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Ditemukan 220892 dokumen yang sesuai dengan query
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Winny Sesyarea
Analisis iklan komputer di Jerman pada produk Apple, ASUS dan DELL berdasarkan teori Fremdsprachige Elemente in der Werbung = Analysis of computer advertisements in Germany, on Apple, ASUS and DELL products based on Fremdsprachige Elemente in der Werbung theory.
"[ ABSTRAK
Tujuan penelitian ini adalah untuk menganalisis penggunaan Fremdsprache atau
bahasa asing khususnya pada 10 iklan komputer produk Apple, ASUS dan DELL
di Jerman. Analisis iklan ini menggunakan teori Fremdsprachige Elemente in
Werbesprache. Berdasarkan hasil analisis kata yang berasal dari bahasa Inggris
paling banyak ditemukan dalam iklan komputer tersebut. Namun, banyak juga
ditemukan penggunaan kata asing yang berasal dari bahasa lain, seperti bahasa
latin, Italia dan Perancis. Jenis-jenis penggunaan Fremdsprache dalam analisis
beragam, seperti Fremdwort, Lehnwort, Hybridbildungen, Lehnübersetzung dan
Lehnübertragung. Selain itu terdapat pula istilah-istilah internasional yang khusus
digunakan dalam bidang teknik. Tujuan penggunaan Fremdsprache dalam iklan
umumnya untuk membuat iklan lebih menarik bagi konsumen.
ABSTRACT The purpose of this research is to analyze the use of Fremdsprache or foreign
language in 10 computer advertisements of some products in Germany such as
APPLE, ASUS and DELL. This research uses Fremdsprachige Elemente in
Werbesprache theory. The result shows that English is the most widely used in
those computer advertisements. However there are also some other languages that
can be found in those advertisements such as Latin, French and Italian. There are
various types of Fremdsprache that can be found in those advertisements such as
Fremdwort, Lehnwort, Hybridbildungen, Lehnübersetzung and Lehnübertragung.
Furthermore, many international terms, such as specific terms of engineering, are
used in computer advertisements. The purpose of using Fremdsprache in an
advertisement is to make the advertisement more appealing to the customers, The purpose of this research is to analyze the use of Fremdsprache or foreign
language in 10 computer advertisements of some products in Germany such as
APPLE, ASUS and DELL. This research uses Fremdsprachige Elemente in
Werbesprache theory. The result shows that English is the most widely used in
those computer advertisements. However there are also some other languages that
can be found in those advertisements such as Latin, French and Italian. There are
various types of Fremdsprache that can be found in those advertisements such as
Fremdwort, Lehnwort, Hybridbildungen, Lehnübersetzung and Lehnübertragung.
Furthermore, many international terms, such as specific terms of engineering, are
used in computer advertisements. The purpose of using Fremdsprache in an
advertisement is to make the advertisement more appealing to the customers]"
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Ericha Mediyanti
Analisis penggunaan teori rhetorik in der werbung dalam iklan produk Adidas di Jerman = Analyse of usage of rhetorik in der werbung theory in the advertisements of adidas products in Germany
"[ ABSTRAK
Rhetorik in der Werbung atau Retorika dalam iklan adalah penggunaan bahasa yang menyimpang dari kaidah
bahasa baku baik secara semantik maupun leksikal. Penggunaan variasi bahasa tersebut dalam iklan dibentuk
sedemikian rupa agar publik memiliki rasa ketertarikan dan terdorong untuk membeli produk yang ditawarkan.
Analisis teori retorika dalam jurnal ini menggunakan enam contoh iklan Adidas di Jerman. Tujuan analisis ini
adalah untuk mempelajari tahapan penggunaan teori retorika apa saja yang terdapat pada keenam iklan Adidas .
Tahapan tersebut diantaranya adalah pengumpulan tema yang sesuai (invention), penyusunan argumen yang
efektif (disposition), bentuk kebahasaan (elocution), penggunaan kata dan gambar yang mudah dihafal
(memoria), bentuk ekspresi dalam gambar (actio), kualitas bahasa (elucio), hingga estetika bahasa (ornatus).
