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"Kapitalisme, terutama melalui media massa, telah membawa pengaruh besar bagi perubahan konstruksi citra blackness dalam pandangan masyarakat modern. Citra baru blackness sebagai sesuatu yang menawan dan eksotis direpresentasikan melalui penggunaan slogan Black is beautiful dalam pemasaran berbagai produk kapitalis. Namun di balik pesan positifnya, penggunaan slogan Black is beautiful dalam sistem kapitalisme secara implisit ikut membawa isu interseksionalitas yang direpresentasikan melalui proses komodifikasi terhadap tubuh perempuan berkulit hitam. Penelitian ini berfokus pada pembahasan analisis mengenai isu komodifikasi perempuan kulit hitam yang dialami oleh tokoh utama, Bride, dalam novel God Help The Child (2015) karya Toni Morrison. Tujuan dari penelitian ini yaitu untuk membongkar kaitan antara komodifikasi perempuan kulit hitam dengan upaya objektifikasi terhadap ras dan gender dalam sistem white supremacist capitalist patriarchy. Data yang dikumpulkan dari teks dianalisis menggunakan konsep critical race theory dari Bell Hooks. Hasil penelitian menunjukkan bahwa, secara implisit, konsep dasar rasisme kembali dijalankan sebagai pondasi dari sistem kapitalisme. Konstruksi citra baru blackness menyiratkan bahwa standar kecantikan masyarakat kulit putih kembali diaplikasikan pada tubuh orang kulit hitam, terutama pada tubuh perempuan. Perbedaaan antara rasisme dan kapitalisme hanya terletak pada metode dan cara kerjanya. Lebih jauh, teks mengkritik sistem kapitalisme dengan menampilkan beberapa alternatif anti-kapitalisme sebagai upaya untuk mencegah dampak negatif dari sistem tersebut.

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Capitalism, especially through the mass media, has a great impact in the construction of blackness in modern society.While previously undesired, blackness in the contemporary society is presented as exotic and enthralling. Black is beautiful is the new slogan in representing blackness. In spite of the positive message, however, underneath this marketing jargon is the commodification of black womans body. This article analyzes the commodification of the black woman through the narrative and characterization of the main character, Bride, in Toni Morrisons novel, God Help the Child. The purpose of the research is to unpack the intersection between the commodification of black women and race and gender construction within the white supremacist, capitalistic patriarchy. The representation of blackness in society affects the commodification methods imposed by capitalism on black women. Textual analysis is based on Bell Hooks critical race theory. The findings show that implicitly, racism is readopted in the contemporary capitalism. The new construction of blackness suggests the orientalist gaze of the White as a standard. Furthermore, this commodification is gendered, as it capitalizes especially on black women’s bodies. The difference between racism and capitalism can be seen from their ways to maintain whites standardization in society. Furthermore, the novel shows its critic towards capitalism by showing some anti-capitalism alternatives in the text."

"Summary: One of the premier Japanese novels of the twentieth century, The Women in the Dunes combines the essence of myth, suspense, and the existential novel. In a remote seaside village, Niki Jumpei, a teacher and amateur entomologist, is held captive with a young woman at the bottom of a vast sand pit where, Sisyphus-like, they are pressed into shoveling off the ever-advancing sand dunes that threaten the village."