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"Tesis ini membahas program kampanye pemberian ASI Eksklusif. Penelitian ini bertujuan untuk mendeskripsikan bagaimana evaluasi formatif dan evaluasi proses strategi komunikasi kampanye dengan menganalisa delapan elemen inti kampanye, efek yang diharapkan (intended effect), persaingan komunikasi (competing communication), objek komunikasi (communication object), populasi target (target population), kelompok penerima (receiving group), pesan (the message), saluran (the medium), komunikator (the communicator). Penelitian dilakukan dengan menggunakan pendekatan kualitatif, metode penelitian studi kasus, dan teknik pengumpulan data dengan wawancara mendalam. Hasil dari penelitian ini memperlihatkan bahwa elemen kelompok penerima kurang diperluas jangkauannya dan belum maksimal dalam penggunaan saluran yang ada.

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This thesis discusses the exclusive breastfeeding campaign program. This study aims to describe the formative evaluation and the process evaluation by analyzing eight core elements of the campaign communication strategy. The intended effect, competing communication, communication object, target population, receiving group, message, the medium, and the communicator. The study was conducted by using a qualitative approach, case study method, and data collection techniques with in-depth interviews. Results from this study showed that the receiving group element lacking in the extended reach and the use of existing channels is not max."

"Usaha yang diharapkan SDGs yaitu menurunkan angka kematian bayi hingga 23 dan balita 32 per 1.000 kelahiran hidup. Salah satu penyebab kematian bayi adalah diare, dimana ASI dapat mencegah bayi dari infeksi. Pemberian ASI merupakan fondasi 1000 HPK agar anak tumbuh menjadi sehat, cerdas, dan produktif. Tujuan penelitian ini mengetahui besar asosiasi determinan pemberian ASI eksklusif di wilayah binaan KBA DKI Jakarta tahun 2019. Penelitian menggunakan desain case-control study. Responden adalah ibu yang mempunyai anak ≥ 6 bulan di 6 wilayah binaan KBA DKI Jakarta, meliputi: Warakas, Sunter Jaya, Kebon Pala, Kebon Jeruk, Ciganjur, dan Pulau Pramuka. Faktor predisposisi memiliki asosiasi terhadap pemberian ASI eksklusif, meliputi umur ibu ≥ 20 tahun (OR=17) pendidikan ibu tinggi (OR=1,3), ibu bekerja (OR=1,3), multipara (>1 paritas) (OR=1,2), tahu pemahaman ASI eksklusif dalam agama (OR=1,5), pengetahuan tentang ASI tinggi (OR=2,6), praktik menyusui eksklusif baik (OR=6,7). Faktor pemungkin memiliki asosiasi terhadap pemberian ASI eksklusif, meliputi: pendapatan keluarga ≥ UMR (OR=1,6), tempat melahirkan di RS (OR=1,1), rawat gabung (OR=2,2), akses terhadap tenaga kesehatan (OR=1,3), tidak tahu nilai-nilai budaya (OR=2,5), tidak terpapar sampel susu formula (OR=3,1). Faktor penguat memiliki asosiasi terhadap pemberian ASI eksklusif, meliputi: dukungan suami (OR=6,3), dukungan sarana dan tenaga kesehatan (OR=5,1), dukungan teman (OR=2,2), dukunga keluarga (ibu dan ibu mertua) (OR=4,5), dukungan kader posyandu (OR=3,4), dan terpajan informasi ASI eksklusif (OR=1,8). Faktor dominan pemberian ASI eksklusif yaitu: praktik menyusui eksklusif yang baik dukungan suami, dan tidak terpapar sampel susu formula. Saran bagi penelitian selanjutnya adalah lebih mempertajam item pertanyaan IMD dan rawat gabung. Bagi masyarakat dan ilmu pengetahuan yaitu mendukung gerakan ASI eksklusif. Bagi PT. Astra International tbk. diharapkan meningkatkan rutinitas kader posyandu melakukan kunjungan rumah. Bagi Kementerian Kesehatan dan Dinas Kesehatan Kota diharapkan menekankan pada ketidak-terpaparan sampel susu formula dan dukungan suami dalam upaya meningkatkan pemberian ASI eksklusif.

