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Ditemukan 152186 dokumen yang sesuai dengan query
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Primadia Putra Amandza Syam
Munculnya internet sebagai media baru : Memahami perilaku konsumen terhadap Online Shopping di Jakarta = The emergence of internet as new media : understanding consumer behavior towards Online Shopping in Jakarta
"Dikarenakan adanya perkembangan teknologi, angka dari pengguna internet di Indonesia telah meningkat secara dramatis. Saat ini jumlah pengguna belanja online di Indonesia mengalami peningkatan beserta peningkatan perilaku konsumen digital yang menikmati kegiatan belanja online ini bersamaan dengan pertumbuhan yang cepat dari perangkat yang tersambung dengan Internet membuat belanja online sebagai salah satu cara yang nyaman untuk melakukan sebuah transaksi. Tujuan dari penelitian ini tidak hanya focus kepada apa yang konsumen lakukan ketika menggunakan internet akan tetapi penelitian ini juga bertujuan untuk memahami alasan mengapa konsumen melakukan belanja online dan bagaimana cara mereka melakukannya. Penelitian ini dilakukan dengan cara menggunakan studi literature dan menggambungkannya dengan data dari survey yang dilakukan agar mendapatkan pemahaman yang lebih baik mengenai kebiasaan belanja online. Dengan adanya penelitian ini peneliti dapat mendapatkan pemahaman yang lebih baik mengenai kebiasaan belanja online di Jakarta terhadap belanja online sebagai sebuah alat transaksi yang baru.
Due to the development of technology the number of internet users has increasing dramatically. Nowadays the numbers of online shopping in Indonesia is increasing as well as the behavior of digital consumers who enjoy online shopping along with the rapid growth of connected device that make online shopping as a convenient way of transaction. The objective of this research is not only focusing on what consumers do on the internet but also understanding the reason why they do online shopping and how they do the online shopping by using study literature and combine it with survey data in order to get a better understanding about the Jakarta online consumer behavior. Through this research we can gain a better understanding about the behavior of Jakarta online consumer towards online shopping as the new way of transaction."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Shahnaz Nadiva
Analisis Schwartz Motivational Value terhadap perilaku konsumen mengadopsi online shopping = Analysis of Schwartz Motivational Value towards consumer behavior in adopting online shopping
"[ABSTRAK
Penggunaan online shopping, khususnya di bidang fashion, sebagai salah satu
pemenuhan kebutuhan masyarakat Indonesia memiliki proses penerimaan yang
kompleks berdasarkan perilaku konsumen yang late adopters, risk averse, socially
oriented, dan impulsive buyers. Salah satu model behavior yang sesuai dengan
perilaku konsumen tersebut adalah Schwartz Motivational Value. Penelitian ini
dikhususkan pada responden yang pernah melakukan pembelian secara online di
Zalora selama tiga bulan terakhir dan diolah menggunakan metode Structural
Equation Modelling untuk memperoleh value apa saja yang mempengaruhi behavior
konsumen dalam mengadopsi online shopping, sehingga diketahui sejauh mana
konsumen menerima online shopping melalui framework technology adoption
lifecycle serta dapat memberikan rekomendasi terkait strategi marketing perusahaan
e-commerce. Hasil penelitian menunjukkan bahwa grup konsumen socially oriented
dan impulsive buyers yang secara signifikan memanfaatkan resources internet dalam
melakukan online shopping, namun pada saat yang sama grup konsumen socially
oriented merasakan ketidakyamanan dalam melakukan online shopping. Selain itu,
dengan adanya resources dalam melakukan online shopping tidak serta merta
membuat konsumen sering melakukan online shopping dan berdampak pada uang
yang dikeluarkan, akan tetapi adanya ketidaknyamanan justru berdampak signifikan
terhadap frekuensi online shopping yang dilakukan konsumen serta uang yang
dikeluarkan. Oleh karena itu, berdasarkan hasil penelitian ini dapat disimpulkan
bahwa konsumen Zalora berada pada tahap Early Majority dalam menerima Zalora
sebagai salah satu online shopping di Indonesia.
