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"[ABSTRAKBAGIAN SATUAnalisis SituasiInteraksi dan keharmonisan anggota keluarga khususnya antara nenek dan cucu semakin terkikis dewasa ini. Menurut penelitian, komunikasi yang terjalin dengan baik antara nenek dengan cucu dapat meningkatkan kualitas hidup kedua belah pihak. Oleh karena itu, penulis memutuskan untuk membuat acara reality cooking show yang dapat memberikan gambaran mengenai hubungan ideal nenek dan cucu.BAGIAN DUAManfaat dan Tujuan Pengembangan Pilot EpisodeManfaat utama pengembangan pilot episode Resep Nenek adalah menjadi alternatif tayangan memasak yang tidak hanya menghibur tetapi juga informatif, inspiratif, dan hangat. Sedangkan tujuan utama pengembangan pilot episode adalah memberikan gambaran ideal mengenai keharmonisan interaksi antara nenek dan cucu melalui kegiatan sehari-hari seperti memasak.BAGIAN TIGAPilot Episode yang dikembangkanPilot episode yang dikembangkan adalah program reality cooking show yang berjudul ?Resep Nenek?. Program ini akan menampilkan kegiatan dari pasangan nenek dan cucu yang salah satu atau keduanya merupakan selebriti. Pasangan nenek dan cucu ini akan memasak resep khas dari sang nenek.BAGIAN EMPATEvaluasiPre-test dilakukan dengan riset pustaka, survey berbentuk kuesioner, dan wawancara programmer NET TV. Sedangkan untuk evaluasi rencananya akan diadakan FGD terhadap 10 partisipan yang merupakan target khalayakBAGIAN LIMAAnggaranAnggaran pembuatan pilot episode ini sebesar Rp 768.000,- Sedangkan rencana anggaran produksi untuk satu episode sebesar Rp 109.560.000,- Perkiraan pendapatan yang diraih sebesar Rp 243.200.000,- Rencana anggaran evaluasi sebesar Rp 850.000,-

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ABSTRACTEXECUTIVE SUMMARYCHAPTER ONESituation AnalysisInteraction and the harmony of family members, especially between grandmother and granddaughter are increasingly eroded today. According to research, a good communication that established between the grandmother and grandchildren can improve the quality of life of both parties. Therefore, the authors decided to make a reality cooking show that can provide a picture of the ideal relationship grandmother and granddaughter.BAGIAN DUABenefits and Goals of the Developing Pilot EpisodeThe main benefit of this pilot project is to make an alternative cooking show which not only entertain but also informative, inspiring, and give warmth. The main purpose of this pilot episode is to create an ideal image of the warm interaction between a grandmother and her grandchild in a daily activity such as cooking together.BAGIAN TIGAPilot Episode yang dikembangkanThe developed pilot episode is a reality cooking show entitled ?Resep Nenek?. This program will show how the celebrity grandmother or grandchildren cook together the signature grandmother?s recipe.BAGIAN EMPATEvaluasiThe pre-test has been done by the literature research, survey, and interview with the programmer of NET TV. Meanwhile the evaluation will be done by FGD between 10 participant who was the target audience of this program.BAGIAN LIMAAnggaranThe cost of the pilot episode production is Rp 768.000,- The media publishing plan for each episode costs Rp 109.560.000,- and the prediction of revenue this program will get is Rp 243.200.000,-. The estimated cost of the FGD evaluation is Rp 850.000,-.;EXECUTIVE SUMMARYCHAPTER ONESituation AnalysisInteraction and the harmony of family members, especially between grandmother and granddaughter are increasingly eroded today. According to research, a good communication that established between the grandmother and grandchildren can improve the quality of life of both parties. Therefore, the authors decided to make a reality cooking show that can provide a picture of the ideal relationship grandmother and granddaughter.BAGIAN DUABenefits and Goals of the Developing Pilot EpisodeThe main benefit of this pilot project is to make an alternative cooking show which not only entertain but also informative, inspiring, and give warmth. The main purpose of this pilot episode is to create an ideal image of the warm interaction between a grandmother and her grandchild in a daily activity such as cooking together.BAGIAN TIGAPilot Episode yang dikembangkanThe developed pilot episode is a reality cooking show entitled ?Resep Nenek?. This program will show how the celebrity grandmother or grandchildren cook together the signature grandmother?s recipe.BAGIAN EMPATEvaluasiThe pre-test has been done by the literature research, survey, and interview with the programmer of NET TV. Meanwhile the evaluation will be done by FGD between 10 participant who was the target audience of this program.BAGIAN LIMAAnggaranThe cost of the pilot episode production is Rp 768.000,- The media publishing plan for each episode costs Rp 109.560.000,- and the prediction of revenue this program will get is Rp 243.200.000,-. The estimated cost of the FGD evaluation is Rp 850.000,-., EXECUTIVE SUMMARYCHAPTER ONESituation AnalysisInteraction and the harmony of family members, especially between grandmother and granddaughter are increasingly eroded today. According to research, a good communication that established between the grandmother and grandchildren can improve the quality of life of both parties. Therefore, the authors decided to make a reality cooking show that can provide a picture of the ideal relationship grandmother and granddaughter.BAGIAN DUABenefits and Goals of the Developing Pilot EpisodeThe main benefit of this pilot project is to make an alternative cooking show which not only entertain but also informative, inspiring, and give warmth. The main purpose of this pilot episode is to create an ideal image of the warm interaction between a grandmother and her grandchild in a daily activity such as cooking together.BAGIAN TIGAPilot Episode yang dikembangkanThe developed pilot episode is a reality cooking show entitled “Resep Nenek”. This program will show how the celebrity grandmother or grandchildren cook together the signature grandmother’s recipe.BAGIAN EMPATEvaluasiThe pre-test has been done by the literature research, survey, and interview with the programmer of NET TV. Meanwhile the evaluation will be done by FGD between 10 participant who was the target audience of this program.BAGIAN LIMAAnggaranThe cost of the pilot episode production is Rp 768.000,- The media publishing plan for each episode costs Rp 109.560.000,- and the prediction of revenue this program will get is Rp 243.200.000,-. The estimated cost of the FGD evaluation is Rp 850.000,-.]"

