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"Telah banyak penelitian tentang produk halal dikembangkan oleh beberapa peneliti, namun sangat terbatas penelitian yang mengambil objek restoran bersertifikat halal. Penelitian ini bertujuan untuk mengetahui penggunaan Theory of Planned Behavior dalam menganalisis pengaruh sikap, norma subjektif, dan persepsi kendali perilaku terhadap intensi pembelian di restoran bersertifikat halal dengan religiusitas sebagai variabel moderasi. Data dikumpulkan melalui self-administrated questionnaire di wilayah Jabodetabek. Analisis yang digunakan dalam penelitian ini adalah multiple regression. Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan persepsi kendali perilaku berpengaruh terhadap intensi pembelian. Moderasi religiusitas mempengaruhi norma subjektif dan persepsi kendali perilaku terhadap intensi pembelian, sedangkan moderasi religiusitas tidak mempengaruhi sikap terhadap intensi pembelian.

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Numbers of research dealing with halal product have been conducted by many researchers. However, very limited numbers of research were focusing in restaurant with halal certification. The purpose of this research is to analyze application of Theory of Planned Behavior in purchase intention toward restaurant with halal certification with religiosity as moderating variable. Data was collected from self-administrated questionnaire within Jabodetabek and analyzed using multiple regression. The result of this research shows that attitude, subjective norms, and perceived behavioral control affect purchase intentiony. Moderation of religiosity significantly effects subjective norms and perceived behavioral control in purchase intention, while moderation of religiosity does not affect attitude in purchase intention."

"Tesis ini meneliti tentang intensi dalam melakukan pembelian kosmetik bersertifikat Halal berdasarkan tingkat religiusitas dan Theory of Planned Behavior. Variabel-variabel yang digunakan antara lain Awareness dan Religiosity (dibentuk dari lima dimensi yaitu Ideological, Intellectual, Ritualistic, Experiential, dan Consequential) terhadap Attitude towards Purchasing Halal Certified Cosmetics. Lalu, variabel Attitude towards Purchasing Halal Certified Cosmetics, Subjective Norm, dan Perceived Behavioral Control terhadap Intention to Purchase Halal Certified Cosmetics. Kuesioner disebarkan kepada responden wanita yang beragama Islam, baik yang menggunakan jilbab, maupun yang tidak menggunakan jilbab. Dari hasil kuesioner yang disebarkan, didapatkan 205 responden yang datanya dapat diolah lebih lanjut. Kemudian, data diolah dengan menggunakan metode SEM (Structural Equation Modeling).Hasil yang didapatkan pada penelitian ini menunjukkan bahwa semakin tinggi Awareness dan Religiosity, maka semakin positif sikap dalam pembelian kosmetik bersertifikat Halal, dan semakin positif, kuat, serta tinggi ketiga faktor di dalam Theory of Planned Behavior yaitu sikap dalam pembelian kosmetik bersertifikat Halal, norma subyektif, dan Perceived Behavioral Control maka akan semakin tinggi intensi dalam pembelian kosmetik bersertifikat Halal. Oleh karena itu, penting bagi para produsen kosmetik bersertifikat Halal untuk meningkatkan awareness umat muslim terhadap produknya, menunjukkan identitas kehalalannya, membentuk sikap positif mereka terhadap pembelian produknya, membentuk image bahwa produknya dibeli oleh orang-orang yang berada di lingkungan mereka, serta meningkatkan keyakinan diri mereka terhadap pembelian produknya supaya intensi mereka dalam melakukan pembelian kosmetik bersertifikat Halal akan semakin meningkat.

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This thesis examines intention in purchasing halal certified cosmetics based on level of religiosity and Theory of Planned Behavior. The variables that are used are Awareness and Religiosity (formed by five dimensions namely Ideological, Intellectual, Ritualistic, Experiential, and Consequential) with Attitude towards Purchasing Halal Certified Cosmetics. Then, Attitude towards Purchasing Halal Certified Cosmetics, Subjective Norm, and Perceived Behavioral Control toward Intention to Purchase Halal Certified Cosmetics. The questionnaires were distributed to woman respondents who are moslem, either wearing hijab or not wearing hijab. From this distribution, was obtained 205 respondents whose data can be further analyzed. Afterwards, the data was processed by using SEM method (Structural Equation Modeling).

