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"ABSTRAKIndonesia dicanangkan oleh pemerintah menjadi pusat fashion muslim dunia 2020. Untukmendukung inisiatif ini, penelitian ini diharapkan dapat berkontribusi menambahinformasi mengenai hal-hal yang mempengaruhi intention to buy produk baju muslimwanita. Salah satunya yang berkaitan adalah faktor sub-kultur relijiusitas. Penelitian initentang pengaruh relijiusitas terhadap consumer attitudes dan purchase intention produkbaju muslim wanita. Metode yang digunakan adalah deskriptif kuantitatif melalui analisadata dengan structural equation model. Hasil yang diharapkan adalah bahwa relijiusitasakan berpengaruh signifikan terhadap consumer attitudes dan consumer attitudes akanberpengaruh secara positif dan signifikan terhadap intention to buy

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ABSTRACTIndonesia is designated by government to be the world?s Moslem fashion centerin2020. To support the initiative, the researcher would like to contribute in addinginsight on factors that influence intention to buy of moslem women clothing inIndonesia. One of the related factor is sub-cultur factor religiosity. Therefore, Iconduct a research on the influence of religiosity of moslem women on consumerattitudes towards fashion and intention to buy of Moslem women clothing. Themethodology used is quantitative descriptive through data analysis method bystructural equation model tool. The expected result of the research is religiositywill have significant impact on consumer attitudes towards fashion and consumerattitudes towards fashion will have positive and significant impact on intention tobuy for moslem women clothing"

"ABSTRACTPenelitian ini bertujuan untuk mengetahui apakah religiusitas, need for uniqueness, self-concept, brand image, word of mouth dan perceived quality merupakan faktor-faktor yang secara signifikan dan positif memengaruhi clothing interest terhadap pakaian muslimah syari, pengaruh dan arah hubungan dari clothing interest terhadap purchase intention pada pakaian muslimah syari, dan menentukan efek moderating dari price consciousness terhadap hubungan antara clothing interest dengan purchase intention terhadap pakaian muslimah syari. Data diperoleh dari kuesioner daring yang terdiri dari 324 responden wanita beragama Islam yang merupakan WNI berusia 17 tahun keatas. Analisis data dilakukan menggunakan SPSS 22 dalam uji validitas dan reliabilitas data, dan LISREL 8.5.1 dalam analisis model pengukuran dan model struktural. Hasil penelitian menunjukkan bahwa religiusitas dan perceived quality memiliki pengaruh yang positif dan signifikan terhadap clothing interest pakaian muslimah syari, self-concept dan brand image berpengaruh negatif dan signifikan terhadap clothing interest pakaian muslimah syari, clothing interest berpengaruh positif dan signifikan terhadap purchase intention pakaian muslimah syari, dan price consciousness memiliki efek moderating yang positif dan signifikan terhadap dari clothing interest terhadap purchase intention pakaian muslimah syari.

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ABSTRACTThe purpose of this study is to determine whether religiosity, need for uniqueness, self-concept, brand image, word of mouth and perceived quality are determinants of clothing interest towards sharia moslema clothing positively and significantly. Therefore, this study will examine whether clothing interest has a positive and significant impact towards purchase intention of sharia moslema clothing, and whether price consciousness has a significant and positive moderating effect between clothing interest and purchase intention of sharia moslema clothing. Data obtained using online questionnaire with total data of 324 respondents which are Islamic women who are residents of Indonesia aged at least 17 years old. Data analysis is conducted using SPSS 22 for data analysis and LISREL 8.5.1 for measurement and structural model analysis. The results indicate that religiosity and perceived quality have a positive and significant impact towards clothing interest of sharia moslema clothing, self-concept and brand image have a negative and significant impact towards clothing interest of sharia moslema clothing and clothing interest has a positive and significant impact towards purchase intention of sharia moslema clothing. Finally, price consciousness has a positive and significant moderating effect between clothing interest and purchase intention of sharia moslema clothing."