"BAGIAN 1Analisis SituasiFenomena eskapisme pada masyarakat urban makin marak terjadi, hal ini di dukung oleh desakan, himpitan dan permasalahan sosial di kota metropolitan, akibatnya banyak masyarakat yang melakukan berbagai macam cara untuk melakukan eskapisme, program reality show ini akan mengulas berbagai macam cara eskapisme yang menarik sehingga dapat dijadikan inspirasi untuk melakukan eskapisme di kota besar. BAGIAN 2Manfaat dan Tujuan Pengembangan PrototypeManfaat utama pengembangan prototype ini adalah untuk menjadi inspirasi bagi masyarakat yang jenuh dengan rutinitas kota yang penat yang ingin mencari kesegaran baru. Tujuan utama pengembangan prototype ini adalah untuk membuat suatu program hiburan di televisi Indonesia yang tidak hanya menghibur namun juga menginspirasi. BAGIAN 3Prototype yang DikembangankanPrototype yang dikembangkan adalah prototype tayangan reality show yang berjudul “Great Escape” yang bercerita tentang perjuangan 3 orang laki-laki yang selalu ingin lari dari desakan dan himpitan Ibu Kota. BAGIAN 4Pre-Test dan Rencana EvaluasiPre-test dilakukan dengan menggunakan kuisioner dan melakukan wawancara praktisi. Sementara rencana evaluasi program akan dilakukan dengan metode focus group discussion ( FGD). BAGIAN 5AnggaranAnggaran pembuatan prototype ini sebesar Rp 1.150.000,- . Rencana anggaran produksi program untuk satu episode sebesar Rp 32.500.000,-. Penghitungan pendapatan program bukannya dihitung melainkan ditetapkan berupa target revenue.

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PART 1

Situation Analysis

The phenomenon of escapism was a often occurs in urban society , it is supported by the insistence, crush and social problems in metropolitan, as a result many people doing eskapisme in various ways, this reality program will review fun ways of eskapisme so that inspiring perform eskapisme in the big city.

PART 2

Benefits and Goals of the developing Prototype.

