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Rahmi
Pengaruh peer influence terhadap belief, attitude, dan intention untuk memiliki luxury smartphone pada remaja: studi merek iphone pada siswa sekolah menengah atas = The effect of peer influence towards teenager s belief attitude and intention to own luxury smartphone study of iphone brand on senior high school students / Rahmi
"[ABSTRAK
Penelitian ini dilaksanakan untuk memahami pengaruh normative belief
(peer influence) terhadap behavioral belief (usefulness, ease of use, enjoyment),
normative belief lain (self-congruence), attitude, serta intention untuk memiliki
smartphone mewah pada remaja. Model konseptual merujuk kepada teori
Technology Acceptance Model. Penelitian dilakukan dengan menggunakan desain
penelitian deskriptif single cross-sectional untuk menguji hubungan antar
variabel. Data dikumpulkan menggunakan metode survey self-administered
questionnaire dengan memanfaatkan siswa Sekolah Menengah Atas sebagai
responden. Obyek yang diteliti adalah iPhone. Hipotesis diuji menggunakan
Structural Equation Modeling.
Hasil penelitian memperlihatkan bahwa suatu belief ternyata mampu
mempengaruhi belief lainnya, selain pengaruhnya terhadap attitude dan intention
to own. Peer influence terbukti signifikan mempengaruhi usefulness, ease of use,
enjoyment, self-congruence, dan attitude, namun tidak berpengaruh signifikan
terhadap intention to own. Perceived enjoyment muncul sebagai determinan
terkuat dalam pembentukan attitude dan intention to own pada remaja
menandakan menonjolnya nilai hedonis iPhone. Attitude terbukti masih
memegang peranan penting dalam pembentukan intention. Usefulness tidak
berpengaruh terhadap attitude dan intention, demikian pula ease of use tidak
berpengaruh terhadap attitude yang menunjukkan remaja belum mampu
melakukan penalaran kognisi yang kuat, masih dalam proses perkembangan
emosional dan masih belum dapat berpikir secara rasional.
ABSTRACT
The purpose of this study is to understand the normative belief (peer
influence's effect towards teenager's behavioral beliefs (usefulness, ease of use,
enjoyment), other normative belief (self-congruence), attitude, and intention to
own luxury smartphone. Conceptual model refers to Technology Acceptance
Model. The research is conducted using single cross-sectional descriptive research
design to test relationships between variables. The data is collected using survey
method (self-administerred questionnaire) with senior high school?s students as
respondents. Research object is iPhone. Hypotheses are tested using Structural
Equation Modeling.
The result shows that a belief can influence other beliefs, attitude, and
intention to own. Peer influence significantly influences usefulness, ease of use,
enjoyment, self-congruence, and attitude, but does not affect intention to own.
Perceived enjoyment emerges as the strongest attitude?s determinant and also
intention to own?s determinant which reflects the salience of iPhone?s hedonic
value. Attitude still plays important role in forming intention. Usefulness does not
affect attitude and intention to own as well as ease of use does not affect attitude,
these reflects teenager?s inability to perform complex cognitive appraisal, process
of emotional development, and inability to think rational., The purpose of this study is to understand the normative belief (peer
influence)’s effect towards teenager’s behavioral beliefs (usefulness, ease of use,
enjoyment), other normative belief (self-congruence), attitude, and intention to
own luxury smartphone. Conceptual model refers to Technology Acceptance
Model. The research is conducted using single cross-sectional descriptive research
design to test relationships between variables. The data is collected using survey
method (self-administerred questionnaire) with senior high school’s students as
respondents. Research object is iPhone. Hypotheses are tested using Structural
Equation Modeling.
The result shows that a belief can influence other beliefs, attitude, and
intention to own. Peer influence significantly influences usefulness, ease of use,
enjoyment, self-congruence, and attitude, but does not affect intention to own.
Perceived enjoyment emerges as the strongest attitude’s determinant and also
intention to own’s determinant which reflects the salience of iPhone’s hedonic
value. Attitude still plays important role in forming intention. Usefulness does not
affect attitude and intention to own as well as ease of use does not affect attitude,
these reflects teenager’s inability to perform complex cognitive appraisal, process
of emotional development, and inability to think rational.]"
