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"ABSTRAKSumber daya manusia yang kompeten merupakan aset penting dalam mencapai tujuanstrategis perusahaan. Sumber daya manusia yang kompeten ini diperoleh melaluiaktivitas rekrutmen. Keefektifan proses rekrutmen dapat dipengaruhi oleh faktoreksternal yaitu publisitas perusahaan dan strategi pengiklanan lowongan kerja yangefektif. Penelitian kuantitatif ini bertujuan untuk mengetahui pengaruh publisitasnegatif perusahaan dan spesifikasi iklan lowongan kerja terhadap job pursuit intentiondengan dimediasi oleh variabel attitude toward recruiting advertisement danorganizational attractiveness. Penelitian ini melibatkan 140 fresh graduate UniversitasIndonesia lulusan tahun 2013-2016. Hasil pengolahan data yang diolah denganmenggunakan Structural Equational Modelling (SEM) menunjukan bahwa job pursuitintention individu secara signifikan dipengaruhi oleh organizational attractiveness,publisitas negatif perusahaan, dan spesifikasi iklan lowongan kerja

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ABSTRACTCompetent human resources is an important asset in achieving company's objectives.These competent human resources is obtained by recruitment process. Theeffectiveness of recruitment process can be influenced by external factors, namelypublicity and job advertising strategy. This quantitative research aims to see the effectof negative publicity and job advertisement specification toward job pursuit intentionmediated by attitude toward recruiting advertisement and organizational attractiveness.This study involved 140 fresh graduate of Universitas Indonesian in 2013-2016. Thedata which processed by using Equational Structural Modeling (SEM) showed that jobpursuit intention is significantly influenced by organizational attractiveness, negativepublicity, and job advertisement specification;"

"Penelitian ini bertujuan untuk mengetahui pengaruh perceived job characteristics yang terdiri dari tiga dimensi (responsibility, knowledge of results, dan work meaningfulness) dan atribut organisasional terhadap intensi untuk melamar kerja pada PT Aneka Tambang (ANTAM). Penelitian ini melibatkan 111 sampel mahasiswa aktif S1 Teknik Metalurgi tingkat akhir pada enam perguruan tinggi dengan menggunakan kuesioner. Pengujian data dilakukan secara simultan dengan metode Partial Least Square (PLS). Hasil penelitian menemukan bahwa responsibility berpengaruh positif terhadap intensi untuk melamar pekerjaan.Sementara knowledge of result dan work meaningfulness tidak berpengaruh terhadap intensi untuk melamar pekerjaan. Hasil ini menunjukkan bahwa perusahaan perlu memberikan otonomi dalam pekerjaan untuk meningkatkan rasa tanggungjawab dalam bekerja. Selain itu, ditemukan bahwa organizational attractiveness memediasi penuh hubungan antara atribut organisasional dengan intensi untuk melamar pekerjaan. Hasil ini menunjukkan bahwa perusahaan perlu meningkatkan daya tariknya untuk menimbulkan keinginan pelamar untuk melamar pekerjaan di perusahaan tersebut melalui informasi terkait atribut organisasional pada iklan rekrutmen.This research aims to analyze the effect of perceived job characteristics which comprise of three dimensions (responsibility, knowledge of results, and work meaningfulness) and organizational attributes towards intention to apply at PT Aneka Tambang (ANTAM). This research involved 111 sample of final year Metallurgical Engineering students at six colleges using questionnaire. The data was tested simultaneously using Partial Least Squares (PLS) method. The result found that responsibility have positive effect on intention to apply. While knowledge of result and work meaningfulness did not affect intention to apply. This findings showed that employer should give more autonomy at work to increase sense of responsibility.Beside, the result showed that organizational attractiveness fully mediated the relationship between organizational attributes and intention to apply. This findings showed that employer should enhance their attractiveness to force applicants? intention to apply using employment ads with information of organizational attributes"

