Hasil Pencarian  ::  Simpan CSV :: Kembali

"This book helps readers to navigate through uncertainties in travel contracts regarding information requirements, the right of withdrawal or providing alternative services. Findings reveal that consumer acquis is inadequately adapted to the features of the tourism industry when an optional instrument based on the draft common frame of reference might be used in the future."

"This book analyses in detail the different steps taken by each of the 27 EU Member States in the implementation process of the Services Directive. It provides not only detailed information about the changes in national law adopted by the Member States, but also facilitates a comparison of the different implementation strategies. It gives an insight in the heterogeneity or homogeneity of implementation concepts and shows how European legislation affects legislation that were originally nationally dominated, such as the law of national administration. "

"For almost three decades, the European Union (EU) has adopted measures to regulate consumer transactions within the internal market created by the EU Treaties. Existing legislation is largely based on directives harmonizing aspects of national consumer laws. This Brief argues that a more appropriate approach for EU consumer law would be legislation in the form of a regulation which is applicable to cross-border transactions only. The author considers the constitutional constraints of the EU Treaties, before examining the case for a cross-border-only measure. He argues that the cross-border approach is preferable, because it would provide clearer benefits for consumers seeking to buy goods and services across borders, while not upsetting domestic law unnecessarily, in particular in the context of e-commerce, with implications for industry, policymaking, and regional development. The Brief concludes by suggesting that a successful EU measure on cross-border consumer transactions could create a template for global initiatives for transnational consumer law."

"The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations of consumers' self-descriptions of personal markers of their trip configurations. "

"The marine zone tourism is growing attracting more tourists. Pramuka Island is marine conservation marine biodiversity in coral reefs and other natural resources.  To develop this potential tourist destination, a customer-based marketing program is required to attract domestic and foreign customer-based mark. The main vision is to understand tourist preferences for marine tourism activities and facilities.  A research was conducted on Pramuka Island as a well-known marin tourism zone.  The objective was to determine the tourist preferences for marine Research methods utilized Cochran test and Conjoint showed that there was a analysis where the primary data were obtained from tourist respondents.  The result showed that there was tourist preference based on the five attributes considered most important, namely tourism activities, tourist attractions, types of accommodation food and souvenirs types.  This study provided provided marine tourism destination management with useful guidance for broader implications of the implementation of marketing programs and tourism attraction.  Moreover, the results of this study consolidated the learning of a variety of academic and industrial research papers in particular for the measurement of customer preferences towards marine tourism destination."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari faktor-faktor nilai yang terdapat pada konten destinasi yang diunggah oleh akun TikTok @backpackertampan terhadap eWOM melalui consumer engagement dan consumer involvement. Terdapat 8 hipotesis diuji dan teknik pengambilan sampel secara judgemental digunakan berdasarkan pertimbangan peneliti. Sebanyak 285 responden berhasil dikumpulkan secara online melalui kuesioner kemudian data tersebut diolah secara PLS-SEM dengan menggunakan SmartPLS 4. Hasil dari penelitian menemukan bahwa informativeness, irritation, credibility, personalization, dan incentives mempengaruhi penilaian konsumen saat melihat konten destinasi di TikTok secara signifikan dan consumer engagement dan involvement memediasi hubungan tersebut secara signifikan. Akan tetapi, entertainment tidak dibuktikan memiliki pengaruh yang signifikan terhadap penilaian konsumen saat melihat konten destinasi di TikTok. Penelitian ini akan berkontribusi terhadap pengembangan topik pemasaran pariwisata melalui TikTok mulai dari keefektifan konten destinasi, pengertian dan implementasi model Ducoffe dan teori elaboration likelihood model, dan eWOM.

---

This study aims to determine the effect of the value factors contained in destination content uploaded by the TikTok account @backpackertampan on eWOM through consumer engagement and consumer involvement. There are 8 hypotheses tested and a judgmental sampling technique is used based on the considerations of the researcher. As many as 285 respondents were collected online via a questionnaire and then the data was processed by PLS-SEM using SmartPLS 4. The results of the study found that informativeness, irritation, credibility, personalization, and incentives significantly influence consumer judgment when viewing destination content on TikTok and consumers engagement and involvement mediate the relationship significantly. However, entertainment has not been proven to have a significant influence on consumer ratings when viewing destination content on TikTok. This research will contribute to the development of tourism marketing topics with TikTok usage starting from the effectiveness of destination content, the understanding and implementation of the Ducoffe model and the elaboration likelihood model theory, and eWOM."

"Spotify, sebagai salah satu layanan streaming musik di Indonesia, menjadi salah satu usaha yang ikut membangun industri musik. Seperti halnya layanan streaming musik lainnya, Spotify menawarkan dua skema layanan yaitu Spotify Freemium, yaitu skema tanpa biaya dan Spotify Premium, dimana pengguna membayar tarif secara berkala. Tujuan penelitian ini adalah untuk mengetahui besarnya nilai kesediaan membayar konsumen WTP atas tarif premium serta mengidentifikasi faktor-faktor yang mempengaruhi WTP tarif premium dari layanan streaming musik. Berdasarkan hasil estimasi WTP menggunakan Contingent Valuation Method CVM , rata-rata pengguna Spotify hanya bersedia membayar Rp 32.000,- per bulan. Sedangkan, dengan menggunakan analisa Logit, diketahui bahwa harga/tarif, kualitas audio, tidak adanya gangguan seperti iklan, dan adanya aplikasi di telepon genggam, merupakan faktor-faktor yang signifikan mempengaruhi WTP.

---

Spotify, as one of the most popular music streaming services in Indonesia, became one of the developers of the Indonesian music industry. Like other music streaming services, Spotify offers two service schemes which are Spotify Freemium, the no cost schemes, and Spotify Premium where users pay tariffs on a regular basis. The purpose of this research is to know the value of consumer 39 s willingness to pay WTP and to identify factors influencing WTP for music streaming service 39 s premium tariffs. Based on the estimation of WTP using Contingent Valuation Method CVM , the average Spotify user is only willing to pay Rp 32.000, per month. Meanwhile, by using Logit analysis, it is known that price tariff, audio quality, the absence of interference such as advertisement, and the existence of application in mobile phone, are the significant factors affecting the WTP."