2015
T43557
UI - Tesis Membership  Universitas Indonesia Library
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Thrisya Marcelina Gulla
Peer Effect terhadap Keputusan Orang Tua dalam Memberikan Imunisasi Anak = Peer Effect on Parents' Decision to Give Child Immunization
Depok: Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Nasution, Riska Amalya
Pengaruh terapi kognitif perilaku dan peer leadership terhadap ide bunuh diri pada remaja di Sekolah Menengah Atas (SMA) = The effect of cognitive behaviour therapy and peer leadership on suicidal ideation of adolescent in Senior High School / Riska Amalya Nasution
"ABSTRAK
Peningkatan angka bunuh diri perlu mendapatkan perhatian, terutama terkait ide bunuh diri. Estimasi ide bunuh diri remaja di Indonesia sebesar 6 dari 3,6 per 100.000 remaja. Penelitian ini bertujuan untuk mengetahui pengaruh tindakan keperawatan ners, terapi kognitif perilaku dan peer leadership terhadap ide bunuh diri remaja di sekolah menengah atas SMA . Desain penelitian ini adalah quasi eksperimental pre-post test with control group. Pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel 86 orang dan dibagi menjadi 2 kelompok. Kelompok intervensi 1 diberikan tindakan keperawatan ners, terapi kognitif perilaku, dan peer leadership serta kelompok intervensi 2 diberikan tindakan keperawatan ners. Pengumpulan data menggunakan Scale for Suicidal Ideation Beck dan dianalisis dengan uji wilcoxon, uji friedman dan uji mann-whitney. Hasil penelitian menunjukkan tindakan keperawatan ners menurunkan ide bunuh diri secara bermakna dari kategori ide bunuh diri tinggi menjadi ide bunuh diri rendah p value < 0,05 . Setelah ditambahkan terapi kognitif perilaku dan peer leadership ide bunuh diri menurun secara bermakna dari kategori ide bunuh diri tinggi menjadi tidak ada ide bunuh diri p value < 0,05 . Ide bunuh diri mempunyai hubungan yang lemah secara bermakna p value < 0,05 dengan keputusasaan, depresi, dan mekanisme koping. Tindakan keperawatan ners direkomendasikan dilakukan oleh perawat komunitas serta terapi kognitif perilaku dan peer leadership dilakukan oleh perawat spesialis jiwa dalam mengatasi ide bunuh diri remaja di Sekolah Menengah Atas SMA .
ABSTRACT
Increasing suicide rate needs to get attention, especially related to suicidal ideation. Estimation suicidal ideation in Indonesia is 6 of 3.6 per 100.000 of adolescents. This study aims to determine the effect of general nursing intervention, behavioral cognitive therapy and peer leadership on the suicidal ideation of adolescent in senior high school. The desain study was quasi experimental pre post test with control group. Sample using purposive sampling technique with 86 people and into 2 group . The intervention group 1 given general nursing intervention, cognitive behaviour therapy, and peer leadership as well as the intervention group 2 given general nursing intervention. Data were collected using Scale for Suicidal Ideation Beck and were analyzed using wilcoxon test, friedman test and mann whitney test. The results showed that general nursing intervention decreased suicidal ideation from higher suicidal ideation be lower suicidal ideation p value "
2018
T50599
UI - Tesis Membership  Universitas Indonesia Library
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Anggi Yuanita
Pengaruh sikap, norma subyektif, dan perceived behavioral control terhadap inetnsi berganti-ganti pasangan seks pada laki-laki eksekutif muda
2003
S3211
UI - Skripsi Membership  Universitas Indonesia Library
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Melia Agustina
Analisis pengaruh social influence terhadap intensi meminjam melalui peer to peer lending = Analysis of the effect of social influence on borrowing intention through peer to peer lending
"Salah satu bentuk financial technology yang ada adalah peer to peer lending. Peer to Peer Lending memfasilitasi transaksi utang dengan menghubungkan para peminjam dan pemberi pinjaman secara online. Menurut technology acceptance model salah satu komponen yang bisa mempengaruhi seseorang untuk mengadopsi teknologi baru adalah social influence. Penelitian ini bertujuan untuk menganalisis pengaruh social influence terhadap intensi meminjam melalui peer to peer lending dan memasukan trust sebagai variabel moderasi.
Hasil dari penelitian ini menyatakan bahwa social influence berpengaruh terhadap intensi meminjam melalui peer to peer lending. Semantara faktor trust terindikasi tidak memiliki hubungan signifikan terhadap intensi meminjam melalui peer to peer lending dan trust memperlemah pengaruh Social Influence terhadap intensi meminjam melalui peer to peer lending.
