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"Riset ini menggunakan model oleh Biscaia Correia Rosado Ross dan Maroco 2013 yang telah dimodifikasi yaitu mengenai peran dari sponsor olahraga terhadap hubungan antara loyalitas tim kesadaran merek sikap konsumen dan niat beli oleh penggermarnya. Riset ini adalah riset kuantitatif dengan tipe penelitian survei studi cross sectional.Hasil dari riset menunjukan bahwa loyalitas tim mempunyai efek positif secara langsung terhadap kesadaran merek tetapi hasil riset juga menunjukan bahwa loyalitas tim tidak menunjukan adanya efek positif secara langsung terhadap sikap konsumen dan niat beli. Tetapi riset ini menunjukan bahwa loyalitas tim dapat mempengaruhi sikap konsumen dan niat beli secara tidak langsung melewati kesadaran merek yang mempengaruhi sikap konsumen secara positif yang pada gilirannya akan mempengaruhi niat beli.

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The research use a modified model by Biscaia Correia Rosado Ross Maroco 2013 which is about the role of sports sponsorship of a football team toward the relationship of team loyalty brand awareness consumer attitude and purchase intention of the fans. This research is categorized as a quantitative research with survey type of research cross sectional studies.

The result of this research found that the loyalty of the fans toward the team had a direct positive effect on brand awareness but does not have a direct positive effect on consumer attitude and purchase intention. But the research shows that the loyalty of the fans affect the consumer attitude and purchase intention indirectly through brand awareness which positively influence the consumer attitude which in turn affect the purchase intention of the fans."

"Tujuan dari penelitian ini adalah untuk memahami pengaruh kesadaran sponsor, gambar dan sikap terhadap Keterlibatan Keterlibatan Olahraga dan Hubungan Niat Beli. Dengan menggunakan mediasi multiple, penelitian ini akan mengeksplorasi peran mediasi dari Kesadaran Sponsor dan Gambar dengan memoderasi peran Sikap. Penelitian ini akan mengukur nilai efeknya dengan menggunakan Perusahaan Sponsor pada 18th Jakarta-Palembang Asian Games. Studi ini akan memberikan wawasan untuk Sponsoring Companies dan manajer terkait Olahraga untuk memanfaatkan peluang Sponsorship secara efektif.

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The purpose of this study is to understand the effect of sponsor awareness, image and the attitude towards the Sports Involvement and Purchase Intention Relationship. Using the multiple mediation, this research will explore the mediating roles of the Sponsor Awareness and Image with moderating role of the Attitude. This research will quantify the value of the effects by using the Sponsored Companies the the 18th Jakarta-Palembang Asian Games. This study will provide the insights for the Sponsoring Companies and Sports related managers to utilize the Sponsorship opportunities effectively."

"Komersialisasi industri sepakbola dan perkembangan aktivitas sponsorship, khususnya sponsorship olahraga membuat banyak perusahaan menggunakan strategi ini. Penelitian ini bertujuan untuk menganalisa pengaruh variabel relationship quality terhadap attitude toward a sponsor, dan purchase intention dengan variabel sincerity sebagai mediator dari fans klub olahraga, yaitu Real Madrid FC. Penelitian ini menggunakan sampel fans klub Real Madrid yang berdomisili di Jabodetabek dengan menggunakan metode non-probability sampling. Data yang terkumpul kemudian diolah menggunakan metode structural equation modelling. Hasil penelitian ini menunjukkan bahwa relationship quality berpengaruh terhadap attitude toward a sponsor dan purchase intention dengan dimediasi secara penuh oleh sincerity dari fans klub Real Madrid pada konteks sponsorship kacang Dua Kelinci pada Real Madrid FC.

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The commercialization of football industry and the growing of sponsorship activities, specifically sport sponsorship make many companies use this strategy. The purpose of this research is to analyze the impact of relationship quality to attitude toward a sponsor and purchase intention with sincerity as a mediator of sport fans club, Real Madrid FC. This research uses samples of Real Madrid fans club who domicile in Jabodetabek area using non-probability sampling method. The data collected then analyzed with structural equation modelling method. The result of this research shows that the relationship quality is the factor that affect attitude toward a sponsor and purchase intention with sincerity as a full mediator of Real Madrid fans club in sponsorship kacang Dua Kelinci to Real Madrid FC."