The main benefit of this prototype development is inspiring for people to bore with the routine who want to refreshing. The main purpose of prototype development is to create an entertainment program on Indonesian. television that not only entertain, but also inspiring. television that not only entertain, but also inspire.

PART 3

The development of Prototype

Prototype "The Great Escape" which tells the story of the struggle of three men always runs away from insistence and pressure of Capital.

PART 4

Pre-Test and Evaluation

The pre-test was implemented use a survey by means of questionnaires and interviews practitioners. While the program evaluation plan will be carried out by the method of focus group discussion (FGD).).

PART 5

Budgeting

This prototype budget of Rp 1.150.000, -. Plan program production budget for one episode of Rp 32.5 million, -. Calculated program income calculation but instead set a revenue target."

"Generasi Y memiliki karakteristik yang unik salah satunya adalah kemandirian. Karakter tersebut membuat mereka sangat tertarik dan merasa cocok dengan dunia kewirausahaan. Di Indonesia dunia kewirausahaan berkembang pesat dewasa ini dan menjadi tema besar dalam berbagai acara kaum muda. Hasil riset menunjukkan bahwa format reality game show menjadi format program yang menarik bagi kaum muda Indonesia, dan memiliki keunikan tersendiri apabila mengangkat tema entrepreneurship. Terlebih jika ditayangkan di televisi yang merupakan media komunikasi massa. Untuk itu penulis memutuskan untuk membuat prototipe program reality game show dengan tema entrepreneurship.Manfaat utama pengembangan prototipe ini adalah untuk menjadi tayangan hiburan alternatif yang mampu menginsipirasi khalayak terutama berkaitan dengan hal pemberdayaan Sumber Daya Manusia Indonesia. Tujuan utama pengempangan prototype ini adalah untuk membuat suatu program hiburan yang informatif dan inspiratif.Prototipe yang dikembangkan berjudul " Are You Dare Yet?" yaitu sebuah program berjenis reality game show yang mengangkat tema besar mengenai dunia wirausaha. Penulis memilih NET. sebagai stasiun yang dianggap sesuai untuk menayangkan program tersebut.Untuk memperoleh data valid yang akan digunakan dalam program penulis melakukan pra-tes dan evaluasi. Pra – tes dilakukan dengan menganalisis data Nielsen, melakukan survey dan melakukan wawancara pakar. Sedangkan evaluasi dilakukan dengan metode Focus Group Disscusion dan wawancara pakar.Mengenai anggaran, pembuatan prototipe ini membutuhkan dana sebesar Rp. 18.080.000. Dengan rencana anggaran produksi per episode sebesar Rp 56.700.000 . Penghitungan pendapatan dihitung berdasarkan rate card dan asumsi persentase standar yang terjadi dalam dunia industri. Sedangkan anggaran pelaksanaan evaluasi prototype adalah sebesar Rp 352.000.

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Y generation has unique character, which is autonomy.This character supports them to be interested and to be suited with entrepreneurship. In Indonesia, entrepreneurship is extremely develeping and becoming the topic in may various youth event. Based on research, reality game show becomes an interesting program for Indonesian youth and contains unique value for it's about entrepreneurship. Moreover if this program will be the next great TV program. Therefore, author decided to create a prototype of reality game show program with entrepreurship as the theme.

The major advantage of the development of this prototype is to provide an alternative entertainment program that is able to inspire people especially things about human empowerment in Indonesia. While the main objective is to create an entertainment program that is informative as well as inspiring.

The title of this prototype is "Are You Dare Yet", which is a reality game show that speaks plentiful about entrepreneurship. The author chooses NET. as the television station that proper to broadcast this program.

To have the valid data for the program, the author do some research; pre-test and evaluation. Pre-test has been done by analyzing Nielsen data, conducting survey and interviewing expert. The eveluation has been done with Focus Group Discussion method and interviewing expert.

Budget needed for the making of this prototype is 18.080.000 IDR. Budget plan for the each episode production is 56.700.000 IDR. Income can be calculated based on rate card and standard asumption percentage that is applied in real industri scope. Whilst, budget plan for the evaluation of prototype is 352.000 IDR."

