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"Practical web analytics for user experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively."

"Introduction -- Intent : leadership begins in the mind -- Focus : look away from the everyday -- Skill : if you are incapable of doing it, it can't be done -- Form : putting it all together -- Representation : many ways to say things -- Imagination : absorbed in the land of make-believe -- Authenticity : genuine creations -- Engagement : the curious culture -- Pleasure (as enrichment) : emotional nourishment -- Human significance : why art and leadership persist -- Context : right time, place, and form -- Criticism : take me seriously, please -- Do we really not care about leadership? -- Masters of leadership -- The rise and fall of Mr. R."