ABSTRACT
The usage of online shopping, especially in the field of fashion, as one of the needs
fulfillment for Indonesian community seems to have a complex adoption process
based on the nature of Indonesian?s consumer behavior, which are late adopters, risk
averse, socially oriented and impulsive buyers. One of the behavior model that
corresponds to this consumer behavior is Schwartz Motivational Value. This research
is devoted to the respondents who had made a purchase online in Zalora over the past
three months and the data is processed using Structural Equation Modeling to obtain
values that influence the behavior of consumers in adopting online shopping, how far
consumers receive online shopping technology through the framework of technology
adoption lifecycle based on the result, and also provide recommendations related to
the company's marketing strategy. The results show that consumer who tends to be
socially oriented and impulsive buyers significantly utilize internet resources in doing
online shopping, but at the same time socially oriented consumers feel inconvinience
in doing online shopping. Moreover, with the resources to do online shopping does
not necessarily mean that consumers often do online shopping and spent more money
on online shopping, but the inconvinience in online shopping is precisely a significant
impact on the frequency of consumer online shopping done and the money that is
spent on it. Therefore, based on these results we can conclude that Zalora consumers
are at the stage of the Early Majority in accepting Zalora as one of the online
shopping in Indonesia., The usage of online shopping, especially in the field of fashion, as one of the needs
fulfillment for Indonesian community seems to have a complex adoption process
based on the nature of Indonesian’s consumer behavior, which are late adopters, risk
averse, socially oriented and impulsive buyers. One of the behavior model that
corresponds to this consumer behavior is Schwartz Motivational Value. This research
is devoted to the respondents who had made a purchase online in Zalora over the past
three months and the data is processed using Structural Equation Modeling to obtain
values that influence the behavior of consumers in adopting online shopping, how far
consumers receive online shopping technology through the framework of technology
adoption lifecycle based on the result, and also provide recommendations related to
the company's marketing strategy. The results show that consumer who tends to be
socially oriented and impulsive buyers significantly utilize internet resources in doing
online shopping, but at the same time socially oriented consumers feel inconvinience
in doing online shopping. Moreover, with the resources to do online shopping does
not necessarily mean that consumers often do online shopping and spent more money
on online shopping, but the inconvinience in online shopping is precisely a significant
impact on the frequency of consumer online shopping done and the money that is
spent on it. Therefore, based on these results we can conclude that Zalora consumers
are at the stage of the Early Majority in accepting Zalora as one of the online
shopping in Indonesia.]"
Fakultas Teknik Universitas Indonesia, 2015
S62137
UI - Skripsi Membership  Universitas Indonesia Library
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Raden Siti Nabila Widya Renjani
Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience
"[ ABSTRAK
Tujuan dari penelitian ini adalah untuk menelusuri nilai ekspektasi dan
kenyataan para konsumen online terhadap pengalaman saat belanja online.
Komunitas online telah menghadapi masalah dengan kepercayaan dan keamanan.
Hasilnya menjadikan konsumen tidak percaya untuk belanja online. Alat ukur
mengenai kualitas pelayanan telah digunakan untuk mengukur kesenjangan
antara nilai ekspektasi dan kenyataan para konsumen terhadap pengalaman saat
belanja online. Penelitian berdasarkan model SERVQUAL diuji kepada kelompok
penggemar belanja online di Melbourne untuk memahami aspek-aspek yang turut
berkontribusi terhadap kesenjangan diantara ekspektasi dan kenyataan para
konsumen. Singkat kata, konsumen online mencari keamanan dan jaminan
sebagai prioritas utama ketika mereka telibat dengan belanja online.