"Prototype program televisi ini berbentuk rancangan program televisi yang berdurasi total 60 menit. Program “The Cendol Show” ini merupakan suatu program game show yang bertemakan kebudayaan tradisional. Peserta berlomba di daerah-daerah yang ada di Indonesia dalam tiga babak yaitu mencari tutor, bermain kuis rebutan yang berisi pertanyaan-pertanyaan mengenai kebudayaan setempat dan bermain permainan tradisional. Peserta dibagi atas tiga tim yang terdiri dari tiga orang. Setiap tim dipimpin oleh kapten yang berasal dari selebritis. Hadiah utama dari permainan ini sebesar Rp. 15.000.000,-. Program ini bertujuan untuk memberikan tayangan yang berkualitas, menghibur, sekaligus mendidik bagi masyarakat. Melalui program ini, diharapkan masyarakat akan mampu melestarikan budaya yang semakin tergerus dengan adanya kemajuan teknologi. Program ini akan disiarkan secara live on tape setiap satu minggu sekali pada hari Jumat pukul 16.00 WIB di Trans TV. Biaya produksi program ini diperkirakan mencapai Rp. 299.970.000,-

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"The Cendol Show" is a 60-minutes program’s prototype. This program bring up traditional culture as it main themes. Contestant will races throughout Indonesia within three stages, find a tutor, playing local content quiz, and playing traditional game. Contestants consist by three teams of participants. In every team there are three people with one captain from celebrity who lead the team. The prize in this program is Rp. 15.000.000,-.

This program is intended to give a quality show, entertain the people, and educating public. This program, expected people able to conserve the culture which eroded with the modern technology. This program will be broadcast by Trans TV, live on tape every Friday at 04.00 pm. For its first episode, “The Cendol Show”, production cost is estimated Rp. 299.970.000,-"

"Bagian I - Analisis SituasiEra ekonomi baru, yakni ekonomi kreatif sedang berkembang di Indonesia. Ekonomi kreatif dilihat sebagai suatu era ekonomi yang berpeluang untuk mendukung pertumbuhan ekonomi bangsa. Dalam sektor ini, perempuan mempunyai peluang yang cukup besar untuk berpartisipasi karena sektor ini mengandalkan kreasi dan inovasi dalam pengerjaannya. Di sinilah media berperan sebagai sarana komunikasi yang dapat menambah wawasan sekaligus memotivasi perempuan-perempuan Indonesia agar berani mengembangkan potensi mereka. Karena itulah, program profile feature ?Inspirative Female? hadir di Female Radio, yang memiliki target khalayak perempuan. Program ini diharapkan dapat menjawab kebutuhan perempuan-perempuan Indonesia akan sebuah program yang dapat menginspirasi mereka dalam mengembangkan potensi dan kreasi mereka.Bagian II - Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: memberikan informasi yang mendalam kepada khalayak mengenai profil perempuan pelaku ekonomi kreatif, serta memberikan program alternatif yang bersifat inspiratif kepada khalayak. Manfaat bagi pengelola: memperoleh keuntungan dari pihak pengiklan dan sponsor yang memiliki target konsumen perempuan.Tujuan: untuk memotivasi perempuan Indonesia agar terdorong untuk berani mengembangkan keahlian, bakat dan kreativitas mereka dalam bidang ekonomi, serta untuk menambah wawasan khalayak terkait peran perempuan dalam bidang ekonomi kreatif.Bagian III - Prototipe yang DikembangkanProgram ini merupakan program dalam bentuk profile feature yang berjudul ?Inspirative Female?. Dalam program ini akan ditampilkan profil perempuan-perempuan sukses yang bergelut di bidang ekonomi kreatif. Profil perempuan yang ditampilkan akan bervariasi sesuai dengan beragamnya subsektor industri kreatif yang ada. Program ini disiarkan di Female Radio setiap hari Senin pada pukul 17.00-17.10 WIB di program Female Afterglow. Target pendengar program ini adalah perempuan berusia 25-35 tahun, dengan Status Ekonomi Sosial A,B.Bagian IV - Evaluasi1. Pre-test dilakukan setelah program ini selesai diproduksi, namun belum disiarkan kepada khalayak. Metode yang dilakukan adalah evaluasi di dalam tim internal produksi dan juga dengan metode Focus Group Discussion (FGD). FGD terdiri dari 2 kelompok yang dibagi berdasarkan kelompok usia mereka, yakni perempuan yang berusia 25-30 tahun dan yang berusia 31-35 tahun. Tiap kelompok berisi 8 orang. Instrumen yang digunakan dalam FGD adalah berupa daftar pertanyaan terkait materi program yang sudah disiapkan oleh tim evaluasi2. Post-test dilakukan setelah program disiarkan kepada khalayak. Metode evaluasi yang digunakan mencakup evaluasi produksi dan kualitas program, evaluasi khalayak, dan evaluasi biaya. Untuk evaluasi produksi dan kualitas program, serta khalayak dilakukan dengan metode penyebaran kuisioner secara langsung kepada pendengar program. Selain itu, pihak stasiun radio juga melakukan evaluasi berdasarkan kritik dan saran yang masuk ke dalam email dan social media (Facebook dan Twitter) Female Radio.Bagian V - Anggaran1. Jumlah total anggaran pembuatan prototipe: Rp 200.0002. Jumlah total anggaran pembuatan program: Rp 480.0003. Jumlah total biaya produksi selama 12 minggu: Rp 5.760.0004. Jumlah total biaya promosi: Rp 180.0005. Jumlah anggaran evaluasi - Pre-test: Rp 4.460.000 - Post-test: Rp 4.550.0006. Jumlah total pendapatan - Sebelum diskon: Rp 314.060.000 - Setelah diskon: Rp 186.060.000