"ABSTRAKPenelitian ini bertujuan untuk menganalisis hubungan dari pesan rekrutmen pro-lingkungan terhadap reputasi organisasi dan intensi untuk mendapatkan pekerjaan. Subjek penelitian ini adalah mahasiswa angkatan 2010 di Fakultas Ekonomi Universitas Indonesia (FEUI). Penelitian ini menggunakan metode kuasi eksperimen untuk pengambilan data, dengan dua print-out berbeda berupa brosur dari situs organisasi bagian rekrutmen dan kuesioner untuk mengukur reputasi organisasi dan intensi untuk mendapatkan pekerjaan dari setiap responden. Hasil penelitian menunjukkan bahwa tidak terdapat hubungan antara pesan rekrutmen pro-lingkungan terhadap reputasi organisasi dan intensi untuk mendapatkan pekerjaan. Selain itu, penelitian ini menemukan bahwa reputasi organisasi berpengaruh positif terhadap intensi untuk mendapatkan pekerjaan.

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ABSTRACTThe objective of this research to analyze the relationship pro-environmental recruiting messages toward organizational reputation and job pursuit intentions. The subject of this research is bachelor degree students from batch of 2010 in FEUI. This research uses quasi-experiment method to collect data needed, with two different print-outs in the form of a brochure from the organization's website recruitment section and questionnaire to measure the organizational reputation and the job pursuit intentions of each respondent. The results of this research found that there is no relationship between pro-environmental recruiting messages toward organizational reputation and job pursuit intentions. Furthermore, this research found that the organizational reputation have positive effect toward job pursuit intentions."

"Penggunaan selebriti sebagai juru bicara bagi perusahaan menjadi metode periklanan yang umum Alasan mengapa iklan yang dibintangi oleh selebriti menjadi terkenal adalah karena pengiklan percaya bahwa pesan yang disampaikan oleh individu yang dikenal konsumen akan lebih mendapatkan perhatian bagi beberapa konsumen Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dimensi kredibilitas endorser terhadap sikap konsumen pada iklan merek dan minat beli Penelitian ini menggunakan pendekatan kuantitatif dengan metode non probability sampling bagi responden yang berada di wilayah Jabodetabek Hasil penelitian menunjukkan bahwa dimensi kredibilitas endorser attractiveness dan trustworthiness mempengaruhi sikap konsumen terhadap iklan merek dan minat beli.

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The use of celebrity endorser as a spokespeople to be a prominent method of advertising. The reason of using the popularity of celebrity in advertising isis advertiser rsquo s belief that messages delivered by well -known figure attract more attention for some consumer. This research is conducted to analyze influence of endorser credibility to consumer attitude towards advertisement, brand and purchase intention. The research uses quantitative approach with non-probability sampling method for respondent live in Jabodetabek area. The result shows that dimension of credibility endorser (attractiveness and trustworthiness) are affecting attitude towards advertisement, brand and purchase intention."

"Penelitian in bertujuan untuk mengetahui bagaimana pengaruh dari perceived credibility of online job advertisement dan employer branding terhadap intention to apply dengan daya tarik organisasi sebagai variabel mediasi yang dilihat pada perusahaan tech start-up di Indonesia. Penelitian in juga memasukan karakteristik generasi Z yang diindikasikan memiliki karakteristik yang berbeda dengan generasi lainnya. Responden penelitian berjumlah 260 orang yang merupakan para pencari kerja generasi Z yang berdomisili di Jabodetabek. Metode penelitian menggunakan metode kuantitatif dengan analisis Structural Equation Model (SEM). Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara perceived credibility of online job advertisement dan employer branding terhadap intention to applyyang dimediasi secara parsial oleh variabel daya tarik organisasi.

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The study aims to determine the influence of perceived credibility of online job advertisements and employer branding on intention to apply, with organizational attractiveness as a mediating variable, in tech start-up companies in Indonesia. The study also incorporates the characteristics of Generation Z, who are indicated to have distinct characteristics compared to other generations. The research respondents consist of 260 individuals who are job seekers from Generation Z residing in the Greater Jakarta area. The research method employed is quantitative using Structural Equation Model (SEM) analysis. The results of this study indicate that there is a positive and significant influence of perceived credibility of online job advertisements and employer branding on intention to apply, partially mediated by the organizational attractiveness variable."

