Hasil Pencarian  ::  Simpan CSV :: Kembali

"Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusio"

"This book will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail, account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including :- Geo-targeting, distribution, and placement of ads- Advanced account management and budget strategies- Keywords, metrics, and ROI management- Tools such as keywords editor, website optimizer, and conversion optimizer- Mobile marketing implementations and strategies- Working with the various APIs available for developers"

"Examines the creative processes of professionals in the advertizing industry, providing sketches that show how thoughts get turned into ideas, profiles with commentary from contributors from the Jupiter Drawing Room, McCann Erickson, Ogilvy &​ Mather, and other agencies, and discussing models of creativity, creative problem-solving devices, and related topics."

"Americans are losing their homes in record numbers, and the housing crisis seems unlikely to subside any time soon. Many people faced with foreclosure feel helpless and resigned to giving up their homes without even trying to save them. With the right advice, however, homeowners can take control of the situation, avoid foreclosure proceedings, and even protect their credit. Timely and indispensible, this guide will help anyone survive the housing crisis and preserve their most important investment."

"An up-to-the minute and inspiring review of the evolving processes and new technologies in the fast changing world of graphic design, this book will be essential reading for anyone studying or practising in this broadest of industries. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signage, packaging, multimedia and the Web, this profusely illustrated ad authoriative handbook also provides in-depth information on design basics such as type, colour and images."