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"Pakaian bermerek bukanlah sesuatu yang asing bagi masyarakat di Indonesia. Seseorang akan mempertimbangkan beberapa hal sebelum membelinya, antara lain kualitas dan harganya. Maka dari itu penelitian ini dilakukan untuk mengetahui apakah terdapat hubungan yang signifikan antara persepsi kualitas dan persepsi harga dengan intensi membeli produk fashion bermerek asli Indonesia. Pengukuran persepsi kualitas dan intensi membeli dilakukan menggunakan adaptasi alat ukur yang dikembangkan oleh Junghwa (2013) dan pengukuran persepsi harga dilakukan dengan adaptasi alat ukur yang dikembangkan oleh Jo (2013). Sampel penelitian ini berjumlah 148 orang yang mampu menyebutkan beberapa contoh produk fashion bermerek asli Indonesia. Hasil penelitian ini menunjukan terdapat hubungan yang signifikan antara persepsi kualitas dan persepsi harga dengan intensi membeli produk fashion bermerek asli Indonesia. Berdasarkan hasil penelitian dapat dilihat bahwa perubahan skor yang terjadi pada salah satu variabel akan diikuti oleh perubahan skor variabel lain. Selain hasil diatas, penelitian juga menemukan bahwa laki-laki mempersepsikan kualitas kaus bermerek asli Indonesia lebih baik dibandingkan perempuan yang mempersepsikan kaus bermerek asli Indonesia.

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Branded clothes is not something odd to people in Indonesia. Someone will consider several things before buying it, among other quality and price. Therefore this study was conducted to determine whether there is a significant relationship between perceived quality and perceived price with the intention of purchasing branded fashion products from Indonesia. Measurement of perceived quality and purchase intention carried out using an adaptation measurement tool developed by Junghwa (2013) and price perception measurements made with adaptation of measuring instruments developed by Jo (2013). Sample size was 148 people were able to mention a few examples of branded fashion products native to Indonesia. These results indicate a significant correlation between perceived quality and perceived price with the intention of buying branded fashion products from Indonesia. Based on the results it can be seen that the change in scores occurred in one of the variables will be followed by a change in another variable scores. In addition to the above results, the study also found that men perceive the quality of branded t-shirts authentic Indonesian better than women who perceive branded t-shirts native to Indonesia."

"Tesis ini membahas pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance intention pada Industri Fashion Aliran Streetwear di Indonesia. Penelitian yang berbentuk Conclusive Research Design ini mengumpulkan data dengan menggunakan instrumen kuesioner dengan metode Non-probability Sampling dengan tipe Convenience Sampling yang ditargetkan kepada konsumen penikmat produk Fashion Streetwear yang merupakan produk dari hasil Co-Branding di antara dua atau lebih merek. Hasil dari penelitian ini menunjukan pengaruh positif Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance intention pada Industri Fashion Aliran Streetwear di Indonesia. Diharapkan hasil penelitian ini dapat bermanfaat bagi pihak akademisi, pelaku usaha, dan peneliti berikutnya.

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This thesis discusses the influence of Perceived Value on Co-Brand Equity, Co-Brand Preference, and Continuance intention in the Streetwear Fashion Industry in Indonesia. This research in the form of Conclusive Research Design collects data using a questionnaire instrument with the Non-probability Sampling method with the Convenience Sampling type which is targeted at consumers who are connoisseurs of Fashion Streetwear products which are products from the results of Co-Branding between two or more brands. The results of this study shows the positive influence of Perceived Value on Co-Brand Equity, Brand Preference, and Continuance intention in the Streetwear Fashion Industry in Indonesia. In addition, it is hoped that the results of this research can be useful for academics, business actors, and future researchers."