"Pertumbuhan e-commerce di Indonesia saat ini sedang mengalami kenaikan. Salah satu dari e-commerce tersebut adalah website toko pakaian online yang menjual pakaian wanita. Penelitian ini bertujuan untuk menemukan adanya pengaruh sikap konsumen pada website toko pakaian online terhadap niat mencari informasi dan niat membeli di website tersebut. Data diperoleh degan menyebarkan kuesioner pada 200 orang responden. Hasil penelitian menunjukkan adanya pengaruh langsung yang positif dari sikap terhadap niat mencari informasi di website dan niat membeli setelah mendapatkan informasi di website.

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The e-commerce in Indonesia is growing rapidly. One of the favorite e-commerce is online clothing website, with mostly consumer gender are women. Research aims to examine the influence of attitudes toward particular clothing websites, specifically favorite ones, on information search at those web sites and on the choice to purchase items from those web sites. Data in this research is collected from the 200 respondent by spreading the questionnaire. Results showed that participants‟ attitudes toward their favorite clothing web sites had a direct, positive effect on their intentions to search for information at those web sites as well as intentions to purchase clothing items from those web sites after finding the items there."

"Pesatnya pertumbuhan industri fashion dinilai menjadi penyebab utama munculnya era fast-fashion yang membawa eksternalitas negatif berupa kerusakan lingkungan di dunia, tak terkecuali di Indonesia. Indonesia, sebagai negara yang nilai-nilai keagamaan melekat pada masyarakatnya, telah menarik perhatian penulis untuk meneliti tentang bagaimana pola konsumsi produk fashion yang dilakukan oleh masyarakatnya. Hal ini dikarenakan tidak ada agama yang mengajarkan umatnya untuk membuat kerusakan, termasuk dalam hal kegiatan pembelian produk fashion yang dalam proses pembuatannya banyak mengorbankan orang lain maupun lingkungan. Dengan latar belakang tersebut, penelitian ini bertujuan untuk menganalisis pengaruh religiositas, green thinking, dan green altruism terhadap intensi mengonsumsi produk sustainable fashion di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modelling (SEM) dan melibatkan 522 responden di Indonesia. Dengan mengadopsi model Theory of Planned Behavior, hasil penelitian menunjukkan bahwa religiositas berpengaruh positif signifikan terhadap intensi pembelian produk sustainable fashion melalui variabel attitude towards behavior dan perceived behavioral control, sementara subjective norms terbukti tidak signifikan. Lebih lanjut, green thinking ditemukan berpengaruh positif signifkan terhadap intensi pembelian produk sustainable fashion, sedangkan green altruism terbukti tidak signifikan. Berdasarkan hasil koefisien determinasinya, penelitian selanjutnya diharapkan dapat lebih memfokuskan pada penggunaan variabel independen yang lebih bervariatif, serta dapat menghimpun responden dengan latar sosio-demografis yang lebih seimbang agar dapat membuka analisis lainnya dan menambah khazanah pengetahuan pembaca.

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The rapid growth of the fashion industry is considered to be the main cause of the emergence of the fast-fashion era which brings negative externalities in the form of environmental damage in the world, including in Indonesia. Indonesia, as a country that has religious values attached to its people, has attracted the author to examine how the consumption pattern of fashion products is carried out by them. It is because there is no religion that teaches its adherents to cause damage, including in terms of buying fashion products, which in the manufacturing process sacrifice other people and the environment. Against this background, this study aims to analyze the effect of religiosity, green thinking, and green altruism on the intention to consume sustainable fashion products in Indonesia. This study used a quantitative approach with the Structural Equation Modeling (SEM) analysis method and involved 522 respondents in Indonesia. By adopting the Theory of Planned Behavior model, the research results show that religiosity has a significant positive effect on purchase intentions of sustainable fashion products through the attitude towards behavior and perceived behavioral control, while the subjective norms proves to be insignificant. Furthermore, green thinking was found to have a significant positive effect on the purchase intention of sustainable fashion products, while green altruism proved to be insignificant. Based on the results of the coefficient of determination, further research is expected to focus more on the use of a more varied independent variable, and to gather respondents with a more balanced socio-demographic background in order to open up other analyzes and add insight to the reader's knowledge."

