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"Harga suatu produk merupakan faktor utama yang dipertimbangkan dalam berbelanja, namun hal tersebut bukanlah satu-satunya hal yang harus dipertimbangkan konsumen dalam mengambil keputusan. Saat konsumen dihadapkan dengan tawaran untuk memperoleh produk secara gratis, konsumen cenderung menilai suatu barang yang ditawarkan secara gratis terlalu tinggi, atau yang disebut dengan zero-price effect. Hal ini menyebabkan konsumen mengabaikan faktor lainnya yang perlu dipertimbangkan dalam berbelanja, salah satunya adalah pilihan antar waktu intertemporal choise, dimana konsumen memilih untuk mendapatkan produk secara gratis di masa depan dibandingkan dapat segera menikmati produk dengan membayar sejumlah uang. Penelitian ini hendak menguji apakah konsumen benar-benar mengabaikan pengorbanan waktu saat dihadapkan dengan pilihan antar waktu bila ditawarkan produk secara gratis. Penelitian ini menggunakan desain 2 harga: kondisi gratis vs. kondisi diskon 2 pilihan antar waktu: tidak ada pilihan antar waktu vs ada pilihan antar waktu. Hasil penelitian menunjukkan bahwa tidak ada perbedaan signifikan antara kelompok yang ditawarkan produk secara gratis dengan kelompok harga diskon, baik pada situasi ada pilihan antar waktu maupun pada situasi tidak ada pilihan antar waktu.

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This study aimed to determine whetherThe price of a product is a major factor that is considered in the shop, but it is not the only thing to be considered consumers in taking decisions. When consumers are faced with an offer to get free product, they tend to rate an item that is offered for free is too high, or known as zero price effect. This causes consumers ignoring other factors to consider in shopping, one of them intertemporal choice, where consumers choose to get products for free in the future than immediately enjoy the product by paying a sum of money.

This research was about to test whether consumers really ignore the sacrifice of time when faced with a choice between the time when the product is offered for free. This study uses design 2 price free vs. discount 2 intertemporal choice no intertemporal choice vs. intertemporal choice occurs.

The results showed that there were no significant differences between the groups that offer products for free with discounted prices, both on the situation there is a choice between time and the situation there is no choice between time."

"Strategi paket saat ini telah berkembang cukup pesat. Eppen, Hanson dan Martin (1991) mengatakan bahwa "sejumlah perusahaan merealisasikan nilai pelanggannya dengan mengkombinasikan elemen-elemen terpisah dari produknya dalam bentuk paket". Strategi paket juga banyak diterapkan pada industri fastfood.Dalam tesis ini, bukti dari penelitian-penelitian sebelumnya dan hasil dari penelitian eksploratori dikombinasikan dalam sebuah remngka koseptual yang dibentuk dalam sebuah model yang mendefinisikan dan menghubungkan antara faktor biaya yang tidak terkait dengan harga, biaya yang terkait dengan harga, kualitas dan performance terhadap nilai yang dirasakan konsumen dan hubungan antara nilai yang dirasakan konsumen, intensitas berkunjung dan Word of Mouth terhadap keinginan membeli menu paket McDonald's.Tujuan tesis ini adalah untuk mendapatkan persepsi konsumen tentang menu paket McDonald?s, untuk membangun sebuah model yang dapat menjelaskan faktor apa yang bisa meningkatkan nilai yang dirasakan konsumen yang dapat mempengaruhi keinginan konsumen untuk membeli fastfood dan untuk membangun prinsip-prinsip dalam membuat strategi paket.Penelitian menunjukkan bahwa konsumen mempertimbangkan keuntungan yang diukur dengan kualitas dan performance dan pengorbanan yang diukur dengan harga didalam mengkonsumsi produk paket. Pengaruh biaya tidak signifikan. Dan penemuan Iainnya rnenunjukkan bahwa ada hubungan antara nilai, intensitas dan Word of Mouth terhadap keingian membeli menu paket McDonald's.

