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"Strategi private label brands digunakan oleh berbagai bisnis ritel, termasuk ritel home improvements. Penelitian ini bertujuan untuk mengetahui pengaruh store image dan service quality di gerai ACE HARDWARE terhadap repurchase intention pada private label brand image KRISBOW. Data penelitian ini berasal dari kuesioner yang melibatkan 220 sampel responden. Analisa data menggunakan structural equation model (SEM) membuktikan bahwa store image berpengaruh positif terhadap private label brand (PLB) image, PLB image berpengaruh terhadap perceived risk, serta service quality dan price consciousness berpengaruh langsung dan positif terhadap repurchase intention. Faktor terbesar yang mempengaruhi repurchase intention adalah price consciousness.

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The strategy of private label brands is used by a variety of retail businesses, including retail home improvements. Therefore, this study aims to determine the effect of store image and service quality on ACE HARDWARE outlets to repurchase intention in the private label brand image KRISBOW. This research data derived from the questionnaire that involving sample of 220 respondents. Analysis of data using structural equation modeling (SEM) to prove that the store image has positive effects on the private label brand (PLB) image, PLB image has effect on the perceived risk, service quality and price consciousness has direct and positive effect on the repurchase intention. The biggest factor affecting repurchase intention is price consciousness"

"Fokus dari skripsi ini adalah untuk menguji hubungan antara Citra Toko dan Kualitas Pelayanan melalui Citra Merek, Intensi Pembelian Kembali, Kesadaran Harga dan Resiko yang diterima. Hasil dari penelitian ini menunjukkan bahwa Citra toko secara positif berpengaruh pada Intensi Pembelian, berpengaruh secara negatif terhadap Citra Merek. Kualitas pelayanan secara positif berpengaruh pada Citra merek tapi secara signifikan tidak memiliki pengaruh terhadap Intensi Pembelian Kembali. Citra Merek secara signifikan tidak memiliki pengaruh terhadap Intensi Pembelian Kembali, berpengaruh secara negatif terhadap Resiko yang diterima. Resiko yang Diterima secara negatif berpengaruh terhadap Kesadaran Harga dan Intensi Pembelian Kembali. Kesadaran Harga secara positif berpengaruh pada Intensi Pembelian Kembali. Data dalam penelitian ini sebanyak 155 responden menggunakan kuesioner. Sembilan hipotesis penelitian diuji menggunakan Structural Equation Modelling (SEM).

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The focus of this thesis is to examine the relationship between the Store Image and Service Quality through the Brand Image, Repurchase Intention, Price Consciousness and Perceived Risk. The results of this research show that the Store Image positively influential on Repurchase Intention, influence negatively on Brand Image. Service Quality affect positively on the brand image but significantly did not have an impact on Repurchase Intention. Brand image significantly did not have an impact on Repurchase Intention, negatively affect the Perceived Risk. The Perceived Risk negatively affect Price Consciousness and Repurchase Intention. Price Consciousness affect positive on Repurchase Intention. Data in this research is collected from 155 respondents by spreading the questionnaire. Nine hyphoteses in this research are tested by using Structural Equation Modeling (SEM)."

"ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh langsung dari citra toko dan kualitas jasa terhadap citra merek dan minat membeli pada produk private label Penelitian ini juga melihat faktor faktor apa saja yang mempengaruhi secara langsung minat membeli purchase intention konsumen Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yang saat ini sedang mengalami perkembangan yang signifikan yaitu industri convenience store Convenience store adalah toko pengecer yang menjual jenis produk terbatas berlokasi di tempat yang nyaman dan jam operasional yang lebih panjang dibandingkan dengan toko peritel yang lainnya Sampel di dalam penelitian ini berjumlah 207 responden Penelitian ini menggunakan teknik nonprobability sampling yaitu purposive sampling dimana syarat dari respondennya adalah pria dan wanita berdomisili di Jabodetabek dan mengetahui bahwa 7 Eleven memiliki produk private label Penelitian ini menggunakan teknik Structural Equation Modelling SPSS dengan menggunakan software LISREL Hasil penelitian ini menunjukan bahwa 1 citra toko memiliki pengaruh langsung yang positif terhadap minat membeli 2 kualitas jasa memiliki pengaruh langsung yang positif terhadap citra private label brand PLBI 3 kualitas jasa tidak memiliki pengaruh langsung terhadap minat membeli tetapi memiliki pengaruh tidak langsung melalui citra private label brand PLBI dan 4 citra private label brand PLBI memiliki pengaruh langsung terhadap minat membeli

