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"Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized - and get noticed. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size."

"Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them?Whether you're a consultant, communications professional, or corporate CEO, this book can help you leverage the power of social networking. Find out how you can:select the right social networking systems for your situationbuild an audience and connect your business to the worldlink your choices to key business driverschoose between off-the-shelf or customized systemsstay on top of this ever-evolving technology.You'll have a complete toolbox for employing today's most influential, game-changing methods of communication to build your brand, cultivate customer loyalty, and drive bottom-line results."