Hasil Pencarian  ::  Simpan CSV :: Kembali

"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh green perceived quality terhadap green trust melalui green satisfaction sebagai variabel perantara pada skincare organic Sariayu solusi organic di Jabodetabek. Sampel penelitian ini berjumlah 200 orang yang diambil dengan menggunakan purposive sampling. Analisa data dilakukan dengan menggunakan AMOS. Hasil penelitian menunjukkan bahwa green perceived quality memiliki pengaruh positif terhadap green trust yang diperantarai oleh green satisfaction.

---

The purpose of this research is to analyze the effect of green perceived quality towards green trust with green satisfaction as an intervening variable. This research used 200 samples as a basic criteria sample for SEM, all the respondents were collected by purposive sampling methods. This research was analyzed with Structural Equation Modelling SEM with AMOS software. The result of this research presented that green perceived quality positively influenced towards green trust with green satisfaction as an intervening variable."

"Di tengah perkembangan industri kosmetik di Indonesia, hal tersebut juga berdampak pada lingkungan di mana beberapa pelaku industri bisnis kosmetik menggunakan bahan dan kemasan yang dapat mencemari lingkungan. Menyiasati hal tersebut, beberapa brand kosmetik asal Indonesia mengusung konsep sustainability dan menerapkan green marketing. Tidak hanya itu, konsumen juga kini mulai beralih pada pembelian ramah lingkungan atau green purchasing behavior. Green purchasing behavior sendiri penting karena perilaku tersebut dapat meminimalisir dampak buruk pada lingkungan. Oleh karena itu, penelitian ini meneliti pengaruh green brand knowledge, green trust, dan green perceived value terhadap green purchasing behavior pada konsumen salah satu merek kosmetik yang telah menerapkan konsep green yakni Sensatia Botanicals di Jabodetabek. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner pada responden. Penarikan sampel dilakukan menggunakan teknik non-probability purposive sampling kepada 155 responden yang memenuhi kriteria. Kemudian data diolah menggunakan IBM SPSS Statistics 25 dan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa green brand knowledge berpengaruh signifikan terhadap green purchasing behavior. Selain itu, green trust dan green perceived value memediasi pengaruh green brand knowledge terhadap green purchasing behavior. Penelitian di masa depan dapat meneliti variabel serupa pada merek di industri lain seperti produk elektronik, home-appliances, fashion, dan fast-moving consumer goods.

---

Hence the development of the cosmetics industry in Indonesia, this also has an impact on the environment where several cosmetic business industry players use materials and packaging that can pollute the environment. To get around this, several cosmetic brands from Indonesia are promoting the concept of sustainability and implementing green marketing. Not only that, consumers are also starting to switch to environmentally friendly product as in shifting to green purchasing behavior. Green purchasing behavior itself is important because this behavior can minimize negative impacts on the environment. Therefore, this research examine the influence of green brand knowledge, green trust, and green perceived value on green purchasing behavior among consumers of one of the cosmetic brands that have implemented the green concept, namely Sensatia Botanicals that are located in Jabodetabek. The research uses a quantitative approach by distributing questionnaires to respondents. Sampling was carried out using a non-probability purposive sampling technique for 155 respondents who met the criteria. Then the data was processed using IBM SPSS Statistics 25 and SmartPLS 3.2.9. The research results show that green brand knowledge has a significant effect on green purchasing behavior. Apart from that, green trust and green perceived value mediate the influence of green brand knowledge on green purchasing behavior. Future research could examine similar variables across brands in other industries such as electronics, home appliances, fashion, and fast-moving consumer goods."

