Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKRekomendasi blogger menjadi salah satu sumber informasi bagi konsumen ketika ingin melakukan pembelian online. Penelitian ini bertujuan untuk mengetahui adanya pengaruh rekomendasi blogger terhadap produk kosmetik terhadap intensi belanja online konsumen wanita dengan moderasi blogger reputation. Penelitian ini menggunakan 235 data sampel dari orang yang pernah membaca blog terkait produk kosmetik. Hasil pengolahan data dengan menggunakan PLS-SEM menunjukkan bahwa trust dan perceived usefulness of recommendations tidak memiliki pengaruh langsung terhadap intention to shop online. Social influence juga memiliki pengaruh signifikansi yang negatif terhadap attitude toward online shopping. Peranan efek moderasi dari blogger reputation hanya berpengaruh secara signifikan terhadap pengaruh antara trust dengan attitude toward online shopping.

---

ABSTRACTBlogger recommendations become one of the sources of information for consumers when they want to make an online purchase. This study aims to determine the influence of bloggers recommendations on cosmetic products on the intention of online shopping of women consumers with blogger reputation as moderation variable. The study uses 235 sample data from people who have read the blog related cosmetic products. The results of data processing using PLS SEM showed that that trust and perceived usefulness of recommendations had no direct effect on intention to shop online. Social influence also has a negative significance influence on the attitude toward online shopping. The role of moderation effects of blogger reputation only significantly influences the effect of trust with attitude towards online shopping."

"Perkembangan teknologi saat merubah perilaku masyakarat yang cendrung senang berbelanja melalui pasar digital atau e commere. Sehingga Penelitian ini bertujuan untuk menganalisis pengaruh perubahan perilaku konsumen dengan motivasi belanja hedonic dan utilitarian motivasi serta product browsing terhadap online impulsif buying (pembelian impulsif) dengan produk browsing sebagai variabel mediasi produk kosmetik dan fashion konsumen Shopee Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan 150 kusioner secara online dan offline apakah konsumen shopee Jabodetabek pernah melalukan pembelian tidak terencana khususnya produk fashion dan kosmetik. Penentuan sampel dilakukan dengan non-probability dengan purposive sampling. Teknis analisis data yang digunakan dalam penelitian ini adalah Analisis Structural Equation Modelling (SEM) menggunakan smartpls3. Hasil penelitian ini bahwa motivasi belanja hedonic dan utilitarian serta product browsing memiliki pengaruh terhadap online impulsif buying dengan product browsing sebagai variabel mediasi.

---

he development of technology when changing peoples behavior tends to love shopping through digital markets or e commerce. So this study aims to analyze the effect of changes in consumer behavior by motivating hedonic shopping and utilitarian motivation as well as product browsing on impulsive online buying with browsing products as a mediating variable for cosmetics and fashion products of Jabodetabek Shopee consumers. This research uses a quantitative approach by spreading 150 online and offline questionnaires whether Jabodetabek shopee consumers ever pass unplanned purchases, especially fashion and cosmetic products. Determination of the sample is done by non probability with purposive sampling. The data analysis technique used in this study is Structural Equation Modeling (SEM) Analysis using smartpls3. The results of this study that the motivation of hedonic and utilitarian shopping and product browsing have an influence on impulsive buying online with product browsing as a mediating variable."

"ABSTRAK

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh eWOM di jejaring sosial terhadap intensi pembelian konsumen.Sampel dalam penelitian ini netizen yang pernah menggunakan informasi dari ulasan eWOM di jejaring sosialuntuk produk kosmetik.Hasil pada penelitian ini menunjukkan bahwa terdapat dua faktor yang mempengaruhi kegunaan informasi yaitu kualitas dan sikap terhadap informasi, dimana kegunaan informasi eWOM di jejaring sosial mempengaruhi adopsi informasi yang memiliki hubungan yang positif terhadap intensi pembelian.

