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"Tesis ini membahas hubungan faktor-faktor positioning surat kabar dengankeputusan pembelian, studi pada surat kabar cetak dan online Kompas. Penelitianini adalah penelitian kuantitatif dengan desain eksplanatif, responden mahasiswapascasarjana komunikasi Universitas Indonesia, berjumlah 170 orang. Metodeanalisa data dilakukan dengan analisa statistik deskriptif dan analisa StructuralEquation Modeling (SEM) untuk membuktikan hipotesa dalam penelitian ini.Hasil penelitian menunjukkan dimensi yang paling dominan dalam menjelaskanfaktor-faktor positioning surat kabar cetak dan online adalah dimensi citra produk,dimensi yang paling dominan dalam membentuk keputusan pembelian pada suratkabar cetak adalah dimensi kepastian membeli, sedangkan dimensi yang palingdominan dalam membentuk keputusan pembelian pada surat kabar online adalahdimensi keinginan membeli, serta terdapat hubungan yang signifikan yang positifantara faktor-faktor positioning dengan keputusan pembelian, baik pada suratkabar cetak maupun online = This thesis disscusses about relationship between positioning factors and purchaseintention. This research use quantitative explanatory design, the respondents arecommunication college student of University Indonesia, total respondents 170.Data analysis method are descriptive statistical analysis and Structural EquationModeling (SEM) to prove hypothesizing in this research. Results from thisresearch are: product image is dominant dimension that forms positioning factorsfor both printed and online newspapers, definitely would is dominant dimensionthat forms purchase intention of printed newspaper, meanwhile likely is dominantdimension that forms purchase intention of online newspaper, and there isrelationship which significant positive between positioning factors and purchaseintention for both printed and online newspaper"

"Kehadiran media informasi alternatif seperti radio, televisi dan internet menjadikan industri surat kabar cetak sebagai industri informasi, semakin sulit meningkatkan minat pembaca Karena selain harus bersaing dengan produk alternatif Surat kabar cetak juga harus bersaing dengan kompetitor sejenis dalam banyak atribut, seperti harga, kemasan, kualitas isi serta iklan dan brand name. Untuk memenangkan persaingan banyak media mencoba melakukan reposisioning atributnya dengan harapan mampu menciptakan pembaca loyal, karena diyakini jauh lebih murah effortnya dibanding berusaha meningkatkan jumlah pembaca secara langsung. Melalui survey lapangan dengan kuesioner secara xandom terhadap 215 individu pelanggan Koran TEMPO di wilayah DKI Jakarta. Diperoleh hasil analisis data kuantitatif] bahwa secara sendiri-sendiri atribut repositioning nama, harga, kemasan dan advertising berpengaruhh signifikan terhadap loyalitas pembaca walaupun pengaruhnya lemah. Namun secara bersama, atributo-atribut itu tidak berpengaruhh terhadap loyalitas pembaca.

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The presence of broadcast media which are radio and television and the growth of online media has been creating problem for newspaper as a part of print media to increase its mmiber of readers. The main reason is, this print media should compete with alternative products and also compete with other attributes such as price, package, content quality, advertisement and brand. For having stronger position in this competitive market, some of media company tried to do re-positioning its product to create loyal readers. They believed that this action is more efticient and effective to increase the number of rmders. This research has conducted a quantitative analysis method and done through the lield survey with randomly questioner into 215 individual customers of Koran TEMPO in DKI Jakarta area. The result was, the media re-positioning in term of name, price, package and advertising, can give significant influence to loyalty readers even though it was weak correlations. ln addition, those attributes were not give any influences to loyality of readers."