"Produk smarthome sedang marak baru-baru ini di Indonesia karena telah mengeskalasi nilai-nilai fungsional dari perabotan rumah tangga. Dalam konteks tersebut, consumer-consumer interaction (CCI) dan consumer brand interaction (CBI) menjadi hal penting dalam membentuk consumer-brand engagement, baik secara kognitif, emosional, dan perilaku terhadap merek yang menyediakan produk tersebut sehingga dapat mengarahkan behavioral intentions konsumen; ongoging search behavior dan repurchase intention. Desain penelitian ini merupakan cross-sectional dengan metode purposive sampling, dimana terdapat 170 responden konsumen Bardi yang merupakan penyedia produk smarthome. Data dikumpulkan melalui suvei daring dan diolah menggunakan teknik Partial Least Square – Structual Equation Modelling (PLS-SEM). Hasil olahan data menunjukkan bahwa behavioral intentions dipengaruhi oleh seluruh komponen consumer-brand engagement, dimana CCI memiliki peranan dominan dalam membentuk brand engagement tersebut

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Smarthome products have recently emerged in Indonesia recently for escalating the functional value of home appliances. In such context, consumer-consumer interaction (CCI) and consumer brand interaction (CBI) have importance in shaping cognitive, emotional, and behavioral engagement to drive behavioral intentions; ongoing search behavior, and repurchase intention. The research design was a cross-sectional with purposive sampling method collecting 170 Bardi consumers as a respondent, a brand that produced smarthome products. Data were collected using an online survey and processed using the Partial Least Square-Structural Equation Modelling (PLS-SEM) technique. The result indicated that behavioral intentions were influenced by all components of consumer-brand engagement, whereas CCI has a dominant role in shaping brand engagement."

"Persaingan pasar produk fashion yang semakin ketat pada platform e-commerce membuat peran promosi penjualan menjadi semakin penting untuk menarik minat konsumen, salah satunya dengan diskon. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli produk fashion terhadap diskon memengaruhi intensi perilaku mereka. Sampel penelitian ini berjumlah 249 orang yang berusia 18-35 tahun dan pernah membeli produk fashion dengan promo diskon melalui platform e-commerce. Data penelitian ini dikumpulkan melalui kuesioner yang disebarkan secara online dan dianalisis dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Penelitian yang dilakukan menemukan bahwaprice-quality perception dan smart shopper self-perception memberikan pengaruh langsung terhadap attitude towards discount dan behavioral intention. Kemudian, hasil penelitian juga menunjukkan bahwa attitude towards discount mampu memberikan pengaruh mediasi dalam hubungan antara price-quality perception dengan behavioral intention serta smart shopper self-perception dengan behavioral intention

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The market for fashion products on e-commerce platforms is becoming more competitive. Therefore, the role of sales promotion, such as discount, is even more important to attract consumers. This study aims to find out how the perceptions of fashion product buyers towards discounts influence their behavioral intentions. The sample of this study was 249 people who aged 18-35 years and had purchased fashion products with discount promotions through e-commerce platforms. The research data was collected through online questionnaires and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. This research finds that price-quality perception and smart shopper self-perception has a direct influence on attitude towards discount and behavioral intention. The result of this study also shows that attitude towards discount has a mediating effect on the relationship between price-quality perception and behavioral intention, also on the relationship between smart shopper self-perception and behavioral intention."

"Perkembangan modest fashion di Indonesia meningkat pesat dalam beberapa tahun terakhir. Sejak pandemi, pada tahun 2020, beberapa modest fashion brand ternama di Indonesia mulai mengalihkan strategi penjualan mereka ke ranah online, salah satunya melalui media sosial Instagram. Oleh karena itu, pemasaran produk modest fashion brand dengan menggunakan jasa social media influencer (SMI) sedang berkembang dengan pesat. Penelitian ini ingin mengetahui peran mediasi dari perceived credibility dan perceived religiosity SMI terhadap brand attitude dan purchase intention pada modest fashion brand di Indonesia, serta peran moderasi dari hedonic value pada produk tersebut. Penelitian ini menggunakan metode kuantitatif single cross-sectional dengan jumlah responden sebanyak 246 orang wanita pengguna aktif Instagram. Data dalam penelitian ini diolah menggunakan AMOS 24 dengan metode SEM. Hasil dari penelitian ini menunjukkan bahwa perceived expertise, goowill, dan trustworthiness, serta perceived religiosity yang dimiliki oleh SMI mampu memediasi hubungan antara SMI power dan brand attitude. Kemudian, hedonic value dari produk modest fashion brand juga mampu mempengaruhi purhcase intention. 