One form of financial technology that exists is peer to peer lending. Peer to Peer Lending facilitates debt transactions by connecting borrowers and lenders online. According to the technology acceptance model, one component that can influence someone to adopt a new technology is social influence. This study aims to analyze the influence of social influence on intention to borrow through peer to peer lending and include trust as a moderating variable.
The results of this study state that social influence has an effect on intention to borrow through peer to peer lending. Among the trust factors indicated to do not have a significant relationship on intention to borrow through peer to peer lending and trust weaken the influence of Social Influence on intention to borrow through peer to peer lending."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Nabila Azmi
Keterpaparan media massa terhadap kecenderungan perilaku makan menyimpang pada mahasiswi RIK UI angkatan 2013 tahun 2014 = Mass media exposure against eating disorder tendency in college student in the health science University of Indonesia batch 2013 at 2014
"ABSTRACT
Kecenderungan perilaku makan menyimpang merupakan gangguan mental yang ditandai dengan membatasi makanan dan mengontrol berat badan akibat ketakutan seseorang untuk menjadi gemuk. Mahasiswa merupakan salah satu kelompok yang juga memiliki resiko terjadinya kecenderungan perilaku makan menyimpang. Penelitian ini bertujuan untuk mengetahui faktor dominan yang mempengaruhi kecenderungan perilaku makan menyimpang pada mahasiswi RIK UI angkatan 2013 tahun 2014. Penelitian ini menggunakan metode kuantitatif dengan desain cross sectional. Data dilkumpulkan dengan menggunakan kuesioner dari 176 mahasiswi. Hasil penelitian menunjukkan bahwa 85,2% responden memiliki kecenderungan perilaku makan menyimpang. Terdapat hubungan signifikan antara citra tubuh (P value= 0,040), pengaruh teman (P value = 0,021), dan keterpaparan media massa (P value = 0,023) terhadap kecenderungan perilaku makan menyimpang pada mahasiswi RIK UI angkatan 2013 tahun 2014. Hasil uji multivariat menunjukkan bahwa keterpaparan media massa merupakan faktor paling dominan terhadap kecenderungan perilaku makan menyimpang pada mahasiswi RIK UI angkatan 2013 tahun 2014 (P value= 0,04). Mahasiswi yang terpapar media massa memiliki peluang mengalami perilaku makan menyimpang 3,15 kali lebih besar dibandingkan responden yang tidak terpapar media massa setelah dikontrol dengan variabel citra tubuh dan pengaruh teman.
ABSTRACT
Eating disorders tendency are mental disorders that is signed with restraint eating and weight control because of fear of becoming fat. College student is one of group who also has a risk of eating disorders tendency. Objective in this study is to determine the dominant factor in determining the frequency of eating disorders tendency in college students in the Health Science University of Indonesia batch 2013 at 2014. The research method is quantitative cross-sectional design. The data was collected by questionnaire of 176 college students. Result showed that 85.2% of respondents had eating disorders tendency. There is a significant difference in the proportion of body image (P value= 0.040), peer influence (P value = 0.021), and mass media exposure (P value = 0.023). The result of multivariate test show that mass media exposure is a dominant factor against eating disorders tendency in college students in the Health Science University of Indonesia batch 2013 at 2014 (P value= 0.04). College student who is exposed to the mass media have eating disorders tendency 3.15 greater than respondent who aren’t exposed with mass media after controlled with variable body image and peer influence."