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Bundling is pervasive in today's market. Eppen, Hanson and Martin (1991) said that : "An increasing number of companies are realizing the value of combining separate elements of their product lines into bundles". The bundling strategies are implemented in many fastfood industries.In this thesis, evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates non-price related cost, price related cost, quality, and performance on consumer's perceived value and the relations of perceived value, intensity and Word of Mouth (WOM) to the willingness to buy of consumers in the bundle product of McDonald's.The aim of this thesis are to get the consumer's perception of bundle product of McDonald's, to build a model that can explain what factor are to be considered in increasing perceived value that can give influences to the willingness to buy in bundle product of fastfood industries and to develop principles for effective bundling strategies.The findings confirm that consumers consider benefits that measured with quality and perhrmance and sacrdice that measured with price related cost in consuming bundle products. The eject of non-price related cost to the perceived value is not significant. And the other findings confirm that there are relations between perceived value, intensity and word of mouth to the willingness to buy of the bundle product of McDonald's."

"Penelitian ini bertujuan untuk melihat pengaruh dan perbedaan antara variasi elemen electronic word-of-mouth (eWOM) positif berupa gambar dan teks terhadap persepsi kualitas layanan pada pengguna rutin layanan Bus TransJakarta. Penelitian ini adalah penelitian field experiment dengan desain randomized between subject design pretest-posttest. Partisipan penelitian adalah pengguna Bus TransJakarta minimal empat kali dalam seminggu dan menggunakan aplikasi instant messaging LINE. Partisipan (n=92) dibagi menjadi kelompok eksperimen pertama (KE1) dan kelompok eksperimen kedua (KE2). Penelitian dilakukan dengan pemberian manipulasi eWOM positif dengan template media sosial sebanyak 14 buah selama tujuh hari pada masing-masing kelompok eksperimen. Hasil penelitian menunjukkan bahwa eWOM positif mempengaruhi persepsi kualitas layanan dengan t(91) = 3,824, p < 0,05. Namun tidak terdapat perbedaan skor secara siginfikan pada pengaruh variasi elemen eWOM positif berupa gambar dan teks dengan eWOM positif berupa teks saja, dengan t(90) = 1,291, p < 0.05. Oleh karena itu dapat disimpulkan bahwa terdapat pengaruh elemen eWOM positif berupa gambar teks terhadap persepsi kualitas layanan, namun tidak terdapat perbedaan pengaruh diantara keduanya.

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The purpose of this study is to find the difference and the effect of positive electronic word-of-mouth (eWOM) on perceived service quality on TransJakarta bus user. This study was a field experiment with randomized between subject design pretest-posttest design. Participants in this study were 92 persons who use TransJakarta at least four times a week and active users of LINE instant messaging. Participants were divided into two experimental groups on LINE Messenger. Each groups were given two different variation of manipulation, which are social media template with text only and text and picture, 14 times in seven days straight. The result shows that positive eWOM has effect on perceived service quality with t(91) = 3,824, p < 0,05. However, there is no score difference in positive eWOM text only type and positive eWOM text and picture type, with t(90) = 1,291, p < 0.05. It can be concluded that positive eWOM in picture and text has effect on perceived service quality, but there is no difference between them."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

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Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"Studi ini bertujuan untuk mengetahui faktor apa yang mendorong seorang konsumen millennials melakukan perilaku self-gifting, didasari oleh studi terdahulu yang menjelaskan bahwa hedonic shopping traits dan indulgence merupakan dua faktor yang mempengaruhi terjadinya self-gifting. Selain itu, penelitian ini juga ingin mengetahui apakah terdapat pengaruh positif keempat kategori self-gift terhadap terjadinya post purchase regret. Menggunakan metode analisis structural equation modelling SEM, penelitian ini membuktikan bahwa terdapat hubungan positif antara hedonic shopping traits dan indulgence terhadap keempat kategori self-gift, kecuali pada hedonic shopping traits terhadap self-gift celebratory. Dapat disimpulkan pula bahwa keempat jenis self-gift tidak menyebabkan terjadinya post-purchase regret pada konsumen millennials.

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This study addressed to analyze the antecedent factors that drives millennials consumers to execute self gift behavior. Previous study emphasize the role of hedonic shopping traits and indulgence towards self gift behavior execution on millennials consumers, ranging from 18 38 years old. Furthermore, this study wants to proof that there are actually positive relationships between four kind of self gift towards post purchase regret.