---

ABSTRACT

The study aims to analyze the influence of eWOM in social media on consumers rsquo purchase intention.The samples on this study are netizens that have utilize the information from eWOM in social media for cosmetic products.The study indicates that there are two factors influencing information usefulness which is information quality and attitude towards information, in which information usefulness in social media influenced information adoption that has a positive relation to purchase intention."

"Live streaming commerce di seluruh dunia terus berkembang pesat selama beberapa tahun terakhir, tak terkecuali di Indonesia. Live streaming merupakan model bisnis yang berkembang dari social commerce, di mana penjual di pasar online dapat berinteraksi secara langsung dengan konsumennya. Penelitian ini bertujuan untuk meneliti bagaimana live streaming dapat mempengaruhi niat beli konsumen terhadap produk kosmetik di pasar online. Berdasarkan signaling theory dan uncertainty literature, penelitian ini berfokus pada dua sinyal yang disampaikan oleh broadcaster (penyiar) live streaming kepada konsumen yaitu physical characteristic similarity melalui vicarious product trials dan value similarity melalui instant interaction yang mampu mengurangi product uncertainty dan meningkatkan trust bagi konsumen yang merasa memiliki kemiripan karakteristik fisik dan nilai-nilai dengan broadcaster (penyiar). Sampel yang digunakan dalam penelitian ini adalah wanita yang merupakan pengguna aktif media sosial TikTok, berusia 18-34 tahun, berdomisili di Jabodetabek, dan pernah menonton sesi live streaming official account brand kosmetik di TikTok dalam kurun waktu 3 hari terakhir. Terdapat sebanyak 243 responden kuesioner yang berhasil dikumpulkan yang selanjutnya data diolah dengan metode Partial Least Square - Structural Equation Modeling (SEM) dan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa Perceived Physical Characteristic Similarity memiliki pengaruh negatif terhadap Perceived Product Fit Uncertainty dan Perceived Value Similarity memiliki pengaruh positif terhadap Perceived Trust. Selanjutnya, Perceived Trust memiliki pengaruh negatif terhadap Perceived Product Fit Uncertainty dan Perceived Product Quality Uncertainty. Kemudian, ditemukan bahwa Perceived Product Fit Uncertainty dan Perceived Product Quality Uncertainty masing-masing memiliki pengaruh negatif terhadap Purchase Intention serta Perceived Trust memiliki pengaruh positif terhadap Purchase Intention.

---

Live streaming commerce around the world has continued to grow rapidly over the last few years, and Indonesia is no exception. Live streaming is a new business model that evolved from social commerce, where it enables online sellers face and interact directly with its consumers. allows vendors to directly face and interact with consumers in online market. This study aims to examine how live streaming can affect female’s purchase intention for cosmetic products in online market. On the basis of signaling theory and uncertainty literature, this study focuses on two signals that live streaming broadcasters convey to consumers, namely broadcasters’ physical characteristics conveyed through vicarious product trials and value similarity via instant interaction which can reduce product uncertainty and increase trust for consumers with similar physical traits and values. The sample used in this study are women who are active users of TikTok, aged between 18-34 years, domiciled in Jabodetabek area, and have watched live streaming sessions of cosmetic brand official accounts on TikTok within the last 3 days. A total of 243 questionnaire respondents were collected, which were then processed using the Partial Least Square - Structural Equation Modeling (SEM) method and using the SmartPLS software. The results of this study indicate that Perceived Physical Characteristic Similarity has a negative effect on Perceived Product Fit Uncertainty and Perceived Value Similarity has a positive influence on Perceived Trust. Furthermore, Perceived Trust has a negative influence on Perceived Product Fit Uncertainty and Perceived Product Quality Uncertainty. Then, it was found that Perceived Product Fit Uncertainty and Perceived Product Quality Uncertainty each had a negative effect on Purchase Intention and Perceived Trust had a positive influence on Purchase Intention."

