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"Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In "The New Rules of Lead Generation", marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed."

"With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditional and Internet media Align business and marketing goals Concentrate on the right metrics rather than drowning in a sea of data Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention to the new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity."

"This book, based on a survey of academics in 19 nations and conducted by leading global scholars, is a thorough sounding of the attitudes of academics to their working environment. As the post-WWII liberal consensus crumbles, higher education is increasingly viewed as a private and personal investment in individual social mobility rather than as a public good and, ipso facto, a responsibility of public authorities. The incursion of corporate culture into academe, with its ?stakeholders?, ?performance pay? and obsession with ?competitiveness? is a matter of bitter debate, with some arguing that short-termism is obviating epoch-making research which by definition requires patience and persistence in the face of the risk of failure."

"ABSTRAKPenterjemahan adalah proses pengalihan pesan bahasa sumber ke dalam bahasa sasaran. Tidak ada bahasa yang identik, sehingga dapat memunculkan masalah ketidaksepadanan. Untuk mengatasinya, penerjemah dapat menerapkan strategi penerjemahan. Dalam skripsi ini, penulis mengkaji hasil penerjemahan lagu dalam film The Lion King II: Simba rsquo;s Pride Le Roi Lion II ke dalam dua versi bahasa Prancis Eropa dan Kanada . Penulis menggunakan teori strategi penerjemahan sajak Lefevere 1975 dan strategi penerjemahan tingkatan kata Baker 1992 untuk mengkaji sisi semantis dan bentuknya. Dari analisis yang dilakukan, penulis menyimpulkan bahwa strategi penerjemahan digunakan bukan karena adanya ketidaksepadanan, melainkan karena intepretasi penerjemah itu sendiri.

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ABSTRACTTranslation is a process of transferring a message from a source language to its target language. There are no identical languages, which can cause non equivalence problems. To solve it, translators can apply translation strategies. In this study, the writer analyzes the translated songs of the film The Lion King II Simba rsquo s Pride Le Roi Lion II into two French versions European and Canadian . This study uses Lefevere rsquo s poetry strategy translation 1975 and Baker rsquo s translation strategy at word level 1992 and focuses on the semantic and physical aspects. The conclusion is that the strategies aren rsquo t applied because of non equivalence problems, but because of the translator rsquo s own interpretation."