ABSTRACT The purpose of this paper is to explore the perceived and actual value of
online consumers towards online shopping experience. The problem the online
community has been dealing with was trust and security. The outcomes of those
actions were distrusts from consumers to shop online. A measurement of quality
service is used to measure the gaps between consumer?s perceived and actual
value towards online shopping experience. A research based on the SERVQUAL
model was conducted to a group of avid online consumers in Melbourne to
understand which aspect contributes the most to the gap of their expectations and
perceptions. In summary, online customers seeks security and assurance as the
top priority when engaging in online shopping experience, The purpose of this paper is to explore the perceived and actual value of
online consumers towards online shopping experience. The problem the online
community has been dealing with was trust and security. The outcomes of those
actions were distrusts from consumers to shop online. A measurement of quality
service is used to measure the gaps between consumer’s perceived and actual
value towards online shopping experience. A research based on the SERVQUAL
model was conducted to a group of avid online consumers in Melbourne to
understand which aspect contributes the most to the gap of their expectations and
perceptions. In summary, online customers seeks security and assurance as the
top priority when engaging in online shopping experience]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Kirana Maharani
Penerapan model terintegrasi dalam memprediksi intensi konsumen untuk menulis ulasan online pada Zomato = Implementation of integrated model for predicting consumer's intention to write online review on Zomato
"ABSTRAK
Penelitian ini menguji pengaruh faktor-faktor dari theory of planned behaviour seperti sikap, norma subyektif, kontrol perilaku yang dirasakan, serta faktor lain seperti keterlibatan ego, motif membalas dendam, dan motif untuk membantu restoran terhadap intensi seseorang untuk menulis ulasan online pada Zomato. Penelitian ini mengumpulkan 279 responden yang tinggal di Indonesia untuk mengisi kuesioner. Hasil penelitian ini menunjukkan bahwa sikap, motif membalas dendam, dan motif untuk membantu restoran tidak berpengaruh secara signifikan terhadap intensi konsumen untuk menulis ulasan online pada Zomato. Di sisi lain, norma subyektif, kontrol perilaku yang dirasakan, dan keterlibatan ego secara signifikan memengaruhi intensi konsumen untuk menulis ulasan online pada Zomato. Penelitian ini menerapkan model yang telah diajukan sebelumnya namun untuk kasus yang berbeda yaitu bukan pada suatu restoran melainkan pada suatu platform yang spesifik yakni Zomato.
ABSTRACT
This study examines the effect of the theory of planned behaviour factors such as attitudes, subjective norms, and perceived behavioral control, as well as other factors such as ego involvement, taking vengeance, and helping the restaurant toward consumers intention to write online review on Zomato. This study collected 279 respondents who lived in Indonesia to fill the questionnaire. The result of this research shows that attitude, taking vengeance, and helping the restaurant does not have significant effect on customers intention to write online review on Zomato. On the other hand, subjective norms, perceived behavioral control, and ego involvement does have significant effect on customers intention to write online review on Zomato. This research applied a proposed model for a different case, which is not for a specific restaurant, but for a specific platform."
2019
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Avitasya Febryani Syahrial
Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme
"SMS location-based advertising LBA atau iklan berbentuk promosi melalui SMS yang memanfaatkan informasi lokasi telefon seluler diketahui dapat meningkatkan penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh extrinsic dan intrinsic motivation terhadap pembentukan attitude toward SMS LBA yang selanjutnya melihat pengaruhnya terhadap purchase intention dalam konteks foodservice. Pada penelitian ini terdapat uji variabel moderasi yaitu brand familiarity untuk mengetahui apakah tingkat familiaritas terhadap merek mempengaruhi sikap konsumen terhadap niat pembelian produk yang diiklankan melalui SMS LBA.
Penelitian ini melibatkan 229 responden dari seluruh Indonesia yang pernah mendapatkan SMS LBA dari Krispy Kreme. Data diolah menggunakan metode Structural Equation Modelling SEM. Hasil penelitian ini menunjukkan bahwa extrinsic dan intrinsic motivation dapat meningkatkan attitude toward SMS LBA yang selanjutnya dapat mendorong purchase intention. Selain itu ditemukan pula bahwa pengaruh ini di moderasi oleh brand familiarity.
SMS LBA is a promotion advertising through SMS that uses information of mobile phone rsquo s location in order to increase sales. This study aims to analyze the effect of extrinsic and intrinsic motivation on the establishment of attitude toward SMS location based advertising and its impacts on purchase intention in foodservice area. There is a test of brand familiarity as a moderating variable to find out whether the level of consumer rsquo s brand familiarity affect attitude toward SMS LBA on intention to purchase a product that advertised through SMS LBA.
