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"[Advances in advertising research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network., Advances in advertising research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.]"

"[In this book, this motivational aspect will be imbedded in and related to other theories of (intrinsic) motivation and empirical work on flow and performance. The book provides a review of the current flow research, with a focus on rigorous analysis on methodology. The author takes the time to present methodological aspects in flow research to qualify empirical work. In addition, this volume presents neuropsychological considerations and empirical correlates of flow experiences. , In this book, this motivational aspect will be imbedded in and related to other theories of (intrinsic) motivation and empirical work on flow and performance. The book provides a review of the current flow research, with a focus on rigorous analysis on methodology. The author takes the time to present methodological aspects in flow research to qualify empirical work. In addition, this volume presents neuropsychological considerations and empirical correlates of flow experiences. ]"

"Advances in stem cell research discusses recent advances in stem cell science, including therapeutic applications. This volume covers such topics as biomanufacturing iPS cells for therapeutic applications, techniques for controlling stem cell fate decisions, as well as current basic research in such areas as germ line stem cells, genomics and proteomics in stem cell research. "