"[ABSTRAKPenelitian ini mencoba mengaplikasikan penelitian yang dilakukan oleh Chen & Zhang (2012) dalam penelitian yang berjudul: ?To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics, namun penelitian hanya terbatas pada perspektif konsumen terkait sponsorship yang dilakukan Garuda Indonesia kepada Liverpool FC. Perspektif konsumen ini dikaitkan dengan tolak ukur efektivitas sponsorship, yakni attitude towards sponsor dan purchase intention yang merupakan tingkat afeksi dan konasi dalam repsons konsumen lewat komunikasi pemasaran, seiring dengan perkembangan penelitian efektivitas sponsorship yang mulai bergeser dari sekedar awareness.Berdasarkan penelitian yang dilakukan, dalam sponsorship yang dilakukan Garuda, attitude towards sponsor dipengaruhi oleh variabel-variabel seperti belief about sponsorship, attitude towards commercialization, dan team identification. Sementara purchase intention dipengaruhi oleh belief about sponsorship baik langsung maupun melalui mediasi attitude towards sponsor. Dalam penelitian ini, ditemukan bahwa perception of financial status tidak berpengaruh terhadap attitude dan purchase intention karena perbedaan konteks penelitian yang dilakukan.

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ABSTRACTThis study tries to apply the research conducted by Chen & Zhang (2012) in their particular research entitled: ?To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics?, though this study is limited to consumers? perspective related to sponsorship of Garuda Indonesia towards Liverpool FC. These consumers? perspectives is associated with sponsorship efectiveness, attitude towards sponsor and purchase intention, both of which are the consumer?s response in marketing communication, affective and conative stage respectively, in order to stand in line with today?s research in sponsorship?s effectiveness that shifted away from merely considering awareness.Based on study conducted by the author, in Garuda Indonesia?s sponsorship, attitude towards sponsor is significantly affected by belief about sponsorship, attitude towards commercialization, dan team identification. Meanwhile, purchase intention is significantly affected by belief about sponsorship directly and indirectly through attitude towards sponsor as a mediating variable. This study found that perception of financial status not significantly related to attitude towards sponsor and purchase intention in context of sponsorship conducted by Garuda Indonesia.;This study tries to apply the research conducted by Chen & Zhang (2012) in their particular research entitled: “To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics”, though this study is limited to consumers’ perspective related to sponsorship of Garuda Indonesia towards Liverpool FC. These consumers’ perspectives is associated with sponsorship efectiveness, attitude towards sponsor and purchase intention, both of which are the consumer’s response in marketing communication, affective and conative stage respectively, in order to stand in line with today’s research in sponsorship’s effectiveness that shifted away from merely considering awareness.Based on study conducted by the author, in Garuda Indonesia’s sponsorship, attitude towards sponsor is significantly affected by belief about sponsorship, attitude towards commercialization, dan team identification. Meanwhile, purchase intention is significantly affected by belief about sponsorship directly and indirectly through attitude towards sponsor as a mediating variable. This study found that perception of financial status not significantly related to attitude towards sponsor and purchase intention in context of sponsorship conducted by Garuda Indonesia., This study tries to apply the research conducted by Chen & Zhang (2012) in their particular research entitled: “To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics”, though this study is limited to consumers’ perspective related to sponsorship of Garuda Indonesia towards Liverpool FC. These consumers’ perspectives is associated with sponsorship efectiveness, attitude towards sponsor and purchase intention, both of which are the consumer’s response in marketing communication, affective and conative stage respectively, in order to stand in line with today’s research in sponsorship’s effectiveness that shifted away from merely considering awareness.Based on study conducted by the author, in Garuda Indonesia’s sponsorship, attitude towards sponsor is significantly affected by belief about sponsorship, attitude towards commercialization, dan team identification. Meanwhile, purchase intention is significantly affected by belief about sponsorship directly and indirectly through attitude towards sponsor as a mediating variable. This study found that perception of financial status not significantly related to attitude towards sponsor and purchase intention in context of sponsorship conducted by Garuda Indonesia.]"

