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Verina Erlanti
"[ABSTRAK
Latar belakang penelitian ini adalah fenomena penularan HIV melalui penggunaan alat suntik yang tidak steril dari Pengguna Narkoba Suntik (Penasun). Perilaku menyuntik penasun secara bergantian membuat tingginya angka penularan HIV di kalangan penasun untuk itu dibutuhkan peranan petugas outreach dalam menjalankan pemasaran sosialLayanan Alat Suntik Steril (LASS). Tujuan penelitian ini mendapatkan gambaran mengenai self-disclosure pada komunikasi interpersonal dalam menerapkan pemasaran sosialyang dilakukan oleh petugas outreach untuk merubah perilaku penasun agar menggunakan alat suntik steril. Metode penelitian kualitatif deskriptif. Disimpulkan penelitian ini menunjukkan ketidakberhasilan pemasaran sosial karena petugas outreach yang tidak mampu membuat penasun melakukan self-disclosure, banyak penasun yang belum membuka dirinya.

ABSTRACT
Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ;Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ;Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ;Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer , Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ]"
2016
T45231
UI - Tesis Membership  Universitas Indonesia Library
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Anita Dwi Putri
"ABSTRAK
Keluarga merupakan lingkungan terdekat yang memiliki kaitan dengan diri individu. Fungsi dalam keluarga menjadi faktor pembentuk karakteristik diri individu, termasuk pada keterbukaan diri atau self-disclosure individu. Self-disclosure dibutuhkan individu untuk dapat menjalin hubungan sosial dengan lingkungan di luar dirinya. Pada dewasa muda, self-disclosure dibutuhkan untuk menjalin hubungan dengan pasangan sehingga dapat memenuhi tugas perkembangannya secara baik. Penelitian ini bertujuan untuk mengetahui hubungan antara keberfungsian keluarga dan self-disclosure. Partisipan penelitian berjumlah 795 yang terdiri dari perempuan 75.8 dan laki ndash; laki 24,1 yang berusia 21-40 tahun. Keberfungsian keluarga diukur dengan Family Assessment Device, sedangkan self-disclosure diukur menggunakan Self-Disclosure Scale. Hasil penelitian menunjukkan bahwa terdapat hubungan antara keberfungsian keluarga dengan self-disclosure R = 0.371.

ABSTRACT
Family is the closest social environment that can affect individual self. Family function is one of many factors for shaping individual self, including self disclosure. Self disclosure is needed for everyone to be able to establish social relationship. In young adult, self disclosure is needed to establish relationship with their partner, so they can fulfill their developmental task. This study aims to determine the correlation of family functioning and self disclosure. Participants of this study is amounted to 795, consisting of women 75.8 and men 21.4 aged 21 40 years. Family functioning is measured by Family Assessment Device and self disclosure is measured using Self Disclosure Scale. The result showed a significant correlation between family functioning and self disclosure R 0.371."
2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Siahaan, Mona Natasha
"Self-disclosure didefinisikan sebagai tindakan seseorang untuk mengungkapkan informasi tentang dirinya kepada pihak lain. Dalam konteks media sosial, meskipun mampu memenuhi kebutuhan sosial dan emosional pengguna, perilaku self-disclosure juga disertai dengan risiko yang merugikan pengguna. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi perilaku self-disclosure pengguna media sosial di Indonesia dengan analisis komparatif berdasarkan kelompok usia. Model penelitian dibangun dengan mengadopsi teori privacy calculus dan Communication Privacy Management (CPM). Survei dilakukan terhadap 2.210 responden yang merupakan pengguna aktif media sosial di Indonesia. Data diolah dan dianalisis menggunakan metode Covariance-Based Structural Equation Modeling (CB-SEM) dengan program AMOS 24.0. Hasil penelitian menunjukkan bahwa pada data keseluruhan kelompok, faktor use of information, trust, privacy control, interactivity, perceived benefits, dan perceived risks memengaruhi perilaku self-disclosure pengguna. Selain itu, ditemukan juga bahwa faktor use of information dan personal innovativeness memengaruhi perceived benefits, sedangkan faktor trust, notices (privacy policy), dan privacy control memengaruhi perceived risks pada pengguna di media sosial. Penemuan dari penelitian ini dapat membantu penyedia layanan media sosial dalam mengevaluasi kredibilitas dan reliabilitas platform untuk mendorong retensi pengguna. Selain itu, hasil penelitian ini juga dapat membantu pengembang kebijakan di Indonesia dalam mengatur mekanisme kontrol terkait media sosial secara tepat untuk memastikan keamanan informasi yang disebarkan melalui media sosial.