2014
S55084
UI - Skripsi Membership  Universitas Indonesia Library
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Ardhyan Wisnu Murti
Pengaruh Endorser Credibility dan Country-Of-Origin Image terhadap Purchase Intention Produk Smartphone Asal Cina: Peran Mediasi Brand Attitude dan Brand Credibility = Impact of Endorsement Credibility and Country-Of-Origin Image on Chinese Brand Smartphone Purchase Intention: The Mediating role of Brand Attitude and Brand Credibility
"Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh youtuber endorsement terhadap brand attitude dan brand credibility dari smartphone asal Cina. Penelitian ini juga bertujuan untuk mengevaluasi pengaruh brand attitude dan brand credibility terhadap niat beli konsumen pada produk smartphone asal Cina. Analisis dari sikap merek melibatkan variabel Country-of-Origin Image (COO) karena persepsi umum tentang kualitas produk Cina yang dianggap negatif, dan diyakini mempengaruhi brand attitude dari konsumen. Structural Equation Modeling (SEM) akan digunakan untuk menganalisis data yang dikumpulkan melalui survei online dari 207 responden. Hasil penelitian menunjukkan bahwa Youtuber endorsement berpengaruh positif terhadap brand attitude dan brand credibility. Selanjutnya, attractiveness, trustworthiness, dan expertise ditemukan sebagai faktor yang mempengaruhi kredibilitas endorser serta trustworthiness dan expertise memiliki dampak terbesar pada kredibilitas endorser. Brand attitude dan brand credibility juga memiliki dampak positif terhadap niat beli konsumen pada produk smartphone Cina dan secara mengejutkan COO memiliki dampak positif pada brand attitude karena persepsi peningkatan kualitas produk. Penelitian ini menyoroti faktor-faktor penting yang menentukan kredibilitas endorser endorser dan diharapkan dapat digunakan oleh produsen smartphone asal Cina dalam merancang strategi pemasaran mereka.
The purpose of this research is to evaluate the impact of youtuber endorsement to brand attitude and brand credibility of Chinese brand smartphone. This research also intended to evaluate the impact of brand attitude and brand credibility on Chinese brand smartphone purchase intention. The investigation of brand attitude involves Country-of-Origin Image (COO) variable due to the general perception of the Chinese products quality which are considered negative, and it is believed to affect consumer brand attitude. Structural Equation Modelling (SEM) will be used to analyze the data that collected using online survey from 207 respondent. The result shows Youtuber endorsement has a positive impact to brand attitude and brand credibility. Furthermore, it is suggested that attractiveness, trustworthiness, and expertise are found to be the factors that impact endorser credibility and trustworthiness has the largest impact on endorser credibility. Brand attitude and brand credibility also have a positive impact to purchase intention of Chinese brand smartphones and COO surprisingly has a positive impact in brand attitude due to the perception of quality improvement in the products. This research highlights the important factors that determine the credibility of youtuber endorsement and expected to be used by smartphone companies in designing their marketing strategies."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Lidya Ayuni Putri
Konsep belief dalam praktik pengajaran bahasa inggris antara pengajar sekolah formal dan nonformal (studi kasus kontrastif edukatif) = The concept of belief and its reflection in teaching practice of teachers in formal and non formal school contrastive educative case study
"[Tesis ini menjelaskan belief yang diyakini oleh pengajar Bahasa Inggris di dua institusi yang berbeda. Dalam setiap proses mengajar, para pengajar memiliki belief (keyakinan) yang memengaruhi keputusan mengenai praktik pembelajaran serta memengaruhi kegiatan yang dilakukan oleh pengajar tersebut di dalam kelas. Untuk keperluan pelatihan pengajar ke arah yang lebih profesional, oleh sebab itu meneliti hubungan belief dan praktik pengajaran dinilai menjadi hal yang penting. Tesis ini menggunakan kuesioner BALLI untuk menginvestigasi belief yang diyakini oleh pengajar. Pengajar diwawancarai untuk menggali informasi mengenai belief yang diyakini lebih dalam. Observasi yang dilakukan terhadap dua orang pengajar dinilai telah mampu mewakili data yang diperoleh mengenai hubungan belief dalam praktik pengajaran yang dilakukan di kelas. Hasil penelitian menunjukkan bahwa belief pengajar di sekolah formal dan nonformal terdapat perbedaan. Seluruh pengajar menunjukkan belief yang positif mengenai Bahasa Inggris dan praktik pengajaran yang dilakukan akan tetapi dalam hubungannya dengan praktik pengajaran yang dilakukan, pengajar sekolah nonformal lebih menunjukkan belief yang diyakini dibandingkan dengan pengajar di sekolah formal. Ada beberapa faktor yang memengaruhi adanya perbedaan antara belief yang diyakini dengan praktik pengajaran yang dilakukan. Faktor-faktor tersebut adalah kondisi kelas, karakteristik pelajar, dan materi pembelajaran;This thesis describes the belief of teachers at two different institutions. In every process of teaching, teachers have a belief that influences the decisions about instructional practices and the activities carried out in the classroom. For the purposes of teacher training towards professionalism, therefore studying the relationship between beliefs and teaching practice is considered to be important. This