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"Persaingan industri semakin kompetitif ditandai dengan banyaknya merek dan produk yang beredar. Banyaknya merek yang muncul membuat kesadaran merek konsumen menjadi rendah, terutama untuk barang komoditi karena pemain untuk pasar ini relatif banyak dan produk yang dihasilkan juga memiliki karakteristik yang serupa. Penelitian ini dilakukan untuk menganalisis pengaruh identitas merek terhadap kesadaran merek suatu produk. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan menggunakan instrumen kuesioner kepada 100 orang responden di Jabodetabek serta dianalisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa identitas merek memiliki pengaruh terhadap kesadaran merek dan dimensi kemasan mempunyai pengaruh paling besar terhadap kesadaran merek.

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Industrial competition more competitive characterized by many brand and product circulating. Many brands that appear make brand awareness buyer is low, especially for goods commodities in this market relatively big and product resulted having the same characteristic. The objective of this study is to analyze the effect of brand identity on brand awareness product. This study is used quantitative approach with the questionnaire as instrument to 100 respondents in Jabodetabek and analyzed using multiple regression. This research show that brand identity have the effect on brand awareness and dimension packaging have most leverage on brand awareness."

"Tesis ini menganalisis brand placement dengan menguji pengaruh dari 4 variabel, yaitu brand recall, preference, intention to purchase, dan Loyalty. Berdasarkan data dari 205 responden konsumen muda yang diuji, maka dapat diketahui bahwa brand placement tidak berpengaruh secara positif terhadap brand recall, Brand placement tidak memiliki pengaruh positif atau signifikan terhadap brand recall, preference, intention to purchase, dan Loyalty. Brand recall memiliki pengaruh positif atau signifikan terhadap preference dan loyalty. Sedangkan brand recall tidak memiliki pengaruh positif atau signifikan terhadap intention to purchase. Kemudian preference memiliki pengaruh positif terhadap intention to purchase dan terakhir intention to purchase memiliki pengaruh terhadap loyalty.

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This thesis analyzes the brand placement by testing the effect of four variables, namely brand recall, preference, intention to purchase, and loyalty. Based on data from 205 respondents who tested young consumers, it can be seen that brand placement is not a positive influence on brand recall, Brand placement does not have a positive influence on brand recall or significant, preference, intention to purchase, and Loyalty. Brand recall or a significant positive influence on the preference and loyalty. While brand recall or did not have a significant positive effect on the intention to purchase. Then the preference has a positive influence on intention to purchase and intention to purchase last had an influence on loyalty."

"[ABSTRAKbrPenelitian ini bertujuan untuk menganalisis bagaimana pengaruh karakteristik interaksi di dalam komunitas tersebut bisa mempengaruhi perceived benefits yang dirasakan anggota komunitas, apakah perceived benefit yang mereka rasakan bisa mengembangkan community commitment mereka, serta melihat pengaruh dari community commitment terhadap oppositional brand loyalty. Sampel penelitian ini adalah anggota beberapa komunitas mobil yang ada di Indonesia, dengan jumlah sampe valid sebanyak 133 responden. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil analisis menunjukkan bahwa community engagement dari brand community membuat anggota merasakan banyak benefits. Selanjutnya, learning benefits merupakan faktor utama untuk membentuk community commitment. Tapi, ketika anggota memiliki community commitment, mereka tidak akan membentuk oppositonal brand loyalty terhadap merek pesaing lainnya.;This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands.;This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands.;This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands., This study aims to analyze how the influence of the interaction characteristics in the community can affect the perceived benefits are felt by members of the community, whether the perceived benefits they feel they can develop community commitment, as well as see the influence of community commitment towards oppositional brand loyalty. The sample of this research are member of several existing automobiles community in Indonesia, with the number of valid sample as many as 133 respondents. The data is processed by using Structural Equation Modeling. The analytical results reveal that community engagement of brand community make members perceive many benefits. Furthermore, learning benefits are the main factors to form community commitments. But, when members have community commitments, they will not form oppositional brand loyalty to other rival brands.]"

"Penelitian ini bertujuan untuk menganalisis jenis strategi co-branding yang efektif digunakan untuk kategori produk smartphone di Indonesia dan mengetahui apakah faktor perceived fit mempengaruhi kesuksesan strategi co-branding. Penelitian ini menggunakan 192 sampel dengan menggunakan metode convenience sampling. Responden pada penelitian ini adalah orang-orang yang merupakan pengambil keputusan atas merek smartphone yang mereka gunakan saat ini. Data yang diperoleh dianalisis dengan menggunakan independent sample t-test. Penelitian ini menemukan hasil bahwa ternyata tidak terdapat perbedaan attitude toward co-branded product dan purchase intention yang signifikan antara konsumen yang dihadapkan pada kondisi co-branding ingredient dan konsumen yang dihadapkan pada kondisi co-branding simbolik. Selain itu, hasil penelitian ini menunjukkan bahwa terdapat perbedaan attitude toward co-branded product dan purchase intention yang signifikan ketika konsumen dihadapkan pada kondisi perceived fit tinggi dibandingkan kondisi perceived fit rendah.