Berdasarkan analisis yang dilakukan, ditemukan bahwa tidak semua iklan memenuhi setiap tahapan retorika.
Tahapan yang paling banyak tidak terpenuhi adalah unsur kualitas bahasa, khususnya dalam penggunaan bahasa
Jerman yang baik dan benar. Meskipun begitu terkadang kesalahan aturan bahasa tersebut digunakan pembuat
iklan sebagai salah satu daya tarik iklan terhadap publik.
ABSTRACT Rhetorik in der Werbung or rhetoric in advertisement is the use of language that deviates from the rules of
standard language both semantic and lexical. The use of such language in the advertisement variation is formed
in a way that the public has a sense of interest and compelled to buy the products. Analysis of rhetoric theory in
this journal is using six samples of Adidas advertisements in Germany. The purpose of this analysis is to study
the stages of rhetoric theory which contained in the Adidas advertisements. These stages include the collecting
of appropriate theme (invention), the preparation of an effective argument (disposition), linguistic form
(elocution), the use of words and images that are easily memorized (memoria), a form of expression in the
picture (actio), the quality of the language (elucio), and the aesthetic of language (ornatus). Based on the
analysis, it was found that not all of these advertisements fulfill every stage of rhetoric. The stage that most
widely unfulfilled is quality of language, especially in the use of propered German language. Even so sometimes
those mistake is used by the advertisement makers as a point to attract public attention.;Rhetorik in der Werbung or rhetoric in advertisement is the use of language that deviates from the rules of
standard language both semantic and lexical. The use of such language in the advertisement variation is formed
in a way that the public has a sense of interest and compelled to buy the products. Analysis of rhetoric theory in
this journal is using six samples of Adidas advertisements in Germany. The purpose of this analysis is to study
the stages of rhetoric theory which contained in the Adidas advertisements. These stages include the collecting
of appropriate theme (invention), the preparation of an effective argument (disposition), linguistic form
(elocution), the use of words and images that are easily memorized (memoria), a form of expression in the
picture (actio), the quality of the language (elucio), and the aesthetic of language (ornatus). Based on the
analysis, it was found that not all of these advertisements fulfill every stage of rhetoric. The stage that most
widely unfulfilled is quality of language, especially in the use of propered German language. Even so sometimes
those mistake is used by the advertisement makers as a point to attract public attention., Rhetorik in der Werbung or rhetoric in advertisement is the use of language that deviates from the rules of
standard language both semantic and lexical. The use of such language in the advertisement variation is formed
in a way that the public has a sense of interest and compelled to buy the products. Analysis of rhetoric theory in
this journal is using six samples of Adidas advertisements in Germany. The purpose of this analysis is to study
the stages of rhetoric theory which contained in the Adidas advertisements. These stages include the collecting
of appropriate theme (invention), the preparation of an effective argument (disposition), linguistic form
(elocution), the use of words and images that are easily memorized (memoria), a form of expression in the
picture (actio), the quality of the language (elucio), and the aesthetic of language (ornatus). Based on the
analysis, it was found that not all of these advertisements fulfill every stage of rhetoric. The stage that most
widely unfulfilled is quality of language, especially in the use of propered German language. Even so sometimes
those mistake is used by the advertisement makers as a point to attract public attention.]"
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Polina Kirana Olihta
Analisis penggunaan hochwertwӧrter, schlüsselwӧrter dan plastikwӧrter dalam 10 iklan laptop di Jerman = The Analysis of hochwertwӧrter, schlüsselwӧrter and plastikwӧrter in 10 German laptop advertisements
"Penelitian ini bertujuan untuk menganalis penggunaan Hochwertwӧrter, Schlüsselwӧrter dan Plastikwӧrter yang terdapat dalam sepuluh iklan laptop di Jerman. Penelitian ini mengunakan metode kualitatif yang bersumber pada kajian pustaka. Analisis pada penelitian ini menggunakan dasar pemikiran Nina Janich. Berdasarkan hasil penelitian ini, diketahui bahwa dalam sepuluh iklan Laptop di Jerman ternyata banyak iklan yang menggunakan Schlüsselwörter. Kata Schlüsselwörter digunakan agar kata sifat dapat membentuk bayangan kualitas ataupun janji-janji dari suatu produk laptop sehingga para konsumen dapat terpuaskan dengan produk yang akan dibeli.
