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"Kesan pertama sangat penting dalam hubungan sosial masyarakat Korea Selatan. Bagi wanita Korea Selatan, kecantikan adalah sebuah keharusan agar dapat terlihat unggul di antara yang lain. Kecantikan adalah sebuah keharusan yang harus dimiliki seorang wanita agar dapat memperoleh pekerjaan dan penghargaan di tengah masyarakat. Wanita Korea Selatan rela melakukan apa saja untuk mendapatkan paras yang cantik, termasuk melakukan operasi plastik. Namun, kesadaran akan keharusan untuk menjadi cantik sudah ada sejak zaman Kerajaan Joseon. Jurnal ini memaparkan keutamaan kecantikan bagi masyarakat Korea pada zaman Joseon (1392-1897). Tujuan dari penelitian ini adalah untuk mengetahui apa saja keutamaan kecantikan bagi masyarakat Korea zaman Joseon (1392-1897). Metode penelitian yang digunakan adalah metode penelitian kualitatif dan deskriptif analisis. Penelitian ini menemukan bahwa penampilan, table manner, dan skill merupakan standar utama yang harus dipenuhi wanita zaman Joseon jika ingin diakui kecantikannya.First impression is the most important thing in the societal relations of South Korean society. For South Korean women, beauty is a must to look better than the others. Beauty is a necessity that a woman must have in order to find jobs and recognition in the society. South Korean woman are willing to do anything to get a beautiful face including plastic surgery. However, this consciousness of beauty turns out has been existed since the era of Joseon Dynasty. Therefore, the purpose of this journal was to describe the principles of Korean Beauty from the Joseon Era (1392-1897). This research applied qualitative research method and analytical descriptive method. The study found that there were sets of standards of beauty to be met, such as outer appearance, table manner and skill that a Joseon woman should have to be recognized its beauty."

"ABSTRAKKarya ilmiah ini menjelaskan amanat tentang patriotisme dalam drama Mr. Sunshine. Isu patriotisme di Korea sudah ada pada zaman Joseon. Oleh karena itu penulis akan meneliti drama Mr. Sunshine untuk melihat pesan patriotisme yang ada dalam drama tersebut. Untuk penelitian ini penggunaan drama dibatasi pada episode 1, episode 7, episode 8, episode 9, episode 17, episode 18, episode 22, dan episode 24 dari 24 episode yang ada. Rumusan masalah dari penelitian ini yaitu bagaimana penyampaian isu tentang patriotisme yang terdapat dalam drama Mr.Sunshine. kemudian penulis menggunakan metode kualitatif deskriptif. Langkah-langkah penelitiannya yaitu pertama menonton drama Mr. Sunshine berulang-ulang, kemudian mempelajari dan mendalami teori patriotisme, dilanjutkan dengan mencari adegan-adegan dalam drama Mr. Sunshine yang terdapat isu tentang patriotisme untuk selanjutnya dianalisis penyampaian isu patriotisme seperti apa yang terdapat pada drama tersebut. Hasil penelitian ini menunjukkan bahwa nilai-nilai patriotisme yang ada di dalam drama ini terdapat nilai cinta tanah air dan benci hal yang berbau asing, nilai berkorban sepenuhnya demi mempertahankan Joseon saat perang, nilai kerasionalan dalam patriotisme disertai dengan adanya misi dalam melawan musuh, nilai yang mendahulukan kepentingan membantu sesama warga negara, nilai patriotisme kreatif, dan nilai membantu sesama warga negara.

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ABSTRACTThis research explains some message about patriotism in a drama entitled Mr. Sunshine. The issue of patriotism in Korea dates back to the Joseon period. The author will examine the drama to see some message of patriotism in the drama. The use of the drama is limited to episode 1, 7, 8, 9, 17, 18, 22, and 24 of the 24 episodes. The problem statement of this research is how the issue of patriotism is conveyed within the drama. This research s method is descriptive qualitative methods. The steps are, first, watching drama Mr. Sunshine repeatedly, then studied and explored the theory of patriotism, followed by searching for scenes in drama, where there is an issue about patriotism, then analyze the issue of patriotism as stated in the drama. The results indicate that the values of patriotism in this drama are the value of the love of the homeland and hate foreign things, the value of sacrificing fully to maintain Joseon during war, the rational value in patriotism accompanied by a mission to fight the enemy, the value of prioritizing the interests of helping fellow citizens, the value of creative patriotism, and the value of helping fellow citizens."