The results from this research shows that the higher Awareness and Religiosity, the more positive attitude in purchasing halal certified cosmetics. The more positive, stronger, and higher of three factors in Theory of Planned Behavior namely Attitude towards Purchasing Halal Certified Cosmetics, Subjective Norm, and Perceived Behavioral Control, then the intention in purchasing halal certified cosmetics will be more higher. Thus, it is important for halal certified cosmetic producers to increase moslem‟s awareness toward the products, show its halal identity, form their positive attitude toward purchasing the products, form the image that the products are bought by important people in their circle, and also increase their belief toward purchasing the products in order to increase their intention to purchase halal certified cosmetics."

"Studi ini bertujuan untuk menginvestigasi intensi konsumen dalam pembelian kosmetik alami produk yang tidak tersertifikasi halal. Studi ini diperluas dengan kaitan faktor halal literasi yang dimiliki dengan kaitannya pada kosmetik alami. Teori yang digunakan dalam tesis ini adalah Teori planned behavior dengan mengikut sertakan dimensi perceived value (health,safety, dan enviromental) dan religious knowledge dengan attitude terhadap intensi pembelian. Studi empiris ini bertujuan untuk mengembangkan dan memeriksa model struktural guna mengetahui faktor intensi pembelian dengan menggunakan kombinasi teori planned behavior dan perceived value (health dan safety) dan halal literasi.Konteks peneltiaian ini akan menjadi sesuatu yang unik karna membantu dalam memprediksi perilaku masyarakat Muslim pada negara mayoritas Muslim, terhadap produk kosmetik yang memiliki asosiasi alami namun tidak tersertifikasi. Studi ini mengintegrasikan antara pengetahuan halal yang dimiliki dan perilaku pembelian pada konteks produk kosmetik diantara milennial. Studi ini menunjukan bahwa pada segmen Milenial Muslim terdapat intensi pembelian pada produk dengan asosiasi alami yang sesuai dengan syariah.

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Investigate consumer intentions in purchasing natural cosmetic products for non-halal certified manufacturers. This study is broadened with the connection of religious knowledge factor which is related to alami cosmetics. The theory used in this article is theory planned behavior theory by including the dimensions of perceived value (health, safety, and environmental) and religious knowledge, attitude towards purchase intentions, subjective norms, and perceived behavioral control. This empirical study aims to develop and examine structural models to investigate purchase intentions using a combination of planned behavior theory and perceived value (health, safety, and environmental) and halal knowledge.

The context of this research will be unique because it helps in predicting the behavior of Muslim communities in Muslim-majority countries, towards cosmetic products that have alami associations but are not certified halal, in the context of cosmetic products between millennials. It shows an intention to purchase products with alami associations that comply with sharia."

"Indonesia merupakan negara dengan potensi pertumbuhan penjualan barang mewah yang besar, terutama pada produk fashion. Namun, di sisi lain Indonesia juga merupakan negara dengan penduduk Muslim terbesar di dunia. Konsumsi barang mewah sering dianggap sebagai konsumsi untuk menaikkan status dan menunjukkan sifat cinta dunia, yang mana hal ini bertolak belakang dengan konsep agama Islam. Penelitian ini bertujuan menganalisis apakah purchase intention dan purchase behavior produk fashion dipengaruhi atau tidak oleh tingkat religiusitas konsumen dengan menggunakan model extended Theory of Planned Behavior TPB . Sampel pada penelitian ini adalah konsumen Muslim yang pernah melakukan pembelian produk fashion mewah kategori affordable. Data diolah dengan menggunakan Partial Least Square Structural Equation Modelling PLS SEM pada SmartPLS 3. Hasil penelitian menunjukkan bahwa attitude, subjective norm, dan perceived behavioral control berpengaruh positif terhadap purchase intention. Perceived behavioral control juga berpengaruh positif terhadap purchase behavior. Selain itu, religiusitas ditemukan tidak memoderasi hubungan antara attitude, subjective norm, perceived behavioral control, purchase intention, dan purchase behavior pada produk fashion mewah.