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The effort expected by the SDGs was decrease in infant mortality to 23 and under-fives 32/1,000 live births. One of the causes of infant mortality is diarrhea, while breast milk can prevent babies from infection. Exclusive breastfeeding (EBF) is the foundation of 1000 first day of life, so children can grow to be healthy, smart, and productive. The purpose of this study was to find out the association of determinants of exclusive breastfeeding in the Astra Village Area (KBA) of DKI Jakarta in 2019. The study used a case-control study design. Respondents were mothers who had children ≥ 6 months in 6 areas assisted by KBA of DKI Jakarta, including: Warakas, Sunter Jaya, Kebon Pala, Kebon Jeruk, Ciganjur, and Pramuka Island. Predisposing factors have an association with exclusive breastfeeding, they were maternal age ≥ 20 years old (OR=1.7), high maternal education (OR=1.3), working mothers (OR=1.3), multi-parital (>1) (OR=1.2), knew and understand of exclusive breastfeeding in religion (OR=1.5), knowledge of breastfeeding was high (OR=2.), the practice of exclusive breastfeeding was good (OR=6.7). The enabling factor has an association with exclusive breastfeeding, they were family income more than or same with minimum salary of region (OR=1.6), place of birth (hospital) (OR=1.1), rooming in (OR=2.2), access to health workers (OR=1.3), did not know the cultural values (OR=2.5), were not exposed to formula milk samples (OR=3.1). Reinforcing factors have an association with exclusive breastfeeding, they were husbands support (OR=6.3), support of facilities and health personnel (OR=5.1), friends support (OR=2.2), familys support (mother and mother in-law) (OR=4.5), support from posyandu cadres (OR=3.4), and exposure to exclusive breastfeeding information (OR=1.8). The dominant factors of exclusive breastfeeding were good exclusive breastfeeding practice, husbands support, and unexposed milk formula samples. The suggestion for further research is to further sharpen of IMD and rooming-in question items. For society and science are support the exclusive breastfeeding movement. For PT. Astra International Tbk. expected to improve the routine of posyandu cadres to make home visits. For the Ministry of Health and the Jakarta Health Agency were expected to emphasize the lack of exposure to formula milk samples and husbands support in an effort to increase exclusive breastfeeding."

"Penelitian ini bertujuan menggambarkan mekanisme perlindungan sosial (socialassistance, social insurance, social care, dan informal social protection) yang dapat dilihat dari bentuk-bentuk konversi kapital seperti kapital sosial, kapital politik, kapital ekonomi, kapital personal, kapital budaya, dan kapital digital. Penelitian dilakukan pada masa pandemi Covid-19 di tiga Paguyuban Wayang Kulit di Yogyakarta yakni Paguyuban Wayang Kulit WL, Paguyuban Wayang Kulit GP, dan Paguyuban Wayang Kulit SK. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus dengan teknik pengumpulan data dengan wawancara, observasi, dan etnografi digital (digital ethnography) media sosial seperti Youtube dan Instagram. Ketiga Paguyuban Wayang Kulit tersebut dipilih karena mereka masih mampu bertahan di masa pandemi Covid-19 dengan tetap menyelenggarakan pementasan wayang kulit secara virtual. Hasil temuan penelitian ini adalah bentuk perlindungan sosial yaitu social assistance, social insurance, social care, dan informal social protection bisa berbentuk formal maupun informal, yang ditemukan pada bentuk-bentuk kapital yang ada di Paguyuban Wayang Kulit. Kapital-kapital tersebut mendukung para paguyuban melakukan pementasan virtual di masa pandemi Covid-19. Terlebih lagi, kapital digital bermanfaat secara langsung sebagai perlindungan sosial di masa pandemi Covid-19,ketika ada pelarangan pertunjukan seni budaya secara luring yang menimbulkankerumunan, maka pementasan wayang kulit virtual menjadi solusinya. Dengan demikian, pemerintah perlu membuat kebijakan yang mengarah kepada dukungan kapital digital untuk para seniman tradisi. Apalagi, di era teknologi saat ini, seniman harus beradaptasi dengan teknologi agar dapat bertahan dari guncangan sosial maupun ekonomi, dan mengikuti perkembangan zaman