Using structural equation modelling on Lisrel 8.51, the result shows that there are positive and significant relationship between hedonic shopping traits and indulgence towards four category of self gift, except hedonic shopping traits toward celebratory self gift. Furthermore, there are negative relationship between four category of self gift towards post purchase regret."

"Penelitian ini bertujuan untuk menguji kembali pengaruh customer incivility terhadap turnover intention dalam konteks karyawan yang berhubungan dengan pelanggan di sektor perhotelan Indonesia. Dengan conservation of resources theory (COR) dan cognitive appraisal theory (CAT), penelitian ini juga mengeksplor bagaimana peran mediasi dari emotional exhaustion dan moderasi dari supervisor procedural support dan emotional support. Pengumpulan data dilakukan dengan metode survei dan didapatkan 140 responden karyawan yang berhubungan dengan pelanggan di sektor perhotelan Indonesia. Pengolahan data menggunakan analisis model moderated mediation menggunakan SPSS PROCESS. Hasil mengungkap bahwa customer incivility meningkatkan tingkat emotional exhaustion yang dirasakan oleh karyawan. Temuan juga menunjukkan bahwa emotional exhaustion secara penuh memediasi hubungan antara customer incivility dan turnover intention. Temuan tidak mendukung supervisor procedural support memiliki peran moderasi, namun supervisor emotional support terbukti mengurangi dampak dari customer incivility terhadap emotional exhaustion. Tingkat supervisor emotional support yang rendah dapat memicu dampak yang lebih besar dari customer incivility terhadap emotional exhaustion karyawan yang berhubungan dengan pelanggan.

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This study aims to explore the effect of customer incivility on turnover intention in the context of customer contact employees in the Indonesian hospitality sector. Applying the conservation of resources theory (COR) and cognitive appraisal theory (CAT), this study also investigated the mediating role of emotional exhaustion and the moderating role of supervisory procedural and emotional support. Data were collected using a survey method, with 140 customer contact employees in the Indonesian hospitality sector as respondents. Moderated mediation analysis was tested using SPSS PROCESS. The results confirmed that customer incivility has a positive relationship with customer contact employees emotional exhaustion. The findings also reveal that emotional exhaustion fully mediates the relationship between customer incivility and turnover intention. There is no significant interaction effect of customer incivility and supervisor procedural support on emotional exhaustion. On the other hand, supervisor emotional support reduces the impact of customer incivility on emotional exhaustion. A low level of supervisor emotional support can trigger a greater impact from customer incivility on emotional exhaustion."

"Peningkatan tren belanja masyarakat membuat sektor ritel di Indonesia telah berkembang pesat. Ditambah dengan runtuhnya batasan antara lingkungan virtual dan kehidupan nyata berdampak pada masa depan ritel yang diperkirakan akan didominasi oleh ritel omni-channel. Penelitian ini bertujuan untuk menyelidiki peran mediasi perceived anjoyment dan attitude consistency untuk mengungkap bagaimana faktor lingkungan omni-channel dari interaction fluency, convenience, price advantage dan personalization berkontribusi terhadap omni-channel shopping intention berdasarkan kerangka S-O-R. Survei dilakukan terhadap konsumen yang pernah berbelanja di toko online dan offline Uniqlo melalui kuesioner online, dan 170 data dikumpulkan untuk dianalisis menggunakan PLSSEM. Hasil penelitian menunjukkan bahwa interaction fluency dan personalization secara positif mempengaruhi perceived enjoyment dan attitude consistency dan attitude consistency memediasi pengaruh interaction fluency terhadap omnichannel shopping intention. Temuan dari penelitian ini adalah bahwa faktor interactiojn fluency dan personalization dalam ritel omni-channel memerlukan keadaan afektif konsumen sesaat dan berkelanjutan untuk memfasilitasi omnichanel shopping intention.