"ABSTRAKDiskriminasi etnis Tionghoa-Indonesia masih ada sampai sekarang, salah satu konteks untuk melihat diskriminasi tersebut melalui hubungan intim, spesifiknya hubungan romantis pada pasangan Tionghoa-Indonesia dan Indonesia asli. Peneliti pun mengangkat fenomena ini untuk melihat hubungan antara perceived discrimination dan kualitas hubungan romantis pada pasangan tersebut. Metode kuantitatif dan kualitatif digunakan dalam penelitian ini. Sebanyak 40 partisipan penelitian beretnis Tionghoa-Indonesia dengan rentang umur 20-40 tahun dan sedang menjalani hubungan romantis dengan Indonesia asli selama minimal 6 bulan. Pengukuran dilakukan dengan menggunakan alat ukur adaptasi PEDQ (Perceived Ethnic Discrimination Questionnaire) dan adaptasi PBSC (Partner Behaviours as Social Context). Sebanyak 2 subjek menjadi partisipan untuk diwawancarai lebih mendalam. Hasil penelitian menunjukkan adanya hubungan antara perceived discrimination dan dimensi-dimensi kualitas hubungan romantis (autonomy support, warmth, structure, chaos, rejection), sementara tidak ditemukan hubungan antara perceived discrimination dan dimensi coercion.

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ABSTRACTDiscrimination against Chinese-Indonesian is still happening in Indonesia. It can be seen in the context of intimate relationship, specifically romantic relationship between Chinese-Indonesian and Native Indonesian. The purpose of this research is to identify the relationship between perceived discrimination and romantic relationship quality among these couples. Both quantitative and qualitative methods were used in this research. Forty Chinese-Indonesian around the age of 20-40 years old who have been in romantic relationship with Native Indonesian for at least 6 months were recruited as participants for this study. Perceived discrimination was measured with adapted versions of PEDQ (Perceived Ethnic Discrimination Questionnaire) and PBSC (Partner Behaviours as Social Context). Two participants were interviewed to discover more detailed informations. Results showed there was a significant correlation between perceived discrimination and dimensions of romantic relationship quality (autonomy support, warmth, structure, chaos, rejection), while significant correlation between perceived discrimination and coercion was not found."

"Populasi remaja rentan mengalami masalah kesehatan mental (Gadagnoto dkk., 2022) dan ditemukan adanya kenaikan prevalensi gangguan kesehatan mental pada populasi usia remaja di Indonesia (Riskesdas, 2018). Riset menunjukkan bahwa intensi yang dimiliki untuk mencari bantuan kepada tenaga profesional masih rendah (Moen dkk., 2018; Barus, 2022). Salah satu faktor protektif remaja terhadap masalah kesehatan mental adalah dukungan sosial dan persepsi mereka terhadap ketersediaan sumber dukungan tersebut dari lingkungan sekitarnya dinilai penting. Penelitian ini dilakukan untuk melihat hubungan antara persepsi dukungan sosial dan intensi mencari bantuan kesehatan mental profesional pada remaja SMA/sederajat di Indonesia. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain penelitian korelasional. Pengukuran persepsi dukungan sosial menggunakan Multidimensional Scale of Perceived Social Support (MSPSS) dan intensi mencari bantuan kesehatan mental profesional menggunakan Mental Help-Seeking Intention Scale (MHSIS) dilakukan kepada 144 partisipan remaja SMA/sederajat di Kota Bandung. Hasil penelitian menemukan bahwa terdapat hubungan yang positif dan signifikan antara persepsi dukungan sosial dan intensi mencari bantuan kesehatan mental profesional (r = 0,410, p < 0,01).

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The adolescent population is prone to experiencing mental health problems (Gadagnoto et al., 2022) and an increase in the prevalence of mental health disorders has been found in the adolescent population in Indonesia (Riskesdas, 2018). Research shows that the intention to seek help from professionals is still low (Moen et al., 2018; Barus, 2022). One of the protective factors for adolescents against mental health problems is social support and their perception of the availability of this source of support from the surrounding environment is considered essential. This research examined the relationship between perceived social support and mental health professional help-seeking intention among high school adolescents in Indonesia. The research method used is a quantitative method with a correlational research design. Measuring perceived social support using the Multidimensional Scale of Perceived Social Support (MSPSS) and mental health professional help-seeking intention using the Mental Help Seeking Intention Scale (MHSIS) was conducted on 144 high school adolescent participants in Bandung. The study found a positive and significant relationship between perceived social support and mental health professional help-seeking intention (r = 0.410, p < 0.01)."

