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"Kaum intelektual sebagai subyek politik selalu memiliki keberpihakan dan ideologi pada sesuatu hal yang ia atau mereka perjuangkan. Subyek-subyek politik ini berdisensus untuk mendukung atau menentang ideologi dari kekuatan politik lainnya. Konsensus subyek-subyek politik ini terjadi akibat sebuah konstruksi budaya dan bahasa di dalam ruang publik. Konstruksi ini membentuk sebuah sistem produksi, reproduksi, dan distribusi bagi sebuah ideologi. Sistem yang terkonstruksikan ini mengharuskan sebuah identitas dan asal-usul bagi sebuah kekuatan politik. Subyek politik tidak bisa mengemban ideologinya secara mandiri tanpa ada kesamaan kepentingan dan irisan tujuan yang sama. Ideologi yang terkonsentrasi dalam satu kesatuan sistem produksi ini menciptakan plot atau alur yang stabil dalam pergesekan kepentingan dan tujuan politik dalam ranah kebudayaan dan keseharian. Distribusi sebuah ideologi menentukan ideologi mana yang akan di konsumsi dalam tindakan politik kebudayaan ruang publik. Distribusi ideologi ini dimanifestasikan dalam bentuk hegemoni yang mengkonstruksi sistem politik tersebut melalui praktik-praktik kebudayaan dan berkesenian. Akses sebuah kekuasaan memudahkan hegemoni itu sendiri mendistribusikan ideologi dari kekuatan politik penguasa. Hegemoni terjadi melalui institusi-institusi kebudayaan yang dimiliki kekuatan politik tertentu. Polemik kebudayaan LEKRA-MANIKEBU menjadi contoh konkrit hegemoni kebudayaan dan konstruksi bahasa.

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The Intelectuals as political subject always taking side on current ideological struggling. These political subjects involved in dissensus to support or confront ideologies from other political group. These subject politic's consensus occurred from culture and language construction in public sphere. These constructions formed production, reproduction, and distribution system for ideology. These contructed system indicated identity and origin for political strength. Political subjects could not bear its ideology independently without identical purpose and mission from the other political groups. This concentrated ideology in current production system creating a stable plot on dissensus in our culture reality. Ideology distribution determine which ideology consummed on political culture action in public sphere. These ideological distribution manifestated in hegemonical form which constructed political system through culture and art practice and exhibition. Access to power ease hegemony itself to distributing ideology from ruling political power. Hegemony happen through cultural institution owned by specific political group. LEKRA MANIKEBU's cultural polemic is a concrete cultural hegemony and language construction example. "

"This writing is to parse the context of history from Antonio Gramsci?s thoughts regarding the concept of hegemony and positioning that approach in the realm of anthropological studies. The author wants to position Gramsci?s argument by outlining the opinions of the theory?s interpreters and explaining social and political context from the influences of Marxism and communism on Gramsci?s thinking. The fundamental concept of Gramschi?s thinking according to the auhor has influenced how post-1970s anthropology conceptualizes ideology, consent and hegemony as key issues that make the concept of culture become more operational in discussing matters of power."

"The huge popularity of Korean pop culture overseas, labeled Hallyu,otherwise known as the Korean Wave, is an unprecedented event in the culturalhistory of Korea. Many foreign observers tend to see it as the result of the Koreangovernment?s policy efforts. This paper claims that Hallyu in essence is an unintended?success without design.? No one, including the Korean government,intentionally planned it. There were five key factors that made it possible: thecompetitiveness of Korean culture industries, political economic changes inEast Asian countries, entrepreneurs in show business, fragmentary governmentalsupport, and global digital networks. Each of these factors has independentlycontributed in its own way to the success of Hallyu. The fact that Hallyu is not aproduct of any deliberate plan has some important implications for cultural policyand culture industries."