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This study aims to describe social protection mechanisms (social assistance, social insurance, social care, and informal social protection) which can be seen from forms of capital’s conversion, such as; social capital, political capital, economic capital, personal capital, cultural capital, and digital capital. The study was conducted during the Covid- 19 pandemic in three Wayang Kulit Associations in Yogyakarta, namely the WL Wayang

Kulit Association, the GP Wayang Kulit Association, and the SK Wayang Kulit

Association. This study uses a qualitative research method with a case study approach with data collection techniques with interviews, observations, and digital ethnography social media such as Youtube and Instagram. The three Wayang Kulit Paguyuban were chosen because they were still able to survive the Covid-19 pandemic by continuing to hold virtual shadow puppet shows. The findings of this study are forms of social protection, namely social assistance, social insurance, social care, and informal social protection can be in the form of formal or informal, which are found in the forms of capital that exist in the Paguyuban Wayang Kulit. These capitals support community groups to perform virtual performances during the Covid-19 pandemic. Moreover, digital capital is directly useful as social protection during the Covid-19 pandemic, when there

is a ban on offline cultural arts performances that cause crowds, then virtual shadow puppet performances are the solution. Thus, the government needs to make policies that lead to digital capital support for traditional artists. Moreover, in the current era of technology, artists must adapt to technology in order to survive social and economic shocks, and keep up with the modernization."

"ABSTRAKTesis ini membahas strategi intervensi sosial dalam pengembangan potensipemuda di Purna Caraka Muda (PCMI) DKI Jakarta. Pemuda yang tergabungdalam organisasi ini telah memiliki potensi dasar, namun jika tidak dikembangkandan berhenti setelah program tanpa ada keberlanjutan maka perkembangan potensidalam diri pemuda tidak akan maksimal. Dalam upaya pengembangan potensitersebut dilakukan berbagai strategi yakni empiris-rasional, normatif-re-edukatifdan power.Penelitian ini adalah penelitian kualitatif dengan desain deskriptif.Berdasarkan hasil penelitian diketahui bahwa PCMI DKI Jakarta masih cenderungmempergunakan strategi empiris-rasional, namun dalam pelaksanaannya jugatelah menerapkan strategi normatif-re-edukatif namun belum terstruktur danterlembaga dengan sistematik. Penelitian ini menyarankan bahwa penerapanstrategi yang paling efektif dalam pengembangan potensi yakni strategi normatifre-edukatif berupa program-program pendidikan dan pelatihan sehingga bisa lebihmendorong perubahan pada diri individu dalam kelompok secara berkelanjutan.

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ABSTRACTThis thesis discusses about the strategies of social intervention in the potentialdevelopment of youth in Purna Caraka Muda Indonesia (PCMI) DKI Jakarta. Youth whoare members of this organization has had the basic potential, but if it stop after theprogram without sustainability the potential in the young man will not be maximized. Indeveloping the potential of various strategies that do empirical-rational,normative-re-educative and power.This study is a descriptive qualitative research design. Based on the survey resultsrevealed that the PCMI Jakarta still tended to use empirical-rational strategy, but inpractice also has implemented a strategy of normative-re-educative but has not beensystematically structured and institutionalized. This study suggests that the application ofthe most effective strategies in the potential development is a normative-re-educative,programs such as education and training so they can push changes to the individual in agroup on an ongoing basis."

"The title of the book derives from the theme of the 20th Conference on Applied Social Sciences of the Professional Association of German Sociologists, held in Munich in May 2019.The question of what concrete contributions social innovations can make to the transition to forms of sustainable coexistence and economic activity is as much the focus of this book as the question of what contribution the social sciences can make. Thus, on the one hand, it is about concrete social innovations that help us to achieve the goal of living and doing business sustainably, but on the other hand, it is also about the way in which the social sciences - not least through appropriate theoretical and methodological training - can be made socially responsible for the success of such socially innovative processes.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation."