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""The Art of the Strategist" shows clearly how superior strategy trumps other factors in almost every competitive arena. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for "The Art of the Strategist", presents the timeless lessons of: Commitment to objectives; Seizing and maintaining initiative; Economization and massing of resources; Surprise; The indirect approach; Simplicity; Multiple alternatives; Security; and Exploitation of success."

"Tuesday morning coaching draws on real examples of people and organizations that have identified and implemented simple philosophies that led to their success, and outlines a simple yet profound approach that can lead to spectacular personal and business achievements."

"Poker is tightly woven into the fabric of American culture. Phrases like "ace in the hole," "calling a bluff," "up the ante," and "when the chips are down" are all part of everyday speech. The game is played by hundred of thousands of people online 24 hours a day and shows like Celebrity Poker Showdown have given this hobby even more far-reaching exposure. Texas Hold ?em is considered the best-known, most-played variety of the game. As many executives like Bill Gates have discovered, winning at poker has more in common with winning in business than meets the eye. Now, everyone who wants to make more money and succeed in business can use these cunning strategies to their full advantage -- at the card table and at the conference table."

""Shaping the Future" provides how-to guidance - as well as examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Apple - on how readers can help to create a future of their own choosing. Rethinking many classic assumptions about change, "Shaping the Future" emphasizes the importance of making a single, critical change - the strategic imperative - rather than many smaller ones."

"ABSTRAKTesis ini membahas analisa keberhasilan atau hasil dari strategi pada tingkatanbisnis yang dilakukan oleh perusahaan korporasi media yang diambil setelahdisesuaikan dengan kondisi dimana perusahaan berada pada struktur pasar.Penelitian ini menggunakan metode pendekatan kualitatif dengan metodedeskriptif dan menggunakan teknis analisis naratif. Hasil penelitian strategi paketiklan bundling yang dirasa sebagai turunan strategi konvergensi media, denganmenjual paket iklan lintas media dalam jangka pendek memang menguntungkannamun dalam jangka panjang tidak menguntungkan karena akan merugikan salahsatu media. Strategi jangka panjang padahal dibutuhkan untuk bertahan dalamkondisi pasar persaingan sempurna dan agar tetap menjadi “market leader”.Sehingga dihasilkan rekomendasi bentuk strategi paket iklan bundling yang lebihsesuai dengan strategi konvergensi.

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ABSTRACTThis thesis discusses the analysis of the success or outcome of the strategy at thelevel of business done by the company in the corporate media taken afteradjusting to the conditions in which the company is in the market structure. Thisstudy uses a qualitative approach with descriptive methods and technical TODDnarrative analysis. The results advertising package bundling strategy is perceivedas an instance of media convergence strategy, to sell cross-media advertisingpackages are beneficial in the short term but in the long run is not beneficialbecause it would harm one of the media. Whereas long-term strategy is needed tosurvive in conditions of perfect competition and in order to remain a "marketleader". So that the resulting recommendation form advertising package bundlingstrategy is more in line with the strategy of convergence."

"Based on years of extensive experience working with Disney and other leading Fortune 500 companies, Jones and Kober present the World Class Excellence Model, a groundbreaking new operational model that enables organizations to achieve sustainable results by creating a culture of excellence for internal customers (employees) while building brand with highly satisfied, loyal external customers."