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ABSTRACT This study aims to find the direct effects of store image and service quality on brand image and purchase intention for a private label brand PLB This study is also find the factors that directly influence purchase intention of consumers This thesis will analyze another form of retail which also have a significant improvement convenience store Convenience store is a retail shop that sells selected items located in a comfortable area and open in a long hours The sample in this study consisted of two hundred and seven respondents This study uses nonprobability sampling technique purposive sampling where the terms of the respondents were male and female live in Jabodetabek and learned that 7 Eleven has a private label products This study used Structural Equation Modelling techniques SPSS using LISREL software These results indicate that 1 store the image has a direct positive impact on purchase intention 2 service quality has a direct positive effect on private label brand PLB image 3 service quality has no direct influence on purchase intention but have indirect influence through private label brand PLB image and 4 private label brand image has a direct positive direct effect on purchase intention "

"ABSTRAKMakalah ini memperluas efek dari Iklan Komparatif terhadap Merek Mobil Mewah. Penelitian sebelumnya telah menunjukkan bahwa iklan komparatif untuk merek baru menghasilkan niat beli yang lebih baik daripada iklan non-komparatif ketika keterlibatan tinggi diaktifkan dan sumber kredibilitas yang lebih tinggi ditanamkan dalam iklan. Penelitian ini memberikan kesimpulan konklusif di mana iklan komparatif menambah efek persuasif dari iklan untuk mobil mewah. Setelah studi literatur dilakukan, kuesioner dibagikan kepada 200 responden yang akrab dengan Merek Mobil Mewah, data dianalisis dengan menggunakan Metode Multiple Regression dan ANOVA menggunakan SPSS. Hasil penelitian menunjukkan bahwa Attack Advertising dan Direct Comparative Advertising memberikan dampak positif terhadap Attitude towards the Ad dan Attitude towards the Brand dari yang mensponsori iklan tersebut yang kemudian berdampak positif terhadap Citra Merek namun tidak demikian terhadap Indirect Comparative Advertising. Yang menarik, penelitian ini juga menemukan pengaruh terbalik terhadap Merek pesaing. Penelitian di atas terbatas pada persepsi merek mobil mewah yang merupakan pembelanjaan terbesar nomor 3 untuk produk mewah. Peneliti menyarankan untuk juga mempelajari efek pada produk lain seperti produk retail, perhotelan, dan pariwisata mewah.

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ABSTRACTThis paper extends the effect of Comparative Advertising towards Luxury Cars Brands. Previous studies have indicated that comparative advertising for a new brand resulted in a better chance of purchase intentions than non comparative advertising when intense involvement is activated and a source of higher credibility are insterted in the advertisement. This research attempts to provide readers with conclusive results where comparative advertising augments the persuasive effect of the advertising for luxury cars. Once a extensive literature study has been done, questionaires were distributed to 200 respondents who are familiar with Luxury Car Brand, data were than analyzed using Multiple Regression Method and ANOVA using SPSS. Result of the study indicates that Attack Advertising and Direct Comparative Advertising has a positive impact towards Attitude towards the Ad and Brand Attitude of the Sponsoring Brand which is then carried towards a positive result in the Brand Image but not so in Indirect Comparative Advertising. Interestingly enough, the study also found a reversed affect towards the competitor rsquo s Brand. The above research are limited into the perception of luxury car brand which sits on number 3 of most spending on luxury products. It is recommended to also study the effect on other products such as Personal Goods and Luxury Hospitality. "

"Skripsi ini membahas tentang analisis variabel-variabel citra toko (store image) yang mempengaruhi ekuitas merek toko (store brand equity) pada produk elektronik bermerek BLUESKY yang merupakan private label Carrefour. Dalam penelitian ini, variabel-variabel citra toko (store image) terdiri dari: marketing image of the store, social image of the store, strategic image of the store dan price perception sedangkan variabel-variabel ekuitas merek toko (store brand equity) terdiri dari: perceived quality, loyalty dan awareness/association yang diteliti dengan menggunakan metode Structural Equation Modeling (SEM) dengan software LISREL 8.51. Hasil penelitian ini menunjukkan, bahwa variabel marketing image of the store berpengaruh terhadap store brand equity, kemudian variabel price perception memiliki pengaruh terhadap tiga variabel yang terdiri dari: store brand equity, perceived quality dan loyalty terhadap produk elektronik bermerek BLUESKY yang merupakan private label Carrefour.

