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ABSTRAKWacana persuasi dilakukan tidak hanya dalam bentuk komunikasi tertulis tetapi juga dalam bentuk lisan.
Wacana tersebut ditemukan dalam beberapa karya fiksi seperti film, yang narasinya berfokus pada tema
persuasi. Tujuan penelitian ini adalah untuk menganalisa wacana persuasi yang terdapat pada Ocean Eleven,
sebuah film komedi Amerika yang disutradarai oleh Steven Soderbergh. Film tersebut berkisah tentang Danny
Ocean dan sebelas rekannya, termasuk rekan kriminalnya, yang merampok tiga kasino Las Vegas, the Bellagio,
the Mirage, dan MGM Grand secara bersamaan. Penelitian ini khususnya bertujuan untuk meneliti dua hal :
strategi persuasi yang dipraktikan oleh pihak yang mempersuasi dalam naratif dan relasi kuasa antar karakter.
Penelitian ini menggunakan teori strategi persuasi dari Crusius dan Channel. Hasil dari studi yang dilakukan
menunjukkan bahwa beberapa strategi persuasi dapat digunakan sesuai dengan tujuannya untuk menyukseskan
persuasi. Lebih lanjut lagi, pada akhir persuasi, relasi kuasa diantara pihak yang melakukan tindakan persuasi
dan pihak yang dipersuasi tidak berubah, yaitu pihak yang melakukan persuasi memiliki posisi yang lebih tinggi
dan dominan.
ABSTRACTDiscourses of persuasion are issued not only in written means of communication but also in spoken forms. Suchdiscourses are discovered in a number of fictional works like films, whose narration focuses on persuasiontheme. The aim of this research is to analyze discourse of persuasion issued in Oceans’s Eleven, an Americancomedy movie directed by Steven Soderbergh. The movie tells about Danny Ocean and his eleven accomplices,including his partner-in-crime, who rob three Las Vegas casinos, the Bellagio, the Mirage, and the MGM Grandsimultaneously. This research is specifically purposed to examine two points: strategies of persuasion practicedby persuaders in the narrative and power relation among characters. The research uses the persuasive strategytheory from Crusius & Channel. The result of this study shows that several persuasive strategies can be used inaccordance in order to succeed the persuasion. Moreover, by the end of the persuasion, the power relationbetween the persuader and the person being persuaded does not change, as the persuader holds a higher and moredominant position., Discourses of persuasion are issued not only in written means of communication but also in spoken forms. Suchdiscourses are discovered in a number of fictional works like films, whose narration focuses on persuasiontheme. The aim of this research is to analyze discourse of persuasion issued in Oceans’s Eleven, an Americancomedy movie directed by Steven Soderbergh. The movie tells about Danny Ocean and his eleven accomplices,including his partner-in-crime, who rob three Las Vegas casinos, the Bellagio, the Mirage, and the MGM Grandsimultaneously. This research is specifically purposed to examine two points: strategies of persuasion practicedby persuaders in the narrative and power relation among characters. The research uses the persuasive strategytheory from Crusius & Channel. The result of this study shows that several persuasive strategies can be used inaccordance in order to succeed the persuasion. Moreover, by the end of the persuasion, the power relationbetween the persuader and the person being persuaded does not change, as the persuader holds a higher and moredominant position.]"
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