"Advertisement has become one of the most important marketing strategy in readyto-drink (Ready-to-Drink) tea industry. Statistically, national advertisement expenditure for the tea category in the last ten years has always been growing double digits. In advertisement, there are two important antecedents that believed to influence the purchase intention, which are attitude toward advertisement and attitude toward brand. This study attempts to investigate whether consumers’ attitude toward advertisement that they are exposed (Aad) to have an influence on their attitude towards brand (Ab) and purchase intention (PI) of the advertised product. The study is empirical in nature and focusing on Indonesian consumers. Approximately 384 respondents participated in this study by answering a structured questionnaire with online survey method. This study found that consumers’ attitude toward advertisement has significant and positive influence on their attitude toward brand as well as on their purchase intention. The results also showed that attitude toward brand partially mediates between attitude toward advertisement and purchase intention. The findings in this study seek to give insight about the importance of advertisement to be adopted by practitioners in their strategic marketing as it helps in communicating positive brand attitude and influencing consumers’ intention to purchase the advertised product, especially in the growing Indonesian market."

"Penelitian ini untuk menguji sikap pegawai terhadap perubahan dengan sejumlah faktor atau variabel yang mempengaruhi sikap pegawai terhadap perubahan, yaitu faktor kepercayaan pada organisasi dan kepercayaan pada supervisor serta komitmen organisasi. Penelitian dilakukan terhadap pegawai organic PT TGI sebagai responden dengan menyebarkan kuisioner sebagai metode pengumpulan data. Analisis pengolahan data kuisioner menggunakan structural equation modeling untuk mengetahui pengaruh employee’s trust dan attitude toward organizational change dengan menggunakan faktor organizational commitment sebagai mediator. Hasil penelitian menunjukkan bahwa hubungan langsung antara employee’s trust terhadap attitude toward organizational change adalah tidak signifikan. Sementara melalui organizational commitment, pengaruh tidak langsung employee’s trust terhadap attitude toward organizational change adalah positif dan signifikan.

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This study to examine the attitude of employees towards change with a number of factors or variables that influence employee attitudes towards change, namely the factor of trust in the organization and trust in supervisors and organizational commitment. The research was conducted on organic employees of PT TGI as respondents by distributing questionnaires as a data collection method. Questionnaire data processing analysis used structural equation modeling to determine the effect of employee's trust and attitude toward organizational change using organizational commitment as a mediator. The results showed that the direct relationship between employee's trust and attitude toward organizational change was not significant. Meanwhile, through organizational commitment, the indirect effect of employee's trust on attitude toward organizational change is positive and significant."

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Penggunaan influencer Instagram sebagai media pemasaran dalam memasarkan produk semakin banyak di Indonesia, namun penelitian mengenai influencer masih sangat terbatas. Penelitian ini bertujuan untuk melihat pengaruh sikap terhadap iklan sebagai mediator antara kredibilitas influencer Instagram dan intensi membeli. Partisipan penelitian merupakan pengguna aktif Instagram berjenis kelamin perempuan yang berusia 18 sampai 24 tahun. Hasil analisis mediasi menunjukan bahwa terdapat efek tidak langsung antara kredibilitas influencer dan intensi membeli melalui sikap terhadap iklan (ab = 0,21) 95% [0,82, 1,21]. Selain itu, terdapat efek langsung antara kredibilitas influencer dan intensi membeli (c = 0,16, p < 0,05) 95% [0,05, 0,27]. Hal ini menunjukkan bahwa sikap terhadap iklan memediasi secara parsial antara kredibilitas influencer dan intensi membeli pada pengguna Instagram. Dengan demikian, hasil penelitian ini dapat digunakan oleh pelaku bisnis dalam memilih influencer yang akan diajak bekerjasama dengan memerhatikan kredibilitas yang dimiliki oleh influencer tersebut.

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The use of Instagram influencer as a marketing media is getting bigger in Indonesia, but the research about influencer is still limited. This study aims to look at the effect of attitude toward advertisement as a mediator between credibilitys influencer Instagram and purchase intention. The research participants were active Instagram users who were female aged 18 to 24 years. The results of the mediation analysis showed that there was an indirect relationship between the credibility of influencers and purchase intentions through attitudes towards advertising (ab = 0.21) 95% [0.82, 1.21]. In addition, there is a direct relationship between influencers credibility and purchase intention (c' = 0.16, p <0.05) 95% [0.05, 0.27]. This shows that attitudes toward advertising partially mediate the relationship between influencers credibility and purchase intentions on Instagram users. Thus, the results of this study can be used by businessmans in selecting influencers who will be invited to collaborate by paying attention to the credibility of the influencers.

 

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"Penelitian ini bertujuan untuk memahami pengaruh environmental reputation terhadap job pursuit intention yang dimediasi oleh organizational attractiveness dan organizational prestige pada generasi Z Indonesia. Penelitian kuantitatif ini menggunakan metode convenience sampling dan cross-sectional design dengan jumlah sampel 612 responden. Data diolah dengan menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa environmental reputation tidak memiliki pengaruh positif terhadap job pursuit intention. Sedangkan environmental reputation memiliki pengaruh positif terhadap organizational attractiveness dan organizational prestige. Selanjutnya, organizational attractiveness dan organizational prestige memiliki pengaruh positif terhadap job pursuit intention. Kontribusi teoritis dari penelitian ini adalah dapat menemukan pengaruh positif environmental reputation terhadap job pursuit intention ketika dimediasi oleh organizational attractiveness dan organizational prestige. Selain itu, kontribusi praktis dari penelitian ini adalah sebagai bahan pertimbangan untuk dapat meningkatkan job pursuit intention generasi Z Indonesia

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This study aims to understand the effect of environmental reputation on job pursuit intention which is mediated by organizational attractiveness and organizational prestige on Indonesia generation Z. This quantitative study approach with convenience sampling and cross-sectional design with a sample of 612 respondents. Data is analyzed using Structural Equation Modelling (SEM). The result of the study show that environmental reputation does not have a positive influence on job pursuit intention. While environmental reputation has a positive influence on organizational attractiveness and organizational prestige. Furthermore, organizational attractiveness and organizational prestige have a positive influence on job pursuit intention. The theoretical contribution of this study is to be able to find the positive effect of environmental reputation on job pursuit intention when mediated by organizational attractiveness and organizational prestige. In addition, the practical contribution of this research is as a provision of considerable factors in maximazing the job pursuit intention of Indonesian Z generation."

"Spiritualitas di tempat kerja muncul sebagai salah satu upaya untuk memenuhi kebutuhan karyawan dalam menemukan tujuan, makna, dan pemenuhan kehidupan pada pekerjaan mereka. Konsep tersebut diformulasikan memiliki tiga dimensi yaitu meaningful work, sense of community, dan alignment with organizational values. Tujuan penelitian ini adalah untuk mengetahui pengaruh spiritualitas di tempat kerja (workplace spirituality) terhadap intensi untuk mengundurkan diri (intention to quit) dan perilaku kewarganegaraan organisasi (organizational citizenship behavior) yang dimediasi oleh  kesejahteraan kerja (well-being at work). Sampel penelitian ini adalah 351 karyawan generasi milenial yang bekerja di Jabodetabek dan minimal telah bekerja selama setahun di tempat kerja mereka. Data responden diolah menggunakan metode Partial Least Square Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa  spiritualitas di tempat kerja berhubungan positif terhadap kesejahteraan kerja, perilaku kewarganegaraan organisasi, dan secara tidak langsung berpengaruh negatif terhadap intensi untuk mengundurkan diri. Kesejahteraan kerja memediasi secara penuh hubungan spiritualitas di tempat kerja dengan intensi untuk mengundurkan diri dan memediasi secara parsial hubungan spiritualitas di tempat kerja dengan perilaku kewarganegaraan organisasi.

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Workplace spirituality emerges as one of managerial efforts to meet the needs of employees in finding purpose, meaning, and fulfillment of life in their work. The concept is formulated to have three dimensions, namely meaningful work, sense of community, and alignment with organizational values. The purpose of this study is to study the impact of workplace spirituality on intention to quit and organizational citizenship behavior mediated by well-being at work. The samples of this study are 351 millennial employees who work in Jabodetabek and at least have worked in their workplaces for one year. The data is processed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results of the study prove that workplace spirituality positively correlated with well-being at work & OCB and indirectly negatively correlated with intention to quit. Well-being at work mediated fully the relationship of workplace spirituality and intention to quit & mediated partially the relationship of workplace spirituality and OCB."