"Skripsi ini membahas mengenai pengaruh rekomendasi vlogger terhadap variabel repurchase intention . Pengaruh rekomendasi ini kemudian dibagi menjadi beberapa variabel indikator yaitu perceived usefulness, trust, dan attitude. Penelitian ini merupakan penelitian deskriptif yang menerapkan model dari penelitian sebelumnya Hsu et al.,2013 yang kemudian disesuaikan dengan kondisi objek penelitian. Data penelitian ini diolah dengan software SPSS 20, menggunakan analisa reliabilitas, validitas dan regresi berganda dan sederhana . Hasil pengolahan data menunjukkan bahwa variabel reputation memoderasi secara signifikan pengaruh dari perceived usefulness, trust, dan attitude terhadap repurchase intention.

---

This research discusses the effect of vlogger recommendation towards repurchase intention. The effect is then observed from several variables such as perceived usefulness, trust, and attitude. This descriptive research applied model from previous research Hsu et al.,2013 that is modified to accomodate the research object. Data from this research is proccessed through SPSS 20, using realibility test, validity test, and regression tests. The result of the tests show that reputation as moderating variabel significantly influence perceived usefulness, trust, and attitude towards repurchase intention."

"Penelitian ini bertujuan untuk mengetahui pengaruh Instagram Account Characteristic terhadap studi kasus Beauty Blogger Indonesia terhadap Consumer Purchase Intention yang terjadi di dalam transaksi online produk kecantikan dan perawatan diri. Penelitian juga berlandaskan pada peran mediasi Key Opinion Leadership yang dimiliki oleh Beauty Blogger Instagram dan Consumer Behavioral Intentions. Sampel yang digunakan dalam penelitian ini adalah para pengikut akun Instagram Beauty Blogger yang telah melakukan pembelian produk kecantikan secara online. Data diperoleh dan diolah dengan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa aspek-aspek pada Instagram Account Characteristic memiliki pengaruh yang berbeda dalam hubungannya dengan Key Opinion Leadership, yaitu Perceived Originality dan Perceived Quality yang tidak memiliki pengaruh positif, Perceived Uniqueness menurunkan pengaruh secara negative dan Perceived Quantity yang berpengaruh secara positif terhadap Key Opinion Leadership. Hal tersebut kemudian menghasilkan pengaruh Key Opinion Leadership yang positif dan signifikan terhadap Consumer Behavioral Intentions pada aspek Intention to Interact dan Intention to Recommend tetapi tidak memiliki pengaruh positif terhadap aspek Intention to Follow the Advice. Ketiga aspek tersebut kemudian diperkuat secara positif dan signifikan dengan pengaruh moderasi, yaitu Online Interaction Propensity dan Perceived Fit with Personal Interest. Pada akhirnya menjadikan ketiga aspek pada Consumer Behavioral Intentions menunjukkan pengaruh positif terhadap Consumer Purchase Intention.

---

This study aims to determine the effect of Instagram Account Characteristic on Indonesian Beauty Blogger case studies on Consumer Purchase Intention that occurs in online transactions of beauty and personal-care products. The research is also based on the mediating role of Key Opinion Leadership owned by Instagram Beauty Blogger and Consumer Behavioral Intentions. The samples used in this study are followers of the Instagram Beauty Blogger account who have purchased beauty products online. Data is obtained and processed using the Structural Equation Modeling (SEM) method. The results showed that the aspects of the Instagram Account Characteristics had a different influence in relation to Key Opinion Leadership, namely Perceived Originality and Perceived Quality that did not have a positive effect, Perceived Uniqueness decreases the influence negatively and Perceived Quantity that positively influences Key Opinion Leadership. This then resulted in a positive and significant effect of Key Opinion Leadership on Consumer Behavioral Intentions on aspects of Intention to Interact and Intention to Recommend but did not have a positive effect on the aspect of Intention to Follow the Advice. These three aspects are then reinforced positively and significantly with moderating influences, namely Online Interaction Propensity and Perceived Fit with Personal Interest. In the end it made the three aspects of Consumer Behavioral Intentions show a positive influence on Consumer Purchase Intention."