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"Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models."

"Driven by the challenging business environment as to the commoditization of voice services, the rise of mobile broadband technology and the changes in the competition landscape telecom operators are at the urgent need to redefine their business model. This thesis discussed the business model transformation of telecom operator by taking a case of PT. XYZ. The study was a qualitative study. The result of the study showed the success of PT. XYZ in adopting new business model in the broadband era as a basis for the company?s long term growth. However the study also found that the revenue growth from the broadband was still insufficient to compensate the declining growth of voice revenue. The study further suggested PT. XYZ to engage in the innovation industry to secure its sustainability."

"ABSTRAKTesis ini membahas analisa keberhasilan atau hasil dari strategi pada tingkatanbisnis yang dilakukan oleh perusahaan korporasi media yang diambil setelahdisesuaikan dengan kondisi dimana perusahaan berada pada struktur pasar.Penelitian ini menggunakan metode pendekatan kualitatif dengan metodedeskriptif dan menggunakan teknis analisis naratif. Hasil penelitian strategi paketiklan bundling yang dirasa sebagai turunan strategi konvergensi media, denganmenjual paket iklan lintas media dalam jangka pendek memang menguntungkannamun dalam jangka panjang tidak menguntungkan karena akan merugikan salahsatu media. Strategi jangka panjang padahal dibutuhkan untuk bertahan dalamkondisi pasar persaingan sempurna dan agar tetap menjadi “market leader”.Sehingga dihasilkan rekomendasi bentuk strategi paket iklan bundling yang lebihsesuai dengan strategi konvergensi.

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ABSTRACTThis thesis discusses the analysis of the success or outcome of the strategy at thelevel of business done by the company in the corporate media taken afteradjusting to the conditions in which the company is in the market structure. Thisstudy uses a qualitative approach with descriptive methods and technical TODDnarrative analysis. The results advertising package bundling strategy is perceivedas an instance of media convergence strategy, to sell cross-media advertisingpackages are beneficial in the short term but in the long run is not beneficialbecause it would harm one of the media. Whereas long-term strategy is needed tosurvive in conditions of perfect competition and in order to remain a "marketleader". So that the resulting recommendation form advertising package bundlingstrategy is more in line with the strategy of convergence."

"From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to do one thing: converge their impressive technology initiatives with their business strategies. With countless opportunities lost and billions wasted, these examples provide a much needed wake up call that it is time to institutionalize a set of repeatable management practices to successfully run an organization. "The Power of Convergence" makes the case and lays the groundwork for a new understanding of the role of technology in business. No technology should be developed or deployed without a full vision of how it advances business goals, addresses customer needs, or both. Beyond that, technology should be so tightly inter twined with strategy that the two drive each other, with each at the ready when market opportunity materializes however suddenly. With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, "The Power of Convergence" provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence."

"No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You’ll learn how to:• Identify a strategic, finite, workable list of genuine prospects• Draft a compelling, customer-focused “sales story”• Perfect the proactive telephone call to get face-to-face with more prospects• Use email, voicemail, and social media to your advantage• Overcome—even prevent—every buyer’s anti-salesperson reflex• Build rapport, because people buy from people they like and trust• Prepare for and structure a winning sales call• Stop presenting and start dialoguing with buyers• Make time in your calendar for business development activities• And much morePacked with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today."

""PDMA's Visions: ""Credit Johnston and Bate for their bias for action -- the book is organized to foster implementation, with helpful process tips sprinkled liberally throughout, helpful chapter summaries and endnotes by chapter for convenient diving into referenced materials. The immediacy and clarity of the presentation should help you get right into the process."""