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"Transmission grating spectroscopes look like simple filters and are designed to screw into place on the eyepiece of a telescope for visual use, or into the camera adapter for digicam or CCD imaging. Using the most popular commercially made filter gratings. Rainbow Optics (US) and Star Analyzer (UK), as examples, this book provides the reader with information on how to set up and use the grating one needs to obtain stellar spectrograms. It also discusses several methods on analyzing the results. This book is written in an easy to read style, perfect for getting started on the first night using the spectroscope, and specifically showing how the simple transmission filter is used on the camera or telescope. No heavy mathematics or formulas are involved, and there are many practical hints and tips, something that is almost essential to success when starting out. This book helps readers to achieve quick results, and by following the worked examples, they can successfully carry out basic analysis of the spectra."

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- Provided by publisher."This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process."

"Discover the learning value of games, exercises, and puzzles. Revised edition."