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"Technology and household consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed.;Technology and household consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed."

"Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure 'customer retention' Finally, she formulates leanings and recommendation for brand-community management."

"Penelitian ini dirancang untuk menguji pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri, serta menguji peran social desirability bias sebagai moderator dalam pengaruh tersebut. Etnosentrisme konsumen diukur menggunakan instrumen Consumer Ethnocentrism Tendency Scale (CETSCALE). Sikap eksplisit diukur menggunakan instrumen skala semantik diferensial, sedangkan sikap implisit diukur menggunakan instrumen Implicit Association Test (IAT). Sementara social desirability bias diukur menggunakan instrumen Marlowe-Crowne Social Desirability Scale (M-C SDS). Sebanyak 104 mahasiswa berusia 17-24 tahun berpartisipasi dalam penelitian ini. Berdasarkan analisis pengaruh menggunakan simple regression analysis, ditemukan bahwa etnosentrisme konsumen berpengaruh secara signifikan pada sikap eksplisit terhadap merek dalam negeri (β = 0,234, p < 0,05) dan juga pada sikap implisit (β = -0,267, p < 0,05), namun tidak berpengaruh signifikan pada sikap eksplisit terhadap merek luar negeri (β = 0,120, p > 0,05). Sementara social desirability bias tidak signifikan berperan sebagai moderator dalam pengaruh-pengaruh tersebut (R2 = 0,015; p > 0,05). Maka dari itu, dapat disimpulkan bahwa etnosentrisme konsumen memang berpengaruh terhadap sikap konsumen terhadap merek dalam negeri, namun hal tersebut tidak selalu berarti bahwa konsumen menolak merek luar negeri.

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This study was designed to examine the effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brands, and also to test the role of social desirability bias as moderator. Consumer ethnocentrism was measured by Consumer Ethnocentrism Tendency Scale (CETSCALE). Explicit attitude was measured by semantic differential scale, and implicit attitude was measured by Implicit Association Test (IAT). Meanwhile, social desirability bias was measured by Marlowe-Crowne Social Desirability Scale (M-C SDS). There were 104 students aged 17 to 24 years old participated in this study. Based on the effect analysis using simple regression, consumer ethnocentrism was found significantly affect consumer's explicit attitude toward local brand (β = 0,234, p < 0,05) and also consumer's implicit attitude (β = -0,267, p < 0,05), but it didn't significantly affect consumer's explicit attitude toward global brand (β = 0,120, p > 0,05). Meanwhile, the role of social desirability bias as moderator was not found significant (R2 = 0,015; p > 0,05). Therefore, it could be concluded that consumer ethnocentrism did affect consumer's attitude toward local brand, but it didn't necessarily mean that the consumer reject global brand."

"Perkembangan digital di Indonesia mengalami peningkatan yang berdampak pada kenaikan intensi berbelanja online. Ulasan yang terdapat di e-commerce merupakan hal yang mampu memengaruhi intensi membeli konsumen karena konsumen sering kali bergantung dari ulasan yang dituliskan oleh pembeli sebelumnya pada produk yang sama. Penelitian ini bertujuan untuk menganalisis pengaruh valensi dan volume dari ulasan online terhadap intensi membeli konsumen. Metode yang digunakan adalah kuantitatif dengan pendekatan eksperimental, dimana data dikumpulkan melalui kuesioner yang dibagikan kepada partisipan dengan rentang usia 18-29 tahun. Total partisipan yang didapatkan yaitu 222 orang. Hasil analisis menunjukkan bahwa valensi online memiliki pengaruh signifikan terhadap intensi membeli konsumen. Namun, variabel volume ulasan tidak menunjukkan adanya pengaruh yang signifikan terhadap intensi membeli konsumen. Selain itu, tidak ditemukan pula adanya interaksi antara valensi dan volume ulasan online dalam memengaruhi intensi membeli konsumen.

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The digital development in Indonesia has significantly increased, leading to a rise in online buying intention. Reviews on e-commerce platforms play a crucial role in influencing consumer purchase intention, as consumers often rely on reviews written by previous buyers of the same product. This study aims to analyze the impact of the valence and volume of online reviews on consumer buying intention. The research employed a quantitative method with an experimental approach, where data was collected through questionnaires distributed to participants aged 18-29 years. A total of 222 participants were obtained. The analysis results indicate that the valence of online reviews has a significant effect on consumer purchase intention. However, the review volume does not show a significant influence on consumer purchase intention. Additionally, no interaction between the valence and volume of online reviews was found in affecting consumer purchase intention."