"Di zaman sekarang ini, banyak bisnis memanfaatkan dukungan publik figur untuk meningkatkan penjualan dan brand awareness mereka, bahkan juga untuk memperluas target market mereka. Dikarenakan banyak brand dari berbagai industri menyadari seberapa besar dampak dari endorse publik figur ini, mereka semakin bergantung kepada mereka karena publik figur ini mempunyai kemampuan untuk mempengaruhi orang terhadap suatu produk atau servis. Hal ini mendorong pelaku bisnis untuk lebih banyak berkolaborasi dengan influencer dan hal ini terlihat dari kasus Tasya Farasya dan dampak endorsement di industri kecantikan. Oleh karena itu, makalah ini bertujuan untuk memahami bagaimana konsep teori AIDA model (Lewis, 1898) menjelaskan pengaruh publik figur dalam mempengaruhi perilaku pembelian masyarakat melalui endorsement Tasya Farasya di Instagram. Penelitian ini menggunakan metode kualitatif dan metode pengumpulan data sekunder digunakan untuk menganalisis unsur AIDA dalam fenomena endorsement Tasya Farasya. Penelitian ini, kemudian, menunjukkan bahwa ada beberapa tahapan yang dilalui seseorang dalam proses pengambilan keputusan untuk membeli produk atau layanan, dan tingkat keefektifan model ini bergantung pada siapa yang di endorse.

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In this day and age, a lot of business brands, make use of public figure endorsement to increase their brand awareness and sales and hopefully expand more potential target audience. As many brands coming from different industries have shown how impactful these endorsements are, they rely more on those public figures/influencers due to their power in shaping people’s desires on a product on service. This encourages businesses to collaborate more with influencers and this can be seen through the case of Tasya Farasya and the beauty industry endorsement impacts. Thus, this paper aims to understand how the AIDA model of communication theory (Lewis, 1898) explains the influence of public figure in influencing people’s buying behavior through Tasya Farasya’s endorsement on Instagram. In order to gain the data, qualitative method is applied in this research and secondary data collecting method is used to analyze the AIDA elements in Tasya Farasya’s endorsement phenomenon. The study later shows that there are some stages people gone through in their decision-making process to purchase a product or service and the effectiveness rate of this model is depending on who’s being endorsed. In this day and age, a lot of business brands, make use of public figure endorsement to increase their brand awareness and sales and hopefully expand more potential target audience. As many brands coming from different industries have shown how impactful these endorsements are, they rely more on those public figures/influencers due to their power in shaping people’s desires on a product on service. This encourages businesses to collaborate more with influencers and this can be seen through the case of Tasya Farasya and the beauty industry endorsement impacts. Thus, this paper aims to understand how the AIDA model of communication theory (Lewis, 1898) explains the influence of public figure in influencing people’s buying behavior through Tasya Farasya’s endorsement on Instagram. In order to gain the data, qualitative method is applied in this research and secondary data collecting method is used to analyze the AIDA elements in Tasya Farasya’s endorsement phenomenon. The study later shows that there are some stages people gone through in their decision-making process to purchase a product or service and the effectiveness rate of this model is depending on who’s being endorsed. "

"In the early of the Joseon dynasty,its was common for banquets for unity (hoereyeon) and banquets for the elderly(yangnoyeon) to be held regularly once a year,and celebratory banquets (jinyeon) held on specific accasions,such as national holidays and the birthdays of royal family members

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"Based on the catalog of an exhibition held from Sept. 2-Oct.5, 2003, at the National Museum of Korea."