"Green perceived value, green satisfaction, dan green trust diterapkan dengan maksud agar tercapainya green loyalty dari pelanggan, sehingga pelanggan terus berkeinginan untuk melakukan pembelian ulang suatu produk. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh green perceived value, green satisfaction, dan green trust terhadap green loyalty pada konsumen The Body Shop di Jakarta. Sampel penelitian ini berjumlah 150 responden yang diambil dengan menggunakan purposive sampling. Analisa data dilakukan dengan menggunakan AMOS. Hasil penelitian ini menujukkan green perceived value, green satisfaction, dan green trust memiliki pengaruh langsung terhadap green loyalty. Hasil lain menunjukkan green perceived value memiliki pengaruh langsung baik terhadap green satisfaction dan green trust. Dalam penelitian ini green satisfaction tidak memiliki pengaruh dengan green trust. Variabel yang paling berpengaruh terhadap green loyalty adalah variabel green trust.

---

Green perceived value, green satisfaction, and green trust are applied in order to achieve green loyalty from customers, so that customers continue to wish to repurchase a product. The objective of this research is to analyze the effect of green perceived value, green satisfaction, and green trust on green loyalty to consumers of The Body Shop in Jakarta. The sample of this study amounted to 150 respondents taken using purposive sampling. Data analysis is done using AMOS. The results of this research show that green perceived value, green satisfaction, and green trust have a direct influence on green loyalty. Other results show that green perceived value has a direct effect on green satisfaction and green trust. In this research green satisfaction has no influence with green trust. The most influential variable on green loyalty is the green trust variable."

"Dampak negatif penggunaan plastik pada industri beauty and personal care (BPC) telah menjadi perhatian publik. Masyarakat mulai mencari alternatif yang ramah lingkungan untuk produk perawatan kulit mereka. Kecenderungan untuk memilih produk yang ramah di kalangan konsumen mendorong munculnya produk green skincare. Banyak perusahaan yang mulai memproduksi green skincare dan memasarkannya dengan iklan ramah lingkungan (green advertisement). Penelitian ini bertujuan untuk melihat pengaruh green advertisement terhadap green trust konsumen dewasa muda pada produk green skincare. Penelitian dilakukan secara eksperimental dengan desain randomized between-subjects two-group posttest only terhadap 335 partisipan WNI berusia 18—25 tahun. Peneliti memberikan perlakuan berupa dua stimulus poster green advertisement. Green trust konsumen diukur menggunakan alat ukur yang dikembangkan oleh Chen (2010). Data yang terkumpul dianalisis menggunakan metode Independent Sample T-Test untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dari perlakuan yang diberikan pada kelompok 1 (M = 26.07, SD = 2.085) berupa poster green advertisement dengan klaim ramah lingkungan terhadap green trust partisipan dibandingkan kelompok 2 (M= 14.95, SD = 7.335), t(333) = 18.799, p < 0.05 yang diberikan perlakuan berupa poster green advertisement dengan klaim ramah lingkungan yang menyesatkan (greenwashing). Perbedaan skor variabel antara kedua kelompok tergolong cukup tinggi dan dapat disimpulkan bahwa partisipan mampu mengenali poster green advertisement yang memiliki klaim ramah lingkungan sebenarnya serta menunjukkan kepercayaan ramah lingkungan yang rendah pada poster green advertisement yang memiliki klaim ramah lingkungan menyesatkan (greenwashing).

---

The negative impact of plastic use on the beauty and personal care (BPC) industry has become a public concern. People are starting to look for eco-friendly alternatives for their skincare products. The tendency to choose products that are friendly among consumers encourages the emergence of green skincare products. Many companies have started producing green skincare and marketing it with green advertisements. This study aims to see the effect of green advertisement on the green trust of young adult consumers in green skincare products. The study was conducted experimentally with a randomized between-subjects two-group posttest design only on 335 Indonesian citizen participants aged 18—25 years. The researcher gave treatment in the form of two stimulus green advertisement posters. Consumer green trust is measured using a measuring instrument developed by Chen (2010). The collected data were analyzed using the Independent Sample T-Test method to test the hypothesis. The results showed that there was a significant effect of the treatment given to group 1 (M = 26.07, SD = 2.085) in the form of green advertisement posters with environmentally friendly claims on participant green trust compared to group 2 (M = 14.95, SD = 7.335), t (333) = 18,799, p <0.05 which was given treatment in the form of green advertisement posters with misleading greenwashing claims. The difference in variable scores between the two groups was quite high and it can be concluded that participants were able to recognize green advertisement posters that had actual environmentally friendly claims and showed low green trust on green advertisement posters that had misleading environmentally friendly claims (greenwashing)."

