Hasil Pencarian  ::  Simpan CSV :: Kembali

"Perkembangan ndash; perkembangan yang terjadi pada media sosial membawa perubahan juga bagi lingkungan bisnis, terutama dalam bidang e-commerce. Perubahan yang dibawa media sosial adalah dalam bentuk social commerce, di mana konsumen dapat melakukan aktivitas e-commerce di media sosial. Berangkat dari teori dukungan sosial, transfer kepercayaan, dan komitmen-kepercayaan, penelitian ini menganalisis pengaruh dari social support, trust dan community commitment terhadap social commerce intention. Sampel penelitian ini terdiri atas 150 orang responden yang merupakan pengguna aktif media sosial dan pernah melakukan transaksi komersial di media sosial dalam satu tahun terakhir. Data dianalisis menggunakan metode PLS-SEM, di mana ditemukan bahwa emotional dan informational support memiliki pengaruh terhadap trust, yang pada akhirnya akan mempengaruhi commitment dan social commerce intention.

---

The development of social media has brought changes into the business environment, specifically in the context of e commerce. Changes brought by social media in e commerce context is in the form of social commerce, where consumers can perform e commerce activities in social media. Using theories such as social support theory, trust transfer theory, and commitment trust theory, this research analyzes the effects of social support, trust, and community commitment on social commerce intention. The sample in this research consist of 150 active social media user and and have performed a commercial transaction on their social media within the last year. The data was analyzed using PLS SEM, and shows that informational and emotional support has some effect on trust, which in turn affects commitment and social commerce intention."

"Kepopuleran social commerce menyebabkan ketergantungan konsumen terhadap pengalaman berbelanja konsumen lain. Hal ini mendorong terjadinya interaksi yang frekuen karena adanya dukungan informasi dan emosional yang diberikan oleh pengguna (penjual dan pembeli) sehingga trust memainkan peran yang penting pada social commerce. Penelitian ini dilakukan untuk mengetahui pengaruh dari social support yaitu emotional dan informational support terhadap trust dan dampaknya terhadap intention to purchase hingga actual purchase. Penelitian ini meneliti trust pada social commerce dari perspektif trust-transfer di mana terjadi transfer kepercayaan dari members ke platform dan dari platform ke seller. Target responden dari penelitian ini adalah konsumen yang pernah melakukan transaksi melalui social commerce. Data dikumpulkan dengan menggunakan metode survei online yang disebar melalui media sosial. Sebanyak 1.366 data valid yang terkumpul diolah dengan metode CB-SEM menggunakan program AMOS 24.0. Hasil pengolahan data menunjukkan bahwa informational support memiliki pengaruh signifikan terhadap trust towards members dan trust towards sellers serta emotional support terhadap trust towards members. Akan tetapi, tidak terdapat pengaruh signifikan dari emotional support terhadap trust towards seller. Penelitian ini juga menemukan bahwa terjadi trust-transfer dari members ke platform dan dari platform ke seller. Selain itu, trust memiliki pengaruh signifikan terhadap intention to purchase yang juga berpengaruh signifikan terhadap actual purchase.

---

The popularity of social commerce lead to consumer's dependence on the shopping experience of other consumers. The exchange of informational and emotional support encourages the interaction among users hence trust plays an important role on social commerce. This study was conducted to determine the effect of social support (emotional and informational support) on trust and its impact on intention to purchase to actual purchases made by users. This study examines trust in social commerce from a trust-transfer perspective where trust-transfer occurs from members to platform and from platform to seller. The respondents of this study are consumers who have done transactions through social commerce. Data was collected using an online survey which was distributed via social media. A total of 1,366 valid data were collected and processed with CB-SEM method using AMOS 24.0 program. The result shows that informational support has significant effect on trust towards members and trust towards sellers and emotional support on trust towards members. However, emotional support has no significant effect on trust towards seller. This research also found that trust-transfer was occurred from members to the platform and from the platform to the seller. In addition, trust has a significant effect on intention to purchase which also has a significant effect on actual purchases. "

"ABSTRAKPenelitian ini bertujuan untuk membuktikan pengaruh positif dan signifikan dari variabel karakteristik social commerce (s-commerce) yang terdiri dari reputation, size, information quality, transaction safety, communication, economic feasibility dan word of mouth referral terhadap trust, serta variabel trust terhadap trust performance yakni purchase intention dan word of mouth intention pada media sosial. Penelitian ini menggunakan desain penelitian eksploratif dan deskriptif yang dilakukan satu kali dalam satu periode. Responden penelitian ini diambil dengan metode survey dengan alat bantu kuesioner terhadap social media user dengan aktivitas online shop. Model penelitian dengan sembilan hipotesis diuji menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa reputation, economic feasibility dan transaction safety berpengaruh signifikan dan positif terhadap trust pada media sosial. size, communication dan information quality tidak memiliki pengaruh terhadap trust pada media sosial serta trust berpengaruh signifikan dan positif terhadap purchase intention dan word of mouth intention.