"Brand equity is a company asset that gives whacking advantages for company has it. This matter also applies at mass media industry. Beside that, brand equity also gives whacking advantages for publisher. For segmented newspaper like as Bisnis Indonesia daily, market should be clear and growth, even so small ought to remain positive. But in facts, the growth is stagnant. Therefore we require observing do brand equity of Bisnis Indonesia daily has relationship with consumers' motivation who buy Bisnis Indonesia at retail. Beside that we describe above, we also require to know what brand equity's element of Bisnis Indonesia daily, which have powerful relationship with retail consumers motivation. Descriptive statistic method we use to describe about facts that occurred in population. We get observed data from questionnaire. We use Spearman-Brown correlation to determine whether brand equity has correlation and/or has not with consumers' motivations that buy Bisnis Indonesia at retail. Brand equity is a set both assets and liabilities of brand that related to a brand, name, and symbol, which add or lessen the value given by product or service in both a company and customer. In other definition, brand equity is the sum of brand perception including relatively quality of product and service, financial performance, customer loyalty, satisfaction, and all brand awards. The observation shows that the relationship between brand equity with motivation to buy of retail customers of Bisnis Indonesia daily is weak. It is showed by coefficient of correlation is less than 0.500. The result also shows negative and in other hand, some element we observed has opposite sign. The elements of brand equity of Bisnis Indonesia that have strong relationship with consumer motivation are quality perception, other brand asset, brand association, and brand loyalty respectively. But brand awareness is a main key to enter to other brand equity elements. To face the mentioned above, we suggest to brand owners of Bisnis Indonesia to improve their top of minds of Bisnis Indonesia and strengthen their positioning as business daily and the owners also should be improving their promotion activity whether in public sphere or in mass media."

"ABSTRAKJurnal ini membahas mengenai representasi Agenda Setting dalam media cetidakKompas dan situs berita online Kompas.com. Setiap media massa memiliki agenda media yang pada akhirnya akan mempengaruhi publik. Publik cenderung menganggap suatu isu penting sebagaimana media merepresentasikannya. Dari analisis terhadap harian Kompas dan Kompas.com, penulis berharap media massa di Indonesia dapat menjadi alat kontrol sosial yang kuat, yang memberikan informasi serta mengedukasi masyarakat Indonesia.Kata kunci: representasi; agenda setting; media massa; publik

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ABSTRACTThis article explains how the representation of Agenda Setting in Kompas newspaper and Kompas.com online newspaper. Every single mass media has their own media agenda that will affect the public eventually. People tend to trust important issues just like how the media represent them. With the analysis of Kompas and Kompas.com, writer hopes that mass media in Indonesia could be a strong tools of social control, and educate people with the right informations they give.Keywords representation agenda setting mass media public"

"Skripsi ini membahas tentang faktor-faktor yang mempengaruhi sikap konsumen di Jakarta terhadap pembelian barang-barang luxury fashion dan melihat ada atau tidaknya pengaruh dari sikap konsumen terhadap intensi pembelian barang-barang luxury fashion. Pengolahan data dalam penelitian ini menggunakan analisis regresi dalam program SPSS 20. Hasil penelitian ini menunjukkan bahwa brand consciousness, materialism, dan fashion involvement terbukti secara positif mempengaruhi sikap konsumen di Jakarta terhadap pembelian barang-barang luxury fashion. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antara sikap terhadap pembelian barang-barang luxury fashion dengan intensi pembelian barang-barang luxury fashion.

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This thesis analyzes factors influencing Jakarta's consumer attitudes towards purchasing luxury fashion goods and predicts the influence of attitudes on the intention to buy these luxury items. The data collected was processed with SPSS 20, using factor analysis and regression method.

The results of this research indicates that brand consciousness, materialism, and fashion involvement proved to positively influence consumer attitudes in Jakarta towards the purchase of luxury fashion goods. The results shows that a significant relationship between attitudes toward luxury fashion goods with the purchase intention of buying luxury fashion goods."

"E-commerce memungkinkan transaksi jual beli online tanpa pertemuan langsung. Meskipun memiliki kelebihan, berbelanja online di e-commerce konvensional masih terbatas dalam deskripsi produk. Untuk mengatasi ini, Shopee menghadirkan inovasi live streaming shopping melalui fitur Shopee Live pada tahun 2019. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang dapat memengaruhi niat pembelian berkelanjutan pada Shopee live streaming. Penelitian ini menggunakan Expectation Confirmation Model dan menggabungkannya dengan konstruk Live Streaming Experience. Selain itu, penelitian ini juga memperhatikan tahapan Consumer Decision Process. Penelitian ini menggunakan metode analisis kuantitatif dengan cara menyebarkan kuesioner online dan memperoleh 401 responden valid. Hasil data kuantitatif diolah dan dianalisis menggunakan metode PLS-SEM dengan bantuan software SmartPLS 3. Hasil penelitian menunjukkan bahwa konstruk live streaming experience memengaruhi perceived usefulness in live streaming, lalu sebagian konstruk live streaming experience memengaruhi perceived usefulness in platform, untuk kemudian hal ini akan memengaruhi satisfaction dan continuance purchase intention pengguna. Penelitian ini juga memberikan implikasi secara teoretis untuk penelitian selanjutnya serta implikasi praktis untuk pengembang aplikasi Shopee dan host Shopee live streaming.