Self-disclosure is the act of disclosing one's information about themselves to other parties or individuals. In the context of social media, besides being able to meet users' social and emotional needs, self-disclosure behavior is also accompanied by risks that can harm users. This study aims to determine the factors that influence self-disclosure behavior on social media users in Indonesia, with a comparative analysis based on age groups. Research model was built by adopting the privacy calculus and Communication Privacy Management (CPM) theory. Survey was conducted on 2,210 respondents who are active users of social media in Indonesia. Data were processed and analysed using Covariance-Based Structural Equation Modeling (CB-SEM) method with AMOS 24.0 program. The results of this study indicate that in the overall group data, the use of information, trust, privacy control, interactivity, perceived benefits, and perceived risks significantly affect users' self-disclosure behaviour. It was also found that the use of information and personal innovativeness affect perceived benefits, while trust, notices (privacy policy), and privacy control affect perceived risks on social media users. The findings from this study can help social media service proYiders to evaluate the platform's credibility and reliability, in order to encourage user retention. Results of this study also provide insights to Indonesia's policy makers in developing the appropriate control regarding social media, which ensures the safety of information shared on social media."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Ferdinand Andre Tatontos
"Fenomena menggunakan akun kedua merupakan upaya untuk memampukan individu mengungkapkan informasi pribadi yang lebih tersembunyi. Konteks ekologi media di Indonesia, terutama pada faktor budaya, membuat beberapa topik sensitif tidak bisa dibahas di media sosial. Sehingga, Akun alter menjadi salah satu bentuk akun kedua yang digunakan untuk berinteraksi dengan kelompok sosial tertentu. Dalam konteks komunitas furry, individu menciptakai identitas alternatif yang dikenal dengan istilah fursona. Identitas tersebut menjadi artefak pada akun media sosial yang ditujukan untuk berinteraksi pada anggota furry lainnya. Penelitian ini mencaritahu bagaimana proses pengungkapan diri pada subkultur furry yang menggunakan akun fursona di media sosial. Penelitian ini berfokus pada 5 tujuan pengungkapan diri: ekspresi diri, klarifikasi diri, validasi sosial, kontrol sosial, dan membangun relasi. Penulis mencari tahu motivasi atau tujuan self-disclosure menggunakan akun fursona. Setelah dikaitkan dengan tujuan pengungkapan diri, penulis menemukan bahwa tiap individu memiliki motivasi yang berbeda-beda dalam membuat akun fursona. Tiap individu mencapai motivasi pengungkapan diri yang utama saat membuat akun fursona, serta mencapai tujuan pengungkapan diri lain seiring dengan penggunaan akun tersebut. Penulis menemukan beberapa fenomena lain. Pertama, fursona diciptakan sebagai cerminan diri penciptanya. Kedua, akun fursona memiliki manfaat sebagai ruang aman untuk berbagi konten yang sensitif. Ketiga, pemilik akun fursona mencapai kesehatan mental yang positif karena berinteraksi dengan komunitas yang menerima beragam topik, termasuk yang tabu.

The phenomenon of using a second account is an attempt to enable individuals to reveal more hidden personal information. The media ecology context of Indonesia, especially cultural factors, means that several sensitive topics cannot be discussed on social media. Thus, an alter account becomes a form of second account used to interact with certain social groups. In the context of the furry community, individuals create alternative identities known as fursona. This identity becomes an artifact on a social media account intended to interact with other furry members. This research seeks to understand the process of self-disclosure in the furry subculture who use fursona accounts on social media. This research focuses on 5 goals of self-disclosure: self-expression, self-clarification, social validation, social control, and building relationships. The author seeks to find out the motivation or purpose of self-disclosure using the fursona account. After linking it to the purpose of self-disclosure, the author found that each individual had different motivations in creating a fursona account. Each individual achieves their primary self-disclosure motivation when creating a fursona account, as well as achieving other self-disclosure goals as they use the account. The author discovered several other phenomena. First, the fursona was created as a reflection of its creator. Second, fursona accounts have the benefit of being a safe space for sharing sensitive content. Third, fursona account owners achieve positive mental health by interacting with a community that accepts a variety of topics, including taboo ones."
Jakarta: Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2024
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UI - Tesis Membership  Universitas Indonesia Library
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Rangga Wicaksana
"Tesis ini membahas tentang proses pembentukan konsep diri pada penyandang disabilitas melalui komunikasi antarpribadi dengan pekerja sosial. Dengan berlandaskan paradigma konstruktivis, penelitian ini bertujuan untuk mengkaji bagaimana konsep diri penyandang disabilitas terbentuk dan faktor-faktor apa yang membentuknya. Melalui teori interaksionisme simbolik dan tahapan pembentukan konsep diri, peneliti berusaha menjelaskan bagaimana self seseorang terbentuk melalui interaksi dengan orang lain, khususnya dengan significant others-nya. Hasil dari penelitian ini menunjukkan kaitan yang erat antara komunikasi antarpribadi yang dilakukan pekerja sosial terhadap konsep diri yang terbentuk pada diri penyandang disabilitas. Peneliti merekomendasikan agar penelitian ini bisa terus dikembangkan dengan melihat faktor lain yang dapat membentuk konsep diri penyandang disabilitas seperti media, lingkungan, dan lain-lain.