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Indonesia is a country with huge potential growth in sales of luxury goods, especially in fashion products. However, on the other hand Indonesia is also a country with the largest Muslim population in the world. Consumption of luxury goods is often regarded as status consumption and show the nature of love of the world, which is contrary to the concept of Islam.

This study aims to analyze whether purchase intention and purchase behavior of fashion products is affected or not by the level of consumer religiosity by using an extended framework of the Theory of Planned Behavior TPB. The sample in this study is Muslim consumers who have made purchases of affordable luxury fashion products. The data were processed using Partial Least Square Structural Equation Modelling PLS SEM in SmartPLS 3.

The results showed that attitude, subjective norm, and perceived behavioral control have positive effect on purchase intention. Perceived behavioral control also has a positive effect on purchase behavior. Furthermore, religiosity does not moderate the relationship between attitude, subjective norm, perceived behavioral control, purchase intention, and purchase behavior on luxury fashion products."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

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Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menentukan perilaku konsumen produk makanan anjing dan kucing berdasarkan Theory of Planned Behaviour. Berdasarkan teori, peneliti menggunakan model teoritis yang terdiri dari variabel attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour dan diperluas dengan dimasukkannya variabel self-identity dan social norms. Survei dilakukan terhadap 300 pemilik anjing dan kucing melalui penyebaran kuesioner menggunakan platform online. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan software LISREL 8.8 Full Version dan hasilnya menunjukkan bahwa intention cenderung dipengaruhi oleh attitude, subjective norms, perceived behavioural control (PBC), self-identity dan social norms. Selain itu, niat untuk membeli produk makanan anjing dan kucing cenderung mempengaruhi perilaku pembelian konsumen. Studi ini mendukung keselarasan Theory of Planned Behaviour dengan pemasaran produk makanan anjing dan kucing serta memperluas pemahaman tentang perilaku konsumen makanan anjing dan kucing.

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The purpose of this research study was to identify the factors that determine the consumer behaviour of dog and cat food products based on the theory of planned behaviour. According to the theory, researchers propose a theoretical model consisting of the constructs of attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour, and expanded with the inclusion of the self-identity and social norms construct. The survey was conducted with 300 dog and cat owners through a questionnaire distribution using an online platform. Data obtained were analyzed using structural equation model using LISREL 8.8 Full Version software and the results indicate that the intention tends to be influenced by the attitude, subjective norms, perceived behavioural control, self-identity and social norms constructs. Furthermore, the intention to purchase dog and cat food products tend to influence consumer purchasing behaviour. The study supports the alignment of the theory of planned behaviour (TPB) adherence to the marketing of dog and cat food products, extending the understanding of the behaviour of the dog and cat food consumers."

"Indonesia kini telah memasuki keadaan darurat sampah plastik, dimana memiliki dampak yang besar terhadap lingkungan. Pemerintah dan berbagai organisasi pemerhati lingkungan telah menyuarakan gerakan untuk beralih ke produk alternatif yang ramah Lingkungan dimulai dengan produk sehari-hari. Hal ini menyebabkan perubahan perilaku belanja konsumen dan peluang bagi produsen untuk memenuhi kebutuhannya konsumen baru. Konsumen muda di kota-kota besar yang saat ini memiliki tingkat penyerapan informasi dan kepedulian yang tinggi terhadap lingkungan menjadi target dalam pembangunan berkelanjutan. Namun, ini tidak tercermin dalam jumlah Penggunaan produk ramah lingkungan di Indonesia masih sangat rendah. Penelitian ini bertujuan untuk merumuskan strategi untuk meningkatkan pembelian produk hijau di konsumen muda di Jabodetabek menggunakan teori perilaku terencana. metode Structural Equation Modeling (SEM) digunakan untuk mengolah Teori Planned Behavior (TPB) dengan penambahan norma pribadi, kepedulian pada lingkungan, kesediaan untuk membayar premi, dan nilai yang dirasakan. Analisisdilakukan dengan menyebarkan kuesioner kepada 330 responden berusia 16-35 tahun dan berdomisili di Jabodetabek. Desain strategis disiapkan menggunakan desain intervensi perilaku dan diprioritaskan menggunakan diagram Importance-Performance Analisis (IPA). Hasil dari prioritas strategis adalah pendidikan konsumen tentang cara produk hijau dapat membantu memecahkan masalah lingkungan.