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Part I - Situation Analysis

There's such a new era in economy called ?the creative economy', which is now growing in Indonesia. Creative economy is seen as an economic era that has the chance to support the nation's economic growth. In this sector, women have a big opportunity to participate because this field emphasize the participants' creation and inovation. This is where the media rules as a means of communication that can motivate Indonesian women to develop their potential. For that reason, ?Inspirative Female? the profile feature program, presented at Female Radio, the radio which target audience's are women. This program is expected to meet the need of Indonesian women for a program that can inspire them to develop their potential and creativity.

Part II - The Advantages and the Purposes of Prototype Development

The advantages for the listeners: listeners will get in-depth information about the profile of the women who has participated in creative economy. Furthermore, listeners will get an alternative inspiring program. The advantages to the radio station: the radio station will gain some benefits from the advertisers and sponsors who have targeted female consumers.

The aim to listeners: motivating the women listeners to be encouraged to bodly develop their skill, talents, and creativity in the field of economic, as well as to broaden the listeners' insight about women's role in the fields of creative economy.

Part III - The Developed Prototype

The program is formatted as profile feature program, named ?Inspirative Female?. This program will show many profiles of Indonesian women that successfully as creative economic actors. The women profile will be showed according to the variety of existing creative industry sub-sectors. This program is planned to be broadcasted on Female Radio every Monday at 17.00-17.10 WIB in Female Afterglow program. Target listeners are women in the ages about 25-35 which their social economic class belongs to A and B.

Part IV - Evaluation

1. The pre-test will be held after the production is done, but this won't be broadcasted to the audiences. It will apply internal evaluation method within the production team and also use Focus Group Discussion (FGD) method. FGD will be divided into two groups, based on their ages, which is women aged 25-30 years old and 31-35 years old. Each group consists of eight persons. The instrument that will be used in the FGD is question lists related to the content program which has been prepared by the evaluation team.

2. Post-test will be held after the program is broadcasted. The evaluation method that will be used are production and programme quality evaluation, audience evaluation and cost evaluation. The production and programme quality evaluation, and audience evaluation will use questionnaires that are distributed directly to the listeners. Beside that, the radio station will also conduct the evaluation based on criticism and suggestions from listeners to the radio by email or Female Radio's social media.

Part V- Budget

1. Total budget of prototype's production: Rp 200.000

2. Total budget of program production process: Rp 480.000

3. Total budget of program production process for 12 weeks: Rp 5.760.000

4. Total budget of promotion: Rp 180.000

5. Total budget of evaluation

- Pre-test: Rp 4.460.000

- Post-test: Rp 4.550.000

6. Total budget of income

- Before discount: Rp 314.060.000

- After discount: Rp 186.060.000"