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Increasing public shopping trends have meant that the retail sector in Indonesia has developed rapidly. This coupled with the collapse of boundaries between virtual and real-life environments has an impact on the future of retail which is expected to be dominated by omni-channel retail. This research aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omnichannel environmental factors such as interaction fluency, convenience, price advantage and personalization contribute to omni-channel shopping intention based on the S-O-R framework. Surveys were conducted on consumers who had shopped at Uniqlo online and offline stores via online questionnaires, and 170 data were collected for analysis using PLS-SEM. The research results show that interaction fluency and personalization positively influence perceived enjoyment and attitude consistency and attitude consistency mediates the influence of interaction fluency on omni-channel shopping intention. The findings of this research are that interaction fluency and personalization factors in omni-channel retail require momentary and sustained consumer affective states to facilitate omni-channel shopping intention."

"Skripsi ini membahas tentang pengaruh inovasi produk terhadap purchase intention. Penelitian ini akan menggunakan riset eksploratif terlebih dahulu untuk mendapatkan gambaran dan pemahaman mengenai permasalahan penelitian, kemudian hasil riset eksploratori ini akan menjadi input bagi riset. Penelitian ini menggunakan pendekatan kuantitatif dan sampel dalam penelitian ini adalah 100 responden. Pengolahan data dalam penelitian ini menggunakan regresi berganda. Hasil penelitian ini menujukkan bahwa dari ketiga dimensi inovasi produk yang berpengauh langsung dan positif terhadap purchase intention adalah innovation attributes. Sedangkan adoption risk dan behavior change tidak berpengaruh langsung dan tidak positif terhadap purchase intention. Hal ini menujukkan bahwa konsumen akan berminat membeli Starbucks VIA apabila innovation attributes yang ditawarkan baik.

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This research discusses the effect of product innovation toward purchase intention. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive research. This research applied quantitative approach and the sample of this research is 100 respondents. Multiple regression has been used to process the data.

The result of this research shows that from the three dimensions of product innovation, dimension that directly and positively affects purchase intention is innovation attributes. Whereas adoption risk and behavior change are not directly and positively affect purchase intention. This indicates that customers will be interested to buy Starbucks VIA if Starbucks offered the good innovation attributes."

"Restoran menjadi salah satu sektor bisnis yang sangat terdampak oleh Pandemi COVID-19. Restoran all you can eat termasuk jenis restoran yang mengalami penurunan jumlah pengunjung yang drastis akibat pandemi. Dibutuhkannya strategi bisnis yang disesuaikan pada perilaku konsumen selama pandemi. Penelitian ini bertujuan untuk menguji pengaruh perceived safety & brand trust, fair price, perceived risk, government trust, dan solidarity with restaurant sector terhadap intention to visit restoran all you can eat. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan melakukan survei melalui penyebaran kuesioner terhadap 150 responden secara online untuk mengumpulkan data. Data diolah menggunakan SPSS versi 26.0. Hasil penelitian menunjukan perceived safety & brand trust, fair price, government trust, dan solidarity with restaurant sector secara parsial berpengaruh positif terhadap intention to visit restaurant. Selanjutnya perceived risk berpengaruh negatif terhadap intention to visit restaurant. Perceived safety & brand trust, fair price, perceived risk, government trust, dan solidarity with restaurant sector berpengaruh signifikan secara simultan terhadap intention to visit restaurant. Faktor-faktor tersebut selanjutnya harus diperhatikan oleh restoran all you can eat dalam menarik minat konsumen untuk berkunjung.

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Restaurant is one of the most business sector that affected by COVID-19 pandemic. All You Can Eat is one of restaurant type that has a drastic decrease in the number of visitors due to the pandemic. Therefore, an adapted strategy is needed based on consumer’s behaviour during the pandemic. This study aims to examine the effect of perceived safety and brand trust, fair price, perceived risk, government trust, and solidarity with restaurant sector toward consumer’s intention to visit all you can eat restaurant. This study uses a quantitative approach by conducting online survey through distributing questionnaires in order to collect the data from 150 respondents. The data was processed using SPSS software version 26.0. The results showed that perceived safety and brand trust, fair price, government trust, and solidarity with restaurant sector partially had a positive effect toward consumer’s intention to visit all you can eat restaurant. Furthermore, perceived risk had a negative effect toward consumer’s intention to visit all you can eat restaurant. Perceived safety and brand trust, fair price, perceived risk, government trust, and solidarity with restaurant sector had a significant simultaneous effect toward consumer’s intention to visit all you can eat restaurant. These factors must be considered by all you can eat restaurant for attracting consumers to visit."