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Indonesia has now entered a plastic waste emergency, where sampah have a great impact on the environment. The government and various environmental organizations have voiced the movement to switch to environmentally friendly alternative products starting with everyday products. This causes changes in consumer spending behavior and opportunities for producers to meet the needs of new consumers. Young consumers in big cities who currently have a high level of information absorption and concern for the environment are targets for sustainable development. However, this is not reflected in the number of use of environmentally friendly products in Indonesia which is still very low. This study aims to formulate a strategy to increase the purchase of green products among young consumers in Greater Jakarta using the theory of planned behavior. Structural Equation Modeling (SEM) method is used to process Planned Behavior (TPB) theory with the addition of personal norms, concern for the environment, willingness to pay premiums, and perceived value. Analysis conducted by distributing questionnaires to 330 respondents aged 16-35 years and domiciled in Greater Jakarta. Strategic designs were prepared using behavioral intervention designs and prioritized using Importance-Performance Analysis (IPA) diagrams. The result of strategic priorities is consumer education on how to Green products can help solve environmental problems."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung dari sikap, norma subyektif dan perceived behavioral control konsumen yang mengetahui produk private label sekaligus untuk mengetahui pengaruh langsung perbedaan status (perkawinan dan pekerjaan) wanita terhadap intensinya untuk membeli produk private label. Penelitian ini juga melihat faktor-faktor apa saja yang secara langsung mempengaruhi konsumen terhadap intensinya untuk membeli produk private label. Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yakni pasar modern,sampel di dalam penelitian ini berjumlah 160 responden. Penelitian ini menggunakan teknik nonprobability sampling yaitu convenience sample dimana syarat dari respondennya wanita,pernah berbelanja dan pernah mengetahui produk komoditas private label yang dijual di pasar modern tersebut. Pengujian hipotesis dilakukan dengan analisis multiple regression dan two-way anova. Hasil penelitian menyimpulkan bahwa sikap, norma subyektif dan perceived behavioral control dan perbedaan status perkawinan wanita mempengaruhi intensi konsumen untuk membeli produk private label, sedangkan perbedaan status pekerjaan wanita tidak mempengaruhi intensi konsumen untuk membeli produk private label.

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ABSTRACT

This study aims to determine the direct effects of attitudes, subjective norms, and perceived behavioral control and (marital and employment) status differences affect women's consumer intention to buy private label products. The study also looked at factors what directly affects consumers' intention to buy private label products. In this study will be seen on one of the forms of modern market, the sample in this study is 160 respondents. This study uses non-probability sampling technique in which the terms are convenience sample of female respondents had shopped and knew private label for commodity products that are sold in the modern market. Hypothesis testing is performed by multiple regression analysis and two-way ANOVA. The research concludes that attitudes, subjective norms, and perceived behavioral control and marital status differences affect women's consumer intention to buy private label products, while the difference in women's employment status does not affect consumer intention to buy private label products."