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In recent years, modest fashion has grown significantly in Indonesia. Since the pandemic in 2020, some well-known modest fashion companies in Indonesia have started to change their focus from offline to online sales, using Instagram as one of the strategies. As a result, social media influencers (SMI) in marketing strategies are expanding. This study wants to analyze the mediating role of perceived credibility and religiosity of SMI on brand attitude and purchase intention of modest fashion brands in Indonesia, as well as the effects of hedonic value on the product. This study included 246 respondents who are active female Instagram users and used a single cross-sectional quantitative methodology. The data was processed using AMOS 24 with the SEM method. This research offers empirical evidence on the mediating effect of expertise, goodwill, trustworthiness, and religiosity between SMI power and brand attitude. Furthermore, the result of this study also shows that moderating effect of the hedonic value on the product from modest fashion brands impacts the purchase intention."

"Industri fashion telah berevolusi secara signifikan, beralih dari traditional craftsmanship ke fast fashion, yang telah meningkatkan corncern terhadap masalah lingkungan dan mendorong kesadaran tentang circular fashion juga collaborative consumption. Studi ini meneliti pengaruh shopping motivation dan perceived risk terhadap intention untuk terlibat dalam fashion renting di kalangan konsumen Indonesia berusia 15-45 tahun yang sebelumnya tidak pernah menggunakan platform penyewaan pakaian. Dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan evolusi dari teori Technology Acceptance Model, temuan pada penelitian ini mengungkapkan bahwa social shoping motivation dan social risk secara signifikan memengaruhi attitude terhadap fashion renting. Konsumen yang didorong oleh social shopping motivation, seperti mengikuti tren dan pengaruh teman sebaya, lebih cenderung memiliki sikap positif terhadap penyewaan pakaian. Sebaliknya, social risk yang dirasakan, termasuk potensi stigma atau penilaian dari teman sebaya karena mengenakan pakaian sewaan, memengaruhi attitude ini secara negatif. Achievement shopping motivation dan performance risk tidak secara signifikan memengaruhi attitude terhadap fashion renting. Selain itu, positif attitude terhadap fashion renting secara signifikan memengaruhi intention untuk menggunakan platform penyewaan pakaian. Menangani social risk dan memanfaatkan social shopping motivation dapat menumbuhkan attitude dan intention yang positif terhadap fashion renting, memberikan wawasan berharga bagi platform dan pemasar fashion renting yang bertujuan untuk mempromosikan konsumsi sustainable fashion di Indonesia.

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The fashion industry has evolved significantly, transitioning from traditional craftsmanship to fast fashion, which has raised environmental concerns and promoted the circular fashion also collaborative consumption. This study examines the impact of shopping motivation and perceived risk on the intention to engage in fashion renting among Indonesian consumers aged 15-45 who have not previously used fashion renting platforms. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the evolution of Technology Acceptance Model theory, the findings reveal that social shopping motivation and social risk significantly influence attitudes towards fashion renting. Consumers driven by social shopping motivations, such as staying trendy and peer influence, are more likely to have a positive attitude towards fashion renting. Conversely, perceived social risks, including the potential stigma or judgment from peers for wearing rented clothes, negatively affect these attitudes. Achievement shopping motivation and performance risk do not significantly impact attitudes towards fashion renting. Additionally, positive attitudes towards fashion renting significantly impact the intention to use these platforms. Addressing perceived social risks and leveraging social shopping motivations can foster positive attitudes and intentions towards fashion renting, providing valuable insights for fashion rental platforms and marketers aiming to promote sustainable fashion consumption in Indonesia."

"Atmosfir toko merupakan salah satu elemen yang dapat digunakan dalam berpromosi. Oleh karena itu dalam penelitian ini ingin melihat pengaruh atmosfir toko terhadap minat beli konsumen. Atmostir toko yang dipilih adalah Mirota Batik Jogja karena menggabungkan konsep modern-tradisional Keraton Yogyakarta. Hipotesis pada penelitian ini adalah terdapat pengaruh antara variabel atmosfir toko dengan variabel minat beli konsumen.Peneltian ini menggunakan pendekatan kuantitatif dan bersifat eksplanatif. Sampel yang dipilih dengan menggunakan teknik simple random sampling berjumlah 100 orang (member dari group Facebook Mirota Batik Jogja 20 Oktober 2011). Hipotesis penelitian terbukti bahwa ada pengaruh antara atmosfir toko dan minat beli konsumen.