The purpose of this research is to analyze the usage of Hochwertwӧrter, Schlüsselwӧrter and Plastikwӧrter in 10 German Laptop advertisements. This research uses qualitative method with references as the source. The analysis in this research uses the theory from Nina Janich. Based on this research, it was found out that out of the 10 advertisements, there are more advertisements which use Schlüsselwörter than Hochwertwörter and Plastikwörter. The word Schlüsselwörter is used to make the consumers can get a quality estimation or the promises from a certain product through the adjectives used, and they will be satisfied with the products they are going to purchase."
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Farah Fachrunissa
Analisis unsur retorika dan pengaruhnya terhadap penyampaian pesan dalam tujuh iklan mobil BMW Jerman = Rhetorical figures and how they play roles in delivering messages to consuments in seven car advertisements of BMW Germany
"[ ABSTRAK
Kemajuan teknologi yang ada dewasa ini turut memicu timbulnya perilaku konsumtif masyarakat. Hal ini dapat dibuktikan melalui iklan yang dipublikasikan dengan bantuan media. Iklan sebagai salah satu bentuk teks persuasif yang berfungsi untuk menarik minat publik seringkali menggunakan pilihan kata dan gambar tertentu untuk membuatnya menarik dan mudah diingat. Pilihan kata dalam bahasa yang digunakan dalam iklan inilah yang dinamakan dengan unsur retorika. Melalui penelitian kepustakaan dan metode analisis-deskriptif, jurnal ini bertujuan untuk mengetahui unsur retorika apa saja yang muncul dalam tujuh iklan mobil BMW. Berdasarkan hasil penelitian, diperoleh kesimpulan bahwa dalam sepuluh iklan mobil BMW yang diteliti terdapat unsur retorika yang muncul dalam bentuk yang berbeda-beda.
ABSTRACT The progress of technology, which we can found today results in consumptive behavior of the society. This can be proved by the publication of product advertisements. As one of the persuasive texts, advertisements often use certain words, sentences, and pictures to draw people?s attention and to make them more attractive. This special use of certain words and sentences is known as rhetorical figures. Through literature research and analytical-descriptive method, this journal aims to know which rhetorical figures are found in seven car advertisements of BMW Germany. Based on the research result, it can be concluded that there is at least one kind of rhetorical figures in each advertisements that emerge in various forms., The progress of technology, which we can found today results in consumptive behavior of the society. This can be proved by the publication of product advertisements. As one of the persuasive texts, advertisements often use certain words, sentences, and pictures to draw people’s attention and to make them more attractive. This special use of certain words and sentences is known as rhetorical figures. Through literature research and analytical-descriptive method, this journal aims to know which rhetorical figures are found in seven car advertisements of BMW Germany. Based on the research result, it can be concluded that there is at least one kind of rhetorical figures in each advertisements that emerge in various forms.]"
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Fanny Puji Rakhmi
Analisis perbandingan gaya bahasa pada iklan Dove berbahasa Jerman dan berbahasa Indonesia ditinjau dari segi sintaksis dan semantis = Comparative analysis of language style of Dove ad in Germany and in Indonesia in terms of syntax and semantic
"Iklan merupakan salah cara untuk menyampaikan suatu pesan kepada khalayak sebagai sasaran iklan. Sasaran iklan bisa berbeda-beda tergantung di mana iklan tersebut dipublikasikan. Perusahaan global sering kali mempublikasikan iklannya di banyak negara, seperti Jerman dan Indonesia, seperti yang dilakukan oleh perusahaan Unilever melalui produk Dove. Meskipun konten iklan dibuat sama, namun gaya bahasa yang digunakan di setiap negara dapat berbeda, disebabkan oleh perbedaan kebudayaan.
