chinese or non Chinese. Through a semiotic approach, this journal
aims to explain and analyze the symbol of white snake character who being a main character
of this film and its relevancy to Chinese?s mythology and belief. ;Film is one of the mediums of society communication to deliver messages through symbols
that be present in a movie scene. Film is also often made as a medium to preserve and
conserve culture, legend, and mythology that certain society believed. The Sorcerer and The
White Snake film is one of films that being a visualization from white snake legend which
story is so famous, both in Chinese or non Chinese. Through a semiotic approach, this journal
aims to explain and analyze the symbol of white snake character who being a main character
of this film and its relevancy to Chinese?s mythology and belief. ;Film is one of the mediums of society communication to deliver messages through symbols
that be present in a movie scene. Film is also often made as a medium to preserve and
conserve culture, legend, and mythology that certain society believed. The Sorcerer and The
White Snake film is one of films that being a visualization from white snake legend which
story is so famous, both in Chinese or non Chinese. Through a semiotic approach, this journal
aims to explain and analyze the symbol of white snake character who being a main character
of this film and its relevancy to Chinese?s mythology and belief. "
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2016