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This research aims to analyze which of the two types of co-branding strategies that is more effective to implement for smartphone category in Indonesia and to know whether perceived fit affects the success of co-branding strategy. This research uses 192 samples by using convenience sampling method. The respondents in this research are the ones who make their own decisions for the smartphone brands which they are currently using. The data is analyzed by using independent sample t-test.

This research found that there is no significant difference in attitude toward co-branded product and purchase intention between those who are given the ingredient co-branding treatment and those who are given the symbolic co-branding treatment. This research also found that there is a significant difference in attitude toward co-branded product and purchase intention due to the different level of perceived fit (high perceived fit and low perceived fit)."

"Kopi luwak dikenal sebagai kopi spesialti Indonesia karena aromanya yang lebih harum dan rasa yang unik. Produksinya menggunakan Coffea arabica yang membutuhkan syarat tumbuh ketinggian dan iklim tropis; serta luwak (Paradoxurus hermaphroditus) yang hidup di wilayah tropis. Mayoritas lahan kopi nasional adalah perkebunan rakyat yang produktivitasnya rendah karena kopi ditanam pada kelas kesesuaian lahan yang kurang tepat. Hal ini mengakibatkan petani sulit mencapai keberlanjutan produksi. Hal lain adalah dalam pengelolaan kopi luwak selama ini lebih fokus pada pendekatan sektoral dan kurang menyeluruh dalam memadukan kesepakatan stakeholders untuk pengelolaan produksi dengan konservasi lingkungan. Tujuan umum riset adalah melakukan sintesis keberlanjutan pengelolaan kopi luwak di lanskap riset. Sedangkan tujuan khusus meliputi  analisis kesesuaian lahan untuk kopi, habitat luwak dan pengelolaan kopi luwak Arabika; serta menilai dampak aspek lingkungan, sosial dan ekonomi untuk menentukan keberlanjutan dari 6 model pengelolaan kopi luwak di 3 kabupaten (Bandung, Bandung Barat dan Bangli). Metodologi riset meliputi analisis multi-kriteria dan pemetaan tumpang susun dengan sistem informasi geografis untuk menentukan sebaran kesesuaian lahan; serta metode Life Cycle Analysis (LCA), Life Cycle Costing (LCC), Social Life Cycle Analysis (SLCA) dan Life Cycle Sustainability Assessment (LCSA) untuk menilai keberlanjutannya. Hasil riset kesesuaian lahan kopi luwak Arabika tertinggi ditemukan di Bandung (75,24%), sedangkan terkecil di Bangli (40,39%). Pada permasalahan lingkungan berdasarkan kriteria pemanasan global, pengelolaan kopi luwak melalui penangkaran memberikan dampak yang lebih tinggi dibandingkan dengan pengelolaan secara liar. Aspek keekonomian produksi kopi luwak liar lebih menguntungkan dibanding dengan pengelolaan secara kandang atau tangkar. Sedangkan hasil riset aspek sosial tidak dibedakan karena semuanya memberikan kontribusi terhadap masyarakat lokal dan konsumen. Secara umum tingkat keberlanjutan model luwak liar lebih baik dibandingkan dengan model luwak yang dikandangkan. Walaupun demikian, Model Kandang Bangli-3 memiliki tingkat keberlanjutan paling tinggi diantara 6 model pengelolaan yang diriset.

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Civet Arabica coffee (kopi luwak) is an Indonesian prominent specialty coffee for its aroma and unique taste. The coffee production involves Coffea arabica that requiring growing conditions of altitude and tropical climate; and civet (Paradoxurus hermaphroditus) that lives in the tropical belts. The majority of the Country coffee plantation is owned by smallholder farmers. The issue of low productivity leads to the difficulty in achieving coffee production sustainability. Moreover, the management of civet coffee has been more focused on sectoral approach and less comprehensive in integrating stakeholder agreements on productivity and environmental conservation.

The research aims to synthesis the sustainability of civet coffee management in the landscape of research. Furthermore, the objectives include analyzing land suitability of Coffea Arabica, civet habitat, and civet Arabica coffee; and to assess its impact on environment, economic, and social/community.

The research employed the methods of multi-criteria analysis, and combined with weighted overlaying techniques for mapping land suitability; and Life Cycle Assessment (LCA), Life Cycle Costing (LCC), Social Life Cycle (SLCA), and Life Cycle Sustainability Assessment (SLCA) of 6 management models in 3 districts (Bandung, West Bandung and Bangli).

The research results reveal that Bandung area has the highest suitability for kopi luwak Arabica (75.24%) and the smallest is in Bangli (40.39%). On the environmental impact, caged models produce higher global warming than that of wild models. The economic aspect of wild models earned bigger profit than caged system. On the social impact, the entire models positively contribute to local community and consumer. It is, however, Model of caged Bangli-3 is the most sustainable among the others."