---

ABSTRACT

The purpose of this study is to prove the impact and relation from characteristics of social commerce (s-commerce) which is consist of reputation, size, information quality, transaction safety, communication, economic feasibility and word of mouth referral toward trust, and also trust toward trust performance which is consist of purchase intention and word of mouth intention in social media environment. This research uses exploratory and descriptive design research conducted in one time period (cross sectional design). Respondents collected by survey with questionnaire tools who have account of social media. The nine-hypotheses research model in this research model study are tested with Structural Equation Modeling (SEM). The study states that the reputation, economic feasibility and transaction safety significant and positive impact on trust in social media. Size, communication and information quality have no effect on trust in social media, and then trust have a positive significant effect on purchase intention and word of mouth intention."

"Penelitian ini bertujuan untuk menganalisis pengaruh social commerce Facebook terhadap kepercayaan dan niat pembelian konsumen sepeda motor di Indonesia. Pengujian ini dilakukan menggunakan metode Structural Equation Modelling (SEM) menggunakan software IBM AMOS 21. Responden diperoleh melalui dua cara yaitu penyebaran kuesioner secara online dan juga mendatangi langsung acara-acara komunitas sepeda motor. Dari penyebaran kuesioner tersebut didapatkan jumlah responden sebanyak 240 orang. Hasil penelitian menunjukkan bahwa social commerce memiliki pengaruh terhadap kepercayaan dan niat pembelian konsumen, namun kepercayaan konsumen tidak mempunyai pengaruh secara langsung terhadap niat pembelian konsumen.

---

This research is aimed to analyze the effect of social commerce towards consumers trust and intention to buy in motorcycle industry in Indonesia. This research use Structural Equation Modelling (SEM) and IBM AMOS 21 software. Respondent are acquired in two ways, first the questionnaire are shared online and the second way is the questionnaire are shared in the forum and community events. From the questionnaire sharing researcher acquired 240 respondent to use in this research. The result of this research is that social commerce is having influence towards consumers trust and intention to buy. But trust doesn?t have direct effect towards consumers purchase intention."

"[Pertumbuhan social networking sites (SNSs) telah memunculkan paradigma baru dari e-commerce yang disebut social commerce (s-commerce). Social commerce merupakan cabang dari e-commerce yang memungkinkan konsumen untuk dapat saling berinteraksi dengan difasilitasi oleh media sosial maupun interaksi sosial antar konsumen. Penelitian ini dilakukan untuk menganalisis pengaruh karakteristik social commerce (s-commerce) yang terdiri dari reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals terhadap consumer's trust dan trust performance (purchaseintentions dan WOM intentions) dengan menggunakan studi kasus Groupon Indonesia yang merupakan situs s-commerce berbentuk group-buying. Responden dari penelitian ini adalah orang-orang yang sudah pernah membuka/browsingsitus Groupon Disdus/Groupon Indonesia dalam kurun waktu 2 (dua) tahun terakhir, namun belum pernah melakukan pembelian pada situs s-commerce tersebut. Metode pengolahan data yang digunakan adalah Structural EquationModelling (SEM). Hasil dari penelitian menunjukkan bahwa reputation, information quality, transaction safety dan communication tidak memiliki pengaruh positif terhadap consumer's trust. Sedangkan, size, economic feasibilitydan WOM referrals memiliki pengaruh positif terhadap consumer's trust. Kemudian, consumer's trust memiliki pengaruh positif terhadap purchase intentions dan WOM intentions.

