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"ABSTRAKStudi kasus ini bertujuan untuk menelaah aktivisme culture jamming yang dilakukan dengan perantara sosial media, yaitu kanal YouTube fluxcup. Persebaran citra perlawanan oleh aktivisme culture jamming oleh kanal YouTube fluxcup berimplikasi positif dengan demokrasi yang ditawarkan oleh sosial media. Penelitian ini mengeksplor praktik penyebaran citra subversif yang berkembang hingga keluar dari ranah online, seperti kegiatan jual-beli cenderamata dan penerimaan proyek dari klien. Penelitian ini lebih jauh berpendapat bahwa terjadi dialektika relasi kuasa dan kontestasi nilai dalam aktivisme. Data yang diperoleh dari wawancara dengan tiga aktivis culture jamming dan tiga konsumen citra culture jamming pada kanal YouTube fluxcup menghasilkan temuan bahwa praktik subversi citra meluas pada kanal-kanal media lain dan pada ranah offline yang memunculkan perputaran kapital di dalam aktivisme. Dalam memutar kapital, terjadi dialektika relasi kuasa dan kontestasi nilai dalam aktivisme yang dinegosiasikan oleh aktivis dengan kuasa atas perannya sebagai agen

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ABSTRACTThis case study aims to explore the activism of culture jamming that is mediated by social media in fluxcup YouTube channel. The distribution of image of resistance by the culture jamming activism relates in positive correspondence with the democracy offers by social media. This research also explores the dissemination of subversive images which branches beyond online activism, such as the sales of merchandise and client based projects. Putting the opposing values of culture jamming activism and the logic of product sales, this research argues that the dialectics of power relations and the contestation of values occur within the activism. Drawing on data obtained from observation and a series of interviews with three activists of fluxcup YouTube channel and three consumers of images made by fluxcup, this study further finds a system of capital circulation within the activism. In this matter, this study argues that the activists negotiate the dialectic in power relations and contested values with their power as agents."

"Culture jamming is the result of post-modernity movements characterized by social criticism and resistance tothings related to modernity. The intent is to subvert symbols and meanings or to counter hegemony. Besides, itcritiques the media manipulation of reality and questions corporate power. It demarkets news, entertainments,lifestyles, and desires in human’s daily loop of consumerism. This activism is similar to the concept of noise incommunication model by Shannon and Weaver. The intent is to alter political contents by defacing symbols toreconstruct meanings that undermine advertisers’ intention using communication technology. As a result, the targetwill receive new meanings in cultural or political perspectives. Culture jamming phenomenon in politics can befound in the form of meme, media hoaxing, hacking, and Adbusters. Asides from the anti-marketing“consumerism” phenomena, the aim of paper is to show meme forms as the basic units of culture jamming whichhave emerged in one year regime of Jokowi. First meme that reconstructed Jokowi in TIME publication’s coverwas issued in October 2014. And the second meme reconstructs Jokowi as the object of Tokobagus.comadvertisement. These memes are used to be a new medium of critics and also an effective tool for binary opposition in defacing political issues."

"ABSTRAKPenelitian ini merupakan penelitian kualitatif yang bertujuanuntuk nrengetahui bagaimana para pelaku ailhtre jctnuning DewanKesepian Jakarta memandang ffIeme sebagai bentuk pembelajarankritis publik. Meme yang diteliti maknanya ialah meme yangbertemakan politik. Penelitian berusaha meneliti pandangan parapelaku culture jamnting Dewan Kesepian Jakarta dengan metodewawancara mendalam. Hasil penelitian ffrengemukakan bahwa DewanKesepian Iakarta melakr-rkan cultur"e jantming karena dipengaruhi olehpendidikan dan pengalamannya. Meme yang dibagikan oleh DewanKesepian Jakarta merupakan ubal-ran dari produk budaya sebelumnya.Tindal