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E-commerce enables online buying and selling transactions without direct face-to-face meetings. Despite having its advantages, online shopping on conventional e-commerce platforms is still limited in product descriptions. To address this, Shopee introduced the innovation of live streaming shopping through the Shopee Live feature in 2019. This study aims to analyze factors affecting continuance purchase intentions on Shopee live streaming. This study combines Expectation Confirmation Model, Live Streaming Experience construct, and the stages of Consumer Decision Process. This study uses a quantitative analysis method by distributing online questionnaires and obtaining 401 valid respondents. The data were processed and analyzed using the PLS-SEM method using SmartPLS 3 software. Based on the result of the analysis, show that live streaming experience construct influences perceived usefulness in live streaming, and some of live streaming experience constructs influence perceived usefulness in the platform. Furthermore, perceived usefulness in live streaming and perceived usefulness in the platform will influence satisfaction and continuance purchase intention of consumer. This study also provides theoretical implications for further research, and practical implications for Shopee application developers and Shopee live streaming hosts."

"Maraknya isu lingkungan telah membuat masyarakat lebih banyak mengonsumsi produk hijau, salah satunya kosmetik hijau (green cosmetics) yang tidak hanya ramah lingkungan namun sejalan dengan prinsip syariah. Namun demikian, penjualan kosmetik hijau di Indonesia masih sangat terbatas. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk kosmetik hijau oleh konsumen Muslim di Indonesia. Penelitian ini mengadopsi kerangka Theory of Planned Behavior dengan tambahan beberapa variabel dan metode penelitian kuantitatif dengan Covariance-Based Structural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 500 responden Muslim Indonesia yang pernah membeli produk kosmetik hijau dalam 6 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel sikap, norma subjektif, dan kontrol perilaku memiliki hubungan signifikan positif terhadap intensi pembelian produk kosmetik hijau, dimana sikap memiliki pengaruh yang paling signifikan positif terhadap intensi tersebut. Adapun variabel pengetahuan lingkungan, motif ekologi, dan religiositas memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk kosmetik hijau. Sedangkan variabel kesadaran kesehatan dan kolektivitas tidak memiliki pengaruh yang signifikan terhadap sikap untuk membeli produk kosmetik hijau. Hasil penelitian ini diharapkan dapat memberikan masukkan terhadap pelaku industri kosmetik hijau dalam menyusun strategi pemasaran yang sesuai, antara lain dengan mempromosikan produk kosmetik hijau oleh ahli dibidang terkait, memasukkan nilai religiositas ke dalam iklan, dan pelabelan ramah lingkungan pada kosmetik hijau. Hasil ini juga diharapkan bermanfaat bagi pemerintah untuk meningkatkan pengetahuan masyarakat seputar lingkungan serta akademisi sebagai rujukan bagi penelitian sejenis dan memperkaya literatur terkait kosmetik hijau di Indonesia maupun global.

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The rise of environmental issues has made people consume more green products, one of which is green cosmetics that are not only environmentally friendly but in line with sharia principles. However, sales of green cosmetics in Indonesia are still very limited. Therefore, this study aims to determine the factors that influence the purchase intention of green cosmetics products by Muslim consumers in Indonesia. This study adopts the Theory of Planned Behavior framework with the addition of several variables and quantitative research methods with Covariance-Based Structural Equation Modeling (CB-SEM). Primary data was collected using non-probability sampling method and involved 500 Indonesian Muslim respondents who had purchased green cosmetics products in the last 6 months. The results showed that the variables of attitude, subjective norms, and behavioral control have a significant positive relationship with the intention to purchase green cosmetics products, where attitude has the most significant positive influence on the intention. The variables of environmental knowledge, ecological motives, and religiosity have a significant positive influence on the attitude to buy green cosmetics products. While the variables of health awareness and collectivity do not have a significant influence on the attitude to buy green cosmetics products. The results of this study are expected to provide input to green cosmetics industry players in developing appropriate marketing strategies, including promoting green cosmetics products by experts in related fields, incorporating religiosity values into advertisements, and environmentally friendly labeling on green cosmetics. These results are also expected to be useful for the government to increase public knowledge about the environment and academics as a reference for similar research and enrich the literature related to green cosmetics in Indonesia and globally."