---

The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals towards consumer's trust and trust performance (purchase

intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information

quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions.;The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility,

WOM referrals towards consumer's trust and trust performance (purchase intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions., The growth of social networking sites (SNSs) has given rise to a new paradigm of

e-commerce called social commerce (s-commerce). Social commerce is a subset

of e-commerce which enables consumers to interact each other via social media

or even by social interaction among them. This study aims to analyze the effects of

social commerce?s (s-commerce) characteristics which consist of reputation, size,

information quality, transaction safety, communication, economic feasibility,

WOM referrals towards consumer's trust and trust performance (purchase

intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the

case study. Respondents of this research are those who have browsed Groupon

Disdus / Groupon Indonesia site within the last two (2) years, but have never

made any purchasement on this site. Structural Equation Modeling (SEM) is used

to process the data. The results of this research show that reputation, information

quality, safety and communication transaction have no positive effects on

consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have

positive effects on the consumer's trust. Furthermore, the consumer's trust has

positive effect on both purchase intentions and WOM intentions.]"

"Perkembangan informasi dan teknologi telah mendorong peningkatan dan pentingnya media sosial. Dapat dilihat dengan berkembangnya tren belanja online melalui social media, yang mana dalam hal ini social commerce muncul sebagai evolusi dari e-commerce tradisional. Teknologi media sosial dan social commerce memungkinkan kegiatan komersial yang memanfaatkan fungsi interaksi yang terjadi melalui sosial media. Faktor penting yang mempengaruhi pengguna dalam mengambil keputusan dalam social commerce adalah trust dan flow experience yang dirasakan pengguna. Pengguna membangun kepercayaan dan terlibat dalam aktivitas belanja melalui social commerce melalui kemudahan pengguna dalam mencari informasi yang dibutuhkan melalui penilaian konsumen lain, komentar, dan rekomendasi. Penelitian ini merupakan penelitian kuantitatif, menggunakan data primer melalui survey online dari 229 responden pengguna Facebok di Indonesia, yang belum pernah melakukan pembelian produk fashion. Hasil penelitian ini menunjukkan visibility, forum and communities, serta rating and reviews berpengaruh positif terhadap trust, sedangkan metavoicing, guidance shopping, rating and reviews, recommendation and referrals tidak berpengaruh terhadap trust. Visibility, metavoicing, guidance shopping dan forum and communities berpengaruh positif terhadap flow experience, sedangkan rating and reviews, recommendation and referrals tidak berpengaruh terhadap flow experience. Dalam penelitian ini trust dan flow experience berpengaruh positif terhadap intention to buy. Diharapkan penelitian ini dapat membantu untuk mengoptimalkan penggunaan social commerce dengan memperhatikan pengaruh it-affordance dan social commerce constructs.

---

The development of information and technology has encouraged the increase and the importance of social media, it can be seen with the rising trend of online shopping through social media, in this case, Social Commerce emerged as an evolution of traditional E-Commerce. Social media technology and Social Commerce enable commercial activities that take advantage of the interaction function of social media. In Social Commerce, trust and experience of user interaction are important factors that influence users in making decisions. Users build trust and engage in shopping activities on social commerce by easily finding important information needed through other consumer ratings, comments, and recommendations. This study aims to develop a research model to determine the effect of IT-Affordance and Social Commerce Constructs on intention to buy mediated by Trust and Flow experience on Facebook users in the perspective of the Stimulus-Organism-Response (SOR) model. This research is quantitative, purposive sampling approach is used to achieve the research objectives. Data were collected from 229 respondents of Facebook users in Indonesia, through online surveys and analyzed using PLS-SEM. The result is visibility, forum and community, rating and review on Facebook influenced trust, and visibility, guidance shopping, forum and community, rating and review on Facebook social commerce can affect the flow experience. In this study, it can also be seen how trust and flow experience have a positive effect on intention to buy. Thus, can help to optimize the use of social commerce in commercial activities."

"ABSTRAKTesis ini membahas pengaruh rasa saling percaya antar anggota (Trust),kepemimpinan dalam komunitas (community leadership), keterikatan antar anggota(member connectedness), komitmen anggota (member commitment), dandukungan manajemen (management support) terhadap efektifitas community ofpractice (community of practice effectiveness) untuk efektifitas pemecahanmasalah (problem solving effectiveness) di PLN Unit Distribusi Jakarta Raya danTangerang (PLN Disjaya). Penelitian ini dilakukan secara kuantitatif dan melaluisurvey kuesioner untuk uji hipotesis terhadap anggota community of practice yangada di PLN Disjaya.Hasil penelitian menunjukkan bahwa kepemimpinan dalam komunitas, rasaketerikatan anggota, dan dukungan manajemen memainkan peranan penting dalamefektifitas community of practice yang juga berperan dalam menentukan efektifitaspemecahan masalah. Namun, tidak ditemukan adanya pengaruh yang signifikandari rasa saling percaya anggota dan komitmen komunitas terhadap efektifitascommunity of practice dan efektifitas pemecahan masalah. Penelitian ini dapatmenjadi masukan dalam mempertimbangkan cara pengukuran dampak COPterhadap kinerja perusahaan.