Metode yang digunakan dalam penelitian adalah metode kualitatif dengan bersumber pada kajian pustaka. Hal yang dianalisis dalam iklan adalah kalimat-kalimat pada headline ditinjau dari segi sintaksis dan semantis serta dibandingkan antara iklan Jerman dan iklan Indonesia.
Berdasarkan hasil penelitian, kalimat dalam iklan Indonesia cenderung lebih singkat dan bermakna apa adanya, sedangkan dalam iklan Jerman sering ditampilkan variasi kata yang berupa frase sehingga memiliki beragam makna.
Advertising is one way to convey a message to a target audience. Target ads can vary depending on where the ad is published. Global companies often publish ads in many countries, such as Germany and Indonesia, as is done by the company Unilever through Dove products. Although the ad contents are similarly created, but the language style which is used in each country may differ, due to cultural differences.
The method used in this research is a qualitative method which is from literary review. This research is being analyzed by an analyzing the headline sentences in each ad in terms of syntactic and semantic and comparing them between German and Indonesian ad.
Based on the research results, the sentence in Indonesian ads tend to be brief and often only have the referential meaning, while in german ads the sentences are often displayed in the form of and word variations that has multiple meanings."
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Yulfiani Suryati
Analisis Bahasa Iklan Sampo Garnier di Jerman Dilihat dari Penggunaan Hochwertwörter, Schlüsselwörter, dan Plastikwörter = Analysis on the advertisement language of Garnier shampoo ads in Germany based on the use of Hochwertwörter, Schlüsselwörter, & Plastikwörter
"[ ABSTRAK
Maraknya iklan-iklan produk perawatan rambut berbagai merek yang beredar di media massa memengaruhi para wanita dalam pengambilan keputusan mengenai merek sampo apa yang akan mereka gunakan. Di dalam makalah ini, saya meneliti bahasa iklan pada 10 iklan produk sampo Garnier di Jerman. Tujuan penelitian ini adalah untuk mempelajari bagaimana pilihan penggunaan kosa kata Hochwertwörter, Schlüsselwörter, dan Plastikwörter di dalam 10 teks iklan menjadikan iklan-iklan tersebut sebagai iklan yang menarik bagi target pasarnya. Berdasarkan analisis yang dilakukan, ditemukan bahwa setiap iklan menggunakan Schlüsselwörter untuk membentuk asosiasi positif para konsumen yang terkait langsung dengan produk, misalnya untuk menggambarkan hasil akhir atau menggambarkan kualitas bahan dasar produk tersebut dan penggunaan Hochwertwörter memberi nilai yang lebih terhadap produk tersebut. Plastikwörter cenderung digunakan untuk menggambarkan kualitas produk secara keseluruhan dan secara tidak langsung membangun citra sampo Garnier secara general.
ABSTRACT A large number of hair care product?s advertisements from different brands that are widely spread through mass media are affecting women?s decision about which shampoo that they?re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer?s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image.;A large number of hair care product?s advertisements from different brands that are widely spread through mass media are affecting women?s decision about which shampoo that they?re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer?s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image.;A large number of hair care product?s advertisements from different brands that are widely spread through mass media are affecting women?s decision about which shampoo that they?re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer?s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image., A large number of hair care product’s advertisements from different brands that are widely spread through mass media are affecting women’s decision about which shampoo that they’re going to use. In this paper, I have analysed advertisement language of 10 Garnier shampoo ads in Germany. The purpose of this research is to find out how the use of Hochwertwörter, Schlüsselwörter and Plastikwörter in those 10 ads makes them more interesting for their target market. The result of the analysis shows that each of advertisement uses Schlüsselwörter to create costumer’s positive associations which is directly related to the product, for example to describe the result we achieve when we use that product or to describe the quality of product composition and the use of Hochwertwörter will give more positive value to the product. Meanwhile, Plastikwörter have a tendency to represent the product quality in a more general way and indirectly improve the brand image.]"