thesis uses BALLI Questionnaire to investigate teachers‟ beliefs. After that, teachers are interviewed to gain deeper information about their beliefs. Observations done of two teachers are considered to be adequate in representing the data about the relationship between beliefs and teaching practices in the classroom. The result of the research shows that beliefs of teachers in formal and non-formal school are different. All teachers show positive responses of belief about English and teaching practice, unfortunately formal school teachers fail to reflect their beliefs into teaching practices. There are several factors which affect the difference between beliefs of the teacher and their teaching practices. Those factors are the condition of the class, the characteristics of the students and the learning materialsBelief, This thesis describes the belief of teachers at two different institutions. In every process of teaching, teachers have a belief that influences the decisions about instructional practices and the activities carried out in the classroom. For the purposes of teacher training towards professionalism, therefore studying the relationship between beliefs and teaching practice is considered to be important. This thesis uses BALLI Questionnaire to investigate teachers‟ beliefs. After that, teachers are interviewed to gain deeper information about their beliefs. Observations done of two teachers are considered to be adequate in representing the data about the relationship between beliefs and teaching practices in the classroom. The result of the research shows that beliefs of teachers in formal and non-formal school are different. All teachers show positive responses of belief about English and teaching practice, unfortunately formal school teachers fail to reflect their beliefs into teaching practices. There are several factors which affect the difference between beliefs of the teacher and their teaching practices. Those factors are the condition of the class, the characteristics of the students and the learning materialsBelief]"
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
T44290
UI - Tesis Membership  Universitas Indonesia Library
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Erlangga Rahadian Wibowo
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
"Penelitian ini membahas pengaruh dari Social Media Marketing Activities oleh suatu merek fesyen muslim (Duha Muslimwear) terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention pada konsumen muslim. Peneliti melakukan pengambilan sampel data menggunakan self-administered questionnaire dan mendapatkan 504 responden. Ditemukan bahwa Social Media Marketing Activities oleh merek fesyen muslim mempunyai pengaruh positif terhadap sikap konsumen terhadap merek dan Brand Experience. Brand Experience juga mampu mempengaruhi Attitude towards the Brand. Sementara itu, Purchase Intention dipengaruhi positif oleh Attitude towards the Brand. Attitude towards the Brand mempunyai peran sebagai mediasi penuh terhadap pengaruh Social Media Marketing Activities dan Brand Experience terhadap Purchase Intention. Penelitian ini juga menemukan bahwa pengaruh Social Media Marketing Activities terhadap Brand Experiences lebih kuat pada grup umur muda dibandingkan dengan grup umur yang lebih tua. Pengaruh Social Media Marketing Activities terhadap Brand Experiences juga dapat menguat dengan adanya Customer Engagement dan Religiosity. Penelitian ini juga menemukan bahwa Religiositas tidak menguatkan pengaruh Social Media Marketing Activities terhadap attitude seseorang terhadap merek dan purchase intention secara signifikan. Hasil penelitian ini dapat digunakan sebagai referensi pelaku industri fesyen muslim atau modest fashion untuk memaksimalkan pengaruh pemasaran media sosial serta keefektifan pesannya.
This study discusses the influence of Social Media Marketing Activities by a Muslim fashion brand (Duha Muslimwear) on Attitude towards the Brand, Brand Experiences, and Purchase Intentions of Muslim consumers. Researcher took data samples using self-administered questionnaire and got 504 respondents. This study found that Social Media Marketing Activities positively influence consumer’s Attitudes towards the Brand and Brand Experience. Brand Experience also positively influence Attitude towards the Brand. Meanwhile, Attitude towards the Brand positively influence Purchase Intention. Attitude towards the Brand has a full mediation role on the influence of Social Media Marketing Activities and Brand Experience on Purchase Intention. This study also found that the influence of Social Media Marketing Activities on Brand Experiences was stronger in the younger age group than in the older age group. The influence of Social Media Marketing Activities on Brand Experiences can be strengthened by Customer Engagement and Religiosity. This study also found that religiosity did not significantly strengthen the influence of Social Media Marketing Activities on Attitude towards the Brand and Purchase Intention. The results of this study can be used as reference for Muslim fashion industry doers to maximize the influence of social media marketing and the effectiveness of the message."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Zimbardo, Philip G.
The psychology of attitude change and social influence
Boston: McGraw-Hill, 1991
303.38 ZIM p
Buku Teks SO  Universitas Indonesia Library
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