---

ABSTRACTThis study analyze the effect of trust, community leadership, memberconnectedness, member commitment, and management support on community ofpractice effectiveness for problem solving effectiveness in PLN Jakarta Raya andTangerang Distribution Unit (PLN Disjaya). The study employs quantitativemethod and questionnaire survey of community of practice member in PLN Disjayain order to conduct hypotheses testing.The results show that community leadership, member connectedness, andmanagement support have significant effect on community of practice effectiveness,which in turn affect problem solving effectiveness. However, this study cannotfound the effect of trust and member commitment on community of practiceeffectiveness for problem solving effectiveness. This study suggest insights inmeasuring the impact of community of practice on organizational performance."

"Penelitian ini bertujuan untuk mengetahui pengaruh Live-streamers Interaction, Professionalism, Price discount dan E-WOM terhadap Purchase intention dengan Peran Mediasi Consumer Trust Pada Live streaming shopping dalam Social Commerce Platform. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan Partial Least Square (PLS) dengan menggunakan aplikasi SMART PLS3. Penelitian ini menguji 192 data yang diperoleh dari penonton live streaming shopping di aplikasi social commerce. Pengolahan data penelitian ini menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian ini menunjukan bahwa adanya hubungan positif antara Professionalism, Price discount dan E-WOM terhadap Purchase intention. Penelitian ini juga menunjukan bahwa terdapat hubungan positif antara Price discount, E-WOM, dan trust terhadap Purchase intention. Namun, tidak adanya pengaruh yang signifikan pada Live-streamers Interaction dan Professionalism terhadap purchase intention. Terdapat pula pengaruh tidak signifikan antara Live-streamers Interaction terhadap trust.

---

This study aims to determine the effect of Live-streamers Interaction, Professionalism, Price discount and E-WOM on Purchase intention with the Mediation Role of Consumer Trust in Live streaming shopping in the Social Commerce Platform. This research is a quantitative study using Partial Least Square (PLS) using the SMART PLS3 application. This study examines 192 data obtained from live streaming shopping viewers in social commerce applications. The data processing of this research used the Structural Equation Modeling (SEM) method. The results of this study indicate that there is a positive relationship between Professionalism, Price discount and E-WOM on Purchase intention. This study also shows that there is a positive relationship between Price discount, E-WOM, and trust on Purchase intention. However, there is no significant effect on Live-streamers Interaction and Professionalism on purchase intention. There is also no significant effect between Live-streamers Interaction on trust."

"[Peningkatan situs jejaring sosial telah menawarkan perkembangan keparadigma e-commerce lain yang disebut s-commerce (social commerce). Scommerceadalah bagian dari e-commerce dan menggunakan media jejaring sosialonline untuk interaksi sosial dan kontribusi pengguna untuk mendorongpembelian online dan menawarkan berbagai macam barang dan jasa. Di tahuntahunbelakangan telah terlihat perkembangan cepat s-commerce di Indonesia,namun perkembangan ini masih termasuk berbagai isu terkait transaksi, misalnya,tidak ada alat angkut dan penyampaian hal yang salah. Secara khusus,kepercayaan pembeli yang merujuk kepada sikap dan niat beli konsumen, menjadifaktor penting untuk pencapaian keberhasilan perusahaan s-commerce,mewajibkan organisasi ini untuk berusaha meraih kepercayaan, sikap dan niat belikonsumen. Penelitian ini mengakui reputasi dan rujukan promosi mulut-ke-mulutsebagai elemen kunci kualitas yang mempengaruhi kepercayaan, sikap dan niatbeli konsumen Indonesia di s-commerce. Hasil penelitian denganmemperhitungkan sampel dari 171 pengguna s-commerce menunjukkan semuakarakteristik faktor kunci (dengan pengecualian rujukan promosi mulut-ke-mulutpada niat beli) memiliki efek yang signifikan pada kepercayaan, sikap dan niatbeli konsumen., The improvement of social networking sites has offered ascent to anothere-commerce paradigm called s-commerce (social commerce). S-commerce is asubset of e-commerce and uses online social networking media for socialinteractions and user contributions to encourage the online purchasing andoffering various items and services. Late years have seen the quick developmentof s-commerce in Indonesia, yet this development has included varioustransaction-related issues, for instance, no conveyance and the conveyance ofwrong things. Specifically, shoppers' trust, as it prompts attitude and purchaseintention, has turn into an essential factor for the success achievement of scommercefirms, obliging these organizations to endeavor consumers' trust,attitude and purchase intention. This study recognizes reputation and word-ofmouthreferral as the key element qualities that impacts Indonesian purchasers'trust, attitude and purchase intention in s-commerce. The results of the researchtaking into account a sample of 171 s-commerce users demonstrate all the keyfactor characteristics (with the exception of word-of-mouth referral on purchaseintention) had significant effects on consumers' trust, attitude and purchaseintention.]"