The data for this research were collected from 229 respondents from all over Indonesia who had received SMS LBA from Krispy Kreme. They were then analyzed using Structural Equation Modelling SEM. The result of this research shows that extrinsic and intrinsic motivation increases attitude toward SMS LBA that further leads to increase in purchase intention. Furthermore, the result shows that brand familiarity does moderate attitude toward SMS LBA on purchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
S70002
UI - Skripsi Membership  Universitas Indonesia Library
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Savira Gabriel Evani
Analisis pengaruh consumer-website relation terhadap eWOM effectiveness: studi kasus pada Traveloka = Influence of consumer-website relation on eWOM effectiveness: study case on Traveloka
"ABSTRAK
Sebagai perusahaan Online Travel Agency, Traveloka memuat ulasan online terkait pariwisata dan akomodasi untuk membantu keputusan pembelian konsumen. Penelitian ini mengajukan konsep Online Social Network (OSN) oleh Brown, Boderick, & Lee (2007) untuk mempelajari peran eWOM pada website ulasan konsumen dengan menginvestigasi pengaruhnya terhadap proses pengambilan keputusan konsumen. Metode purposive sampling digunakan pada penelitian dengan 235 responden dan dianalisis menggunakan Structural Equation Modelling (SEM). Temuan dari penelitian ini mengungkapkan bahwa tie strength mempengaruhi attitude towards the website, dan source credibility secara positif, serta homophily mempengaruhi attitude towards eWOM Information dan source credibility secara positif. Selain itu, source credibility ditemukan memiliki peran penting kepada attitude towards eWOM Information dan attitude towards the website, dan attitude towards eWOM Information selanjutnya mempengaruhi attitude towards the website dan eWOM effectiveness secara positif. Implikasi manajerial serta rekomendasi terkait temuan tersebut akan dibahas lebih lanjut untuk penelitian selanjutnya.
ABSTRACT
As an Online Travel Agency, Traveloka provides travel and accommodation related online reviews to help consumers buying decision. This study exerts Online Social Network (OSN) model from Brown, Boderick, & Lee (20007) to study the role of eWOM on customer review website by investigating the effect on consumers decision making process. Purposive sampling was used for this research with 235 respondents and were analyzed using Structural Equation Modeling approach. Findings of this study reveals that tie strength has positive impact to attitude towards the website and source credibility, aswell as homophily has a positive impact to attitude towards eWOM Information and source credibility. Furthermore, source credibility has important role on attitude towards eWOM Information and attitude toward the website, and also attitude toward eWOM Information has a positive impact on attitude toward the website and eWOM effectiveness. Managerial implications and recommendations related to these findings are discussed for further research."
2019
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Engel, James F.
Perilaku konsumen = Consumer behavior
Jakarta: Binarupa Aksara, 1994
658.834 2 ENG p
Buku Teks SO  Universitas Indonesia Library
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Sheila Firda Annisarahma
Pengaruh Media Sosial Dan Motivasi Hedonis Terhadap Sikap Belanja Apparel Online Selama Pandemi Covid-19 = The Influence of Social Media and Hedonic Motivation on Online Apparel Shopping Attitudes during the Covid-19 Pandemic
"Penelitian ini bertujuan untuk mengetahui pengaruh hadirnya fitur belanja pada media sosial populer seperti Instagram Shopping dan TikTok Shop di Indonesia selama masa pandemi Covid-19 sebagai alternatif baru social commerce terhadap perilaku belanja impulsif dan kompulsif produk apparel. Dalam penelitian ini, peneliti mengkaji pengaruh media sosial, motivasi hedonis, kondisi berbelanja online selama pandemi Covid-19 serta peran iklim sosial komunitas pengikut social media influencer terhadap perilaku belanja impulsif dan kompulsif. Penelitian dilaksanakan menggunakan metode variance based Partial Least Square - Structural Equation Modelling (PLS-SEM) secara cross-sectional kepada 475 responden untuk menguji keterkaitan variabel Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun), Shopping in the Times of Covid-19, dan variabel moderasi Social Climate terhadap variabel dependen Impulsive Buying dan Compulsive Buying. Hasilnya, didapatkan bahwa Hedonic (Happiness) dan Shopping in the Times of Covid-19 memiliki hubungan signifikan positif terhadap perilaku Impulsive dan Compulsive buying. Hedonic (Fun) serta peran moderasi Social Climate berhubungan signifikan positif dengan Impulsive Buying. Sedangkan variabel lainnya tidak memiliki hubungan signifikan yang positif terhadap variabel Impulsive Buying dan Compulsive Buying.
