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"This book also introduces biometric applications in our environment, which further illustrates the close relationship between Biometrics and kansei engineering. Examples and case studies are provided throughout this book."

"The proportion of people with diabetes in Indonesia is 6.9%, of whom, 90% suffer from type 2 diabetes. To control diabetes, the International Diabetes Foundation has a self-monitoring blood glucose program (SMBG) that is designed to gather detailed information about blood glucose, which can be used to define the required dietary and physical activity. In Indonesia, SMBGs have not been applied widely due to some difficulties with the SMBG application, including difficulty with interpreting blood glucose levels and the required food consumption. The rapid development of smartphones and the internet in recent years may provide a solution for SMBG applications in Indonesia. Therefore, the aim of this research is to design an SMBG application that meets the needs of people with diabetes. In designing the application, the Kansei Engineering method was used due to its ability to capture impressions of the product that reflect hidden needs. Kansei Engineering was applied to translate the patient’s perception into design elements. Statistical analysis – particularly Factor Analysis and Partial Least Squares Analysis – were used to support the Kansei Engineering method. Statistical analysis indicated that four main design components needed to be considered in the design, including ‘data record persistence’, ‘ease of use’, ‘data presentation’, and ‘visual attractiveness’. These four components were used as the basic design concepts, which were transferred to new design specifications based on Partial Least Squares Analysis. The selected design elements (or premium Kansei) were ‘color scheme – light’, ‘language – Bahasa’, and ‘input dialog – typing’. The result of this research is a design for an SMBG android-based application that is easy to use and also provides appropriate information to patients with diabetes so they can plan their diet program."

"In the period of 2004 to 2014 there was a significant growth of employment in the logistics sector in Indonesia. This reflects a rapid rise in the need for logistics activities to support outsourcing. Because there is strong competition in the sector, logistics services should be able to deliver both cognitive and affective customer satisfaction. Studies in logistic services have been mainly focused on service gaps, an aspect related to cognitive satisfaction in customers. Many studies have been conducted to evaluate logistics service quality using SERVQUAL and the Kano model. However, these are insufficient in addressing all aspects of logistics provision. Hence, a deep understanding of customer affective need (known in Japanese as Kansei) is required, to provide competitive advantage by modeling more comprehensive customer experiences based on perceived logistics services. This paper proposes a combined model of Kansei Engineering, Kano, and quality function deployment (QFD), which it is hoped will generate more innovative ideas for improvements related to customer emotional satisfaction and customer delight. A case study in supporting logistics services has been chosen to validate the proposed model, and a survey through face-to-face questionnaires involving 157 customers was carried out. The model was then validated, and through the House of Quality (HoQ) concept, some innovative improvement ideas are proposed. They include the use of apps for order confirmation and cancellation, the integration of Google Maps into the ordering system, pre-order booking, and a bilingual feature in the transaction menu. Thus, from a practical implication point of view, it is hoped that this study will provide guidelines to the managers of logistics services companies in capturing, measuring and analyzing customer emotional needs (Kansei), with respect to the service attributes which are highly significant to Kansei aspects."

"COVID19 berdampak negatif terhadap stabilitas ekonomi Indonesia, sehingga masyarakat harus saling membantu dan berbagi, khususnya di bidang pengadaan pangan. Meski memiliki tingkat kelaparan yang tinggi, Indonesia sendiri menempati urutan ke-12 dunia dalam hal produksi sampah makanan. Untuk mengatasi fenomena ini, diperlukan aplikasi berbagi makanan yang user-friendly. Oleh karena itu, Kansei Engineering digunakan dalam penelitian ini untuk merancang aplikasi agar menangkap kebutuhan emosional pengguna, serta pendekatan fuzzy diintegrasikan untuk menjelaskan kebutuhan fitur pengguna dalam aplikasi. Selanjutnya prototipe diuji kinerja dan kegunaannya menggunakan kuesioner System Usability Scale (SUS) untuk menentukan desain yang paling sesuai untuk pengguna. Sehingga, penelitian ini bertujuan untuk mengetahui bagaimana desain aplikasi berbagi makanan berdasarkan kansei engineering dan bagaimana fitur yang dibutuhkan berdasarkan pendekatan fuzzy. Penelitian ini menghasilkan bahwa aplikasi akan didesain berdasarakn perasaan beautiful, calm, clear, fun, futuristic, impressive, light, neat, refreshing, simple, sophisticated, dan unique. Sedangkan, fitur aplikasi didasarkan pada logika fuzzy pada 5 fitur utama yaitu sistem komunikasi, reward, pembayaran, deskripsi makanan, dan sistem pengambilan. Dari 3 konsep desain akhir, uji usabilitas dan kinerja menyatakan bahwa aplikasi dengan "cool concept" adalah desain yang direkomendasikan dengan nilai efisiensi dan kepuasan yang lebih tinggi daripada konsep desain lainnya.