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Noor Lestyono Sasongko
Analisis Schlagzeile iklan persil berdasarkan teori Hochwertwörter-Schlüsselwörter-Plastikwörter = An Analysis on Schlagzeile of Persil Advertisement Based on Hochwertwörter-Schlüsselwörter-Plastikwörter Theories
"[ ABSTRAK
Jurnal ini membahas pemilihan kata-kata Hochwertwörter, Schlüsselwörter, dan
Plastikwörter dalam iklan Persil yang dapat mempengaruhi tingkah laku konsumen agar
membeli produk tersebut. Penelitian difokuskan pada kata-kata Hochwertwörter,
Schlüsselwörter, dan Plastikwörter yang terdapat pada Schlagzeile ke-10 iklan Persil. Melalui
penelitian kepustakaan dan metode deskriptif, didapatkan hasil bahwa penggunaan
Hochwertwörter dalam iklan Persil memberikan kesan positif pada produk tersebut.
Schlüsselwörter untuk menimbulkan asosiasi konsumen terhadap produk Persil, sedangkan
Plastikwörter memberikan rasa aman dan yakin pada konsumen terhadap kualitas produk.
ABSTRACT This journal discusses the election of words Hochwertwörter, Schlüsselwörter, and
Plastikwörter in Persil ads that can influence the action of consumers to buy the product. The
Research is focused on the words Hochwertwörter, Schlüsselwörter, and Plastikwörter used
in Schlagzeile of the ten of Persil ads. Through literature research and descriptive method,
showed that the use of Hochwertwörter in Persil ads give a positive impression on the
product. Schlüsselwörter to cause the consumer associations on product Persil, while
Plastikwörter ensure the safety and convince the consumers on the quality produt.;This journal discusses the election of words Hochwertwörter, Schlüsselwörter, and
Plastikwörter in Persil ads that can influence the action of consumers to buy the product. The
Research is focused on the words Hochwertwörter, Schlüsselwörter, and Plastikwörter used
in Schlagzeile of the ten of Persil ads. Through literature research and descriptive method,
showed that the use of Hochwertwörter in Persil ads give a positive impression on the
product. Schlüsselwörter to cause the consumer associations on product Persil, while
Plastikwörter ensure the safety and convince the consumers on the quality produt., This journal discusses the election of words Hochwertwörter, Schlüsselwörter, and
Plastikwörter in Persil ads that can influence the action of consumers to buy the product. The
Research is focused on the words Hochwertwörter, Schlüsselwörter, and Plastikwörter used
in Schlagzeile of the ten of Persil ads. Through literature research and descriptive method,
showed that the use of Hochwertwörter in Persil ads give a positive impression on the
product. Schlüsselwörter to cause the consumer associations on product Persil, while
Plastikwörter ensure the safety and convince the consumers on the quality produt.]"
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
cover
Mochammad Taufik Pradito
Analisis jenis kalimat, bentuk kalimat dan gaya bahasa dalam iklan elektronik makanan Nutella berbahasa Jerman dari tahun 2008 sampai 2011 = Sentence type, sentence form and rhetorical figures analysis in German eletronic advertisements Nutella from 2008 to 2011
"Iklan adalah suatu bentuk informasi yang isinya berupa pesan tentang sebuah produk atau jasa untuk mendorong masyarakat sehingga menjadi tertarik menggunakan produk atau jasa yang ditawarkan. Salah satu cara agar iklan tersebut menjadi efektif adalah menggunakan gaya bahasa yang tepat dan tokoh masyarakat seperti atlit olahraga nasional yang dilakukan oleh Nutella dalam iklan kampanye yang bertajuk Hast dus drauf?. Penelitian ini bertujuan untuk mendeskripsikan gaya bahasa, jenis kalimat, dan bentuk kalimat yang digunakan pada iklan televisi Nutella di Jerman pada tahun 2008 hingga 2011.