"Dalam beberapa tahun terakhir, minat pelanggan terhadap produk ramah lingkungan semakin meningkat, terutama pada produk organik. Di Indonesia, kesadaran akan produk makanan organik sudah mulai terlihat sejak tahun 2014. Studi ini menganalisis pengaruh consumption values terhadap green purchase intention makanan organik. Nilai konsumsi yang dianalisis dalam penelitian ini meliputi emotional values, functional values dan social values serta memperluas penelitian sebelumnya dengan menambahkan conditional values. Selain itu, penelitian ini juga menganalisis peran mediasi attitude dan green trust. Penelitian ini merupakan penelitian cross-sectional kuantitatif tunggal dengan total 265 responden. Selain itu, data diolah menggunakan SmartPLS 3.2.9 dengan metode PLS-SEM. Hasil penelitian ini menunjukkan bahwa functional values dan emotional values dapat mempengaruhi green purchase intention. Sedangkan attitude mampu memediasi hubungan antara keempat nilai konsumsi dan green purchase intention. Hasil penelitian ini memberikan informasi kepada organisasi, pengusaha, dan pemerintah mengenai konsumsi hijau yang dapat digunakan untuk mengembangkan strategi dan pendekatan untuk meningkatkan niat beli konsumen makanan organik. Selain itu, pemasar harus memanfaatkan manfaat fungsional dan manfaat emosional, serta memanfaatkan sikap positif pelanggan terhadap pembelian makanan organik.

---

In recent years, customer interest in environmentally friendly products has been increasing, especially in organic products. In Indonesia, awareness of organic food products has started to appear since 2014. This study analyzed the influencing of consumption values on organic food green purchase. Consumption values analyzed in this study include emotional values, functional values and social values with extending the previous research by adding conditional values. Moreover, this research also analyzed the mediating role of attitude and green trust. This research is a single quantitative cross- sectional study with a total of 265 respondents. In addition, the data was processed using SmartPLS 3.2.9 with the PLS-SEM method. The results of this study indicate that functional values and emotional values can influence green purchase intention. Meanwhile, attitude have the ability to mediate the relationship between all four consumption values and green purchase intention. The result of this study provides organizations, entrepreneur, and the government with information regarding green consumption that can be used to develop strategies and approaches to enhance consumer’s organic food buying intention. Moreover, marketers should utilize functional benefits and emotional benefits, as well as benefiting from customer’s positive attitude towards organic food purchases."

"Meningkatnya kesadaran masyarakat akan pentingnya menjaga lingkungan membuat banyak pelaku bisnis mengubah operasi perusahaannya menjadi lebih berkelanjutan. Penelitian ini menganalisis pengaruh Green Human Resource Management terhadap Employee Green Behavior dengan Organizational Identification sebagai variabel mediasi pada karyawan Generasi Z di perusahaan FMCG di Jabodetabek, menggunakan data dari 201 responden yang dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Green Human Resource Management berpengaruh positif signifikan terhadap Employee Green Behavior, baik secara langsung maupun melalui mediasi Organizational Identification, meskipun efek mediasinya lebih rendah jika dibandingkan dengan hubungan langsung. Selain itu, efek mediasi pada hubungan Green Human Resource Management terhadap Voluntary Green Behavior lebih kecil dibandingkan dengan Task-Related Green Behavior.