"Walaupun konsumsi daging di Indonesia terus meningkat dari tahun ke tahun, peningkatan tersebut ternyata tidak dibarengi dengan produksi daging dalam negeri. Oleh karena itu, impor daging halal diperbolehkan. Dengan perspektif tersebut, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk daging impor halal pada konsumen muslim di Indonesia. Penelitian ini mengadopsi Theory of Planned Behavior dan Push-Pull Mooring Theory serta pendekatan kuantitatif melalui metode Covariance-Based Struktural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 913 responden Muslim Indonesia yang pernah membeli produk daging impor halal (mentah/belum diolah) dalam 3 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel yang memiliki pengaruh signifikan positif terhadap intensi pembelian produk daging impor halal adalah kandungan nutrisi, kontrol perilaku, dan sikap. Sementara variabel harga ditemukan berpengaruh signifikan negatif terhadap intensi pembelian produk daging impor halal. Adapun variabel religiusitas, berperan sebagai variabel mediasi, memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk daging impor halal. Sedangkan variabel norma subjektif, daya tarik sensorik, dan kesadaran halal tidak signifikan terhadap intensi pembelian produk daging impor halal. Hasil penelitian ini diharapkan bisa memberikan masukan kepada pelaku industri halal, khususnya importir daging halal, dalam menyusun strategi pemasaran yang cocok berdasarkan pada faktor-faktor yang ditemukan signifikan dalam penelitian ini. Hasil ini juga diharapkan bermanfaat bagi pemerintah dan peternak lokal agar bisa mendorong produksi daging yang baik kandungan nutrisinya dan terjangkau harganya, karena faktor kesehatan dan harga inilah yang dianggap konsumen sebagai faktor terpenting yang memengaruhi intensi mereka mengkonsumsi daging impor. Hasil penelitian ini juga diharapkan bisa menjadi rujukan bagi penelitian sejenis dan memperkaya literatur terkait industri halal di Indonesia dan secara global.

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Although meat consumption in Indonesia continues to increase from year to year, this increase is not accompanied by domestic meat production. Therefore, the import of halal meat is allowed. With this perspective, this study aims to determine the factors that influence the intensity of purchasing imported halal meat products by Muslim consumers in Indonesia. This study adopted the Theory of Planned Behavior and PushPull Mooring Theory as well as a quantitative approach through the Covariance-Based Structural Equation Modeling (CB-SEM) method. Primary data was collected using a non-probability sampling method and involved 913 Indonesian Muslim respondents who had purchased imported halal products (raw/unprocessed) in the last 3 months. The results showed that the variables that had a significant positive effect on the intensity of purchasing imported halal meat products were nutritional content, behavioral control, and attitudes. Meanwhile, the price variable has a significant negative effect on the purchase intensity of imported halal meat products. The religiosity variable, which acts as a mediating variable, has a significant positive effect on attitudes to buying imported halal meat products. Meanwhile, the variables of subjective norms, sensory attractiveness, and halal awareness are not significant to the intensity of purchasing imported halal meat products. The results of this study are expected to provide input to the halal industry players, especially importers of halal meat, in a suitable marketing strategy based on the factors found to be significant in this study. This result is also expected to be useful for the government and local breeders so that they can encourage the production of meat that is good in nutritional content and affordable in price, because these health and price factors are considered by consumers as the most important factors affecting their intensity of consuming imported meat. This result is also expected to be a reference for similar research and literature related to the halal industry in Indonesia and globally."