"ABSTRAKIndustri sepakbola Eropa semakin berkembang dan telah menarik banyak perusahaan untuk melakukan kerja sama sponsor. Kerja sama ini dianggap menguntungkan bagi sponsor dalam upaya menarik penggemar klub sepakbola tersebut yang juga merupakan target pasar dari perusahaan sponsor. Penelitian ini bertujuan untuk menganalisis pengaruh kerja sama sponsor You C 1000 dan Adidas dengan klub sepakbola Manchester United dalam meningkatkan brand credibility, brand attitude, dan purchase intention produk sponsor pada populasi masyarakat Indonesia. Mengacu pada teori Elaboration Likelihood Model, You C 1000 mewakili produk dengan sifat low consumer involvement sementara Adidas mewakili produk dengan sifat high consumer involvement. Hasil penelitian menunjukkan bahwa kerja sama sponsor yang diwakilkan oleh identifikasi penggemar akan klub favorit mereka pada produk sponsor secara signifikan dapat meningkatkan brand credibility dan brand attitude secara langsung, serta dapat meningkatkan purchase intention secara tidak langsung.

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ABSTRACTEuropean Football Industry has been developing very fast and has attracted a lot of companies to do sponsorships. This kind of sponsorship is seen to be beneficial for sponsors to attract football club fans who also the target market for sponsor companies. This study aims to analyze the effect of football club sponsorships between You C 1000, Adidas, and Manchester United in increasing brand credibility, brand attitude, and purchase intention sponsors among Indonesian people. Referring to Elaboration Likelihood Model theory, You C 1000 serves as low consumer involvement product, while Adidas serves as high consumer involvement product. The results of this study show that football club sponsorship which is represented by fan identification of their favorite football club on sponsor rsquo s products may significantly increase brand credibility and brand attitude directly, and increase purchase intention indirectly."

"Tesis ini membahas mengenai pengaruh loyalitas akan merek induk, persepsi kesamaan merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodoran dari Adidas. Teknik sampling yang dilakukan adalah non probability sampling. Metode analisis data menggunakan dua software, yakni SPSS 16.0 untuk pretest dan SmartPLS 3 untuk melakukan analisis model pengukuran dan model struktural penelitian. Hasil dari penelitian ini menunjukkan bahwa dimensi dari loyalitas akan merek induk, yakni hubungan afektif terhadap merek induk, perilaku loyalitas terhadap merek induk, dan hubungan citra diri konsumen dengan merek induk, secara positif mempengaruhi evaluasi konsumen akan brand extension deodoran Adidas. Keterlibatan konsumen terhadap kategori extended product juga secara positif mempengaruhi evaluasi konsumen akan brand extension deodoran Adidas. Persamaan antara merek induk dan merek ekstensi secara positif mempengaruhi evaluasi konsumen akan brand extension deodoran Adidas. Lalu yang terakhir adalah, evaluasi konsumen akan brand extension juga secara positif mempengaruhi intensi pembelian terhadap brand Adidas deodorant.

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This thesis examine the effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension and purchase intention towards brand extension of deodorant from Adidas. The research using non probability sampling technique and using two softwares for data analysis SPSS 16.0 for pretest and SmartPLS 3 for analyzing measurement model and structural model. Output from the research shows that three dimension of brand loyalty toward parent brand, which is affective relationship, behaviour intention, and self image relationship have a positive effect toward attitude regarding brand extension. Then, similarity between parent brand and extended brand has a positive effect towards attitude regarding brand extension. After that, consumer involvement towards extended product category also has a positive effect towards attitude regarding brand extension. Lastly, attitude towards brand extension also has a positive effect towards purchase intention regarding Adidas deodorant as a brand extension."