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COVID19 has a negative impact on Indonesia's economic stability; therefore, people must assist and share with one another, particularly in food procurement. Despite its high hunger rate, Indonesia ranks 12th in the world for food waste production. A user-friendly food sharing application is required to overcome this phenomenon. As a result, Kansei Engineering is used in this study to design applications that capture users' emotional needs and a fuzzy approach to explain user feature requirements. Moreover, the prototype was tested for performance and usability with a System Usability Scale (SUS) to determine the best design. Thus, the purpose of this research is to discover how to design a food sharing application using kansei engineering and how the features required are based on a fuzzy approach. According to the findings of this study, the application will be designed with the following feelings in mind: beautiful, calm, clear, fun, futuristic, impressive, light, neat, refreshing, simple, sophisticated, and unique. Meanwhile, the application features are based on fuzzy logic on five main features: communication system, reward system, payment system, food description system, and retrieval system. Usability and performance tests revealed that "cool concept" was the recommended design, with higher efficiency and satisfaction scores"

"Botol minuman harus memenuhi fungsi dasar kemasan untuk makanan dan minuman. PT. Mustika Ratu baru-baru ini mengembangkan divisi baru yang memproduksi jamu modern dalam kemasan yang disebut Jejamu by Mustika Ratu. Sebuah survei pada produk Jejamu dan kemasan menjadi salah satu kunci untuk diperbaiki. Salah satu metode yang digunakan adalah Kansei Engineering yang menggunakan penerjemahan psikologis konsumen dengan menggunakan kata-kata Kansei. Metode ini akan menghasilkan interpretasi desain berdasarkan kebutuhan konsumen. Selain itu, perbaikan juga dapat dilakukan pada tingkat teknis. Perbaikan pada skala ini menggunakan metode TRIZ sebagai alat pemecahan masalah. Dengan menggunakan TRIZ, seseorang dapat secara spesifik dan kreatif menghasilkan solusi umum yang dapat diterjemahkan ke dalam perbaikan spesifik. Hasilnya adalah kombinasi Kansei Engineering-TRIZ yang akan kokoh dalam estetika berbasis konsumen dan peningkatan teknis.

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A beverage bottle must fulfil the food and beverage functions. PT. Mustika Ratu has recently developed a new division producing a bottled modern Jamu called Jejamu by Mustika Ratu. A survey was done with packaging as key to be improved upon. One of the methods to use is Kansei Engineering which uses the psychological translation of the human psyche by using words. These would result in the production of a design based on the consumer’s need. Additionally, improvements could also be made on the technical level. To solve this one can, use TRIZ as a problem-solving tool. By using TRIZ, one can specifically and creatively produce general solutions which could be translated into specific improvements. The result of which would be a Kansei Engineering-TRIZ combination which would be robust in consumer-based aesthetic and improved technicalities."

"ABSTRAKPenelitian ini membahas pembuatan aplikasi desain kemasan shampoo berdasarkan nilai estetika visual dengan memperhatikan sisi afektif dari konsumen. Metode yang digunakan dalam penelitian ini adalah Kansei Engineering tipe II. Dari hasil penelitian, diketahui bahwa terdapat sembilan kelompok kansei words pria dan delapan kelompok kansei words wanita yang mewakili persepsi afektif konsumen. Keluaran akhir dari penelitian ini adalah terbentuknya aplikasi yang membantu desainer dalam membuat desain kemasan shampoo dan usulan desain baru untuk kemasan shampoo yang memenuhi masing-masing kelompok kansei words.

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ABSTRACTThe focus of this study is to create application for designing shampoo packaging based on aesthetic value by considering consumer affective perception. The method used in this study is Kansei Engineering type II. From the results of this research, there are five groups of kansei words representing affective perceptions of consumers, nine components for male and eight components for female. Final output of this research is application that help designer in making shampoo packaging design and the new design for packaging shampoo that meets each group kansei words."