"OTA merupakan agen perjalanan yang menggunakan internet untuk menjalankan bisnisnya sebagai penghubung penyedia produk perjalanan dengan penggunanya, misalnya: menghubungkan penyedia layanan penerbangan dan hotel dengan penggunanya. OTA biasanya dapat memberikan beberapa pilihan dan memberikan harga yang lebih murah daripada kanal lain. Namun ternyata pengguna tidak cukup puas jika OTA hanya memberikan harga yang lebih murah, pengguna membutuhkan beberapa faktor lain. Penulis mengembangkan model kerangka pemikiran untuk membuktikan apakah trust, perceived risk, dan perceived value mempengaruhi purchase intention penerbangan domestik melalui OTA dan membuktikan pengaruh kualitas sistem OTA terhadap trust, perceived risk, dan perceived value. Penulis menggunakan PLS-SEM sebagai metode pengolahan data. Data penelitian dikumpulkan dari 307 responden yang mengisi survei dalam bentuk kuesioner yang disebarkan secara daring dengan alat bantu www.surveymonkey.com. Penulis menemukan bahwa trust dan perceived value merupakan faktor yang mempengaruhi purchase intention dalam OTA dengan trust sebagai faktor yang terpenting. Penulis juga menemukan bahwa perceived risk tidak memiliki pengaruh yang kuat terhadap purchase intention. Selain itu, hasil penelitian juga menunjukkan bahwa OTA quality merupakan antecedent yang membentuk trust, perceived value, namun tidak terbukti mengurangi perceived risk.

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OTA is a travel agent using internet to run its business. OTA acts as an intermediary between travel providers and travellers (e.g. OTA delivers the airline ticket from airline providers or hotel voucher from the hotels to the consumers). Unlike the airline company websites, OTAs has multiple access to airlines system to give more options to their consumers. OTAs offer more price-saving to the consumers due to special agreement with other party. However, consumers need more than price saving, they consider other factors before purchasing a product or service.

We developed a model or theoritical framework to prove whether trust, perceived risk, and perceived value determine purchase intention of domestic flight from OTA, and to prove whether OTA Quality is the antecedent of trust, perceived risk, and perceived value. We used PLS-SEM to analyze the data which gathered from 370 OTA users who filled out the questionnaire. The survey was distributed online using www.surveymonkey.com.

The results indicate that trust and perceived value determine the purchase intention. Trust was found as the main predictor of purchase intention within an OTA. However, there is no significant effect of perceive risk on the purchase intention. Our finding also indicates that OTA quality is the antecedent of trust and perceived value. On the other hand, we found there is no significant relationship with between OTA Quality with perceived risk."

"Penelitian ini bertujuan untuk mengetahui peran gamification dalam menjelaskan hubungan dimensi-dimensi dalam perceived value dengan purchase intention pada m-commerce platforms. Sampel yang digunakan di dalam penelitian ini yaitu penduduk Indonesia berusia 18 tahun sampai 55 tahun, dan pernah bermain games di m-commerce serta berbelanja di m-commerce selama enam bulan terakhir. Data yang berhasil dikumpulkan adalah sebanyak 274 responden yang kemudian diolah dengan menggunakan metode structural equation model-partial least square (SEM-PLS). Hasil penelitian ini menunjukan bahwa dimensi-dimensi di dalam perceived value yakni utilitarian value, hedonic value, time/effort, dan social value dalam konteks gamificationi memiliki peran penting terhadap keinginan pengguna untuk bermain games dan keinginan pengguna untuk membeli melalui m-commerce platforms. Saran manajerial dan penelitian selanjutnya dibahas dalam penelitian ini.

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This study aims to determine the role of gamification in explaining the relationship between the dimensions of perceived value and purchase intention on m- commerce platforms. The sample used in this study is Indonesian population aged 18 to 55 years, and has played games on m-commerce and shopped at m-commerce for the last six months. The data that were collected were 274 respondents which were then processed using the structural equation model-partial least square (SEM-PLS) method. The results of this study indicate that the dimensions in perceived value namely utilitarian value, hedonic value, time/effort, and social value in the context of gamification have an important role in users' desire to play games and users' desire to buy through m- commerce platforms. Managerial suggestions and further research are discussed in this study."