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"Under pressure to quantify the benefits your library provides? Is a cost-benefit analysis right for your institution? With tax-funded organizations under microscopic scrutiny, library directors need to make a strong public case for the value their library provides."

"Compensation experts Paula M. Singer and Laura L. Francisco update the groundbreaking 2002 book with new analysis of emerging workforce trends in Developing a Compensation Plan for Your Library, Second Edition. In this edition, Singer and Francisco tackle the new challenges facing administrators and human resources planners such as retirement of the Baby Boomers, determining the compensation value of an MLS, and how to retain your organization s high-performing employees."

"rom McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company."

""In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher."