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Ditemukan 6170 dokumen yang sesuai dengan query
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Weller, Bart
"This book will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail, account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including :
- Geo-targeting, distribution, and placement of ads
- Advanced account management and budget strategies
- Keywords, metrics, and ROI management
- Tools such as keywords editor, website optimizer, and conversion optimizer
- Mobile marketing implementations and strategies
- Working with the various APIs available for developers
"
New York : Springer, 2012
e20425616
eBooks  Universitas Indonesia Library
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Barry, Pete S.
"Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusio"
London: Thames and Hudson, 2014
659.1 BAR a
Buku Teks  Universitas Indonesia Library
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Kofler, Michael
New York: Apress, 2004
005.756 KOF d
Buku Teks  Universitas Indonesia Library
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White, Tom
"Get ready to unlock the power of your data. With the fourth edition of this comprehensive guide, you'll learn how to build and maintain reliable, scalable, distributed systems with Apache Hadoop. This book is ideal for programmers looking to analyze datasets of any size, and for administrators who want to set up and run Hadoop clusters.Using Hadoop 2 exclusively, author Tom White presents new chapters on YARN and several Hadoop-related projects such as Parquet, Flume, Crunch, and Spark. You'll learn about recent changes to Hadoop, and explore new case studies on Hadoop's role in healthcare systems and genomics data processing.Learn fundamental components such as MapReduce, HDFS, and YARNExplore MapReduce in depth, including steps for developing applications with itSet up and maintain a Hadoop cluster running HDFS and MapReduce on YARNLearn two data formats: Avro for data serialization and Parquet for nested dataUse data ingestion tools such as Flume (for streaming data) and Sqoop (for bulk data transfer)Understand how high-level data processing tools like Pig, Hive, Crunch, and Spark work with HadoopLearn the HBase distributed database and the ZooKeeper distributed configuration service."
Sebastopol, CA : O'Reilly Media , 2015
005.74 WHI h
Buku Teks  Universitas Indonesia Library
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Baskind, Eric
Abingdon: Routledge, 2017
340.072 BAS m
Buku Teks  Universitas Indonesia Library
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Monica Apilia
"Pada zaman sekarang ini, banyak perempuan yang memiliki tingkat kepercayaan diri yang rendah, mengalami penurunan tingkat self-esteem, dan depresi dikarenakan terpapar oleh iklan di media sosial yang secara tidak langsung membentuk gambaran akan kecantikan ideal dari seorang wanita. Mendasar pada fenomena ini, By Lizzie Parra (BLP) Beauty melakukan kampanye marketing #BeAdored yang dilakukan melalui media sosial untuk menyampaikan pesan kepada masyarakat bahwa setiap orang itu memiliki kecantikannya masing-masing sekaligus mengubah standar kecantikan yang ada di masyarakat selama ini. Penelitian ini dilakukan untuk membuktikan pengaruh dari iklan dalam kampanye marketing terhadap pembentukan self-esteem perempuan. Pendekatan kuantitatif yang pengumpulan datanya dilakukan melalui survei dengan kuesioner digunakan oleh peneliti. Dari penelitian ini didapatkan hasil bahwa iklan dalam kampanye marketing #BeAdored yang dilakukan oleh By Lizzie Parra (BLP) Beauty terbukti secara positif dapat memengaruhi pembentukan self-esteem perempuan, dimana aspek isi pesan dalam iklan yang memiliki pengaruh paling signifikan terhadap pembentukan self-esteem perempuan.

Nowadays, many women have low self-esteem and experience a decrease in self-esteem and depression due to exposure to advertisements on social media, which indirectly form a picture of the ideal beauty of a woman. Based on this phenomenon, By Lizzie Parra (BLP) Beauty conducted a #BeAdored marketing campaign through social media to convey to the public that everyone has their own beauty and, at the same time, change the beauty standards that exist in society so far. This study was conducted to prove the effectiveness of advertising in marketing campaigns on the formation of women's self-esteem. The researcher used a quantitative approach whose data was collected through a survey with a questionnaire. From this study, it was found that advertising in the #BeAdored marketing campaign conducted by By Lizzie Parra (BLP) Beauty proved to have a positive effect on the formation of women's self-esteem, where the message content aspect in the advertisement had the most significant influence on the construction of women's self-esteem."
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Stren, John
Bath: Parragon, 2012
796.358 STE c
Buku Teks  Universitas Indonesia Library
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McCall, J. David
New York: Simon & Chuster, 1990
001.642 MCC i
Buku Teks  Universitas Indonesia Library
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Cope, Mick
London: Financial Times Prentice Hall, 2003
658.46 COP s
Buku Teks  Universitas Indonesia Library
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Yiu, Joseph
"Summary:
The Definitive Guide to the ARM® Cortex®-M0 and Cortex-M0+ Processors, Second Edition explains the architectures underneath ARM's Cortex-M0 and Cortex-M0+ processors and their programming techniques. Written by ARM's Senior Embedded Technology Manager, Joseph Yiu, the book is packed with examples on how to use the features in the Cortex-M0 and Cortex-M0+ processors. It provides detailed information on the instruction set architecture, how to use a number of popular development suites, an overview of the software development flow, and information on how to locate problems in the progra"
Burlington: Elsevier Science, 2015
621.39 YIU d
Buku Teks  Universitas Indonesia Library
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