Hasil Pencarian  ::  Simpan CSV :: Kembali

"Comprehensively examining the relationship between cognition and emotion, this handbook brings together leading investigators from multiple psychological subdisciplines. Biological underpinnings of the cognition-emotion interface are reviewed, including the role of neurotransmitters and hormones. Contributors explore how key cognitive processes--such as attention, learning, and memory--shape emotional phenomena, and vice versa. Individual differences in areas where cognition and emotion interact--such as agreeableness and emotional intelligence--are addressed. The volume also analyzes the roles of cognition and emotion in anxiety, depression, borderline personality disorder, and other psychological disorders."

"This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance.Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area"