---

The increasing awareness of the importance of environmental sustainability has led many businesses to transform their operations to become more sustainable. This study analyses the influence of Green Human Resource Management on Employee Green Behavior, with Organizational Identification as a mediating variable, focusing on Generation Z employees in FMCG companies in the Jabodetabek area. The data, collected from 201 respondents, was analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings indicate that Green Human Resource Management has a significant positive impact on Employee Green Behavior, both directly and through Organizational Identification as a mediator, although the mediation effect is weaker compared to the direct relationship. Furthermore, the mediation effect of Green Human Resource Management on Voluntary Green Behavior is weaker than its effect on Task-Related Green Behavior

"

"Indonesia memiliki industri kosmetik yang terus mengalami perkembangan pesat tiap tahunnya tetapi perkembangan ini diiringi dengan permasalahan baru yaitu meningkatnya jumlah sampah kemasan produk kecantikan. Dengan kesadaran akan permasalahan lingkungan mendorong merek kosmetik, termasuk Raine Beauty untuk mengadopsi konsep green branding sebagai upaya untuk mengatasi permasalahan tersebut. Tujuan dari penelitian ini adalah untuk melihat bagaimana pengaruh green brand image, green brand attitude, green brand trust terhadap green brand love pada konsumen Raine Beauty di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada konsumen yang pernah membeli dan menggunakan Raine Beauty dengan jumlah sampel 115 responden. Peneliti menggunakan metode Structural Equation Model atau SEM, dan data yang didapatkan diolah melalui perangkat lunak SPSS 25 serta SmartPLS 4. Hasil dari penelitian ini adalah ditemukannya hubungan yang positif antara green brand image terhadap green brand attitude, green brand image terhadap green brand trust, green brand image terhadap green brand love, green brand attitude terhadap green brand love, green brand trust terhadap green brand love.

---

Indonesia has a cosmetics industry that continues to experience rapid development each year, but this progress is accompanied by a new issue, namely the increasing amount of beauty product packaging waste. With awareness of environmental issues driving cosmetic brands, including Raine Beauty, to adopt the concept of green branding as an effort to address these problems. The aim of this research is to examine how the influence of green brand image, green brand attitude, and green brand trust affects green brand love among Raine Beauty consumers in DKI Jakarta. This study uses a quantitative approach with a survey method to consumers who have purchased and used Raine Beauty, with a sample size of 115 respondents. The researcher employs the Structural Equation Model (SEM) method, and the data obtained are processed using SPSS 25 and SmartPLS 4 software. The results of this study indicate a positive relationship between green brand image and green brand attitude, green brand image and green brand trust, green brand image and green brand love, green brand attitude and green brand love, and green brand trust and green brand love."

"Saat ini pasar dunia terus berubah, pilar keberlanjutan seperti lingkungan, ekonomi dan keadilan sosial telah menjadi bagian dari pengambilan keputusan pemasaran. Mengembangkan strategi pemasaran di tengah-tengah masalah lingkungan dan ekonomi saat ini telah menyebabkan fokus pada pentingnya pemasaran hijau. Menggunakan theory of consumption values dan value-attitude-behavior model, penelitian ini mengusulkan untuk mengeksplorasi green consumer behavior untuk green product di Indonesia. Attitude toward green product dan consumer values seperti functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value digunakan untuk mempelajari green consumer behavior untuk green products. Penelitian ini mengembangkan model penelitian dan diuji secara empiris dengan mengumpulkan data dari kuesioner yang didistribusikan di Indonesia. Berdasarkan sampel 200 responden, hasilnya menunjukkan bahwa hanya social value yang berdampak positif pada green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, dan emotional value tidak mempengaruhi green consumer behavior. Sebagai mediator, attitude toward green product memiliki pengaruh yang signifikan terhadap epistemic value, environmental value, dan emotional value. Ini menegaskan dan secara signifikan menambah literatur green consumer behavior di pasar yang berkembang.