This thesis discusses the process of the formation on the concept of selft in interpersonal communication through the disabled with social worker. With the constructivist paradigm, based on this research aims to examine how the concept of the disabled self is formed and what factors that shape it. Through the theory of symbolic interactionism and the stages of self concept formation, researchers try to explain how a persons self is formed through interaction with others, especially with the significant others. The results of this study indicate a close relationship between interpersonal communication conducted by social workers to the concept of self that is formed on the disabled. Researchers recommend that this research can continue to be developed by looking at others factors that can shape the concept of selft disabled people such as media, environment, and others.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
T50086
UI - Tesis Membership  Universitas Indonesia Library
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Anindy Salsabila Ma`mun
"Kecemasan dan ketidakstabilan emosi sering terjadi pada remaja yang tinggal di panti asuhan. Hal ini karena banyaknya tuntutan dan kesulitan yang mereka hadapi sehingga diperlukan perhatian dan dukungan, terutama dari orang tua asuhnya. Dengan berbagai gejolak emosi yang dihadapi remaja, pengungkapan diri atau self-disclosure diperlukan. Remaja panti asuhan akan mengungkapkan diri ketika percaya dan nyaman dengan orang tua asuhnya, yang didukung dengan pemberian dukungan sosial. Penelitian ini bertujuan untuk mengkaji hubungan dukungan sosial orang tua asuh dan self-disclosure remaja panti asuhan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan jumlah responden sebanyak 55 anak berusia 10-21 di Yayasan Panti Asuhan Hidayatullah Depok. Alat ukur dukungan sosial yang digunakan disusun berdasarkan teori House (1981) yang menganalisis dukungan sosial dari 4 aspek yaitu emosional, instrumental, informasi, dan penghargaan dan self-disclosure menggunakan Jourard Self-disclosure Questionnaire dari Jourard (1971). Hasil analisis univariat menunjukkan bahwa 52,7% responden memiliki tingkat self-disclosure rendah dan 63,6% responden memiliki tingkat dukungan sosial orang tua asuh dalam kategori sedang. Hasil uji bivariat menunjukkan nilai koefisien korelasi sebesar 0,577 dan p-value 0,001. Hasil tersebut disimpulkan bahwa adanya hubungan yang cukup dan signifikan dengan arah hubungan positif, di mana semakin tinggi dukungan sosial maka semakin tinggi self-disclosure yang dilakukan oleh remaja panti asuhan.