"Persepsi nilai produk merupakan faktor penting yang dapat memengaruhi intensi membeli konsumen. Salah satu cara untuk memunculkan persepsi nilai produk yang baik di mata konsumen adalah melalui influencer yang kredibel. Penelitian ini bertujuan untuk melihat peran persepsi nilai produk sebagai mediator dalam hubungan antara kredibilitas influencer dan intensi membeli pada pengguna Instagram. Partisipan penelitian ini merupakan 311 pengguna Instagram berjenis kelamin perempuan dan berusia 18-24 tahun. Hasil analisis mediasi menunjukan bahwa terdapat hubungan tidak langsung antara kredibilitas influencer dan intensi membeli melalui persepsi nilai produk (ab = 0,236, p < 0,05). Selain itu, terdapat pula efek langsung antara kredibilitas influencer dan intensi membeli (c’ = 0,146, p < 0,05). Hal ini menunjukkan bahwa persepsi nilai produk memediasi secara parsial hubungan antara kredibilitas influencer dan intensi membeli pada pengguna Instagram. Dengan demikian, penelitian ini dapat bermanfaat bagi pelaku bisnis dalam memilih influencer yang ingin diajak bekerja sama, yaitu dengan memperhatikan kredibilitas influencer.

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Product perceived value is an important factor that can influence consumer purchase intention. One way to bring up a good consumer's product perceived value is through a credible influencer. This study aimed to look at the role of product perceived value as a mediator in the relationship between influencer's credibility and purchase intentions on Instagram users. The participants of this study were 311 Instagram users who were female and aged around 18-24 years. The results of mediation analysis showed that there was an indirect relationship between influencer credibility and purchase intention through product perceived value (ab = 0,236, p <0,05). In addition, there was also a direct effect between influencer's credibility and purchase intention (c‘= 0,146, p <0,05). This shows that product perceived value partially mediates the relationship between influencer credibility and purchase intention on Instagram users. Thus, this research can be useful for businessmen in choosing influencers who they want to work with, by paying attention to influencer’s credibility."

"Label kualitas merupakan salah satu atribut produk yang dianggap penting dalam proses keputusan pembelian. Meski demikian, studi mengenai peran label kualitas masih jarang dilakukan dan beberapa temuan menghasilkan temuan yang kontradiktif. Untuk mengisi kesenjangan yang ada dalam literatur, penelitian ini bermaksud untuk mengkaji pengaruh label kualitas terhadap sikap konsumen (kualitas produk dan niat membeli) dalam mengambil keputusan pembelian produk, tergantung pada brand familiarity dan keterlibatan produk. Penelitian ini dilakukan dengan 2 studi eksperimen. Desain eksperimen studi 1 yaitu 2 (label kualitas: ada vs tanpa label) x 2 (Brand familliarity : familiar vs unfamiliar) dengan eksperimen between- and within-subject. Partisipan studi 1 diperoleh sebanyak 155 mahasiswa S1 Universitas Indonesia. Sedangkan, desain eksperimen studi 2 yaitu 2 (label kualitas: ada vs tanpa label) x 2 (keterlibatan produk : tinggi vs rendah) dengan eksperimen between- and within-subject. Partisipan studi 2 diperoleh sebanyak 266 mahasiswa S1 Universitas Jendral Soedirman. Hasilnya menunjukan bahwa pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli produk tergantung pada brand familiarity. Hal yang sama, pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli produk tergantung pada keterlibatan produk.

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Quality label is one of the attributes of the products that are considered important in the purchase decision process. However, studies on the role of the quality label is rarely conducted and some of the findings resulted in contradictive findings. To fill the existing gap in the literature, this study intends to examine the effect of quality label on consumer attitudes (product quality and purchase intention) in making purchasing decisions of products, depends on brand familiarity and product involvement.

This research was conducted with two experimental studies. Experimental design of study 1 was 2 (quality label : present vs not present) x 2 (brand familiarity: familiar vs unfamiliar) with a between- and within-subject experiments. Participants of study 1 was obtained as many as 155 bachelor students from University of Indonesia. Meanwhile, experimental design of study 2 was 2 (quality label : present vs not present) x 2 (product involvement: high vs low) with a between- and within subject experiments. Participants of study 2 was obtained as many as 266 bachelor students from Jenderal Soedirman University.

The result shows that the effect of quality label on perceived product quality and intention to buy the product depends on brand familiarity. Similarly, the effect of quality label on perceived product quality and intention to buy the product depends on product involvement."