Hasil dari penelitian ini menunjukkan bahwa jenis kalimat yang sering muncul adalah kalimat pernyataan dan bentuk kalimat yang sering muncul adalah kalimat sederhana. Gaya bahasa yang paling sering digunakan adalah gaya bahasa ellipsis yang digunakan sebanyak enam kali. Penggunaan gaya Bahasa ellipsis dalam iklan ini memiliki tujuan keekonomisan bahasa, namun dapat pesan yang terkandung di dalam iklan tetap dapat tersampaikan. Gaya bahasa lain yang muncul adalah gaya bahasa metafora, hiperbola, geminasi, dan metonimia.
Advertising is a form of information whose content is a message about a product or service to encourage the community to become interested in using the product or service offered. One way to make these ads effective is to use appropriate language styles and community leaders such as national sports athletes conducted by Nutella in campaign advertisements titled Hast dus drauf?. This study aims to describe the language style, type of sentence, and sentence form used in Nutella television advertisements in Germany from 2008 to 2011.
The results of this study indicate that the types of sentences that often appear are statement sentences and sentence forms that often appear are sentences simple. The most frequently used language style is the ellipsis language style used six times. The use of the ellipsis Language style in this advertisement has the language economic goals, but can the message contained in the advertisement still be conveyed. Other language styles that emerge are the styles of metaphor, hyperbole, resonance, and metonymy."
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2019
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
cover
Devi Ananta Aulia
Rhetorische figuren dalam iklan produk Mcdonald di Jerman pada tahun 2014 = Rhetorische figuren in German advertisement issued by Mcdonald in 2014
"[ ABSTRAK
Pada masa kini, manusia semakin menginginkan hal yang instan, mudah, dan praktis, termasuk
dalam hal makanan. Oleh karena itu, banyak bermunculan restoran cepat saji, salah satunya adalah
restoran asal Amerika, McDonald. Dalam memasarkan produknya, peranan iklan sangatlah
penting sehingga diperlukan pembuatan iklan yang kreatif dan atraktif, salah satunya dengan
menggunakan gaya bahasa iklan. McDonald menggunakan beberapa alat retorik untuk menyokong
iklan mereka. Penelitian ini bertujuan untuk membahasa bagaimana alat retorik tersebut digunakan
dalam 10 iklan McDonald berbahasa Jerman di tahun 2014 untuk menarik para konsume.
Berdasarkan hasil penelitian, ditemukan alat retorik yang digunakan, yakni Positionsfiguren,
Wiederholungsfiguren, Erweiterungsfiguren, Kürzungsfiguren, dan Appelfiguren. Penggunaan alat
retorik tersebut membuat iklan McDonald lebih menarik namun tetap singkat dan padat.
ABSTRACT In this era, people are getting more into instant and practical things, including food. And thus,
nowadays there are more and more restaurants that serve variety of fast foods, one of them is a
fast-food restaurant from The United States, McDonald. To spread the products widely, creating a
creative yet attractive advertisement plays an important role, such as using a language style in
commercial advertisement. McDonald use some of the rhetorical figures to support their
commercial. Thus, this study explain how those rhetorical figures are used in 10 McDonald􀂶􀁖􀀃
german advertisements in year 2014 to attract the consuments. Based on the result of the study, the
rhetorical figures that are found in the advertisements are Positionsfiguren, Wiederholungsfiguren,
Erweiterungsfiguren, Kürzungsfiguren, and Appelfiguren. The use of those rhetorical figures make
the advertisement of McDonald look more creative and attractive in brief and simple way., In this era, people are getting more into instant and practical things, including food. And thus,
nowadays there are more and more restaurants that serve variety of fast foods, one of them is a
fast-food restaurant from The United States, McDonald. To spread the products widely, creating a
creative yet attractive advertisement plays an important role, such as using a language style in
commercial advertisement. McDonald use some of the rhetorical figures to support their
commercial. Thus, this study explain how those rhetorical figures are used in 10 McDonald􀂶􀁖􀀃
german advertisements in year 2014 to attract the consuments. Based on the result of the study, the
rhetorical figures that are found in the advertisements are Positionsfiguren, Wiederholungsfiguren,
Erweiterungsfiguren, Kürzungsfiguren, and Appelfiguren. The use of those rhetorical figures make
the advertisement of McDonald look more creative and attractive in brief and simple way.]"