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This thesis discusses about the analysis of variables of store image that affect the store brand equity of BLUESKY electronic products which is private label of Carrefour Hypermarket. In this study, the variables of store image consists of: the marketing image of the store, the social image of the store, the strategic image of the store, price perception and store brand equity variables (which is composed of perceived quality, loyalty and awareness/association). Data were analyzed using Structural Equation Modeling (SEM) method with software LISREL 8.51. The results of this study indicate that store marketing image variables influence store brand equity; price perception variable has impact on three variables: store brand equity, perceived quality and loyalty towards BLUESKY electronic products."

"Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh brand image L’Oréal terhadap minat beli produk "L’Oréal Men Expert" pada konsumen pria di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 pria berusia 25 - 54 tahun, yang mengetahui produk “L’Oréal Men Expert”, namun belum pernah membeli produk tersebut, serta berdomisili di wilayah Jakarta. Metode yang peneliti gunakan adalah nonprobability sampling, serta teknik penarikan sampel purposive. Instrumen penelitian ini menggunakan kuesioner, dan data dianalisis menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa brand image L’Oréal memiliki pengaruh yang kuat terhadap minat beli produk "L’Oréal Men Expert" pada konsumen pria di Jakarta. Brand Image memiliki pengaruh sebesar 52.6% dan sisanya sebesar 47.4% dipengaruhi oleh faktor lain.

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The objective of this research is to analyze how is the effect of brand image of L’Oréal towards the purchase intention of "L’Oréal Men Expert" product on men in Jakarta. This research applied the quantitative approach. The sample of this research is 100 men aged 25-54 years old, who knows "L’Oréal Men Expert" product, yet have never bought the product. The method used in this research is the non-probability sampling method, with purposive sampling technique. This research used questionnaire as the research instrument, and analyzed the data using linear regression. The result of this research indicates that brand image of L’Oréal has a strong effect towards the purchase intention of “L’Oréal Men Expert” product on men in Jakarta. The effect of brand image towards the purchase intention is equal to 52.6%, and the residue is equal to 47.4% for the effect of other factors."

"Penelitian ini bertujuan untuk mencari tahu faktor apa saja yang berperan dalam mempengaruhi pelanggan Carrefour untuk membeli produk private label Carrefour. Dalam penelitian ini, minat beli konsumen dijelaskan dengan mengamati beberapa variabel: brand image, store image, perceived risk dan price image. Untuk menganalisa hubungan antar variabel tersebut, penelitian ini menggunakan metode structural equation modeling SEM dan berhasil menemukan bahwa variabel perceived risk dan price image merupakan variabel utama yang memiliki peran secara langsung dalam mempengaruhi pelanggan untuk membeli produk private label. Kemudian ditemukan juga bahwa store image juga memiliki peran yang penting namun secara tidak langsung dalam mempengaruhi minat beli pelanggan.

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This study aims to find out what factors are involved in influencing Carrefour's customers to purchase Carrefour private label products. In this study, brand image, store image, risk perception and price image are analyzed to explain the customer's purchase intention. To analyze the relationship between these variables, this research uses structural equation modeling SEM method and found out that perceived risk and price image are the main variables influencing customer's purchase intention. Then it was also found that store image has an indirect influence on affecting the customer's purchase intention."

"ABSTRAKPenting bagi suatu perusahaan taksi untuk menjaga brand image-nya karena dapatmenjadi preferensi utama konsumen dalam membuat keputusan. Brand imagebenefits memiliki 5 dimensi yaitu, functional, symbolic, social, experiential, danappearance enhances, yang diukur untuk melihat pengaruhnya terhadap kepuasandan loyalitas konsumen. Penelitian terhadap 120 responden konsumen taksi BlueBird menemukan bahwa brand image benefits berpengaruh terhadap overallsatisfaction dalam dimensi functional, experiential, dan appearance enhances.Brand image benefits pada dimensi experiential, dan appearance enhancesberpengaruh terhadap loyalty intention. Loyalty intention berpengaruh terhadapoverall satisfaction. Brand image benefits mempengaruhi loyalty intention viaoverall satisfaction, dengan full maupun partial mediation.