"Berangkat dari perspektif persuasi, peneliti mengkaji konsep isyarat pada label alami produk sampo yang dilandasi oleh terbatasnya hubungan antara isyarat pada label non makanan terhadap sikap konsumen. Teori Elaboration Likelihood Model (ELM), digunakan untuk mengkaji konsep isyarat. Selain itu, tujuan lainnya adalah untuk mengidentifikasi faktor lain yang terlibat dalam proses persuasi, seperti motivasi, pengetahuan, dan pengalaman. Metode yang digunakan adalah metode eksperimen desain faktorial (2x2) dengan manipulasi elemen intrinsik dan ekstrinsik dari label. Data yang didapat menunjukkan isyarat pada label tidak berpengaruh terhadap persepsi kualitas dan minat untuk membeli responden. Walaupun demikian, ketika dilakukan uji dengan moderasi Hayes, ditemukan bahwa pengetahuan dan pengalaman dapat mengurangi efek dari elemen desain terhadap persepsi kualitas. Lalu pada interaksi moderasi, ditemukan bahwa interaksi motivasi dan pengalaman, serta interaksi pengetahuan dan pengalaman memiliki korelasi terhadap elemen desain dan persepsi kualitas. Hal ini menunjukkan bahwa ELM belum sesuai dalam menjelaskan perubahan perilaku konsumen pada produk berlabel alami. Responden memproses label secara rasional dan berdasarkan preferensi individu, sehingga resisten terhadap efek persuasi. Keterbatasan dan rekomendasi penelitian akan diidentifikasi dan dibahas pada bab penutup

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Researchers investigate the concept of cues on the labels of natural shampoo products from the standpoint of persuasion, based on the limited relationship between cues on non-food labels and consumer attitudes. The theory of Elaboration Likelihood Model (ELM) investigates the concept of cues. Another goal is to identify other factors that play a role in the persuasion process, such as motivation, knowledge, and experience. A factorial design experiment (2x2) with manipulation of the intrinsic and extrinsic elements of the label was used. The data obtained show that the label cues have no effect on the perceived quality and purchase intention of the respondents. However, when tested with Hayes moderation, knowledge and experience were found to reduce the effect of design elements on perceived quality. The interaction of motivation and experience, as well as the interaction of knowledge and experience, were then found to be correlated with design elements and perceived quality in the moderation interaction. This finding indicates that ELM is ineffective in explaining changes in consumer behavior toward natural-label products. Respondents process labels rationally and according to their personal preferences, so they are resistant to persuasion effects. In the final chapter, limitations and research recommendations will be identified and discussed."

"Isu-isu lingkungan mulai meningkat terutama mengenai isu pemanasan global di mana semakin hari bumi semakin terancam akibat dari pemborosan energi yang dilakukan manusia dalam kehidupan sehari-harinya. Philips merupakan perusahaan yang bergerak di bidang elektronik mulai fokus dengan adanya isu pemanasan global ini dan memproduksi produk yang lebih ramah lingkungan dengan tujuan untuk mengurangi peningkatan dari pemanasan global. Produk tersebut adalah lampu hemat energi LED dari Philips yang dipasarkan dengan strategi green marketing. Penelitian ini akan mengukur pengaruh dari green marketing awareness dan perceived innovation pada purchase intention dengan mempertimbangkan mediasi perceived quality, perceived price, perceived risk, dan perceived value pada masyarakat di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 150 responden yang diperoleh secara online. Hasil dari penelitian ini menunjukkan bahwa pengaruh dari green marketing awareness dan perceived innovation berpengaruh signifikan terhadap purchase intention.

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Environmental issues are starting to increase, especially regarding the issue of global warming where the earth is increasingly being threatened as a result of wasting energy by humans in their daily lives. Philips is a company engaged in electronics starting to focus on the issue of global warming and producing products that are more environmentally friendly with the aim of reducing the increase in global warming. This product is an energy saving LED lamp from Philips which is marketed with a green marketing strategy. This study will measure the effects of green marketing awareness and perceived innovation on purchase intention by considering the mediation of perceived quality, perceived price, perceived risk, and perceived value in the community in Jabodetabek. This study uses a quantitative approach with a purposive sampling technique on 150 respondents obtained online. The results of this study indicate that the influence of green marketing awareness and perceived innovation has a significant effect on purchase intention."