---

At the moment the world market continues to change, sustainability pillars such as environment, economy and social justice have become part of marketing decision-making. Developing a marketing strategy in the midst of current environmental and economic issues has led to a focus on the importance of green marketing. Using the theory of consumption values and value-attitude-behavior model, this research proposes to explore the green consumer behavior for green products in Indonesia. Attitude toward green product and consumer values such as functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value were used to study the green consumer behavior for green products. This study developed a research model and empirically tested by collecting data from questionnaires that were distributed in Indonesia. Based on a sample of 200 respondents, the results indicate that only social value has a positive impact on green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, and emotional value do not influence green consumer behavior. As a mediator, attitude toward green product has a significant effect on epistemic value, environmental value, and emotional value. This confirms and significantly adds to the literature of green consumer behavior in a developing market."

"Tesis ini bertujuan untuk meneliti pengaruh dari green brand image, green trust, dan green satisfaction terhadap repurchase intention pada produk IKEA. Data berasal dari 165 responden yang sebelumnya sudah membeli produk IKEA yang dianalisis menggunakan structural equation modeling (SEM). Hasil penelitan ini menunjukkan bahwa green brand image berpengaruh terhadap green trust dan green satisfaction. Green trust memiliki pengaruh terhadap repurchase intention sedangkan green satisfaction tidak berpengaruh terhadap repurchase intention pada produk IKEA. Dari hasil penelitian, peneliti menyarankan IKEA untuk tetap mempertahankan usahanya dalam membentuk green brand image, mengedukasi konsumen untuk meningkatkan kesadaran hingga merubah perilaku mereka dalam menggunakan produk-produk ramah lingkungan, melakukan kegiatan corporate social responsibility atau community development, dan meningkatkan faktorfaktor lain yang menjadi pendorong adanya repurchase intention pada konsumen terutama di Indonesia.

---

This thesis aims to investigate the influence of the green brand image, green trust and satisfaction towards repurchase intention green on IKEAproducts. Data were taken from 165 respondents who had previously been purchasing IKEA products and were analyzed with structural equation modeling (SEM). The results of this research showed that green brand image influence on green trust and green satisfaction. Green trust has an influence on repurchase intention, while green satisfaction has no effect on repurchase intention in IKEAproducts.

From the results of this study, the researchers suggest IKEA to maintain its efforts in forming green brand image, to educate consumers to raise awareness to change their behavior in using the products that are environmentally friendly, conducting corporate social responsibility or community development, and improve other factors that may be driving consumer?s repurchase intention, especially in Indonesia."

"Peneliti sebelumnya telah menunjukkan bahwa green brand affect, green brand association, green brand attitude dapat mempengaruhi green purchase intention. Namun konstruk green brand trust memiliki peran penting dalam mengukur pengaruh dari konstruk-konstruk tersebut. Penelitian ini bertujuan untuk membuktikan adanya dampak yang diberikan green brand trust pengaruh green brand affect, green brand association, green brand attitude terhadap green purchase intention. Penelitian ini merupakan penelitian kuantitatif menggunakan teknik snowball sampling dengan 252 responden warga negara Indonesia dari usia 16 sampai 60 tahun melalui survei daring. Hasil penelitian menemukan bahwa tidaka adanya pengaruh langsung antara green brand trust terhadap green purchase intention. Namun green brand trust memiliki pengaruh sebagai mediasi antara green brand affect, green brand attitude terhadap green purchase intention.

---

Previous researchers have shown that green brand affect, green brand association, green brand attitude can affect green purchase intention. However, the green brand trust construct has an important role in measuring the effect of these constructs. This study aims to prove the impact given by green brand trust, the influence of green brand affect, green brand association, green brand attitude on green purchase intention. This research is a quantitative research using snowball sampling technique with 252 Indonesian citizen respondents from 16 years old to 60 years old through an online survey. The results of the study found that there was no direct influence between green brand trust and green purchase intention. However, green brand trust has an influence as a mediation between green brand affect, green brand attitude and green purchase intention."