"Adanya pandemi COVID-19 menimbulkan berbagai permasalahan bagi banyak pihak, salah satunya UMKM Dua A yang berjuang untuk mempertahankan bisnisnya di tengah situasi yang serba dibatasi. Dimulai dengan upaya melakukan penjualan secara online, ternyata Dua A menghadapi kendala dimana sejumlah pelanggan mengeluh bahwa mereka menerima produk dalam keadaan yang rusak. Tidak hanya itu, adanya COVID-19 juga menimbulkan masalah penumpukan sampah akibat meningkatnya perilaku belanja online. Oleh karena itu, dalam penelitian ini akan dibahas mengenai perancangan ulang desain kemasan makanan ringan kerupuk, terutama bagi produk UMKM Dua A, agar lebih kuat, ramah lingkungan, dan juga menarik bagi pelanggan. Penelitian ini dilakukan dengan menggunakan pendekatan Kansei Engineering dan Fuzzy Quality Function Deployment for Environment untuk menciptakan solusi yang dapat memenuhi kebutuhan dari pihak pelanggan serta perusahaan. Dari penelitian ini, didapatkan bahwa rekomendasi kemasan yang dapat digunakan oleh UMKM Dua A adalah kemasan berbentuk kotak, terbuat dari cardboard, dan memiliki cushioning pada bagian dalam.

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The existence of the COVID-19 pandemic has caused various problems for many parties, one of which is Dua A, a MSME who are struggling to maintain their business amid the chaotic situation. Starting with an effort to make their sales through online platform, it turns out that Dua A faces a problem where several customers complain that they receive damaged products. Not only that, the presence of COVID-19 has also caused the problem of accumulation of waste due to increased online shopping behavior. Therefore, in this study, we will discuss the redesign of the packaging of cracker snacks, especially for Dua A’s products, so that they are stronger, more environmentally friendly, and more attractive to customers. This research was conducted using the Kansei Engineering and Fuzzy Quality Function Deployment for Environment approach to create solutions that can meet the needs of customers and companies. From this study, it was found that the packaging recommendations that can be used by Dua A are box-shaped packaging, made of cardboard, and have cushioning on the inside."

"The fulfilment of customers’ emotional needs (Kansei in Japanese) tends to be highly expected, especially in growing industries such as the service industry. Recent research shows that emotion is just as important as cognition in service-related encounters. Thus, service providers should not overlook the significant roles of both emotional and cognitive aspects in achieving service excellence for customers. In modeling how to capture and translate customers’ emotional needs into services, Kansei Engineering (KE) is used. This study aims to integrate Kansei Engineering with the Kano model and the Theory of Inventive Problem Solving (TRIZ). The Kano model is used to identify the relationship between service attribute performance and customer satisfaction, whereas TRIZ is utilized subsequently to generate designs for improvement with the lowest contradiction between the proposed service design solutions. Due to relatively unexplored cultural differences in Kansei research, cultural factors are also considered and incorporated into the integrated model. It is hoped that further insight into the emotional needs of customers from different cultural backgrounds will be better understood, so that the improvement strategies will be suitable. In addition, to illustrate the applicability of the integrated model, an empirical study in a medium-sized restaurant that takes into account both Indonesian and non-Indonesian customers will be discussed."

"As the imbalance of automotive market competition continues, the domination of foreign industries demands a proper attention from Indonesia’s automobile manufacturers. Efforts in creating a national car design that is emotionally attached to Indonesia’s automotive market, will be able to meet the challenge appropriately, in part by using the Kansei Engineering Type 1: Category Classification method. Identified through literature studies and interviews, there are 164 Kansei words that represent the exterior designs of a 4×2-wheel drive passenger car. The Kansei words were categorized into 12 groups using an affinity diagram and then arranged into a five-level semantic differential scale for product samples assessment. Results were further processed using factor analysis, leaving nine groups remaining. A collaborative design process with a product designer resulted in an exterior design of a hatchback car with four doors. Scores from the evaluation on Kansei word groups “satisfying”, “luxurious”, “sporty”, “aesthetic”, “innovative”, “mobile/flexible”, “complicated/complex”, “credible”, and “masculine” indicate that the car exterior design meets users’ emotional needs."