Hasil Pencarian  ::  Simpan CSV :: Kembali

""Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products.""

"Contents :- Why branding is important - The customer experience - Brand power - Brand promises - Brand personalities - Brand influence - Brand factors - The next steps - References & resources - Job aid "

"Pat Scales uses her experience and expertise to offer an intellectual freedom title tailored to the school library environment. This title presents a number of scenarios in which intellectual freedom is at risk and includes *Case studies that provide narrative treatment of common situations tailored to your library type*Easy and motivating ways to prepare new hires for handling intellectual freedom issues*Sidebars throughout the book that offer sample policies, definitions of key terms, and analysis of important statutes and decisions*Detailed information on how to handle challenges to materials in your collection"

"Barbara Jones uses her experience and expertise to offer an intellectual freedom title tailored to the academic library environment. This title presents a number of scenarios in which intellectual freedom is at risk and includes: *Case studies that provide narrative treatment of common situations tailored to your library type*Easy and motivating ways to prepare new hires for handling intellectual freedom issues*Sidebars throughout the book that offer sample policies, definitions of key terms, and analysis of important statutes and decisions*Detailed information on how to handle challenges to materials in your collection"

"Disasters come in all shapes and sizes. Bad things can happen to good digital resources?from floods and fires to hackers and computer crashes. Both library staff and customers are dependent on costly hardware, software, and electronic collections. Electronic information may be more susceptible to problems than print. Storage issues and long-term accessibility for digital materials requiring dated or obsolete hardware often can be overlooked. Without a plan for containment and recovery, a collection or library may have to close, either temporarily or permanently."