"Tujuan utama dari penelitian ini adalah untuk melihat bagaimana nilai belanja yang dirasakan oleh pelanggan selama live streaming memengaruhi kepercayaan, engagement, dan niat mereka untuk membeli dari penjual pakaian thrift, yaitu pakaian bekas, di social commerce di Indonesia. Dalam penelitian ini, nilai-nilai belanja yang dirasakan terdiri dari nilai-nilai utilitarian, hedonis, dan juga simbolis belanja melalui live stream, sedangkan kepercayaan dibagi menjadi kepercayaan pada produk dan kepercayaan pada penjual. Penjual pakaian thrift di social commerce adalah penjual yang menjual pakaian thrift di platform electronic commerce yang memfasilitasi interaksi sosial antara sesama pelanggan dan juga penjual. Di sini, Instagram dan fitur Instagram Live-nya menjadi fokus utama karena banyak penjual baju thrift online di Indonesia saat ini beroperasi di Instagram. Terkumpul 265 responden untuk studi ini dengan kriteria orang Indonesia berusia sekitar 15 hingga 40 tahun dan telah menonton sesi Instagram Live akun penjual baju thrift di Indonesia setidaknya sekali dalam 3 bulan terakhir. Data penelitian ini dianalisis dengan Covariance Based Structural Equation Modeling (CB-SEM) menggunakan software IBM SPSS AMOS 26. Hasil penelitian menunjukkan bahwa hanya nilai utilitarian dari live streaming yang dapat secara positif memengaruhi kepercayaan pelanggan terhadap produk dan penjual. Nilai hedonis ditemukan sebagai satu-satunya nilai yang dapat memengaruhi engagement. Selain itu, ditemukan bahwa satu-satunya hubungan tidak langsung yang signifikan adalah hubungan antara nilai utilitarian dan consumer engagement yang dimediasi oleh kepercayaan pelanggan pada produk. Terakhir, consumer engagement berpengaruh positif terhadap niat beli dari penjual baju thrift Indonesia di Instagram, sedangkan nilai hedonis memengaruhinya secara negatif.

---

The main objective of this study is to examine how the shopping values perceived by consumers during live streaming affect their trust, engagement, and intention to purchase from Indonesian social commerce thrift clothes sellers. In this study, the perceived shopping values consist of the perceived utilitarian, hedonic, and also symbolic value of shopping via live streams, while trust is divided into trust in products and trust in sellers. Social commerce thrift clothes sellers are sellers who sell used or secondhand clothes on electronic commerce platforms that facilitate social interactions between the consumers and the sellers themselves. Here, Instagram and its Instagram Live feature are the main focus as many online thrift clothes sellers in Indonesia nowadays operate on Instagram. This study collected 265 respondents with the criteria of Indonesians aged around 15 to 40 years old and have watched a Instagram Live session of an Indonesian thrift clothes seller account in the last 3 months. The data of this research was analyzed with Covariance Based Structural Equation Modelling (CB-SEM) using IBM SPSS AMOS 26 software. The output shows that only the utilitarian value of live stream positively affects trust in products and sellers. Hedonic value was found to be the only value that can significantly affect engagement. Additionally, the only indirect relationship that is significant is the relationship between utilitarian value and consumer engagement mediated by trust in products. Last but not least, engagement positively affects the intention to purchase from Indonesian thrift clothes shops on Instagram, while hedonic value affects it negatively."