This study aims to determine the effect of the presence of shopping features on popular social media namely Instagram Shopping and TikTok Shop in Indonesia during the Covid-19 pandemic as a new social commerce alternative which could affecting impulsive and compulsive shopping behavior for apparel products. In this study, the impact of social media, hedonic motivation, shopping in the times of Covid-19, and social climate of social media influencers community are observed towards impulsive and compulsive shopping behavior. The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 475 respondents observing the association of several variables: Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun) variables, Shopping in the Times of Covid-19 and Social Climate as a moderating variable towards the Impulsive Buying and Compulsive Buying as the dependent variables. The study result show that Hedonic (Happiness) and Shopping in the Times of Covid-19 had a significant positive relationship to Impulsive and Compulsive buying behavior. Hedonic (Fun) and the moderating role of Social Climate had a significant positive relationship with Impulsive Buying. Whilst the other variables do not have a positive significant relationship to the Impulsive Buying and Compulsive Buying variables."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Dalila Putri Paramadani
Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline
"ABSTRAK
Penggunaan internet di Indonesia sudah semakin melesat terutama pada bidang e-commerce online shopping yang berhubungan dengan produk fashion. Produsen melihat penjualan secara online dapat menjadi peluang untuk meningkatkan suatu penjualan karena di zaman sekarang mempunyai toko offline dan online dapat memudahkan produsen untuk memasarkan produknya terutama di bidang fashion. Sebagai online shopping yang sudah cukup terkenal, Zalora Indonesia memiliki berbagai macam penawaran tetapi dalam melakukan pembelian online seorang konsumen juga memiliki banyak pertimbangan sebelum akhirnya memutuskan untuk membeli produk di Zalora Indonesia. Pertimbangan tersebut berdasarkan harga, pelayanan, fasilitas dan kualitas yang diberikan. Sebagai situs belanja online fashion yang terkenal Zalora Indonesia dapat memberikan pengalaman yang serupa dengan pembelian secara offline.
ABSTRACT
The use of internet in Indonesia has continuously increased in the field of e commerce online shopping mostly in the production of fashion. Producers sees a bigger opportunity in online business as nowadays having both online and offline business can increased sales mostly in the field of fashion. As one of the most popular online shopping website, Zalora Indonesia offers a lot of different key ideas to the consumer but in the process of purchasing product in online shop a consumer also have a lot of thought to put into before actually making the purchase. The factor of consideration are varies most of them are through price,service,facility and quality the shop offer. As a well known online shop,it is believed that Zalora Indonesia can give the same experience as an offline shop."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
cover
Theodore Gilbert Damarjati
The impacts of green marketing elements towards consumer-green buying behavior in Indonesia = Dampak elemen pemasaran ramah lingkungan terhadap perilaku pembelian ramah lingkungan konsumen di Indonesia
"Tujuan dari penelitian ini adalah untuk memberikan pemahaman yang jelas tentang bagaimana elemen pemasaran hijau mempengaruhi perilaku pembelian pelanggan. Untuk mendukung penelitian ini, akan digunakan metode penelitian survei untuk mengumpulkan data pada kuesioner yang diadaptasi dari penelitian sebelumnya. Kuesioner disebarkan secara online melalui berbagai platform sosial seperti grup WhatsApp dan Instagram. Sebanyak 195 responden yang telah terpapar unsur green marketing dan merupakan pembeli produk ramah lingkungan dikumpulkan dengan menggunakan metode purposive sampling. Data yang dikumpulkan telah dianalisis dengan SmartPLS untuk menilai model pengukuran untuk reliabilitas dan validitas dan model struktural untuk pengujian hipotesis dan konfirmasi. Hasil penelitian dapat menunjukkan bahwa ada hubungan positif dan signifikan antara pemasaran hijau, dan perilaku pembelian pelanggan. Mengingat bahwa, perilaku pembelian pelanggan sangat dipengaruhi oleh pengetahuan lingkungan & konsumsi hijau dan pemasaran hijau perusahaan.
The purpose of this study is to provide a clear understanding of how green marketing elements influence customers’ buying behavior. To support this study, a survey research method will be utilized to collect data on a questionnaire adapted from previous research. The questionnaire is distributed online through various social platforms such as WhatsApp groups and Instagram. A total of 195 respondents that have been exposed to green marketing elements and are green products buyer were collected using purposive sampling method. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation. The results may show that there is a positive and significant relation between green marketing, and customer buying behavior. Given that, the customer buying behavior is highly influenced by the environmental knowledge & green consumption, and the company's green marketing."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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