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ABSTRACTIt is important for a taxi company to maintain its brand image, because it can bemain preference for consumers. Brand image benefits has 5 dimensions,functional, symbolic, social, experiential, and appearance enhances, that measuredto identify its effects to satisfaction and loyalty. From 120 Blue Bird consumers,showed that brand image benefits significantly affect overall satisfaction infunctional, experiential, and appearance enhances dimensions. Brand imagebenefits in experiential, and appearance enhances has a significant effect onloyalty intention. Loyalty intention does influence overall satisfaction. Brandimage benefits acts on loyalty intention via overall satisfaction by full and partialmediation."

"ABSTRAKPenelitian ini menjelaskan pengaruh pioneer status, customer value dan brandimage terhadap brand attitude yang terjadi pada merek minyak angin aromatherapyFreshcare dan Safecare. Penelitian ini adalah penelitian mixed method dengan desaineksplanatif. Penelitian ini dilakukan dengan survey kepada 124 pengguna minyakangin aromatherapy sebagai data kuantitatif dan wawancara kepada 16 penggunaminyak angin aromatherapy sebagai data kualitaif tambahan. Hasil penelitian inimenunjukan terdapat pengaruh antara customer value dan brand image terhadapbrand attitude pada kedua merek Freshcare dan Safecare. Bagi pihak Freshcare yangpaling mempengaruhi brand attitude adalah Customer value dan bagi pihak Safecareyang paling mempengaruhi brand attitude adalah brand image.

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ABSTRACTThe focus of this study is to explain the influence of pioneer status, customervalue and brand image towards brand attitude that occur on aromatherapy medicatedoil Freshcare and Safecare. This research is mixed method with explanatory design.The data is collect by survey to 124 users of aromatherapy medicated oil asquantitative data and interview to 16 users of aromatherapy medicated oil asqualitative data addition. The results shows there is influence between customervalue, and brand image against brand attitude on both brand. In Freshcare side,cutomer value is the most influencing variable toward brand attitude and in Safecareside, brand image is the most influencing variable toward brand attitude."

"Etude House merupakan merek kosmetik asal Korea Selatan yang membentuk brand image nya sebagai kosmetik wanita dengan menonjolkan unsur negara asal kosmetik yaitu Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh antara country of origin terhadap brand image kosmetik korea baik pada sampel keseluruhan, pembelian online, maupun pembelian offline, melihat dimensi country of origin manakah yang paling berpengaruh terhadap brand image merek Etude House pada pembelian online dan offline, serta melihat perbedaan varians dan mean pada masing-masing dimensi di kedua sampel.Penelitian ini menggunakan metode kuantitatif dan teknik pengambilan sampel purposive. Pada penelitian ini sampel yang diambil sebanyak 120 responden yang terdiri atas 70 responden yang membeli produk secara offline dan 50 responden yang membeli produk secara online. Hasil penelitian ini membuktikan bahwa country of origin memiliki pengaruh terhadap brand image merek Etude House baik pada sampel keseluruhan, pembelian online, maupun pembelian offline. Dimensi country of origin yang memiliki pengaruh terbesar pada brand image merek Etude House pada pembelian online dan offline adalah specific product attributes dan terdapat perbedaan varians pada dimensi general country attributes serta mean pada dimensi price.

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Etude House is a cosmetic from South Korea which forms its brand image as a woman`s cosmetic by showing its country of origin, South Korea. This research was intended to observe the effect of country of origin on south korean`s cosmetic brand image of all sample, online purchase sample, offline purchase sample, to observe which dimension of country of origin had the greatest effect on Etude House`s brand image for online and offline purchase, and to observe varians and mean difference in both sample.This research applied quantitative approach and purposive sampling technique with 120 respondents consist of 70 respondents who purchased products offline and 50 respondents who purchased products online. This research proved that country of origin had an effect on Etude House`s brand image in all samples, online purchase sample, and offline purchase sample. The dimension of country of origin which has the greatest effect on Etude House`s brand image in online and offline purchase was specific product attributes, and also there is varians difference in general country attributes and mean difference in price dimension."