"Disertasi ini bertujuan untuk menguji bahwa unsur antropomorfik dalam iklan, yaitu mendemonstrasikan keampuhan produk menggunakan perilaku manusia (demonstrasi antropomorfik), lebih efektif untuk menjelaskan keampuhan produk yang sulit dimengerti. Untuk mencapai tujuan ini dilakukan 3 studi eksperimental, dengan menggunakan arketip hero untuk menggambarkan produk dalam wujud manusia. 5 pilot studi dilakukan untuk membuat stimulus eksperimen berupa iklan TV animasi. Hasil studi 1 menunjukkan bahwa demonstrasi antropomorfik lebih efektif dibandingkan perilaku berbicara, dan non-antropomorfik. Pada studi 2, demonstrasi antropomorfik memiliki pengaruh paling positif terhadap persepsi keampuhan produk jika karakter yang melakukannya sangat mirip dengan manusia nyata. Pengaruh ini tidak signifikan dimoderasi oleh tendensi antropomorfik. Pada studi 3, perilaku dengan kekerasan/tanpa kekerasan dalam demonstrasi antropomorfik berpengaruh positif terhadap persepsi keampuhan produk pada partisipan laki-laki, dan pada partisipan dengan power yang rendah. Pada ketiga studi tersebut persepsi keampuhan produk secara signifikan menjadi mediasi pengaruh demonstrasi antropomorfik terhadap intensi membeli.

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This dissertation aims to examine that anthropomorphic elements in advertising, demonstrating the efficacy of the product using human behavior (anthropomorphic demonstration), is more effective to explain the efficacy of the products that are difficult to understand. To achieve this goal we conducted three experimental studies, using hero archetype to illustrate the product in human form. Five pilot studies were conducted to create the experimental stimulus in the form of animated TV ads. Study 1 show that the anthropomorphic demonstration more effective than verbal behavior, and non-anthropomorphic.

In study 2, the anthropomorphic demonstration has the most positive effect on the perceived product efficacy if the character is very similar to a real human. This effect is not significantly moderated by anthropomorphic tendencies. In study 3, the violent behavior in the anthropomorphic demonstration positively influences the perceived product efficacy on male participants, and the participants with low power. In all of these studies the perceived product efficacy significantly mediates anthropomorphic demonstration effect on purchase intention."

"Diagnosis kanker adalah peristiwa yang sulit untuk dihadapi. Kanker sebagai Penyakit kronis yang bisa berakibat fatal membuat penderita kanker payudara merasakan cemas dan khawatir tentang masa depan mereka. Pengobatan tidak dilakukan yang mudah untuk dilalui, banyak pasien kanker payudara merasa kewalahan pengobatan yang harus dilakukan. Stres yang timbul dapat mempengaruhi kualitas hidup pasien, yang dapat mengganggu proses pengobatan dan pemulihan. Pasien kanker payudara perlu mendapat dukungan sosial yang tepat untuk membantu pasien masuk proses pengobatan penyakit. Studi ini melihat hubungan antara dukungan yang dirasakan sosial dan kualitas hidup pasien kanker payudara. Responden penelitian ini sebanyak 60 orang pasien kanker payudara yang sedang menjalani proses pengobatan. Pasien diminta mengisi alat ukur Multidimensional Scale of Perceived Social Support (MSPSS) dan WHOQOL-BREF. Hasil analisis metode korelasi antara persepsi dukungan sosial dan kualitas hidup menunjukkan hasil yang tidak signifikan (r = 0.195, p <0.05). Hubungan dukungan sosial yang dirasakan dan kualitas hidup tidak signifikan secara statistik.

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A cancer diagnosis is a difficult event to know. Cancer as a chronic disease that can be fatal makes breast cancer sufferers feel anxious and worried about their future. Treatment is not easy to pass, many breast cancer patients feel overwhelmed by what to do. The road that arises can affect a patient's quality of life, which can interfere with treatment and recovery. Breast cancer patients need to receive appropriate social support to help patients enter disease treatment process. This study looked at the relationship between perceived support and quality of life in breast cancer patients. Research respondents were 60 breast cancer patients who were undergoing the treatment process. Patients serve to fill in the Multidimensional Scale of Perceived Social Support (MSPSS) and WHOQOL-BREF measuring instrument. The results of the analysis method assume the perception of social support and

quality of life showed insignificant results (r = 0.195, p <0.05). The relationship between perceived social support and quality of life was not statistically significant.

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