Anxiety and emotional instability are common among adolescents living in orphanages. This is due to the many demands and difficulties they face that require attention and support, especially from their foster parents. With the various emotional turmoil faced by adolescents, self-disclosure is necessary. Adolescents in orphanages will self-disclose when they trust and are comfortable with their foster parents, supported by the provision of social support. This study examines the relationship between foster parents' social support and orphanage adolescents' self-disclosure. This study used a descriptive quantitative approach with 55 respondents aged 10-21 at Hidayatullah Orphanage Foundation Depok. The social support measuring instrument used was prepared based on House's theory (1981) which analyzes social support from 4 aspects: emotional, instrumental, information, and appreciation and self-disclosure using the Jourard Self-disclosure Questionnaire from Jourard (1971). The results of univariate analysis showed that 52.7% of respondents had a low level of self-disclosure and 63.6% of respondents had a moderate level of social support from foster parents. The bivariate test results showed a correlation coefficient of 0.577 and a p-value of 0.001. These results concluded that there is a sufficient and significant relationship with a positive relationship direction, where the higher the social support, the higher the self-disclosure made by adolescents in orphanages."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Ulya Hanif Maulida
"ABSTRAK
Penelitian ini bertujuan untuk mengetahui peran disclosure sebagai mediator dalam hubungan antara status hubungan dan subjective well-being, dengan menggunakan metode kuantitatif. Partisipan yang mengikuti penelitian ini terdiri dari 314 individu yang berusia 18- 25 tahun, menggunakan aplikasi kencan daring dalam enam bulan terakhir, atau bertemu dengan teman atau pasangan melalui aplikasi kencan daring atau jaringan sosial, dengan partisipan perempuan berjumlah 189 (60,2%). Pengukurun self-disclosure dilakukan dengan menggunakan Self-Disclosure Index (SDI), sementara subjective well-being diukur berdasarkan skor. The Satisfaction With Life Scale Positive and Negative Affect Schedule(PANAS) yang dijumlahkan menjadi satu skor subjective well-being yang sudah terstandarisasi. Hasil analisis dengan teknik regresi linear berganda menunjukkan bahwa terdapat peran mediasi self-disclosure dalam hubungan antara status hubungan dan subjective well-being. Perbedaan tingkat subjective well-being yang ditemukan antara kelompok status lajang dan berkencan signifikan dimediasi dengan self-disclosure indirect effect  = [0,914, - 5,005]). Perbedaan tingkat subjective well-being yang ditemukan antara kelompok status lajang dan berpasangan juga signifikan demediasi dengan  self- disclosure  CI = [1,833, - 8,056]).

ABSTRACT
This study aims to determine the role of self-disclosure as a mediator in the relationship between relationship status and subjective well-being, using quantitative methods. Participants who participated in the study consisted of 314 individuals aged 18-25 years, has used an online dating application in the last six months or had met a friend or partner through an online dating or social networking application, with a total of 189 (60.2%) female participants. Self-disclosure was measured by using the Self-Disclosure Index (SDI), while subjective well-being was measured based on the scores of The Satisfaction With Life Scale (SWLS) and Positive and Negative Affect Schedule (PANAS), which were then summed up to create standardized subjective well-being scores (t-score). Results using linear multiple regression statistical analysis indicated that there is a mediating role of self-disclosure in the relationship between relationship status and subjective well-being. Differences in the levels of subjective well-being found between single and mingle individuals were significantly mediated by self- disclosure (indirect effect = 2.68, SE = 1.041, CI = [0.914, - 5.005]). Differences in the levels of subjective well-being found between single and partnered individuals were also significantly mediated by self-disclosure (indirect effect = 4.75, SE = 1.598, CI = [1,833, - 8,056])."
2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Rizka Fitri Nugraheni
"[ABSTRAK
Hubungan antara self-disclosure di Facebook dengan kepribadian narcissistic sudah pernah diteliti, namun belum ada penelitian mengenai hubungan antara self-disclosure berdasarkan topik dengan kepribadian narcissistic. Tujuan penelitian ini adalah mengetahui apakah terdapat hubungan antara self-disclosure dalam topik beliefs, relationships, personal matters, interests, dan intimate feelings dengan kecenderungan kepribadian narcissistic. Penelitian dilakukan terhadap 126 partisipan berusia 18-22 tahun yang menggunakan Facebook. Alat ukur yang digunakan adalah Self-Disclosure Scale (SDS) dan Narcissistic Personality Inventory 16 item (NPI-16). Hasil penelitian menunjukkan bahwa terdapat korelasi antara tiap topik self-disclosure dengan kepribadian narcissistic.

ABSTRACT
The relationship between self-disclosure on Facebook with narcissistic personality has already empirically supported. However, there’s no research about the relationship between topic-based self-disclosure with narcissistic personality yet. This present research purpose was to find whether each self-disclosure topic (beliefs, relationships, personal matters, interests, and intimate feelings) correlated with narcissistic personality. Participants were 126 late adolescents ages 18-22 using Facebook. The instruments used were Self-disclosure Scale (SDS) and Narcissistic Personality Inventory 16 items (NPI-16). Result showed that there was relationship between each self-disclosure topic with narcissistic personality., The relationship between self-disclosure on Facebook with narcissistic personality has already empirically supported. However, there’s no research about the relationship between topic-based self-disclosure with narcissistic personality yet. This present research purpose was to find whether each self-disclosure topic (beliefs, relationships, personal matters, interests, and intimate feelings) correlated with narcissistic personality. Participants were 126 late adolescents ages 18-22 using Facebook. The instruments used were Self-disclosure Scale (SDS) and Narcissistic Personality Inventory 16 items (NPI-16). Result showed that there was relationship between each self-disclosure topic with narcissistic personality.
]"
Depok: Fakultas Psikologi Universitas Indonesia, 2014
S57832
UI - Skripsi Membership  Universitas Indonesia Library
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Marcella Stefania Yunitasari
"Mendominasi pengguna aktif media sosial di dunia, dewasa muda memanfaatkan Instagram guna memenuhi kebutuhan untuk melakukan pengungkapan diri mengenai aspek kehidupan romantis dalam lingkup komunikasi masspersonal. Memiliki kontrol mutlak atas kehadiran digitalnya, dewasa muda dapat menyampaikan aspek kehidupan romantisnya melalui cara yang sesuai dengan kebutuhannya untuk membangun citra diri, salah satunya melalui konten Public Display of Affection (PDA) di Instagram. Penelitian ini bertujuan untuk mengetahui pengalaman dewasa muda dalam memanfaatkan Instagram untuk mengunggah konten PDA serta makna dari pengalaman pengungkapan hubungan romantis dewasa muda melalui konten PDA di Instagram. Dengan menggunakan pendekatan kualitatif, peneliti mewawancarai empat perempuan usia dewasa muda yang sedang menjalani hubungan romantis dan kerap mengunggah konten PDA di Instagram. Penelitian ini menemukan bahwa dewasa muda memilih Instagram sebagai media untuk mengunggah konten PDA karena: (1) memenuhi kebutuhan untuk memperoleh eksistensi diri; (2) menawarkan cara berkomunikasi yang lebih mudah dan jelas; dan (3) menawarkan berbagai fitur penyuntingan. Adapun dewasa muda melakukan pengungkapan diri di Instagram mengenai hubungan pacarannya melalui konten PDA untuk: (1) menciptakan citra diri yang positif; (2) memperoleh validasi sosial; dan (3) menunjukkan status kepemilikan atas pacar di hadapan publik.

Dominating the world's active social media users, young adults utilize Instagram to fulfill the need to self-disclose aspects of their romantic life within the scope of masspersonal communication. Having absolute control over their digital presence, young adults can convey aspects of their romantic life in a way that suits their needs to build their self-image. Currently, they tend to announce it through Public Display of Affection (PDA) content on Instagram. This study aims to find out the experiences of young adults in utilizing Instagram to upload PDA content and the meaning of young adult’s experience of revealing romantic relationships through PDA content on Instagram. Using qualitative approach, the researcher interviewed four young adult women who are in a romantic relationship and often upload PDA content on Instagram. This study found that young adults choose Instagram as a medium to upload PDA content because: (1) it fulfills the need to gain self-existence; (2) it offers an easier and clearer way of communicating; and (3) it offers various editing features. The reasons why young adults self-disclose on Instagram about their dating relationships through PDA content are to: (1) create a positive self-image; (2) obtain social validation; and (3) to show possession over their romantic partner in public."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Riko Brazore Meliala
"Penelitian ini bertujuan untuk menganalisis pengaruh perilaku Self-Disclosure yang dilakukan pada kanal media sosial terhadap tingkat Repurchase Intention yang dilakukan oleh konsumen Somethinc pada wilayah Jabodetabek. Penelitian dianggap penting karena terdapat dorongan psikologis yang dapat timbul akibat perilaku self-disclosure terhadap pola repurchase intention konsumen. Penelitian ini menggunakan pendekatan kuantitatif metode survei pada konsumen dari produk perawatn kulit Somethinc di daerah Jabodetabek. Jumlah sampel yang digunakan dalam penelitian berjumlah 150. Penelitian melakukan uji validitas dengan analisis faktor dan reliabilitas dengan Cronbach’s Alpha. Regresi linear sederhana digunakan dalam pengujian hipotesis. Hasil penelitian menunjukkan bahwa ada hubungan signifikan terhadap Self-Disclosure sebagai variabel independen dan Repurchase Intention sebagai variabel dependen

In this study aims to analyze the effect of Self-Disclosure behavior on social media channels on the level of repurchase intention by Somethinc consumers in the Jabodetabek area. This study uses a quantitative approach to survey methods on consumers of Somethinc skin care products in the Jabodetabek area. The sample used in the study amounted to 150. The study conducted a validity test with factor analysis and reliability with Cronbach's Alpha. Simple linear regression was used in hypothesis testing. The results showed that there was a significant relationship to Self-Disclosure as the independent variable and Repurchase Intention as the dependent variable"
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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