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Store Atmosphere is one of the tool elements for promotion. Therefore in this research issue, researcher want to examine the impact of store atmosphere with the consumer's interest to buy. The Store to be examined is Mirota Batik Jogja with the reason in this store has the nuance of modem-traditional of Yogyakarta Palace. The hypothesis in this research is the influence of Store Atmosphere variables towards Interest Customer to buy variables. This research using quantitative approach and explanative. The sample was selected using simple random sampling of 100 people (member of the Facebook group Mirota Batik Jogja 20 October 2011). Research hypothesis is proven that there is an impact between store atmosphere and the consumer's interest to buy."

"Kegiatan pemalsuan kerap membuat produsen menjadi tidak termotivasi untuk menjadi inovatif. Hal tersebut dapat menyebabkan kondisi perekonomian memburuk. Kegiatan pemalsuan sendiri tidak dapat dipisahkan dari sisi konsumen. Fenomena konsumsi produk tiruan menarik untuk dipelajari di Indonesia, karena terdapat budaya Islam dan kolektivitas yang kuat. Penelitian ini menganalisis faktor-faktor yang mempengaruhi intensi pembelian produk fashion tiruan khusus untuk konsumen Muslim. kerangka konseptual dalam penelitian ini merumuskan bahwa beberapa keyakinan beliefs yaitu Kesadaran Nilai, Resiko Sosial, Resiko Performa, Norma Subjektif, Norma Deskriptif, Kesadaran Etika, Konsumsi Status, dan Religiusitas Muslim, akan mampu untuk mempengaruhi Sikap Terhadap Produk Fashion Tiruan, yang pada akhirnya akan turut mempengaruhi Intensi Pembelian. Penelitian ini menggunakan 455 sampel yang didistribusikan melalui survei dengan self-administered questionnaires. Adapun jenis sampel yang dipilih adalah Mahasiswa/mahasiswi bergama muslim yang sedang menempuh pendidikan S1/Sederajat di Perguruan Tinggi yang terletak di wilayah Jabodetabek. Penelitian dilakukan dengan metode Structural Equation Modeling SEM dengan bantuan piranti LISREL. Sikap Terhadap Produk Fashion Tiruan ditemukan secara positif dan signifikan mempengaruhi Intensi Pembelian Produk Fashion Tiruan. Dari segi beliefs, model struktural menunjukkan bahwa semua variabel secara signifikan mempengaruhi Sikap Terhadap Produk Fashion Tiruan. Selain itu, kesadaran etika menjadi faktor paling signifikan yang mempengaruhi sikap, sedangkan religiusitas menjadi yang paling lemah.

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The growth in international trade of counterfeit fashion products pose a serious threat to the global economic conditions. Producers may become unmotivated to be innovative because of counterfeiting, which could lead to bad economic growth. The whole counterfeiting activity itself cant be separated from the consumers, and the actual reasons behind the consumer decision related to counterfeit products still remain unsolved. This case became more interesting to be studied in Indonesia, which has strong collective and large Islamic culture. This study analyzed the influential factors of purchase intention towards counterfeit fashion products for muslim consumers. Conceptual framework of the study emphasizes that several beliefs which is Value Consciousness, Social Risk, Performance Risk, Subjective Norms, Descriptive Norms, Ethical Consciousness, Status Consumption, and Muslim Religiosity could affect the Attitudes Toward Counterfeit Fashion Products, which also influence the Purchase Intention.

A total sample 455 effective samples was collected by distributing self administered questionnaires to Active Undergraduate Muslim Students in Greater Jakarta Area. Structural Equation Modeling SEM through LISREL was adopted for the analysis. Consumers' attitude towards counterfeit product was found to be positively and significantly related to purchase intention of counterfeit fashion product. As for beliefs constructs, the structural model suggest that all belief variables are significantly influenced the attitudes toward counterfeit fashion products. Furthermore, the ethical consciousness appeared to be the most significant factor that influence attitudes, whereas religiosity became the weakest. "