"Perkembangan modest fashion di Indonesia meningkat pesat dalam beberapa tahun terakhir. Sejak pandemi, pada tahun 2020, beberapa modest fashion brand ternama di Indonesia mulai mengalihkan strategi penjualan mereka ke ranah online, salah satunya melalui media sosial Instagram. Oleh karena itu, pemasaran produk modest fashion brand dengan menggunakan jasa social media influencer (SMI) sedang berkembang dengan pesat. Penelitian ini ingin mengetahui peran mediasi dari perceived credibility dan perceived religiosity SMI terhadap brand attitude dan purchase intention pada modest fashion brand di Indonesia, serta peran moderasi dari hedonic value pada produk tersebut. Penelitian ini menggunakan metode kuantitatif single cross-sectional dengan jumlah responden sebanyak 246 orang wanita pengguna aktif Instagram. Data dalam penelitian ini diolah menggunakan AMOS 24 dengan metode SEM. Hasil dari penelitian ini menunjukkan bahwa perceived expertise, goowill, dan trustworthiness, serta perceived religiosity yang dimiliki oleh SMI mampu memediasi hubungan antara SMI power dan brand attitude. Kemudian, hedonic value dari produk modest fashion brand juga mampu mempengaruhi purhcase intention. 

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In recent years, modest fashion has grown significantly in Indonesia. Since the pandemic in 2020, some well-known modest fashion companies in Indonesia have started to change their focus from offline to online sales, using Instagram as one of the strategies. As a result, social media influencers (SMI) in marketing strategies are expanding. This study wants to analyze the mediating role of perceived credibility and religiosity of SMI on brand attitude and purchase intention of modest fashion brands in Indonesia, as well as the effects of hedonic value on the product. This study included 246 respondents who are active female Instagram users and used a single cross-sectional quantitative methodology. The data was processed using AMOS 24 with the SEM method. This research offers empirical evidence on the mediating effect of expertise, goodwill, trustworthiness, and religiosity between SMI power and brand attitude. Furthermore, the result of this study also shows that moderating effect of the hedonic value on the product from modest fashion brands impacts the purchase intention."

"Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi perilaku pembelian konsumen muslim di Indonesia. Penelitian terbagi menjadi dua bagian yaitu situasi A dan B. Situasi A menggambarkan responden membeli makanan di kantin yang belum memiliki sertifikasi halal, sedangkan pada situasi B responden membeli makanan pada brand internasional yang belum memperoleh sertifikasi halal. Menggunakan pendekatan kuantitatif yang mengumpulkan 150 responden pada setiap bagian dengan menggunakan desain penelitian deskriptif. Masyarakat beragama Islam dan memiliki usia diatas 17 tahun menjadi subjek dari penelitian ini. Analisis yang digunakan adalah Structural Equation Model (SEM), menggunakan software Smart-PLS. Berdasarkan hasil penelitian didapatkan situasi A terkait halal awareness, dan attitude berpengaruh terhadap purchase intention. Pada situasi B, halal awareness berpengaruh positif terhadap purchase intention sedangkan attitude tidak berpengaruh. Halal certification pada dua situasi berpengaruh negatif terhadap purchase intention, dan purchase intention berpengaruh positif terhadap buying behavior.

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This research aims to identify the factors influencing the purchasing behavior of Muslim consumers in Indonesia. The study is divided into two parts, namely Situation A and Situation B. Situation A depicts respondents buying food from a canteen without halal certification, while in Situation B, respondents purchase food from an international brand without halal certification. A quantitative approach was used, gathering 150 respondents for each part through a descriptive research design. The subjects of this study were individuals who were Muslims and above 17 years old. The analysis employed Structural Equation Model (SEM) using Smart-PLS software. Based on the research findings, it was revealed that in Situation A, halal awareness and attitude had an impact on purchase intention. In Situation B, halal awareness had a positive impact on purchase intention, while attitude did not have an impact. Halal certification had a negative influence on purchase intention in both situations, and purchase intention had a positive impact on buying behavior."

