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"The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out."

"Is your library vulnerable to challenges arising from difficult patrons, censorship, budget issues, natural disasters, or disgruntled staff? Almost daily, libraries tread the line to limit the scope of problems and complaints so they don?t expand into full-blown crises."

"Skripsi ini menjelaskan tentang pencapaian target pengguna Perpustakaan Umum Freedom yang dilihat dari Komunikasi Pemasaran Terpadu. Penelitian ini menggunakan metode penelitian kualitatif dengan wawancara mendalam, kajian pustaka lalu dianalisis dan diinterpretasikan. Hasil penelitian ini menyatakan bahwa Komunikasi Pemasaran Terpadu harus diterapkan secara intensif dan berkelanjutan untuk membangun branding awarness dalam masyarakat dan mencapai visi misi Perpustakaan. Selain itu, untuk perkembangan dalam Perpustakaan, Komunikasi Pemasaran Terpadu pun hadir dalam elemenelemennya sebagai berikut: Iklan, Pemasaran Langsung, Pemasaran Interaktif, Promosi Penjualan, Hubungan Masyarakat, dan Penjualan Personal.

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This mini-thesis describes the achievement of the target users who viewed the Public Library Freedom viewed from Integrated Marketing Communications. This study uses qualitative research methods with indepth interviews, literature review, analyzed and interpreted. The results suggest that integrated marketing communications should be applied intensively and sustainably to build branding awarness in society and achieve the vision mission of the Library. In addition, for developments in the Library, Integrated Marketing Communications was present in the elements as follows: Advertising, Direct Marketing, Interactive Marketing, Sales Promotion, Public Relations, and Personal Selling."