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"ABSTRAKKoperasi Trashion Indonesia adalah UKM yang berlokasi di jakarta selatan yang bergerak di bidang daur ulang sampah khususnya sampah plastik rumah tangga. Sampah didaur ulang dan diproduksi menjadi barang-barang fashion yang dapat digunakan sehari-hari seperti tas, payung, dan lain sebagainya. Segmen pasar yang dilayani oleh Trashion sebagian besar adalah orang asing yang berada di Jakarta. Target pasar ini cukup sulit dijangkau karena pemasaran yang dilakukan oleh trashion hanya dengan melalui bazaar yang tidak setiap hari diadakan. Pada UKM ini juga tidak dilakukan pembuatan laporan keuangan sehingga keadaan finansial sulit dianalisis. Pada Tesis ini, akan dibahas strategi pemanfaatan teknologi informasi untuk mengembangkan bisnis Trashion. Strategi pemasaran yang dianjurkan adalah dengan membuat website resmi, penerapan search engine optimization (SEO), dan menggunakan media sosial untuk menjangkau target pasar dan sebagai sarana promosi dan edukasi pasar. Perbaikan lain yang dilaksanakan adalah pembuatan laporan keuangan dan pembukuan menggunakan perangkat lunak akuntansi. Secara keseluruhan, Proses penerapan perbaikan penggunaan website, SEO, dan media sosial telah mencapai 70% dari total proses perbaikan sedangkan penggunaan perangkat lunak akuntansi telah mencapai 37,5% dari total proses perbaikan.

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ABSTRACT

Koperasi Trashion Indonesia is a small business located at South Jakarta which core business is recycling household plastic waste. This SME recycled household trash into daily fashion product such as handbags, umbrellas, etc. Trashion?s Target segment are mostly foreigners who currently in Jakarta. Trashion have difficulties in reaching the segment because trashion only sell their product in event such as bazaar which is not occurred everyday. This SME also do not have financial report so it is difficult to analyze their financial performance. This paper will discuss strategies to use information technology to develop Trashion?s business. The proposed strategy are creating an official website, implementing Search Engine Optimization (SEO), and using social media as a mean of promotion and market education. Other improvements that will be applied are to create a financial report and transaction recording using accounting software. Overall progress of utilization of website, SEO, and Social media has reach 70% while utilization of accounting software overall progress is 37.5%"

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"Tesis ini membahas mengenai kegiatan business coaching pada PT. Duta Karya Mandiri yang merupakan UMKM bergerak dibidang manufaktur komponen otomotif dan produk berbahan dasar besi yang berlokasi di Cibubur. Produk utama PT. Duta Karya Mandiri yaitu besi komponen bars-stay headrest untuk produk Xenia dan Avanza produksi PT. Astra International. Tbk. Produk lainnya yang saat ini tidak dibuat yaitu job-order. pesanan dari perusahaan lain yang tidak rutin. Dengan kepemilikan dua pabrik namun hanya satu yang beroperasi. UMKM ini mengalami masalah dalam hal maksimalisasi asetnya. Tujuan dari penulisan tesis ini yaitu untuk memberikan gambaran strategi yang digunakan PT. Duta Karya Mandiri untuk maksimisasi manfaat pabriknya dengan mengembangkan produk baru berbahan dasar sisa besi scrap.

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This thesis discusses the business coaching process in PT. Duta Karya Mandiri which is a MSME in manufacturing of automotive parts component and any product of iron based. located in Cibubur. The main product of PT. Duta Karya Mandiri is a component of bars stay headrest supplied for brand of Avanza and Xenia. produced by PT. Astra International. Tbk. Another product that is not in production line is job order. a non routine product ordered by other company.

With ownership of 2 workshops but only one is in operation. this MSME is experiencing problem in maximizing the benefits of his assets. The purpose of this thesis is to provide a strategic overview that can be used by PT. Duta Karya Mandiri for maximizing their workshop asset through a new product development based from scrap."