"Penelitian ini bertujuan untuk mengetahui efektivitas dari faktor-faktor yang mempengaruhi model theory of planned behavior dalam konteks niat membeli makanan organik oleh Generasi Y / Milenial di Indonesia. Sebagai salah satu negara berkembang dengan penduduk yang didominasi oleh Milenial, Indonesia memiliki pasar makanan dan minuman organik yang potensial. Studi ini akan berkontribusi pada literatur dengan memberikan bukti tentang bagaimana peran health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, dan perceived behavioral control dalam mempengaruhi purchase intention makanan organik masyarakat Indonesia. Analisis dilakukan menggunakan Structural Equation Modeling dengan data yang dikumpulkan melalui survei elektronik. Hasil penelitian menunjukkan bahwa semakin tinggi tingkat kepedulian lingkungan, pengetahuan akan makanan organtik, dan keterjangkauan yang dirasakan konsumen, maka semakin tinggi juga sikap positif Milenial yang terbentuk terhadap produk makanan organik. Attitude memediasi hubungan antara environmental concern, knowledge of organic foods, serta perceived affordability terhadap purchase intention makanan organik

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This study aims to determine the effectiveness of the factors that influence the theory of planned behavior model in the context of intention to buy organic food by Generation Y / Millennials in Indonesia. As a developing country with its population dominated by Millennials, Indonesia has a potential organic food and beverage market. This study will contribute to the literature by providing evidence on how the role of health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, and perceived behavioral control in influencing the purchase intention of Indonesian people's organic food. The analysis was carried out using Structural Equation Modeling with data collected through an electronic survey. The results showed that the higher the level of environmental awareness, knowledge of organic food, and perceived affordability of consumers, the higher the positive attitude of Millennials formed towards organic food products. Attitude mediates the relationship between environmental concern, knowledge of organic foods, and perceived affordability on purchase intention of organic food."

"Mobile branded application (branded apps) adalah saluran daring perusahaan untuk melayani pelanggan serta menampilkan identitas merek. Platform ini menjadi keunggulan perusahaan yang diprediksi pertumbuhannya beberapa tahun kedepan. Namun, ditemukan data persentase uninstall aplikasi berbelanja tahun 2020 di Indonesia. Oleh karena itu, diperlukan pemahaman mengenai faktor yang memicu sikap dan intensi pembelian berdasarkan perilaku konsumen. Penelitian ini mengadopsi teori uses and gratification (U&G) dan theory of planned behavior (TPB) untuk memahami perilaku konsumen. Model penelitian meliputi 1) U&G (ease of use, money saving, delivery experience, hedonic benefit, learning benefit, dan social presence), 2) TPB (attitude, subjective norm, dan perceived behavioral control), dan 3) purchase intention. Analisis data dilakukan menggunakan metode PLS-SM dengan 471 responden. Hasil analisis menemukan pengaruh faktor motivasi kebutuhan; faktor ease of use, money saving, hedonic benefit, learning benefit, dan social presence memengaruhi attitude; faktor ease of use, money saving, hedonic benefit, dan learning benefit memengaruhi purchase intention. Hasil analisis juga membuktikan attitude, subjective norm, dan perceived behavioral control memengaruhi purchase intention. Penelitian ini memberikan implikasi teoretis berupa keterbaruan konteks branded apps, serta implikasi praktis bagi perusahaan pengembang aplikasi, dan perusahaan penyedia branded apps.

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Mobile branded applications (branded apps) are the company's online channel to serve customers and display brand identity. This platform becomes the company’s advantage that is predicted to grow in the next few years. However, there was data on the uninstall percentage of shopping applications in 2020 in Indonesia. Therefore, it is necessary to understand the factors that trigger attitude and purchase intention in branded apps based on consumer behavior. This study adopts uses and gratification (U&G) and theory of planned behavior (TPB). The research model includes 1) U&G (ease of use, money saving, delivery experience, hedonic benefits, learning benefits, and social presence), 2) TPB (attitude, subjective norm, and perceived behavioral control), and 3) purchase intentions. Data analysis was carried out using PLS-SEM with 471 respondents. The results found the influence of motivation factors; ease of use, money saving, hedonic benefits, learning benefits, and social presence affect attitude; ease of use, money saving, hedonic benefits, and learning benefits affect purchase intention. The results also prove that attitude, subjective norm, and perceived behavioral control affect purchase intention. This research provides theoretical implications for branded apps context updates, and practical implications for application development companies, and branded apps provider companies."