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Penelitian terdahulu menunjukkan temuan yang tidak konsisten mengenai hubungan grit dengan performa atlet. Untuk itu, penelitian ini dilakukan untuk menguji kembali peran grit dalam memprediksi performa atlet mahasiswa, dan memahami pengaruh moderasi kepaduan tim berdasarkan Teori Cognitive-Affective System of Personality (Mishcel & Soda, 1995). Sebanyak 265 data partisipan yang tersebar dalam 34 tim olahraga diperoleh dengan memanfaatkan turnamen olahraga futsal, basket, dan sepakbola antar kampus di wilayah Jabodetabek dan Bandung. Pengambilan data dilakukan melalui kuesioner fisik yang terdiri dari The Grit Scale, Group Environment Questionnaire, dan penilaian performa individual atlet oleh pelatih. Data dianalisis menggunakan korelasi Pearson dan model 1 pada makro PROCESS oleh Hayes. Temuan penelitian menunjukkan bahwa grit tidak memiliki hubungan yang signifikan dengan performa atlet (r = 0,092, p > 0,05) dan ditemukan efek moderasi kepaduan tim yang negatif terhadap hubungan antara grit dan performa atlet atlet (b = -0,34, SE = 0,13, 95%CI[-0,59,-0,09]).

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Previous findings showed inconsistent results regarding the relationship between grit and athlete performance. Therefore, this study was conducted to re-evaluate the role of grit in predicting collegiate athlete performance, and to understand the moderating effect of team cohesion based on Cognitive-Affective System of Personality Theory (Mischel & Soda, 1995). Data were collected through several futsal, basketball, and soccer competition events across Jabodetabek and Bandung, using physical questionnaire consists of The Grit Scale, Group Environment Questionnaire, and athlete performance evaluation by coach. 265 participant data which was distributed in 34 different sport teams was obtained and analyzed using Pearson correlation and simple moderator model on Hayes’ PROCESS macro on SPSS program. Findings of this study showed there is no significant relationship between grit and athlete performance (r = 0,092, p > 0,05) and there is a negative moderating effect of team cohesion on grit-athlete performance relationship (b = -0,34, SE = 0,13, 95%CI[-0,59,-0,09]).

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"Penelitian ini memiliki tujuan untuk menguji peran efikasi kolektif sebagai variabel mediator dalam hubungan antara persepsi identifikasi pemimpin dengan kinerja tim dalam ranah olahraga pada tim olahraga bola basket amatir. Penelitian ini dilakukan pada tim-tim bola basket amatir yang berada pada tingkat Universitas dan Divisi (U-23) (N = 50). Hasil penelitian menunjukkan bahwa persepsi identifikasi pemimpin dapat memprediksi efikasi kolektif secara positif (p < .001) dan efikasi kolektif dapat memprediksi kinerja tim secara positif (p < .05). Ditunjukkan pula bahwa efikasi kolektif dapat memediasi penuh hubungan antara persepsi identifikasi pemimpin dengan kinerja tim dikarenakan hasil indirect effect yang signifikan (p < .05) dan direct effect yang tidak signifikan (p > .05). Hasil penelitian ini menunjukkan bahwa seorang pelatih yang dipersepsikan dekat dengan tim nya oleh para pemain yang dirinya latih, akan meningkatkan efikasi kolektif mereka lantas meningkatkan pula kinerja mereka sebagai tim.

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This research aims to test the role of collective efficacy as an mediator on the relationship between perceived leader group identification and team performance in sports on an amateur basketball team. This research is done on an amateur basketball team in a college and under-23 division level (N = 50). The results show that perceived leader group identification positively predicts collective efficacy (p < .001) and collective efficacy positively predicts team performance (p < .05). Other results also show that collective efficacy is able to fully mediate the relationship between perceived leader group identification and team performance because of a significant indirect effect (p < .05) and a not significant direct effect (p < .001). This research shows that a coach that is perceived to be identified with the team whom he/she coached, could potentially increase their collective efficacy thus increasing their performance as a team."