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
cover
Marina Indriani Lestari
Unsur retorika dalam sepuluh iklan Lufthansa berbahasa Jerman = Rhetorical figure in Ten Lufthansa advertisements in German
"[ ABSTRAK
Retorika merupakan seni dalam berbicara. Di dalam sebuah iklan, terdapat retorika sebagai salah satu unsur terpenting karena dengan unsur retorika tersebut iklan dapat dibuat menjadi semenarik mungkin sehingga pembaca berminat untuk menyimak iklan secara keseluruhan. Penelitian ini bertujuan untuk mengetahui penggunaan unsur retorika dalam sepuluh iklan cetak Lufthansa Jerman. Metode yang digunakan dalam penelitian ini adalah metode kualitatif yang bersumber pada kajian pustaka. Analisis yang digunakan dengan menganalisis unsur utama iklan antara lain Schlagzeile, Unterüberschrift, dan slogan. Berdasarkan hasil penelitian yang saya lakukan, saya menemukan penggunaan unsur retorika dalam sepuluh iklan Lufthansa berbahasa Jerman tersebut sebagai salah satu pembentuknya. Hal tersebut berfungsi sebagai pembentuk citra yang kuat terhadap produk yang sedang diiklankan. Penggunaan unsur retorika pada sebuah iklan membuat iklan tersebut menjadi terstruktur dan lebih menarik perhatian pembacanya.
ABSTRACT Rhetoric is the art of speech. Rhetorical figure is an important substance in an advertisement, because it can make an advertisement become as interesting as it can be and make people eager to read it more. This research aims to know about the usage of rhetorical figure in ten Lufthansa advertisements in German and uses qualitative method
2
Unsur Retorika ..., Marina Indriani Lestari, FIB UI, 2015
which based on literary review. This research was analyzed by analyzing the main contents of advertisement, such as Headline, Subheadline, and Slogan. Based on the result, i found the usage of rhetorical figure as one of the important substances in ten Lufthansa advertisements in German that i used in this research, because it can give a strong image to the product that is being advertised. The usage of rhetorical figure makes the advertisement become more organized and interesting to be seen by readers.;Rhetoric is the art of speech. Rhetorical figure is an important substance in an advertisement, because it can make an advertisement become as interesting as it can be and make people eager to read it more. This research aims to know about the usage of rhetorical figure in ten Lufthansa advertisements in German and uses qualitative method
2
Unsur Retorika ..., Marina Indriani Lestari, FIB UI, 2015
which based on literary review. This research was analyzed by analyzing the main contents of advertisement, such as Headline, Subheadline, and Slogan. Based on the result, i found the usage of rhetorical figure as one of the important substances in ten Lufthansa advertisements in German that i used in this research, because it can give a strong image to the product that is being advertised. The usage of rhetorical figure makes the advertisement become more organized and interesting to be seen by readers., Rhetoric is the art of speech. Rhetorical figure is an important substance in an advertisement, because it can make an advertisement become as interesting as it can be and make people eager to read it more. This research aims to know about the usage of rhetorical figure in ten Lufthansa advertisements in German and uses qualitative method
2
Unsur Retorika ..., Marina Indriani Lestari, FIB UI, 2015
which based on literary review. This research was analyzed by analyzing the main contents of advertisement, such as Headline, Subheadline, and Slogan. Based on the result, i found the usage of rhetorical figure as one of the important substances in ten Lufthansa advertisements in German that i used in this research, because it can give a strong image to the product that is being advertised. The usage of rhetorical figure makes the advertisement become more organized and interesting to be seen by readers.]"
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2015
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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