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"[Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure 'customer retention' Finally, she formulates leanings and recommendation for brand-community management., Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure 'customer retention' Finally, she formulates leanings and recommendation for brand-community management.]"

"Jika Anda profesional pemasaran atau pemilik usaha kecil-menengah yang ingin mengembangkan bisnis, mik buku ini pas untuk Anda. Secara lengkap membagikani cara membuat dan menerapkan sales funnel yang akan meningkatkan traffic dan membukukan penjualan Marketing tidak harus rumit. Marketing seharusnya mudah dan berhasil. Entah Anda menjalankan bisnis kecil ataupun besar, rencana marketing yang terbaik dan termudah dimulai dengan sales funnel atau saluran penjualan."